UNDERSTANDING THE KEY NETWORK OPTIMISATION AND RESOURCE CHALLENGES IN THE UK 4G/LTE SECTOR IN Copyright 2013 All Rights Reserved

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1 UNDERSTANDING THE KEY NETWORK OPTIMISATION AND RESOURCE CHALLENGES IN THE UK 4G/LTE SECTOR IN 2013 WHITEPAPER

2 Introduction In this whitepaper we explore; Some of the key network optimisation challenges for the UK 4G/LTE sector in How infrastructure providers are looking to solve these challenges through network optimisation analytics & optimisation software. How Ten Live can help you optimise your skilled telecoms resources to meet the pressing demands of the UK 4G/LTE sector. The need to optimise networks in the UK 4G/LTE in 2013 Faced with having to upgrade or invest in network infrastructures to support the capabilities of 4G/LTE technology and also faced with the need to meet increasing user demands and rising operating costs, 4G/LTE operators are being forced to look to optimisation solutions to make their networks more efficient. Network optimisation offers a way for operators to balance the utilisation of not only 2G and 3G but also 4G technology networks and to reduce churn, increase quality and reduce cost. 1 growing consumer demand for constant mobile connectivity is presenting operators with excellent revenue opportunities, but operators also face the challenge of ensuring their networks can handle the high level of data traffic while maintaining service quality and an outstanding end-user experience

3 Key network optimisation challenges for the 4G/LTE sector in the UK include Unlike its predecessors, 4G/LTE network optimisation is unique, with a flat architectural structure rather than hierarchical and IP-based as the technology is designed to facilitate the efficient transfer of data packets whereas for example 3G networks were originally designed for providing mobile voice, SMS and comparatively low-speed data. This architectural shift is a real game-changer in terms of network monitoring, according to industry analysts who say that operators need to get to grips with using a network with a flat structure, and that it is important to deploy new technologies that are tailored specifically to an all-ip structure. 3 There is an urgency associated with the move to 4G/ LTE with deployment timetabled by other operators for summer 2013 as there is less of a grace period for the technology to bed in and a high market pressure to deliver as fast as possible new devices to customers. This implies a shorter test period and so there is a possible impact on network performance and customer experience and add to the mix the complexity caused by the diversity of spectrum available for 4G/LTE it is clear that ensuring a good experience on these networks for all users is a huge undertaking 4 How are infrastructure providers solving the 4G/ LTE network optimisation challenges in the UK? Network infrastructure providers have been developing network optimisation solutions products to help support operators optimise their network capacity to handle the increased complexity of their networks caused by the anticipated rapid uptake of 4G/LTE; mobile network analytics & optimisation software, with automating optimisation processes for 2G, 3G and 4G. These network optimisation management solutions are designed to assist operators to offer customers a consistent, reliable and high quality customer experience, achieve cost-efficiencies and gain the edge over rivals

4 How Ten Live can provide resource optimisation solutions for the 4G/LTE sector? It may be tempting to assume that employing new staff will solve your 4G/LTE network optimisation resourcing issues, but it may be more effective to make better use of those staff you already have. The answer to your 4G/LTE network optimisation resourcing issues may already lie within your organisation. It may simply be that they may not be the most efficiently or appropriately deployed. Ten Live s five-step resource optimisation framework is designed to assist you to optimise your current human resources to meet the demands of 4G/LTE. Just as network infrastructure providers offer a range of network optimisation solutions products Ten Live are experts in providing resource optimisation solutions through our five-step resource optimisation framework. Resource optimisation will enable you to identify opportunities for rationalisation and redeployment of resources to meet strategic priorities whilst delivering operational savings by reducing effort on lower priority activities. Ten Live s five-step resource optimisation framework Step 1: Define your objectives at organisational and project/department levels to reflect organisational mission and strategy. The best way to allocate resources depends on the nature of the resources, the constraints at hand, but also your organization s mission, for example an objective may be to maximise workforce distribution. Step 2: Secure senior management buy-in and define accountability. Step 3: Collate & analyse data for the resource optimisation model; source employee data employee location, job titles, salary grades, employee skills and profiles, number of employees needed per site/project/day etc. Step 4: Create the resource optimisation model. Code optimisation model variables and devise the optimal course(s) of action to meet objectives against the variables and constraints. Given the skills, location and mobility of your workforce, how should these resources be allocated most effectively? Step 5: Build, implement, test and evaluate the model. Plan your resources against organisational objectives; do we need to re-allocate resources or hire new staff to fill any gaps. 4

