Healthcare Recruitment Marketing CORPORATE OVERVIEW

Transcription

1 Healthcare Recruitment Marketing CORPORATE OVERVIEW

2 ABOUT KATON DIRECT You Need a Healthcare Talent Expert to Solve a Healthcare Talent Problem Healthcare is changing. Talent acquisition is rapidly evolving. Top talent is now demanding a frictionless candidate experience. What does this all mean for healthcare employers? At Katon Direct we understand how crucial it is to hire the best clinicians, which is why for the past 15 years we have been the leader in targeted recruitment marketing solutions that help employers overcome their greatest challenge: attracting the most experienced and qualified clinical talent. CORPORATE TIMELINE 2016 Launch subscription model 2017 Partnerships with HealthcareSource, Brazen 2014 Collaboration with American Hospital Association 2003 Katon Partners founded 2009 Rebrand as Katon Direct

3 SOLUTIONS SOLUTIONS PORTFOLIO SOLUTION WHAT IS IT? WHY DO I NEED IT? FEE STRUCTURE Fast candidate search without placement fees Quickly engage experienced candidates and make hires. Starting at 5K Branded marketing to drive right-fit talent to hiring events Tired of seeing empty seats or unqualified candidates at your hiring events? Starting at 5K Data-driven, branded recruitment marketing subscription service Source, recruit and build a robust talent pipeline to stay ahead of the competition Custom pricing BRAND EXCLUSIVITY POWERED BY DATA CANDIDATE EXPERIENCE

4 DATABASE Does your organization have the tools in place DATABASE AT A GLANCE to build the best clinical workforce? Job Category Contact Methods 3,000,000 10,000,000 7,500,000 5,000, , ,000 3,500,000 3,000,000 Nursing (RN, LPN, CNA) Physicians Mid-Levels Allied Direct Mail Live Calls/Voice Broadcast Cookies/Device IDs DATA CLEANSING AND ENHANCEMENT DATA ACQUISITION 250+ sources State boards, associations, publicly available sources, private 3 rd parties DATA ENHANCEMENT Phone/ append Offline data conversion Specialty tagging Migration tracking DATA CLEANSING National Change of Address (NCOA) Delivery Point Verification (DPV) Address standardization Lapsed licensure removal BRAND SAFETY verification/spam trap filtering National deceased registry License verification and primary licensure tagging

5 RECRUITMENT MARKETING EXPERTISE TARGET National Database of Clinical Talent Geo-targeting by drive time, radius, zip etc Segment by license type, experience, etc Proprietary migration data for relocation REACH marketing Direct mail Voic broadcasting Live calls via virtual call center Programmatic display advertising Integrations: Twilio, SpitFire, Mailgun CONNECT Dynamic Landing Pages Mobile/responsive design Personalized candidate experience Conversion optimized Client portal for analytics, reporting, communication Integrations: Google Analytics, ActiveCampaign, thetradedesk -- or -- Omni-Channel Communications Dynamic Experience Platform Integration Fully API based platform (External API portal 2019) Integrate with your API and provide full life cycle data

6 THE KATON ADVANTAGE Only Katon Direct has the healthcare expertise to help you achieve your clinical talent acquisition goals and win the war for top talent. BRAND Build an incredible employer brand and become the first choice for candidates SCALE Rapidly grow your talent network with high-value candidates REACH Target 100% of the high-value talent pool with consistent messaging LIFT Positively impact all strategies (social, postings, Google etc )

7 OUR CLIENTS Hundreds of healthcare institutions rely on Katon Direct Our relationship with Katon has resulted in overall lower costs-per-hire and consistent increases in career event attendance. Katon s ability to produce tangible results has made them an invaluable member of our extended team. Leslie Phillips - Senior Director, Enterprise Recruitment HR Operations Tenet Healthcare

8 Your Recruitment Marketing Partner For Engaging Top Talent KatonDirect 2 Landmark Square Stamford, CT info@katondirect.com info@