Building a Culture of Safety:
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1 Building a Culture of Safety: How cultural values impact attitudes about risk and safety and what you need to consider to ensure safety in your workplace ITAP International, Inc. All Rights Reserved. 1
2 Causes of Workplace Accidents 1. Carelessness 2. Unsafe acts 3. Complacency (having done x so many times before without injury) 4. Being upset/emotional/angry 5. Distractions ti 6. Recklessness 7. Being afraid to ask questions 8. Etc 2013 ITAP International, Inc. All Rights Reserved. 2
3 What Do You Need to Know? 1. Accidents cost money 80% of injuries in the workplace are caused by unsafe acts 20% of injuries i in the workplace are caused by unsafe conditions* 64% of US Americans do not think workplace injuries will happen to them* In 2001, (not counting 9/11) 3.9 million US Americans had workplace injuries* *SOURCE: Missouri Employees Mutual Insurance (MEM) 2. Behavior-based safety is underpinned by cultural values and attitudes 2013 ITAP International, Inc. All Rights Reserved. 3
4 Behavior-based Safety (Cultural Value Name) Avoiding accidents is improved by: 1.Knowing the job well (Need for Certainty Orientation) 2.Knowing management s expectations (Need for Certainty Orientation) 3.Willingness to speak up/ask questions (Participative Orientation) 4.Thinking about others (Group Orientation) 5.Taking time to do it right (Long Term Orientation) 2013 ITAP International, Inc. All Rights Reserved. 4
5 Consider this POWER DISTANCE: A measure of inequality (distance between boss and subordinates) Results have shown that craft workers may feel less free to discuss problems/raise issues with their superiors (Hierarchical Orientation) TIME ORIENTATION: Ability to adapt to new situations The research suggests that the workers who tend toward Long-Term Orientation - and are therefore more safety conscious - are most aware of the inherent tension between completing a task on time and also completing a task safely INDIVIDUALISM : Degree of integration into groups Results have shown that craft workers score with a Group Orientation which indicates a higher level of care for the safety of those in their group 2013 ITAP International, Inc. All Rights Reserved. 5
6 For Example 1. If employees tendency towards a Hierarchical Orientation is strong: They may respond to their supervisors need for timeliness at the expense of safety They may feel too uncomfortable to bring safety issues to the attention of their supervisors 2. If the employees are more Group-oriented: They may show concern for the safety of their group members more than employees with an Individual orientation might 2013 ITAP International, Inc. All Rights Reserved. 6
7 Culture - Overview Culture: How can we measure differences? What framework can we use? A look at cultural dimensions 1. A framework for understanding 2. Dimensions that help us measure relative differences and quantify those differences
8 Culture - Individualism is the degree to which individuals are integrated into groups. INDIVIDUAL ORIENTATION Ties between individuals are loose. People expected to look after themselves and his/her immediate family. GROUP ORIENTATION From birth people are integrated into strong cohesive groups, typically including extended families. They are protected in exchange for loyalty to the group.
9 Overview of Demographics 247 surveys included in the research
10
11 INDIVIDUALISM Individual id loi Orientation ti versus Group Orientation Oi ti South Korea, 18 Indiv vidual Orien ntation Canada Québec, 73 Russia, Hebron Craft Workers, Grou up Orientatio on Canada, Score Sample Question: The pursuit of individual goals is more important than maintaining harmony and consensus in the workplace ITAP International, Inc. All Rights Reserved. 11
12 Culture Power Distance is the extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally. HIERARCHICAL ORIENTATION Even better than respect is obedience. The highest duty is to respect authority. PARTICIPATIVE ORIENTATION Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. The key to successful leadership today is influence, not authority.
13 POWER DISTANCE Hierarchical Orientation ti versus Participative i Orientation ti Canada, 39 ntation Hebron Craft Workers, ientation rchical Orie Hiera Canada Québec, 54 South Korea, 60 icipative Ori Part Russia, Score Sample Question: Employees should tell managers their views even if those views challenge those of the Sample Question: Employees should tell managers their views even if those views challenge those of the manager.
