THE THREE JOYS RESPECT FOR THE INDIVIDUAL

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1 HONDA PHILOSOPHY

2 HONDA PHILOSOPHY The Honda Philosophy expressed in this illustration shows the Company Principle, Management Policies and the Honda Way based upon the fundamental beliefs of Respect for the Individual and The Three Joys : COMPANY PRINCIPLES COMPANY PRINCIPLES THE THREE JOYS RESPECT FOR THE INDIVIDUAL

3 HONDA FUNDAMENTAL BELIEFS Respect for the Individual Each individual is unique, independent and possesses initiative Initiative Equality Trust All associates are encouraged to take initiative while understanding that they must take responsibility for the results of those actions All associates are treated fairly and equal opportunities given to each individual. The relationship among associates at HSCI to be based on mutual trust

4 HONDA FUNDAMENTAL BELIEFS THE THREE JOYS THE JOY OF BUYING The joy of buying is achieved by providing products and services that exceed the needs and expectations of the customer. THE JOY OF SELLING The joy of selling is attained when those engaged in selling and servicing Honda s products develop relationships with the customer based on mutual trust. THE JOY OF CREATING The joy of creating occurs when Honda Associates and Suppliers involved in the design, development, engineering and manufacturing of products recognize a sense of joy in our customers using the product and dealers selling them.

5 HONDA COMPANY PRINCIPLE COMPANY VISION Company Principle Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction

6 HONDA MANAGEMENT POLICIES Company s standards for carrying out Daily Operations are based upon the Management Policies Proceed always with ambition and youthfulness Respect sound theory, develop fresh ideas and make the most effective use of time Enjoy work, and encourage open communications Strive constantly for a harmonious flow of work Be ever mindful of the value of research and endeavor

7 HONDA MANAGEMENT POLICIES INFORMATION To be on Time and provide accuracy of information To develop a willingness to communicate with and listen to others and respect their ideas To encourage open and candid discussion, feedback and information sharing among team members, depts.. To ensure flow of work harmoniously for effective operation MANAGEMENT POLICIES COST-CONSCIOUSNESS To be observant of the visible and invisible trends within and outside the organisation which might affect the financial health of the company To be constantly aware of the impact of one s actions on the costs and profits of the company To avoid wasteful expenditures To strive for highest efficiencies in the deployment of financial resources of the company TIME To make the most effective use of time To approach our work on 3 key elements : Simplicity - Simplify the complex problem and grasp the essence of what needs to be done Concentration- Focus resources and energy on the critical issues needed to reach important goals Speed - Rapid implementation to honour committed time schedule/targets

8 HONDA CORPORATE CULTURE Honda s Corporate Culture Free thinking and openmindedness Challenging spirit Sincerity and integrity Co-evolution

9 HONDA S DIRECTION FOR THE 21st CENTURY HONDA S By sharing our Joys with the world, it is our desire that society will want Honda to exist A leading company in the mobility business Creating New Values of job Value Creation Create higher value through leading edge technology. Expanding the Joy Globalization As a global company with deep roots in many communities, we will continue to expand the "joy of aff iliation" that people experience through association with Honda Joy for the Next Generation Eco-Solution Work to create a better society for future generations by addressing global concerns. Fostering a basic Corporate Culture Co-Evolution Free thinking and open -mindedness; Challenging spirit, Co-evolution Merge our culture and way of doing business with different cultures and talents to reach a higher level of creativity.

10 The driving force behind Honda s growth was the leadership of its founders Mr. Soichiro Honda and Mr. Takeo Fujisawa. The most valuable legacy which our founders gave to our company is Honda philosophy. This Honda Philosophy will continue to serve as the basis of our daily business action and judgment for all companies and associates within the Honda Group. It is critical that Honda Philosophy be fully understood, respected, shared and translated into action by every Honda associate around the world. An extract from the Introduction of HONDA PHILOSOPHY the pocket book

11 ACTION WITHOUT PHILOSOPHY IS A LETHAL WEAPON, PHILOSOPHY WITHOUT ACTION IS WORTHLESS Soichiro Honda

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