Marketing and Communications Officer. City Works and Assets. Recreation and Leisure Services. Yarra Leisure. Marketing and Communications Coordinator

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1 POSITION DESCRIPTION POSITION TITLE: Marketing and Communications Officer POSITION NO: CLASSIFICATION: Band 5 DIVISION: BRANCH: UNIT: REPORTS TO: City Works and Assets Recreation and Leisure Services Yarra Leisure Marketing and Communications Coordinator POLICE CHECK REQUIRED: Yes WORKING WITH CHILDREN CHECK REQUIRED: Yes PRE- EMPLOYMENT MEDICAL REQUIRED: No Yarra City Council is committed to being a child safe organisation and supports flexible and accessible working arrangements for all. This includes people with a disability, Aboriginal and Torres Strait Islanders, culturally, religiously and linguistically diverse people, young people, older people, women, and people who identify as gay, lesbian, bisexual, transgender, intersex or queer. We draw pride and strength from our diversity, remain open to new approaches and actively foster an inclusive workplace that celebrates the contribution made by all our people.. POSITION OBJECTIVES Lead and drive Yarra Leisure's online social media presence through various social media platforms. Lead and drive Yarra Leisure s website content management through development of strategy, content, style and layout. Lead the day-to-day marketing and communications activities for all leisure facilities ensuring branding, procedures and standards are maintained across the service. Assist in the development and implementation of the strategic vision of marketing and communications services across the Leisure Services Branch, within the context of industry trends, community needs and Yarra Leisure policies, procedures and resource allocations. Be an active participant within the high achieving Leisure team, who contributes positively to our inclusive, constructive and community-focussed culture at Yarra.

2 ORGANISATIONAL CONTEXT The Municipality is committed to efficiently and effectively servicing the community to the highest standards, protecting, enhancing and developing the City s physical and social environment and building the population and business base. A major imperative of the Organisation is the introduction of a best value framework with an emphasis on customer service and continuous improvement. Collingwood Leisure Centre, Fitzroy Swimming Pool, Richmond Recreation Centre, Burnley Golf Course and the Collingwood Estate Gym form the Yarra Leisure Branch. As part of the City Works and Assets division, the centre has a commitment to improving both the physical and mental health of the community. ORGANISATIONAL RELATIONSHIPS Position reports to: Marketing and Communications Coordinator Position Supervises: Internal Relationships: External Relationships: Nil Leisure Services Leadership Team, Marketing and Communications Coordinator, Leisure Services Planning Team, Council Digital and Brand Team, Council Advocacy and Engagement team and staff at varying levels within the Council. Digital agencies, graphic designers, printing suppliers, user groups, government and commercial agencies, residents, community groups, general public, Yarra Leisure members and customers, external service providers. KEY RESPONSIBILITY AREAS AND DUTIES The Marketing and Communications Officer is responsible for supporting all day to day marketing and communication activities. Key responsibility areas and duties are listed below. Lead and drive Yarra Leisure's online social media presence through various social media platforms. Manage Yarra Leisure s social media channels including Twitter, Facebook and Instagram accounts. Develop and plan content creation for each channel. Work with external social media agencies where necessary to develop and implement the over-arching content strategy. Respond to customer feedback and engagement via social media sites. Lead and drive Yarra Leisure s website content management through development of strategy, content, style and layout. Manage the maintenance of the Yarra Leisure website; ensuring that content is current and valid. Be proactive in responding to requests for additions, updates and changes from other portfolio areas within Leisure as required. Ensure functionality and continued development of key website items including lane availability, group exercise timetable, online bookings and online forms.

3 Assist the Coordinator to analyse trends, develop reporting and suggest improvements based on website traffic, analytics and user engagement metrics. Lead the day-to-day marketing and communications activities for all leisure facilities ensuring branding, procedures and standards are maintained across the service. Manage the production of Yarra Leisure s digital communications including edm communication, content, video and desktop publications. Assist with the delivery of proactive integrated marketing and communication plans which utilise a range of mediums including, but not limited to, web content, social media, video and photographs. Ensure Yarra Leisure venues and staff are supported by current and accurate marketing collateral by: o Monitoring and maintaining stock of printed marketing collateral. o Distributing marketing collateral to branches as needed. o Ensure timely removal of out-dated marketing collateral from venues. Assist all areas with correspondence, ensuring that all material available to the public has been proofed, edited and approved for circulation. Assist in the development of key internal communication items for areas of the business utilising relevant tools. In conjunction with the Marketing and Communications Coordinator implement the annual customer survey process and develop the findings report to the Management Team. Assist in the management of internal communications including bulk and signage. Assist in the creation of content which supports the marketing/communications activities of Yarra Leisure. Write content which promotes the products and activities of Yarra Leisure for use in online and print marketing/communications activities. Assist in the development and implementation of the strategic vision of marketing and communications services across the Leisure Services Branch, within the context of industry trends, community needs and Yarra Leisure policies, procedures and resource allocations. Contribute to Portfolio and Branch strategic planning workshops to build Leisure Strategic Plans. Scope, develop and implement strategic items as delegated in the Leisure Plan and Yarra Leisure Marketing Plan. Introduce dynamic, creative and innovative communication, activities and solutions including (for example) digital newsletters and presentations, videos, web content and social media to engage with the community. Coordinate with external agencies to develop collateral where necessary. Be an active participant within the high achieving Leisure team, who contributes positively to our inclusive, constructive and community-focussed culture at Yarra. Take an active part in team building, quality improvement systems, business planning and other branch or corporate activities. Attend and be a positive contributor to portfolio team and branch level meetings and workshops as required throughout the year.

