Best Christian Workplaces Institute. Christina Lopus

Transcription

1 Best Christian Workplaces Institute Christina Lopus

2 Who We Are We are a non-profit organization who uses research-based development and human resources to help transform faith-based organizations. We create cultures of excellence We want to equip faith-based organizations with the best, most effective tools to help them fulfill their calling and broaden their ministry.

3 Proposal Problem We need more sales and clients signing up for our consulting services. We have a loyal following, but need to engage more prospects. Proposal Create a more engaging web platform for potential clients.

4 What do people need to know? Make work count! When leaders get better everybody wins We help Christian leaders get better leading people, starting with their staff. An engaged staff is the critical leverage point for long term impact Let s make work count for eternity Best Christian Workplaces Institute is the organization leaders of Christian organizations turn to with they want sustainable outcomes. We re passionate about always doing the right thing for our clients, their people and our communities. Our clients are the hope of the world.

5 Who are the people interested in knowing it? 1. Presidents & Sr. Pastors of large churches and Para church organizations. A significant majority are male over 50 years old. 2. Top Human Resources Executives and & Executive Pastors; the Human Resource Executives are largely female and the Executive Pastors are majority male. 3. Administrators. Largely female individuals gathering information for the leaders described above. 4. People looking for jobs in Christian Organizations. We estimate they fall into the Facebook fan demographic taken from our Facebook Page. Gender: Age: Women: 65% Men: 34% (Facebook overall is 54% Men) 28% Age % Age % Age 45 54

6 Potential User Susie Executive Secretary Susie is 35 years old. She s the executive secretary to a successful senior pastor of a mega church. The church was started 30+ years ago and it has grown steadily over the years. The pastor has heard that the Best Christian Workplaces Institute can help improve their staff culture and develop the effectiveness of their leadership team. It is now Susie s job to look into it. Susie searches the BCW website, learns about the survey and see s the 360 Leadership review. She provides feedback to the leadership team about her discoveries. She also asks for sample reports and will call for additional information.

7 Potential User Charlotte Johnson Charlotte is 40 years old. She is atop Human Resourcing Executive for a large parachurch/mission organization. Their organization distributes bibles to people. They have 150 employees at their international headquarters. Charlotte currently has been working there for 6 months and has heard about BCWI at a conference. In her previous job, Charlotte worked with Gallup for Engagement Survey and wants to do a similar type of a survey at his new organization. She goes online to learn more about the BCWI Engagement survey.

8 Potential User Joe Jobseeker Joe is currently working as an accountant at a Fortune 100 company. He s been working for big corporate most of his career. Joe wants his life to be more meaningful and align to what he s passionate about. He s interested in working in a growing and flourishing Christian Organization that helps to eliminate poverty in developing countries. He does a Google search on Best Christian Jobs and finds out about BCWI and searches for jobs from the Certified Best Christian Workplaces.

9 What do they need to embrace? 1. Sign up for newsletter 2. Sign up Take the BCW Engagement survey a. Order PDF of Engagement Case Studies b. Order Samples c. Schedule a Demo 3. Sign up for the 360 a. Order white paper of FCA example b. Ask for additional information c. Order PDF of Competency Model d. Schedule a Demo and review questionnaire

10 Competition Quantum Workplace delivers smart tools for achieving and recognizing workplace awesomeness. When work is awesome, employees are engaged, clients are loyal, and business is good. Quantum Workplace serves more than 5,000 organizations annually through employee engagement surveys, action-planning tools, leadership assessment, and employer of choice recognition. Kenexa is in the business of improving companies and enriching lives because to us, business is personal. We improve companies by enriching lives and we enrich lives by improving companies. Our management consulting services focus on our clients most critical issues and opportunities: strategy, marketing, organization, operations, technology and mergers & acquisitions, across all industries and geographies. We bring deep, functional expertise, but are known for our holistic perspective: we capture value across boundaries and between the silos of any organization.

11 Workplace Non-profit Organization Business Employee Boss CEO Board Suits Ties Development Improvement Quality Incentive Management Method Engagement Effectiveness Survey Online survey Positive Trust Truth Honesty Open Transparent Green Blue Gold Yellow Guidance Advice Suggestion Decision Ability Connectiveness Share Perception Perspective Strengths Weakness Behavior Concern Toxic Pioneering Arrow Human Resources Consulting Ministry Transformation Accolade Award Praise Optimism Excitement Change Overtime Support Help Reputation Status Position Resonsibility Marketing Growth Goal Mission Resources Leadership Best Practices Action Lists Paper Pen White Papers Inspiration Charts Graphs Comparison Data Excel Articles Learning Pursuing Wordlist

12 Our Focus Engagement. Trust. Growth.

13 Moodboard - Inspiration

14 Moodboard - Environment

15 Moodboard - Color

16 Current Website Analytics Google Analytics: Sep 1, Aug 31, 2013 Visits 16,498 Avg. Visit Duration 00:01:55 Pageviews 63,288 Pages Per. Visit 3.84

17 Current Website Analytics Google Analytics: Sep 1, Aug 31, 2013 Country/Territory Visits Avg. Visit Dur. United States 13,491 00:02:02 Canada :01:19 India :01:33 United Kingdom :00:53 Australia :01:56 South Africa :01:35 Philippines 92 00:00:29 Germany 86 00:01:14 China 49 00:00:29 Indonesia 39 00:01:17