5 Through our five-step resource optimisation framework Ten Live work with you to: Quickly understand your current employees, how they are deployed, the roles they fulfil and the skills they have. Assess what other roles within the business your current employees could undertake and then help to plan how they could be redeployed, to the benefit of the business and the individuals. It is often the case that the need to hire new people to address resource issues is not necessary it may be possible to retrain or cross-train people and save on recruitment costs. Before considering hiring as a solution, we always ask: can we address this need within the current resource pool of the organisation? Understand your 4G/LTE current and future skills needs to create a robust plan that accommodates current and predicts upcoming 4G/LTE resource needs. Ten Live s Experience Ten Live have many years experience working with our clients to understand your telecoms resourcing needs and in resourcing and placing talented telecoms professionals in roles where there gaps in the telecoms industry, in the UK and globally. We successfully source talented telecom professionals for a wide variety of roles, matching them to the right role regardless of the geographic location of the job. Our resource management service focuses on assisting the employee through the entire relocation process and ensuring that they are fully settled into their new role and location to maximise the value to your business. Ten Live s expertise With the best telecoms recruitment consultants in the field working across the UK and international markets who pride themselves on providing clients and candidates we offer a level of service that goes well beyond that offered by traditional recruitment agencies. Our telecoms recruitment specialists have the ability and experience to resource skills on a global basis through a unique process of helping companies manage the international movement of skilled resources to ensure optimal performance and tapping into a global resource network of telecoms professionals. 5

6 Our telecoms recruitment specialists have in-depth knowledge of the telecoms industry, in particular of how recruitment operates in the 4G/LTE sector and of how your competitors are attracting (and retaining) skilled staff. We undertake this work in confidence, providing detailed feedback on which to build a more successful recruitment & retention 4G/LTE strategy for you. To find out more about Ten Live s five-step resource optimisation framework, please contact our specialist telecoms recruitment team on (0044) or telecoms@tenlivegroup.com Ten Live engaging in your communication solutions 6

7 Ten Live Group Ten Live are a global recruitment and resource management solutions provider with a dedicated telecoms resource team and many years experience of recruiting in the telecoms industry working with both fixed line and wireless companies in the UK and internationally. Ten Live offer full project resource solutions for telecoms providers and handle the complete spectrum of telecoms recruitment from sourcing individual candidates through to complete project teams and from operator-level through to senior executives. Ten Live can tap into a UK and also global network/bank of telecoms specialists from senior ops managers to network designers/riggers Ten Live have an international market presence & client base and currently provide technical support and resources to global telecoms players in Gulf Arab States and other global clients in Asia and Australasia, for example Ten Live have significant telecoms resource provider experience in Qatar, a country which has undergone similar developments in the telecoms sector with fibre. Ten Live have the following ISO accreditations which have greatly contributed to creating and enhancing their quality management systems and customer-centric approach; ISO 9001:2008 Quality Management ISO 14001: 2004 Environmental Management ISO : 2007 Health & Safety Management These ISO standards reinforce Ten Live s continued commitment to quality underpinned by their customer-centric approach to their clients and contractors through their Engage programme and their company-wide ethos of continually seeking to improve efficiencies and raise quality standards. Ten Live United Kingdom: Middle East, Asia & Africa: Australia & Pacific: Telephone: info@tenlivegroup.com 7

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