DIGITAL ANALYTICS: NONPROFIT NECESSITY

Transcription

1 DIGITAL ANALYTICS: NONPROFIT NECESSITY

2 ANALYTICS AS DIFFERENTIATOR Amazon uses sophisticated analytics to make recommendations. Netflix uses complex algorithms to serve up the content you enjoy. What if your nonprofit could access these capabilities, too? You may think analytics are too complex or costly to benefit your organization. But nonprofits are applying technological advances NOW to create insights and build intelligent enterprises. Digital analytics are no longer a luxury for nonprofits. They re an absolute necessity. Copyright 2017 Accenture. All rights reserved. 2

3 SET YOURSELF APART Nonprofits face: Complex Coordination Challenges to Fundraising Potential Technology Explosion To survive, nonprofits must streamline and distinguish themselves Copyright 2017 Accenture. All rights reserved. 3

4 DATA AND ANALYTICS: UNTAPPED POTENTIAL Using analytics is highly effective when it comes to efficiency, but you must change mindsets to encourage organizations to adopt these tools Among nonprofits that use data and analytics, 83% see significant efficiency gains. Yet only 39% have taken up data analytics tools/resources. Source: Accenture Digital Adoption Report, 2016 Copyright 2017 Accenture. All rights reserved. 4

5 VANISHING BARRIERS What s holding you back? It shouldn t be technology Price per GB of data storage drops by 90% every 5 years Powerful solutions can be purchased through flexible and affordable as-a-service models Open-source and cloud-based platforms are reducing the cost of processing and storing data When I arrived in 2014, we had 5 different databases and none of them talked to each other. We have consolidated our data into one location and are able to focus our efforts in a more streamlined way. Anne-Marie Grey Executive Director and CEO, USA for UNHCR Copyright 2017 Accenture. All rights reserved. 5

6 CHANGE MINDSETS CHANGE OUTCOMES The real challenge is creating a data-driven culture, determining how to use and synthesize data effectively and meaningfully. And it doesn t end. We are constantly utilizing the data to test new ways of reaching supporters. Anne-Marie Grey Executive Director and CEO, USA for UNHCR There is a fear about just using analytics, and thinking that everything is just a number. People are uncomfortable with that because it doesn t pick up the whole story. You really need to look at the right numbers, and need to balance perspectives. Courtney Brown, PHD Vice President of Strategic Impact, Lumina Foundation Copyright 2017 Accenture. All rights reserved. 6

7 ASK THE RIGHT QUESTIONS, UNDERSTAND YOUR GOALS Technology is just the enabler. The value of analytics lies in tackling key questions, including: How can we show the impact of the work we have supported? How can we empirically show that our efforts tipped the scales? How can we make better use of our limited resources? What are trying to change, achieve or implement? There has to be clarity in the questions we are asking and why. F. Deming Love Vice President, Digital Strategy, Federal Reserve Bank of Philadelphia (Formerly with The Pew Charitable Trusts) Copyright 2017 Accenture. All rights reserved. 7

8 BUILD MEASUREMENTS IN UPFRONT What s going to be driving our metrics is referring back to our strategy statement, and making sure we are able to measure where we want to be. Dan Schoenfeld Director of Grants and Impact Administration, Knight Foundation Copyright 2017 Accenture. All rights reserved. 8

9 START BIG OR SMALL Nonprofits can use everyday office software to understand and analyze the most basic data One piece of advice: get started! Microsoft excel is great. Use it! Compile data in one place to facilitate having the right discussion. Jacob Herald President and Chief Executive Officer, GuideStar Copyright 2017 Accenture. All rights reserved. 10

10 DON T STAND STILL Analytics are not set in stone they should be living, breathing and constantly reassessed to make sure they are providing the information needed. Courtney Brown, PhD Director of Strategic Impact, Lumina Foundation 11

11 SELF-ASSESS YOUR PROGRESS No matter where you are, make the commitment now to start the journey to become an Analytics Leader ACCENTURE NONPROFIT ANALYTICS MATURITY MODEL LEADERS IMPACT ON OPERATIONS & MISSION NOVICES Reactive Rudimentary Vision No Clear Ownership LOCALIZED Focused Use Cases Standardized Data Mostly Manual Some analytic roles CENTRALIZED Shared Toolset Centralized Data Defined Data Governance Historical-based ANALYTICAL Broad Use of Toolsets Supports Unstructured Data Visualization Drives Process Improvements Staff Extracts Insights Data Culture Organizationwide Tools Shapes Programs Predicts and Prescribes Outcomes Scalable and Robust In-house Expertise BASIC DESCRIPTIVE DIAGNOSTIC PREDICTIVE PRESCRIPTIVE MATURITY 12

