John Graham Social Media & Digital Strategy Lead Merck Global Talent Acquisition THE NEW ROI: RELATIONSHIPS ON INVESTMENT

Transcription

1 John Graham Social Media & Digital Strategy Lead Merck Global Talent Acquisition THE NEW ROI: RELATIONSHIPS ON INVESTMENT

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3 There is no Finance without Romance 1. Trust 2. Value 3. Engagement

4 + = Knowledge of your audience Proof of humanity Trust 4

5 Editorial: Personas Pre-Career Early Career Mid Career Late Career Individuals looking for the right field of study to commit their time and finances to. These students range from high school to undeclared college students. Recent or upcoming college grads who are looking to land their first big job. They ve either had internships or are looking for internship opportunities to gain experience in the workforce. Grad school or post docs who are looking to put their hard earned degrees to work for a great company. These specialists in their field of study are looking for the chance to bring new thinking to their fields while working along side seasoned professionals to help guide their careers as they launch With 1-10 years in the workforce, this ambitious bunch is looking to increase their skillsets and develop a stronger business acumen. They re looking for insights to help them navigate the nuances of corporate culture, increased productivity and meaningful contribution to the company from the ground floor. With years of experience they want an amazing work culture that thrives on innovation and opportunity for growth. Not bound to the desk, remote working flexibility is an expectation. They re looking for leadership to help develop their careers through increased responsibilities and mentorship style guidance. With 20+ years under their belts these seasoned professionals have a track record of solid performance and are now in the market for a new challenge. Whether it be downsizing, early exit packages, or careers shifts, these workforce warriors are getting back into the job market with experience and passion for results in their back pockets. These repositories of business wisdom also have a wealth of thought leadership experiences to share with existing colleagues in the early/mid career and pre-career personas. Invent. Impact. Inspire. 5

6 Editorial: Topic Categories Pre-Career Job Awareness Resume building Job Searching Tips Career Research Application Process Interview Tips and Prep Company Insights Offer Negotiations Onboarding Recruitment Events Career Fairs Internship Activities Recent Grad spotlights Early /Mid Career Job Awareness Learning & Development Management Development Work/Life balance Career Development Total Rewards Personal Development Professional Development Late Career Leadership Development Retirement Alumni Engagement Invent. Impact. Inspire. 6

7 Value 7

8 val ue ˈvalyo o/ noun 1. the regard that something is held to deserve; the importance, worth, or usefulness of something. 2. a person's principles or standards of behavior; one's judgment of what is important in life.

9 What Does Value-add Content Look Like For Us? 9

10 Examples of Value-add Content - LinkedIn 10

11 Examples of Value-add Content - Facebook 11

12 Examples of Value-add Content - Instagram 12

13 Examples of Value-add Content - Twitter 13

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16 YTD Stats At A Glance Impressions Engagements Link clicks 47,565, , ,236 Fan growth Facebook Twitter Instagram LinkedIn 4, ,055 Total fans: 651,684 Profile Followers Followers Messages Impressions Impressions Engagements Engagements Clicks increase sent /post /post Facebook 12, % 538 4,173,936 7,758 36, ,612 Instagram % , LinkedIn 633, % ,071, , ,085 1, ,929 twitter 4, % , , ,695

17 Share Of Voice Snapshot Network Most Number of Posts (534) (539) (170) (358) Most Number of Likes (21,462) (571) (8,559) (66,379) Most Number of Comments (1,050) (26) (237) (1,694) Jan 01, Aug 31, 2017

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19 Trust Build trust with your target audiences by knowing their need state and being human. 19

20 Value Work backwards from your audience by delivering value added content. Remember the 3:1 content ratio. 20

21 Engagement You can t pop the question until you ve earned the trust of your audience by delivering value. Just ask this guy

22 Thank you!

23 Let s @InstaGraham