14 Culture - Certainty is the extent to which members of a culture feel either comfortable or uncomfortable in unstructured situations (such as novel, unknown, surprising, different from the usual situations). NEED FOR CERTAINTY Certainty is achieved through strict laws, rules, safety and security measures, and beliefs in absolute Truths. TOLERANCE FOR AMBIGUITY Tolerant of differing opinions, try to minimize rules and are philosophical and religious relativists.
15 CERTAINTY Need for Certainty t versus Tolerance for Ambiguity it Canada, 48 Need for Ce ertainty Canada Québec, 60 Hebron Craft Workers, South Korea, 85 Tole erance for Am mbiguity Russia, Score Sample Question: One can be a good manager without having precise answers to most of the questions Sample Question: One can be a good manager without having precise answers to most of the questions that subordinates may raise about their work.
16 Culture - Achievement distribution of emotional roles between the genders ACHIEVEMENT ORIENTATION Competitive, ambitious, striving to win. QUALITY OF LIFE ORIENTATION Modest, caring, considerate, harmonious behaviors
17 ACHIEVEMENT Achievement Orientation ti versus Quality of Life Orientation ti Ach hievement Orientation Canada, 52 Russia, 36 South Korea, Hebron Craft Workers, Canada Québec, 45 Qualit ty of Life Ori ientation Score Sample Question: Competition between employees makes for a better organization.
18 Culture Time Orientation deals with society s ability to adapt to new situations. LONG TERM ORIENTATION Truth depends on the situation, context and time. There is a strong propensity to learn from others, save and invest, and have perseverance in achieving results. SHORT TERM ORIENTATION Stresses absolute truths and transfer these to the next generation. Less of a propensity to save for the future. Focus on quick results.
19 TIME ORIENTATION Long Term Orientation versus Short Term Orientation Lon ng Term Orie entation Russia, Canada, 36 Hebron Craft Workers, Sho ort Term Ori ientation South Korea, Score Sample Question: Tomorrow s profits are more important than today s profits.
20 Culture and Its Implications on Safety Practices Research in the energy industry indicates there are two SAFETY dimensions: 1. CONCERN FOR PERSONAL SAFETY Risk Perception 2. PERCEIVED CONFLICT BETWEEN SAFETY AND RESULTS - Risk Tolerance 2013 ITAP International, Inc. All Rights Reserved. 20
21 How Different are Other Industries? Hospitals/Health Care Manufacturing Construction ti Chemical/Pharmaceutical/Biotech Other?
22 Assessing Safety Risks 1. What YOU need to know Do the attitudes of vendors towards safety (risk perception and risk tolerance) differ from the attitudes of employees? Do the attitudes of craft workers towards safety differ from the attitudes of staff or supervisors? Do the attitudes towards safety differ: From location to location? Across ethnic populations (people from different countries)? Across genders? Across various craft populations? Across educational levels? Across groups with varying longevity with the organization? 2. What do you need to do differently to assure a behaviorbased safe work environment? 2013 ITAP International, Inc. All Rights Reserved. 22
23 ITAP Approach: What ITAP Does 1. Assess employees Cultural attitudes Individual/Group Orientation Hierarchical/Participative Orientation Need for Certainty/Tolerance for Ambiguity Orientation Achievement/Quality of Life Orientation Long/Short term orientation Attitudes towards Safety - Risk Perception and Risk Tolerance 2. Conduct Culture Audits Review of the existing safety programs Review of performance systems and behavioral competencies Report on implications for Learning and development Managing workers/vendors Focus on behavior-based b safety 2013 ITAP International, Inc. All Rights Reserved. 23
24 What s In It For Organizations? 1. ITAP - identifies alignment between the results/needs of the worker population and Existing safety programs Performance/management approaches Employee communication/messaging (including management behavior as message) Behavioral competencies 2. ITAP - Reports on implications and makes recommendations for improvements to Learning and development Managing workers/vendors Focus on safety 2013 ITAP International, Inc. All Rights Reserved. 24
25 How Can ITAP Help Your Organization? CONTACT: Catherine Mercer Bing CEO, ITAP International, Inc. ITAP International, Inc. 353 Nassau Street, First Floor Princeton, NJ ITAP International, Inc. All Rights Reserved. 25
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