12 CONTINUOUSLY REFINE AND EVOLVE Be careful of how fast you work through this data analytics maturity continuum. The timing should be right. Too soon, and it can tell a daunting story. On the flipside, you should never underestimate the capability of practitioners to change to do what s right. Facts can be incentive to move forward. Dan Cardinali President and CEO, Independent Sector Copyright 2017 Accenture. All rights reserved. 13

13 EVERY NONPROFIT CAN USE ANALYTICS TO ACHIEVE BETTER OUTCOMES From small independent charities to large foundations ONE OF THE FIRST DATA COLLABORATIVES SUPPORTS USERS FROM 100+ ORGANIZATIONS & 16 COUNTRIES HOUSES 300M+ ROWS OF DATA BUILDS NETWORKS AROUND COMMON GLOBAL CHALLENGES Copyright 2017 Accenture. All rights reserved. 14

14 ENHANCE YOUR JOURNEY PINPOINT THE TARGET OUTCOMES GET SUPPORT TO UNDERSTAND THE TOOLS DON T BE AFRAID TO FAIL SHARE, COLLABORATE AND SCALE CHANGE Be clear about your end goal Look internally and externally Maintain an open mind Digital analytics are here to stay Are you aiming for higher operational efficiency? Greater beneficiary reach? Grantees, grantors and those working in the social impact space can streamline efforts globally by creating a baseline standard for reporting. Be ready to fail fast, and reboot to try again. Some tools may work better than other. When diving deep into the benefit of analytics, you may need to face some internal truths about the outcomes of funded programs or ways of working that need change. Grantees, grantors, innovators, data geeks and creatives must work together and be open to sharing methods, data and results to enhance social impact initiatives and causes around the world. Copyright 2017 Accenture. All rights reserved. 15

15 WHAT WILL YOUR ORGANIZATION ACHIEVE? We are looking at using data and information responsibly to drive our decision making and we are being good stewards of our funds because of that. Courtney Brown, PhD Vice President of Strategic Impact, Lumina Foundation Copyright 2017 Accenture. All rights reserved. 16

16 WHAT WILL YOUR ORGANIZATION ACHIEVE? We needed to figure out who we needed based on what we needed to know. The manner in which we collected data affected every person in the organization. We brought in experts to guide us. But once we started, our analytics efforts allowed us to move faster and smarter. We also had the support of board and staff. More data was more justification. We invested $4M over 2 years and the returns were impressive. Over a seven-year period, we accrued $85 million with 25 percent more efficiency, 25 percent increase in students served, and 35 percent graduation rate increase. We used data-driven process in student outcomes and operations. The ROI was a product of a virtuous cycle. I do believe that data in the absence of story are dead on arrival. Anne-Marie Grey Executive Director and CEO, USA for UNHCR Dan Cardinali President and CEO, Independent Sector Copyright 2017 Accenture. All rights reserved. 17

17 LET S GET GOING NOW ELAINE TURVILLE Managing Director, Nonprofit Group AMIT PATEL Associate Director, Nonprofit Group Lead MARTY RODGERS Managing Director, Nonprofit Group ANGELA JHANJI Strategy Manager, Nonprofit Group CLICK TO LEARN MORE ABOUT DIGITAL ANALYTICS TO BUILD YOUR INTELLIGENT NONPROFIT ENTERPRISE Learn more at accenture.com/nonprofitanalytics Copyright 2017 Accenture. All rights reserved. 18

18 ABOUT ACCENTURE Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the world s largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to representor imply the existence of an association between Accenture and the lawful owners of such trademarks. ABOUT ACCENTURE S NONPROFIT GROUP Beyond our commitment to our clients is our dedication to improving the way the world works and lives. The social sector is extremely diverse, encompassing mission service nonprofits, cultural institutions, foundations, associations, multilaterals, and others. Accenture helps clients throughout the sector, combining our industry leading services and expertise derived from our work with leading commercial companies and governments and applying this unique skillset to address the particular challenges confronting the social sector. We help our nonprofit clients to transform their mission, unlock their digital potential, and enable improved service delivery. The result is unparalleled: enterprise-grade strategy and operations applied to accomplish the mission better, faster, and more effectively. This document is produced by Accenture as general information on the subject. It is not intended to provide advice on your specific circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative. Copyright 2017 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 18

19 Copyright 2017 Accenture. All rights reserved. 19