Month: August (2017) No of Periods: 19. Unit 4 - Enterprise Growth Strategy TTT: 12 WT: 7 Chapter: Enterprise Growth Strategy
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1 BLOOM PUBLIC SCHOOL Vasant Kunj, New Delhi Lesson Plan Class: XII Subject: Entrepreneurship Month: August (2017) No of Periods: 19 Unit 4 - Enterprise Growth Strategy TTT: 12 WT: 7 Chapter: Enterprise Growth Strategy Learning Objectives Resources Activity Class Work Contents-: Franchising Merger and Acquisition Moving up the Value Chain and Value Addition Understand the concept of growth & development of an enterprise Explain the concept of franchise Explain the different types of franchise Explain the advantages and limitations of franchise Understand growth of a firm is possible through mergers and acquisitions Explain the different types of mergers State the meaning and types of acquisitions Understand the reasons for mergers and acquisitions Understand the reasons for failure of mergers and acquisitions Explain the concept of value addition Describe the different types of Value Addition State the meaning of value chain Discuss the Porters Model of Value Chain Understand the requirements for value chain management Text book, Board questions Review Cross word puzzle Exercise questions ( Short, Long, Application based 1
2 and HOTS Questions) Board Questions. Home work Assessment Questions uploaded on GOOGLE Class Class Test PERIOD WISE PLAN PERIOD CONTENT 1 CLASS WORK : Case Study I (Goli Vada Pav) Growth and development of an enterprise Page 140 to CLASS WORK Growth and development of an enterprise I. Internal Expansion II. External Expansion Franchising Main ingredients of Franchising Page 142 to CLASS WORK Case Study II( Natural Ice-cream) Franchising Main ingredients of Franchising Page CLASS WORK Main ingredients of Franchising Type of Franchising a. Product franchise business opportunity 2
3 b. Manufacturing franchise opportunity: c. Business franchise opportunity ventures d. Business format franchise opportunity Page 146 to CLASS WORK CLASS WORK How Franchising help the start ups Advantages of Franchising a. To Franchisee b. To Franchisor Page 148 to CLASS WORK Disadvantages of Franchising To Franchisee To Franchisor C2 Page CLASS WORK Growth through Mergers and Acquisitions Page CLASS WORK Mergers Types of Mergers a. Conglomerate b. Horizontal merger 3
4 c. Market extension mergers d. Product extension mergers e. Vertical merger Page 155 to CLASS WORK Case Study IV- Kraft s takeover Cadbury Page 157 to CLASS WORK Acquisition(meaning) Types of Acquisitions 1. Friendly acquisition 2. Reverse acquisition 3. Back flip acquisition 4. Hostile acquisition Reasons of Mergers and Acquisitions a) Synergy b) Acquiring new technology c) Improved profitability d) Acquiring a competency 4
5 e) Entry into new markets f) Access to funds g) Tax benefits C3 Page 159 to CLASS WORK Reasons for failure of Merger and Acquisitions a. 1. Unrealistic price paid for target b. Difficulties in cultural integration c. Overstated synergies d. Integration difficulties e. Poor business fit f. Inadequate due diligence g. High leverage h. Boardroom split D 3 Page 161 to CLASS WORK Value addition Common examples of adding value Types of added value Quality added value Environmental added value Cause-related added value 5
6 C 4 Page 164 to CLASS WORK Moving-up the value chain Primary activities Support activities D4 Page 165 to CLASS WORK Six requirements for value chain management a) Coordination and collaboration Technology investment b) Organizational process c) Leadership d) Employee/human resources e) Organizational culture and attitudes D6 Page 167 to CLASS WORK 6
7 Hots Questions Application base question Page 172 & CLASS WORK Exercise and Board questions 17 CLASS WORK Exercise and Board questions 18 CLASS WORK 19 Class Test 20 Gap Task Review Cross word puzzle Page 171 7
BLOOM PUBLIC SCHOOL Vasant Kunj, New Delhi Lesson Plan Class: XII Subject: Entrepreneurship. Month: May/July No of Periods: 24
BLOOM PUBLIC SCHOOL Vasant Kunj, New Delhi Lesson Plan Class: XII Subject: Entrepreneurship Month: May/July No of Periods: 24 Unit 3 - Enterprise Marketing TTT: 16 WT: 8 Chapter: Enterprise Marketing N
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