BRAND ENGAGEMENT MANAGER

Transcription

1 BRAND MANAGER ENGAGEMENT

2 Brand Engagement Manager Annual Salary and Benefits - National terms. Internal Job Grade - C1 Contract type - Open ended NAIROBI (only): Kes 3,964,464 gross p.a (negotiable depending on experience For other locations, salary subject to location and in line with Oxfam values Reporting to - Head of Brand Staff reporting to this post - Locations - Flexible: in any Oxfam affiliate HQ country subject to being able to establish a contract of employment with hosting affiliate Preference: Nairobi Annual Budget - Key Relationships Brand, Communications, Digital and Research Leads at Oxfam affiliates; OI Internal Communications Manager; OI Digital Engagement Manager; OI Social Media Manager; OI Content Manager; external brand, design, marketing and research agencies Shaping a stronger Oxfam for people living in poverty. Team Purpose Oxfam is a global movement of people working together to end the injustice of poverty. Critical to achieving our goal is inspiring, igniting, empowering and engaging people to be part of that. People living in poverty themselves, supporters, active citizens, donors, activists, volunteers and the wider public have a critical role in ending poverty. People engage with us in many and varied ways and we can t achieve our goals without their generosity and power. Public engagement creates and offers opportunities to be a part of and support the worldwide movement toward a more equal world. The purpose of the Oxfam International Public Engagement Department is to lead Oxfam teams worldwide to engage and inspire millions of people to take action, to grow the supporter base, to drive unrestricted income and to develop a stronger brand. Job Purpose - Key Responsibilities and Accountabilities Worldwide Oxfam is a highly respected and influential actor in the sector of international aid and development. In some markets, such as the UK, Belgium, Hong Kong and the Netherlands, it is also well known with the

3 wider public. In other markets, where Oxfam is relatively new, the brand awareness still needs to be developed. Across all markets audiences struggle to understand Oxfam s mission. Critical to achieving our goal to end the injustice of poverty is to inspire and engage people to be part of that goal. This requires building the brand, setting the case for support. Oxfam has a global brand framework including guidelines, structures and tools for implementation. We now want to embed this brand strategy stronger across all our activities and we want to focus on brand building and brand engagement, taking a digital first approach. The purpose of the Brand Engagement Manager is to make Oxfam famous as a global movement of people working together to end the injustice of poverty. The Brand Engagement Manager will work with focus countries and project teams to increase brand awareness, understanding, affection and the intention to support with key target audiences. Key Responsibilities 1. Develop, maintain and promote the global brand strategy and guidelines (25%) Optimize the global brand strategy and guidelines to better support brand engagement through digital Develop and promote a global brand hub Organize ongoing brand training and induction, contributing to a stronger brand culture Implement Oxfam s brand story through all our activities Develop and manage a best practice framework for digital first brand engagement planning and optimization of assets Manage Oxfam s global trademarks and brand assets (logos, fonts, templates) 2. Gather and share worldwide trends and audience insights (25%) Coordinate international audience research for Oxfam s public campaigns and engagement projects Develop and promote a hub to share audience research and trends across the confederation Provide strategic advice - actionable insights - on brand positioning, public campaigning, communications and fundraising to senior public engagement leadership at global, regional and national level Build and maintain a community of research experts for knowledge sharing and coordinating joint projects Build a network of preferred research agencies 3. Support priority Oxfam affiliates predominantly in the global south - in developing the Oxfam brand awareness, understanding, affection and intention to support (20%) Work with priority Oxfam affiliates, predominantly in the global south and new joining affiliates, in developing a national brand strategy tailored to their market and audiences, as part of their wider

4 Brand Engagement Manager public engagement strategy (which includes fundraising, public campaigning and communications), and aligned with the global brand Work with priority Oxfam affiliates in gathering trends and audience insights relevant to the national brand strategy Work with priority Oxfam affiliates in developing and running a brand campaign with a focus on digital storytelling and engagement Work with priority Oxfam affiliates in developing opportunities and partnerships with external parties to develop the Oxfam brand Share best practices and develop evergreen content for brand building 4. Develop the Oxfam brand through Oxfam s public campaigns (20%) Work with global campaign teams to develop public campaign creative approaches that drives people to take action and builds Oxfam s brand awareness, understanding, affection and intention to support 5. Develop an approach for tracking and reporting Oxfam brand performance indicators (10%) Technical Skills, Experience & Knowledge Significant (4 years +) experience in digital first brand management and brand engagement Significant experience with and in depth understanding of trend analysis and audience research and acting on it in diverse markets across the globe A track record of delivering successful brand engagement campaigns and a deep understanding of online (and offline) brand building techniques in different cultures and markets, in particular in the global south A track record of leading audience research projects Experience with digital engagement, storytelling and webcare to manage and build brand Experience with tracking and reporting brand performance indicators. Experience with design management Experience in working with multi-cultural senior staff and teams and across borders. Highly developed analytical skills and a strong understanding of organizational development and business planning Innovative and creative, able to work under high pressure to deliver new engagement methods Experience of providing tools and training for brand management in a large multinational organization Exceptional influencing skills the ability to achieve agreed goals and to drive change without direct authority or budget. Demonstrable organizational and project management skills. Affinity with the aims and purposes of Oxfam Must be willing to work unsocial hours on occasion Willingness and ability to travel for work Languages: fluency in English is essential. Additional language skills are desirable.

5 Key Behavioral Competencies Competencies Decisiveness Influencing Humility Relationship Building Listening Mutual Accountability Agility, Complexity, and Ambiguity Systems Thinking Description We are comfortable to make transparent decisions and to adapt decision making modes to the context and needs. We have the ability to engage with diverse stakeholders in a way that leads to increased impact for the organization We spot opportunities to influence effectively and where there are no opportunities we have the ability to create them in a respectful and impactful manner. We put we before me and place an emphasis on the power of the collective, nurture the team and play to the strengths of each individual. We are not concerned with hierarchical power, and we engage with, trust and value the knowledge and expertise of others across all levels of the organization. We understand the importance of building relationship, within and outside the organization. We have the ability to engage with traditional and non-traditional stakeholders in ways that lead to increased impact for the organization. We are good listeners who can see where deeper levels of thoughts and tacit assumptions differ. Our messages to others are clear, and consider different preferences. We can explain our decisions and how we have taken them based on our organizational values. We are ready to be held to account for what we do and how we behave, as we are also holding others to account in a consistent manner. We scan the environment, anticipate changes, are comfortable with lack of clarity and deal with a large number of elements interacting in diverse and unpredictable ways. We view problems as parts of an overall system and in their relation to the whole system, rather than reacting to a specific part, outcome or event in isolation. We focus on cyclical rather than linear cause and effect. By consistently practicing systems thinking we are aware of and manage well unintended consequences of organizational decisions and actions. Strategic Thinking Judgment and We use judgment, weighing risk against the imperative to act. We make decisions consistent with organizational strategies and values. Vision Setting Self- Awareness Enabling We have the ability to identify and lead visionary initiatives that are beneficial for our organization and we set high-level direction through a visioning process that engages the organization and diverse external stakeholders. We are able to develop a high degree of self-awareness around our own strengths and weaknesses and our impact on others. Our self-awareness enables us to moderate and self-regulate our behaviors to control and channel our impulses for good purposes. We all work to effectively empower and enable others to deliver the organizations goals through creating conditions of success. We passionately invest in others by developing their careers, not only their skills for the job. We provide freedom; demonstrate belief and trust provide appropriate support. We give more freedom and demonstrate belief and trust, underpinned with appropriate support.