創業領導 (Entrepreneurial Leadership)

Transcription

1 高科技創業與研發管理 (9) 創業領導 (Entrepreneurial Leadership) 陳慶瀚 時間, 最寶貴的資源 Excellent use of time is crucial in reaching critical mass and managing the business afterward. It is important to prioritize well, including time spent outside the comfort zone. It is important to learn to invest time rather than simply spend it. 1

2 2. 行銷是關鍵 Marketing is crucial in reaching critical mass and growing beyond. It involves identifying prospects, measuring market potential, communicating your concept, and making final sales. It involves distribution channel decisions and media/message decisions, then relentless execution within a sound long-range plan. 2

3 3. 顧客哲學 The customer is always right is sometimes not true. How do you deal with wrong customers without harming relationships with good clients? Your policies must be clear so that employees fully understand and effectively execute your philosophy. Your service philosophy must be affordable while providing the carefully defined values that create a competitive edge a tough balancing act. 3

4 4. 員工哲學 / 團隊建立 Employee additions should fit with your personal style and business strategy. There must be clear communication of expectation, and there must be training, ongoing performance assessment and rewards for good performance. There must also be strong action, including firing as necessary, to deal with unacceptable performance. 4

5 5. 處理好你的訂單 Many businesses involve high risk of misunderstood orders. A sound order entry system, often including a confirmation step, can avoid costly errors, improve customer satisfaction, and support more efficient production. 5

6 6. 全面性品質控制 Quality control should be a company-wide mindset, a constant questioning of what can go wrong and what you can do to avoid problems. Due diligence is part of the process, including careful analysis of potential dishonesty within your business. 6

7 7. 塑造你的企業文化 Develop a corporate culture: a set of beliefs about issues such as purpose, values, and treatment of customers and fellow employees. Corporate culture can be positive or deadly. The entrepreneur must envision and help instill the right corporate culture. 7

8 8. 準備好基礎建設 Your infrastructure delivers the support functions crucial to smooth business operation. It is akin to the logistical support for an army in the battlefield. Sound infrastructure contributes to profitable operation and frees the entrepreneur to concentrate on business building. 8

9 9. 企業政策和執行程序 Policies are the standing rules that guide decisions regarding customers, employees and vendors. Procedures are established methods to handle recurring processes. Good P&Ps eliminate repetitive decision-making and help assure uniform execution through time. 9

10 10. 創造一個決策支援程序 As businesses grow, decisions become more complex, and a backlog of open issues can build. It is crucial to have a formal process of defining issues, gathering and analyzing facts, and then reaching and communicating decisions. A good process can be a major competitive advantage. A weak process can slow growth and cause missed opportunities. 10

11 11. 知道你的遊戲規則 Every business has a set of rules of the game ; some are legal, some are practical. Be sure every legal base is covered. Be savvy about your industry and trends that affect it. Study diligently, and seek professional help as needed. 11

12 12. 建立你的管理資訊系統. An effective MIS measures progress against pre-set standards. It ties closely to strategy and objectives and will provide information that suggests action. It will measure key trends and should be carefully scrutinized to assure that important truth can t hide in the numbers. 12

13 13. 銷售哲學 Most entrepreneurs select between price-oriented or service-oriented vendor relationships. Carefully analyze the role of vendors in your business mix to assure your philosophy fits your needs. Include sources of financing in your thinking about vendor relationships. Determine whether your company s philosophy will be based on partnership or adversarial relationships. 13

14 14. 不要害怕 Concern about the potential loss of key clients or key employees can cause the entrepreneur to live in fear and to lose the feeling of independence. Dealing with the fear is important. Developing contingency plans is equally important. 14

15 15. 處理員工的矛盾 Some conflict is healthy and shows that strong employees are doing their jobs. But a culture of whining and griping can become poisonous. The entrepreneur must make clear that this behavior will not be tolerated and must actively shape a positive no-whine culture. More severe problems must be addressed even more firmly. 15

16 16. 利潤 損失和現金流量 Ideally, a smoothly running business will generate strong profit and cash, but it is important to understand the keys to managing the P&L. Positive cash flow is difficult to achieve in a growing business. Managing cash flow is crucial when times are tough. 16

17 17. 善用你的財務資源 There is an ongoing need for resources and an ongoing conflict among potential uses: short-term needs, longer-term investment, and entrepreneurial compensation. Among the entrepreneur s highest callings is intelligent allocation of financial resources. 17