18 Current Website Analytics Google Analytics: Sep 1, Aug 31, 2013 Pages Page Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit Page Vaule 63,288 44,943 00:00:40 16, % 26.07% $0.00 / 11,751 6,920 00:00:29 6, % 28.51% $0.00 /default.aspx 5,118 2,684 00:00: % 20.42% $0.00 /bcwlists.aspx 4,811 2,612 00:00: % 4.45% $0.00 /bcwlists/us13.aspx 3,800 3,122 00:01:45 1, % 43.61% $0.00 /bcwlists/us12.aspx 3,616 3,140 00:01:51 1, % 52.96% $0.00 /Surveys.aspx 3,229 2,044 00:00: % 12.39% $0.00 /surveys.aspx 2,589 1,879 00:00: % 17.42% $0.00 /About.aspx 2,522 1,951 00:00: % 10.94% $0.00 /employmentresources.aspx 2,059 1,631 00:00: % 32.93% $0.00 /consulting.aspx 1,594 1,171 00:00: % 14.05% $0.00

19 Current Website Analytics Google Analytics: Sep 1, Aug 31, 2013 Site Speed Page Timings Page Avg. Page Load Time (seconds) Pageviews Page Load Sample Bounce Rate % Exit Page Vaule % 26.07% $0.00 / , % 28.51% $0.00 /default.aspx , % 20.42% $0.00 /bcwlists.aspx , % 4.45% $0.00 /bcwlists/us13.aspx , % 43.61% $0.00 /bcwlists/us12.aspx , % 52.96% $0.00 /Surveys.aspx , % 12.39% $0.00 /surveys.aspx , % 17.42% $0.00 /About.aspx.45 2, % 10.94% $0.00 /employmentresources.aspx , % 32.93% $0.00 /consulting.aspx , % 14.05% $0.00

20 Current Website Analytics Google Analytics: Sep 1, Aug 31, 2013 Site Userflow / 2.53k /bcwlists/us13.aspx 414 /surveys.aspx 675 /about.aspx 293 /bcwlists.aspx 193 default.aspx 152 /bcwlists/us12.aspx 385 /survyeys/usgeneral.aspx 93 /surveys.aspx 362 (+70 more pages) 714 /bcwlists/us11.aspx 207 /surveys/usgeneral.aspx 202 /surveys.aspx 181 /bcwlists/us13.aspx 174 /bcwlists.aspx 101 /default.aspx 101 (+77 more pages) 868 /surveys.aspx 171 /bcwlists.aspx 94 /bcwlists/us13.aspx 79 /default.aspx 76 /consulting.aspx 60 (+71 more pages) 745 (>100 more pages) 1.3K

21 Website Survey Questions & Results: #1 What was the purpose of your last visit to our website? Answered: 195 Skipped: 27 Survey Results: Oct. 3 17, 2013

22 Website Survey Questions & Results: #2 Were you able to complete your task? Answered: 220 Skipped: 2 Survey Results: Oct. 3 17, 2013

23 Website Survey Questions & Results: #3 Survey Results: Oct. 3 17, 2013 If you were not about to complete your task, why not? Answered: 16 Skipped: 206 I would have liked more information regarding the kit (performance management) before buying It was due to power failure in my country. I was able to find what i was looking for but it took some digging. I assumed it would be considered a resource but it was in the learning center. Not familiar with site Didn t get a full grasp on exactly how the survey was given. I d like to see some sample questions or something that is engaging about the survey.

24 Website Survey Questions & Results: #4 Any suggested improvements for us? Answered: 53 Skipped: 169 Survey Results: Oct. 3 17, 2013 More name recognition. I didn t realize you offered as much as you do and I get s from you often Yes, strongly suggest you have a print button before submitting. We go back and study as a company our top 3 things and bottom 3 things so we can improve. BCW job board. It s not very easy to navigate. It doesn t look sleek or eye catching. The things on the admin page are indistinguishable from the each other. Promote testimonial videos like you did at cla 2012 with bill Hybals More testimonials, video and mobile friendly The site feels very dated, from the logo to the font selection and colors. It didn t feel modern or relevant. Truly...it works well. If I didn t know what you were about, I am not sure I would easily understand it. So, if there was a way to more easily list the various ways you support ministries, almost like bullets, where you can elaborate on each one. Also, pictures of the staff would be nice when the names come up. Thank you. It would be nice to include some pricing information on the site if you can. I had to dig to find it. The website looks a little outdated, and give the impression that the survey is outdated as well. Brand and site are very outdated. As a two-time BCW winner, we d love to help Update the site. Tell folks WHY they ll want to become a BCW.

25 Website Survey Questions & Results: #5 Would you recommend the BCWI site to your friends and colleagues? Answered: 220 Skipped: 2 Survey Results: Oct. 3 17, 2013

26 Logo Revision 1

27 Logo Revision 2

28 Wireframes

29 Wireframes

30 Wireframes

31 Wireframe to Product

32 Wireframe to Product

33 Wireframe to Product

34 Product

35 Product

36 Product

37 Product

38 Product

39 Product VISIT WEBSITE

40 Best Christian Workplaces Institute Thank You!