Courses lectured in English

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1 FALL SEMESTER Entrepreneurship The aims of the course are the following: to develop a business plan, to know real initiatives for entrepreneurship and to learn theoretical aspects of Entrepreneurship. The entrepreneurial process involves finding, evaluating, and developing an opportunity by overcoming the strong forces that resist the creation of something new. The aim of the subject is to educate and train about entrepreneurship covering theory and practice helping students to develop skills and competences to be able to identify opportunities in the market, how to asses potential business ideas and how to implement them with market tools and develop organizational and personal capability. ics in Business and Ethics I The economic and business environment, in which the majority of companies operate, has changed dramatically over the last years. This has led to significant changes in the way companies are run, and the way they include new management skills and competences. This course focus on some of them: Reputation, Brand Value, Innovation, Positioning, environment and ethics. Strategic Management The aim of this course is to allow students to understand the concept of strategy and the formal process of designing a strategy. It includes the formal process of Designing a Strategy, Corporate Strategy, Business Strategy and Functional Strategy. The student must know the strategy from the point of view of the war and how best commanders deployed their strategies on the most important battles of the world. This course will provide the student a practical overview of the business world by analyzing real cases. The student will be able to develop the capacity of student team work, applying strategy knowledge to a team work. 3

2 Project Management When a company wants to move from one situation to another, in any area of management of the company (engineering, production, changes in financial, information systems, etc.) is necessary to carry out a project. A project typically generates significant investment for the company and involves the need to meet expectations of requirements, deadlines and costs. Failure to make a success of the projects produced losses of various kinds. The aim of the course is to provide students with knowledge and tools for the proper design, monitoring, closure and evaluation of projects. Such knowledge includes technical, management and human resources. Quality Management Quality management is a recent phenomenon becoming more and more important in business. Its specific definition does not aim to assure 'good quality' by the more general definition but rather to ensure that an organization or product is consistent. Quality management is focused not only on product/service quality, but also the means to achieve it. Seminars in advanced Management: Management in the Digital Economy This course s focal points are Business 2.0 and Enterprise 2.0, which commonly are defined as the enterprise usage of social software or so called Web 2.0 technologies. The course will focus on enterprises' internal (collaboration or R&D) and external (marketing or corporate communications) use of these tools and service. The course also covers underlying business models of tool- or service-providers to give an understanding of the entire digital economy and ecosystem. 4

3 Marketing I Marketing I is focused on understanding external, economical and company factors that build the Marketing strategies of the company. Students will be able to identify and design de best Marketing Strategy in different markets and environments, understand how brand management works, they will learn how new tools such as digital media are giving new solutions to the companies to market their products and services. They will be able to build the best consumer approach taking into account the consumer target with the most efficient brand strategy. The subject will cover topics such is how to identify and empower the strengths of the company and how to protect from threats of the market. Another key learning objective of the subject is to analyze the consumer s behaviour, its typologies and how to address them to build a successful impact and a long term loyalty level with them. Services Marketing Marketing applied to services is key to give value to businesses where the consumer doesn t have a tangible product to taste, use or take home. Marketing in services has both roles, make the service differential and understand consumer expectations to satisfy and increase his loyalty. Many factors have influenced on the culture and way of consuming services, especially e-commerce and global markets draw a new challenging scenario for services companies to differentiate and be relevant for customers although they are individuals or organizations. The subject will cover how to build a competitive advantage in services companies with a process of classifying the activity, the environment and specially the expectations generated previous the use of the service for the customer which is key to deliver the adequate approach to increase satisfaction thus loyalty, efficiency and repetition. Business Communication I Business Communication subject aims to leverage student s communication skills in the entrepreneurial and professional world and provide them with information and abilities to work in the corporate communication and business communication environment. This course may not be taken in combination with Business Communication II (Spring Semester) 5