4 Participate in Yarra Leisure s Reward and Recognition program which acknowledges and recognises excellent individual and team actions. Display a commitment to ongoing learning and continuous improvement, both as an individual in the professional environment as well as to the Leisure services Branch and City of Yarra. Participate and contribute to Yarra Leisure s staff-directed committees, which positively develop the working environment in key areas and themes across the branch. ACCOUNTABILITY AND EXTENT OF AUTHORITY The Marketing and Communications Officer is directly accountable to the Marketing and Communications Coordinator. The position is responsible to exercise discretion within standard practices and processes and may involve the exercise of high precision occupational skills using various specialised techniques, systems, equipment, methods or processes. The position is responsible for: Assisting the Marketing and Communications Coordinator in leading and implementing marketing and communication policies, procedures and standards to the Yarra Leisure team. Assisting in the implementation of marketing and communication activities. Fostering and promoting customer focus and commitment. Implementing Yarra Leisure policies, procedures and standards. Ensuring that the Marketing and Communications Coordinator is informed and where appropriate, authorises internal and external marketing and communications activities. Following all policies and procedures as determined by Yarra City Council and the Yarra Leisure quality assurance program. Contributing to the continuous improvement and development of Yarra Leisure by participating in: o training programs o team meetings o meetings with specific management o professional networks, seminars/ workshops as required. Safety & Risk The Marketing and Communications Officer is required to: Minimise risk to self and others and support safe work practices through adherence to legislative requirements and Council policies and procedures. Report any matters which may impact on the safety of Council employees, community members, or Council assets and equipment. Yarra City Council is committed to prioritising and promoting child safety. We adhere to the Victorian Child Safe Standards as legislated in the Child, Wellbeing and Safety Act 2005 and have robust policies and procedures in order to meet this commitment. Sustainability Embrace the following Sustaining Yarra principles through day to day work: Protecting the Future Protecting the Environment Economic Viability Continuous Improvement Social Equity

5 Cultural Vitality Community Development Integrated Approach Yarra Values Behave according to the following values which underpin our efforts to build a service based culture based on positive relationships with colleagues and the community: Respect Teamwork Innovation Sustainability Accountability Integrity JUDGEMENT AND DECISION MAKING The Marketing and Communications Officer is required to consult with Centre Managers and Coordinators in evaluating and deciding appropriate marketing mediums and methods in relation to achieving departmental marketing and communication objectives. The nature of the work is clearly defined with procedures well understood and clearly documented. The particular tasks to be performed may involve selection from a range of existing techniques, systems, equipment, methods or processes in a defined range of recurring and new work situations. The Officer is expected to execute their skills to make decisions and solve problems at a local level. This may involve understanding and considering a range of options, elements or levels of complexity prior to making recommendations or reaching a decision. Guidance, support and advice are always available within the time available to make a decision. KEY COMPETENCIES Specialist Knowledge and Skills Excellent oral, written and digital communication skills. Experience in Adobe Creative Suite or other design software. Demonstrated ability and experience in managing social media including content planning, management and community moderation. Experience in using website content management systems (CMS), preferably SiteCore or similar. Experience in and/or knowledge of marketing and communications or public relations. Experience writing, proof reading and editing for different audiences and formats. High level of competency in using Microsoft Office Suite. Ability to assist in the management and running of events. Management Skills Proven ability to conceptualise, design, implement and evaluate innovative and creative projects. Excellent time and project management skills. Demonstrated and applied understanding of communications skills and competencies. Ability to liaise with all levels of management. Ability to produce results within tight timelines.

6 Interpersonal Skills You have the ability to: Coordinate, collaborate and bring together different points of view of a diverse range of skilled professionals to achieve team, branch and organisational goals. Communicate and work effectively as part of a team with staff at all levels. Provide excellent customer service. Apply plain English to communicate large amounts of information to a diverse customer base including; people from diverse cultural backgrounds and with differing abilities. QUALIFICATIONS AND EXPERIENCE A tertiary qualification in marketing and communication or previous experience in a similar role. Experience in managing social media and/or websites. A current and valid Working With Children Check. KEY SELECTION CRITERIA Knowledge and/or experience in writing, editing and proof reading content for a variety of audiences and formats with a high level of accuracy and attention to detail. Demonstrated computer and digital skills including graphic design and website content management (preferably SiteCore). Experience managing and strategically growing social media platforms for business. Excellent customer service and communication skills with the ability to plan and work in a self-directed and fast-paced environment. Experience and interest in contributing to a positive, empowered and participatory organisational team culture with the proven ability to build strong internal and external customer relationships.