YOUR FUTURE WORKFORCE

Transcription

1 YOUR FUTURE WORKFORCE Attracting the next generation of talent Neil Millett Marketing Manager

2 19,395, year olds in the UK

3 559,030 UCAS applications in 2018

4 265,302 Apprenticeship starts for year olds

5 > What about the other 18.2m 16-24s? > How do recruiters prioritise? > What does your future workforce want?

6 OUR RESEARCH N= 2, year olds > Approach & entry to work > Attitudes & aspirations > Attraction & retention

7 54% of young adults say their career path will be a university degree > Qualification for chosen career path > Pursue a personal interest > Choose from a wider range of professions

8 10% of young adults will enter an apprenticeship > Earn without incurring student debt > Expertise in a chosen industry they enjoy > Gain first-hand experience in their chosen industry

9 16% of young adults will go straight to work > Earn without incurring student debt > Gain experience to progress career > Greater financial independence at an earlier age

10 FINDING WORK

11 WHERE DO YOU START YOUR SEACH? 52% go to a job board first

12 12% 10% company website 7% professional network recruitment consultancy 4%

13 OVER THE COURSE OF YOUR SEARCH 61% Job board 34% Company website 52% Search engine 33% Careers fair

14 CAREER INFLUENCERS 45% parents 26% close friends 23% teachers 20% peers 13% siblings

15 75% Apply for jobs on mobile rather than laptop/desktop

16 63% Would prefer no CV External application / Social

17 61% do not use Social to apply for jobs

18

19 Jobseekers use Social to: Follow dream employers & Improve their profile

20 63% Will choose based on social presence Regular activity / diverse content

21 THE INTERVIEW Face-to-face

22 THE INTERVIEW If candidates enjoy their experience: 49% apply again 44% share with family & friends 35% recommend to peers 26% follow organisation on social

23 WHAT REALLY MATTERS?

24 MOST IMPORTANT FACTOR IN CHOOSING WHERE TO APPLY? 1. Work life balance 2. Location / Convenience 3. Career progression 4. Training & development 5. Perks & benefits

25 TOP TURN OFFS: WHAT WOULD STOP YOU APPLYING? 1. Negative company reviews 2. Confusing job descriptions 3. Lack of clarity on salary 4. Disorganised interview process 5. Lack of benefits

26 > EMPLOYER BRAND What s important in an employer brand to you? 1. Clear organisational values 2. Ethical principles 3. Employee rewards & benefits 4. Established reputation 5. Commitment to career progression

27 > EMPLOYER BRAND > Track record for training & upskilling

28 > EMPLOYER BRAND > Always delivering great customer service

29 > EMPLOYER BRAND > Helping in the local community

30 BIGGEST FEARS WHEN ENTERING WORK FOR THE FIRST TIME 1. Feeling under-qualified inexperienced 2. Stress & impact on mental health 3. Not being taken seriously

31 97% Of year olds believe job satisfaction is closely linked with their happiness

32 WHICH ORGANISATION WOULD YOU MOST LIKE TO WORK FOR?

33 5.

34 4.

35 3.

36 2.

37 1.

38 SUMMARY > Work-life balance, career support and wellbeing really matter > Keep the recruitment process simple, clear and mobile enabled > Tell your story of doing good - CSR matters to Gen Z > Apprenticeships can complement your grad programme and help tackle skills shortages > Parent power still matters even to digital natives

39 THANK YOU Neil Millett Marketing Manager

40 Roundtable Discussion (30 mins) Discuss the different methods you use to attract younger generations, particularly the Gen Z audience. How does this differ to the rest of your attraction strategy? What could be introduced that would assist you in attracting a younger audience?

41 Morning Coffee Break 10:50 11:10