4 Fundamentals of Finance The aim of this course is to provide the students with a sound introduction to the uses of mathematics in business and personal finance applications. Emphasized learning outcomes from the study of this module are among other, to be able to solve problems with simple and compound interest, as well as with annuities. As well as to enable students to apply it to real life situations such as home-loans, bonds and capital budgeting decisions. Investments in Financial Markets The purpose of this course is to explain how different financial markets work and to analyze investment decisions. In particular, we are going to see the next topics: 1. Study the concept of risk on the financial markets (risk vs. return). 2. Create optimal investment portfolios as a function of the risk-return utility of the investors. 3. Choose among alternative investments based on the available financial information. 4. Analyze the main characteristics of fixed-income and derivatives products. 5. Learn how to use Excel and GRETL as a tool for financial decisions. Corporate Finance This course is designed in the following broad areas so that student will be able to: - Apply financial concepts and theories learned in earlier finance courses to a broad range of practical problems and case studies aimed at consolidating their technical knowledge and skills in finance. - Extend their technical finance knowledge and practical experience by dealing with other important corporate finance topics such as valuation, capital structure, and financing. - Develop team skills as well as holistic and ethical values in finance. 6

5 Methods for valuating firms Through the extensive use of business cases this course develops skills in Corporate Finance, specifically: cash-flow projections, market risks, cost of capital, effects of leverage, valuations and decision making in finance. The student will be provided with different tools and techniques for determining the value of any asset. The participants of this course are encouraged to thoroughly prepare the case at home and discuss it in every session. Risk Management This course aims to provide student the tools to recognize the most important types of financial risks affecting the companies: market risk, credit risk and operational risk,the principal methods for measuring and hedging these risks. The course helps students to improve their analytical skills and logical reasoning, their work-time management and the ability to cope with deadlines and to set out and solve complex problems and real cases of risk management. The course will also introduce to the student the vocabulary used by the financial industry and regulators. Calculus I Calculus I is a first course in the calculus sequence. It is intended for economics, business administration students, and students of double degrees. ics include a discussion of limits, derivatives, and their application to the analysis of a function, an overview of integration, basic techniques for integration, a variety of applications of integration, and the use of software. In this course, students must acquire certain mathematical knowledge and skills that will constitute the background necessary for the understanding of the subsequent math and economics courses. 7

6 Probability and Statistics I The objective of this course is to offer tools from statistical inference to analyze practical problems in Economics and Management. Transversal skills: - Develop logical reasoning. - Capacity to be analytical and synthetic. - Capacity to handle tasks and time management. - Capacity to learn by oneself. Specific skills: - Know the use and general objectives of statistics. - Know how to distinguish different types of variables. - Know how to summarize the information of the variables through graphics, tables and basic descriptive statistics: mean and variance. - Calculate point estimates of the basic statistics of a sample. - Perform hypothesis tests on the basic statistics of a sample. - Analyze relationships between two variables. - Know how to use computer programs (R in particular). Principles of Microeconomics Principles of Microeconomics is your first contact with economic theory. Therefore, it forms the basis on which your future studies of Microeconomics, and to a lesser extent of Macroeconomics build. In this course you will under-stand how economists perceive and study the reality that surrounds them. In particular, you will study in a rigorous and mathematical way the decisions taken by individuals and the interaction of individuals and firms in markets. This course is oriented towards first year students of Economics and Management. 8

7 Industrial Organization In this class we will consider the strategic behaviour of firms within the various industry organizations, as well as its consequences for market efficiency and the advantages or disadvantages of government intervention. In particular, some of the questions we will address are: are mergers convenient? Are firms likely to lower prices to prevent entry? Is more information about prices better for competition? Are antimonopoly regulations effective? Is government regulation beneficial or detrimental? ics in Economics I: Labour Economics The course Labour Economics is designed to cover issues both at the firm level (personnel economics) and at the market level (economics of the labour market). The aim of the course is to introduce students to the study of modern labour economics and it is focused on topics related to frictional labour markets. This approach is emphasised in the section of the module which covers labour market outcomes, but wherever possible topics have been included in the section dealing with personnel economics. Macroeconomics: Theory and Policy Students will learn to understand the fiscal and monetary policies designed to attain the main macroeconomic objectives: economic growth and price stability. The methods and models taught in class will be explained in the context of relevant historical and present-day examples. The student must acquire the following theoretical knowledge: - Demand models - Supply models - Interaction AD/AS - Theories about growth. Evidence. - Determinants of economic cycles. - The student should be able to apply that knowledge to be able to evaluate, from an economic point of view, the relevant historical macroeconomic experiences. 9

