10/15/2012. A brief introduction to KPMG s CSR values. CSR has evolved to encompass the entire corporation. Client acceptance procedures.

Transcription

1 KPMG China A brief introduction to KPMG s CSR values Community Business CSR Lecture Series 10 October 2012 Corporate Social Responsibility 1 CSR has evolved to encompass the entire corporation Employer of choice Client acceptance procedures Human Rights Climate change Conflicts of interest Corporate governance Supplier relationships Health and safety Political donations Socially responsible investment Tax management Sector-specific policies Anti-bribery and corruption Employee relations Environment and sustainability Codes of conduct 2 1

2 The Drivers of Employer Attractiveness - Importance of each driver Employer Reputation & Image 22% 26% Remuneration & Advancement Opportunities Employer Attractiveness Job Characteristics People & Culture 25% SURVEY QUESTIONS: How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please SURVEY divide QUESTION: 100 points between the alternatives in accordance with importance People How would & Culture you rate refers the to relative the social importance environment of these and aspects attributes when of the choosing work place. your Ideal My ideal Employer? employer 2011 KPMG, is associated a Hong Kong with: partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Please divide 100 points between the alternatives in accordance with importance Cooperative Please select ("KPMG a maximum International"), of three a Swiss alternatives entity. All rights reserved. Printed in Hong Kong. 3 The Drivers of Employer Attractiveness - Employer Reputation & Image Good reputation 48% 52% Financial strength 28% 24% Market success Attractive/exciting products and services 19% 26% 24% 26% 22% High ethical standards 24% 38% Inspiring top management Prestige High level of Corporate Social Responsibility Fast-growing or entrepreneurial 15% 18% 17% 23% 23% 22% 35% 38% 25% Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities Innovative products and services 18% 17% Total 2010 Total 2009 SURVEY QUESTION: Employer Reputation & Image refers to the attributes of the employer as an organisation. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives 4 2

3 The Drivers of Employer Attractiveness - People & Culture Will enable me to have good work/life balance Offers a friendly work environment 42% 47% 48% 61% Has leaders who will support my development Offers a creative and dynamic work environment 38% 31% 31% 52% 26% 22% Offers interaction with international clients and colleagues 24% Has a culture that respects my individuality 25% 31% Offers a comfortable physical work environment Recruits only the best talents 4% 21% 17% 16% 25% Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities Has a culture that is accepting towards [underrepresented] minorities 8% 6% Has a culture that supports equality between the sexes 7% 9% Total 2010 Total 2009 SURVEY QUESTION: People & Culture refers to the social environment and attributes of the work place. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives 5 Our people need a platform 6 3

4 Employees as our key stakeholders Corporate Social Responsibility at KPMG is not just about philanthropy or compliance with codes of conduct; it s about how we engage our people, clients, governments, and other key stakeholders to deliver positive changes to the community and enhance our business success in the long run. 7 To create impact 8 4

5 Our 3Es approach UN Millennium Development Goals Our Global Commitments Our 3Es Approach Education Education To support underprivileged youth through formal or informal education that can empower them to have a better future. Empowerment Empowerment To support innovative programmes and NGOs that provide sustainable solutions to key social issues, with the goal of helping people to help themselves. Environment Environment To support innovative programmes that provide sustainable solutions to climate change, environmental protection and natural resource management. 9 Employees driven model Each office has a Social and Environmental Action Team (SEAT) made up of committed volunteers and led by a partner in charge. All volunteer programmes are organised by the SEAT in each office. 10 5

6 Education: The The gift gift of of knowledge By supporting education for underprivileged youths, we believe we are equipping them with lifelong tools. Mentor with a variety of NGOs Offering high school students a taste of the corporate world Help migrant children understand basic business theories Assist undergraduates with their career goals Empowerment: The gift of self reliance Empowerment: The gift of self reliance As KPMG has an abundance of talented staff with a huge variety of skills, we support initiatives where our people can be directly involved : Building capacities of NGOs Actively supporting numerous community outreach programmes, student businesses and even medical missions Harnessing our people s talents to empower the underprivileged and young entrepreneurs 6

7 Environment: The gift of sustainability Environment: The gift of sustainability In April 2008, KPMG International made a commitment to reduce all member firms combined carbon emissions. Reduce 19% per full-time equivalent (FTe) in 2010 from the 2007 figures Work to reduce 15% in 2015 from 2010 levels Moved part of our operation to the first LEED certified building in Hong Kong 2010 Carbon Emission Results Pro Bono Audit Services Being recognised Pro Bono Audit Services Being recognised Use our professional specialist knowledge and skills to help civil society organisations enhance their accountability During , KPMG China provided over 11,000 hours of pro bono audit services to non-profit and nongovernmental organisations in China and Hong Kong. 7

8 Final thoughts 15 Jackie Lee Manager, Corporate Social Responsibility 16 8