8 - The student should be able to apply that knowledge to be able to appropriately conduct an analysis of current events International Trade The course is focused on the study of international trade. By analyzing the evidence on countries behaviour regarding foreign trade and the study of several economic theories on this topic the student will understand the pattern of trade between countries. The student will be able to understand the importance of international trade in current economies as well as to get a solid knowledge of some theoretical models of international trade and learn about some of the most controversial issues around international trade, starting from the classical discussion of free trade versus protectionism. One of the objectives of this course is to help the student to reach a rigorous and well informed opinion about these issues. 10

9 SPRING SEMESTER Principles of Business Administration The overall objective of this subject is to provide students the basic concepts concerned with the firm, as well as to identify its functional areas and major decisions. Once completed this course, the student should have acquired knowledge about how a company is directed and managed. For this purpose, it is intended to make an introductory review of the management functions while highlighting important issues such as the nature of the firm, its environment, and associated tools for decision-making. Business Ethics Business ethics almost always hits the headlines in the wake of scandals, but hardly ever when entrepreneurs and managers do good deeds. These are often met with a scepticism difficult to eradicate for, given the profit motive, such stories are just too good to be true. Why so? After a short introduction to the origins and development of business ethics, this course will present a more constructive approach based on the notion of moral capital or virtue. We shall also explain how the firm, through the proper ethical perspective, could actually be a potent force toward attaining the common good of society. ics in Business and Ethics II The economic and business environment, in which the majority of companies operate, has changed dramatically over the last years. This has led to significant changes in the way companies are run, and the way they include new management skills and competences. This course focus on some of them: Reputation, Brand Value, Innovation, Positioning, environment and ethics. 11

10 Human Resources The course offers a basic introduction to human resource management (HRM). ics included: Importance of HR and HR management strategy, trends in HR, work design and job analysis, human resource planning, recruitment, selection, training and development, performance appraisal and compensation. The course also offers an overview of organizational behaviour topics: Organizational culture, motivation, leadership, teamwork, conflict resolution, communication, change management, diversity management, time management, decision making and emotional intelligence. Organization Theory The main goal of this course is to analyze how Economic Theory can be used to understand crucial aspects of organizations. In order to analyze the main features of organizations we will use, at the theoretical level, techniques developed in Game Theory and at the empirical level we will use Experimental Economics tools. We will first present the existing theories of the firm before analyzing in a second part the boundaries of organizations. In the third part of this course we will use principal-agent models in order to derive a theory of incentives setting in firms. We then draw on the previous models to analyze issues of cooperation in organizations. The approach is both empirical and theoretical. This course will make extended use of microeconomic theory as well as experimental Economics. Thus, prior knowledge of Microeconomics is required. Operations Management Operations Management is a subject in which the Operations System of the company is analyzed. The Operations System includes all the activities and decisions related to the design and production of products and services in a company. In the case of production companies, the Operations Systems concerns especially decisions related to the flow of materials. The Operations System is a key area to ensure the competitiveness of a company, so their understanding is very important for comprehensive understanding of the company. 12

11 Marketing II Marketing II is focused on the daily business of marketing, using marketing mix management and making a focus on the consumer approach trough research and services marketing. The subject is divided in three parts which are marketing mix strategies and tools, consumer understanding through research and marketing applied to services. Consumer behaviour and strategies that don t fit with people s desires and preferences are the most common problems in marketing departments where market research can help to re-define strategies and product mix. International Marketing The International Marketing Management Course looks for providing the students with relevant management and analytical tools for performing in an international marketing landscape. Based on a Business Cases Method is delivered on a full time single week format with special emphasis on individual, group and case discussion work. Main topics to de discussed are Branding, Export, Distribution Channels and Social Media Management. Business Policy The overall objective of this subject is to understand the central significance of policy and strategy to top managers and their organizations. For this purpose, it is analyzed how environments, external and internal, affect the functioning of an organization -and the associated methods to assure that policies and strategies are implemented. 13

12 Seminars in advanced Marketing: Global Marketing Management with focus on emerging markets The course challenges you to think critically about global marketing. As such, rote learning of terms and concepts is not sufficient; you are prepared to take the executive s seat in managing business in global markets. Specifically, the course is designed to provide you with (a) familiarity with the problems and perspectives of marketing across national boundaries and with those within foreign countries; (b) insights into environmental perspectives of doing business outside the home country; (c) analytical ability to make marketing decisions facing all firms (exporters, licensor/licensee, joint venture firms, firms with overseas subsidiaries) engaged in business overseas; (d) understanding the particular challenges of marketing in emerging markets, (e) knowledge of tools and practices for structuring and controlling marketing programs on a global basis, and (e) discussion of the possibilities and limitations of the Internet in conducting international marketing. Business Case Analysis The objective of this course is to provide the student with a thorough understanding of how to analyze business cases, and how to effectively present their analysis. Emphasis will be placed on oral presentation of case analysis and recommendations. Students will participate in a time-limited case preparation and presentation format. The aim of the course is to develop students skill in solving case studies from real business in teams and improve their presentation skills. This course will give the students fundamental knowledge, skills and practice in preparing and presenting case studies for classes and the real world (and possibly case competitions). This course will explore ways that can better prepare the students for case studies including professor coaching, preparation and presentation feedback, debating, persuasive communications and cross-discipline work. Students will acquire presentation, leadership, team building, analytical and logical thinking skills. 14

13 Business Communication II Business Communication subject aims to leverage student s communication skills in the entrepreneurial and professional world and provide them with information and abilities to work in the corporate communication and business communication environment. This course may not be taken in combination with Business Communication I (Fall Semester) International Finance Why is there a sovereign debt crisis in Europe? What are the factors behind the Dollar/Euro exchange rate determination? What is the relation between European, American and Japanese Interest Rates? What is the reasoning behind monetary unions? What is a balance of payments crisis? What are the advantages of adopting a fixed exchange rate? Do speculative bubbles exist in the exchange markets? How did the euro come into place? International Finance addresses these types of questions and more. The class is intended to familiarize the student with the structure and functions of the foreign exchange market. Additionally students will analyze the dynamic behaviour of exchange rates and both their real and nominal macroeconomic effects. Budgeting control One of the main responsibilities of financial departments is the financial control of operations what it is essentially the drawing up of a budget and its control. The objectives of the course are to introduce to the students the most relevant aspects of budgeting and budgetary control, to familiarize them with the budgeting process of the different departments in a company and to understand the function of a budget as a management tool. 15

14 International Financial Reporting Standards (IFRS) In a globalized economy, the capital markets around the world must provide high-quality and homogeneous across countries financial information, fulfilling the needs of their users and regulators. The International Financial Reporting Standards, due to their large international acceptance, represent the language able to meet this purpose. The main goal of the course is to guide the students to the application of international accounting principles and techniques in real world situations. It also offers a principle-based approach of the financial reporting standards environment. Financial Derivatives The course provides an introduction to the financial derivatives products and also discusses some topics related to their pricing, trading strategies involving derivatives, a few specific derivatives (e.g. exotic options, interest rate derivatives, credit derivatives), and risk management of portfolios with financial derivatives. Financial Markets The goals of the course are to provide the student with the basic knowledge of the current international financial market and banking products, practice the most important techniques of the decision making related to the abovementioned products and make the student read and understand the financial articles of the day-to-day international financial press. Investments in Financial Markets The purpose of this course is to explain how different financial markets work and to analyze investment decisions. In particular, we are going to see the next topics: - Study the concept of risk on the financial markets (risk vs. return). 16

15 - Create optimal investment portfolios as a function of the risk-return utility of the investors. - Choose among alternative investments based on the available financial information. - Analyze the main characteristics of fixed-income and derivatives products. - Learn how to use Excel and GRETL as a tool for financial decisions. Corporate Finance This course is designed in the following broad areas so that student will be able to: - Apply financial concepts and theories learned in earlier finance courses to a broad range of practical problems and case studies aimed at consolidating their technical knowledge and skills in finance. - Extend their technical finance knowledge and practical experience by dealing with other important corporate finance topics such as valuation, capital structure, and financing. - Develop team skills as well as holistic and ethical values in finance. Seminars in advanced Finance: Financial instruments, financial markets and trading This is a course on financial instruments, financial markets and trading with an emphasis on topics such as optimal trading strategies for typical trading problems, mechanisms of how information is impounded in prices, mechanisms to improve the information aggregation process, avoidance of market failures, sequential trade models, inventory control and empirical study of dealer inventories, market impact, models of informed and strategic trading, and limit order markets. Calculus II The aim of this subject is to provide techniques of calculus with functions of several variables necessary for analyzing economic problems. At the end of the course the student will be able to: 17

16 - Extend the concepts of one variable functions to several variables. - Understand the fundamental tools of calculus with functions of several variables. - Pose and solve static optimization problems with and without restrictions. - Complement the theoretical tools learned using appropriate software to solve problems and exercises. - Apply all the acquired concepts to economic problems. Probability and Statistics II This course introduces some issues of statistical inference and modelling. After completing the course, students will learn basic ideas of hypothesis testing, analysis of variance and simple linear regression. Students will also learn how to apply some Statistical tools to Economics and Business problems. Time Series This is a course on time series analysis. We start defining a stochastic process along with the properties of stationary and invertibility. We introduce the Wold decomposition theorem and present the different ARMA models. We study the properties of each ARMA model and present different methods to estimate the parameters associated to the models. Likelihoodbased tests are also discussed and a model selection strategy based on Box and Jenkins s methodology is studied. Seasonality is also presented. Forecasting issues are examined in another chapter. Structural time series models, no stationary models, unit roots, co integration, long memory and other issues are examined in the final chapters. Principles of Macroeconomics The objective of the course is to introduce the basic concepts and tools used in macroeconomic analysis. In this course the student will learn how to use and compare different economic models to analyse and understand current economic issues. The course studies the functioning of the aggregate economy both in the long run and in the short run, and covers many of the issues that dominate the theoretical and political debate: unemployment, inflation, growth, etc. 18

17 Global Political Economy Global Political Economy is designed as an introduction to the main ideas, trends, events and forces which shape the political, institutional and social framework in which the world economy develops. For this purpose the course takes a multidisciplinary approach combining questions from different social sciences such as economics and political science. This analysis will help students develop a critical understanding of the new reality of the world economy, which some define with the sole word "globalization" but which has many different sides to it. During the course we shall address the role and position of the economies of Spain and Europe in this global framework. Money, Banking and Financial Markets Why do international stock markets react to lower interest rate setting by the U.S. Federal Reserve? What are the differences between the ECB and the Federal Reserve monetary policy? What is the relation between monetary policy and the 2008 financial crisis? What is the relation between interest rates, GDP and inflation? What is the difference between expected and unexpected monetary policy actions? What to do when interest rates are close to zero and the economy needs an expansionary monetary policy? What is quantitative easing? How does the transmission mechanism of monetary policy work through the banking system? How does asymmetric information influence credit policies by banks? What is systemic risk and what was its role in the financial crisis? Why can banks collapse and what is the effect in the overall economy? How can Central Banks avoid bank runs and mitigate systemic risk? Money, credit, and the financial markets deals with all these issues and some more. The class is intended to familiarize the student with the monetary policy strategy, implementation and effects, as well as the role of banks in our economies as (1) transmission mechanism of monetary policy (2) providers of liquidity to the private sector and engine of growth. Microeconomics: Theory and Policy The course provides the student with an overview of Intermediate Microeconomics. This course covers a wide range of topics, starting from the analysis of competitive markets, and 19

18 including also monopoly, oligopoly, game theory, uncertainty, general equilibrium and market failure. The course aims to provide the student with a sufficient knowledge to understand economic models and apply mathematical tools to the economic analysis. Development Economics The objectives of the course are to introduce to the students the most relevant economic and management aspects of Development Cooperation and to familiarize them with the main national and multilateral institutions that finance cooperation projects Moreover, the course gives directions in coping with complex structures of decision-making and project management as well as guidance to the students in order to develop a capacity for practical analysis and critical reasoning on development issues and sustainable growth of developing countries. Sport and Brands In Sport and Brands we will provide a business and economic analysis of professional sports, as well as the economic lessons we can obtain from analyzing the organization and behaviour of sport competitions. The focus of this subject is mainly oriented business related issues, like sponsorship and branding. We will concentrate our analysis in leading sport competitions and sport events mainly from a European perspective. 20

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