Social Media Tools for Workforce Development Boards & Community Partners
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- Clyde Sparks
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1 Social Media Tools for Workforce Development Boards & Community Partners BRIAN HOOKER, BUSINESS & WORKFORCE LIAISON WORKFORCE DEVELOPMENT BOARD OF SOLANO COUNTY DANETTE SCARRY, MARKETING DIRECTOR & AJCC COORDINATOR KERN, INYO & MONO COUNTIES WORKFORCE DEVELOPMENT BOARD
2 What is Social Media? Internet based communication system that allows users to interact with one another through site memberships where you can share thoughts, feelings, pictures, videos and articles with others. Aside from the selfie photo posting craze, social media is a way to share information with special groups friends, family members, business connections, organizations, political affiliations, etc. Using social media is becoming the fastest way for businesses to get the word out to share news about your upcoming events, services and programs.
3 Most used Social Media sites
4 How to use Social Media Add your first bullet point here Add your second bullet point here Add your third bullet point here SHARE VIEW
5 Build Your Brand through Social Media Connect with partners, workforce organizations, education, and employers Post or Tweet about your services, programs, events and community connections. Let your business community know services you offer to employers and how your social media connections can benefit them. Post their job openings on your social media sites to help them recruit applicants. Share their events, announcements and accomplishments. Don t get left behind. Start your social media connections and Build Your Brand today.
6 Build your Page to Promote Your Brand Positively Protect your image / be clean and polite Don t post inappropriate photos Don t post obscene language or bad behavior Be authentic and have fun searching for connections Publish Your ideas with Facebook Notes Expand Your Network by Contacting Friends and Professionals Create Groups from your lists to Share Special Events or Posts
7 Post Flyers for: Workshops Recruitments Job Fairs Workshops Trainings and Events
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9 Your One-Stop Shop for Your Networking Needs Learn & Network with others / professionals TWEET 140 Characters (Less is more) Casual / Immediate / Informal Exposure & Credibility Micro-version of Blogging CEO s, Top Level Executives, Hiring Managers, Recruiters and everyone in between are using Twitter Spread the word about what you are doing Gain a following through your tweets
10 Tweet It Up Give Insightful Comments on Workforce Subjects Send out tweets or messages to your followers about workforce More companies are now tweeting job openings Let them know about your services to assist with applicant screening and referral NETWORK through Twitter to help facilitate new employers and job seekers Depending on timing and chemistry - Followers will check in to find out what you are doing next New followers will join and follow your events
11 Instagram is the Top Photo Posting Social Media Site Instagram is a mobile, desktop, and internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately. Become a Follower Follow other users or companies that may need workforce services so they can see your postings. Upload your photos and tag them with # hashtags using keywords or phrases that identify your services and programs to link them with other photos. Tag to Self Promote Tag the very best of your organizations work so your customers see that, but do not oversaturate or it will become annoying. Connect Comment on Instagram photos to spark a conversation with customers you are interested in working with and start the networking.
12 Get Noticed Through Photos Brand Your Organization by posting PHOTOS of your workforce events. Share Success Stories Photos of Your Customers Share Photos from Events Job Fairs, Recruitments, Assessments Post them on Instagram with a #hashtag to a create an online file and regular connection Add a Geotag to your post to share your location(s) Create a following of people that want to know about your next event, your newest locations, and new opportunities.
13 World s Largest Professional Social Media Networking Site Designed solely for Business Networking Keep it Professional 450 Million Members & Growing Your profile is an Interactive Business Card Allows users to Build a List of business people they know These lists are called Connections or Links Connect / Post / Network with your Trusted Contacts Allows you to Market your Online Brand in your Business Profile
14 Post your Picture (Professional / Business Casual) Post your Resume related to Workforce Provide Information about your services Show your Best Work - Accomplishments / Achievements / Events / Successes Search Companies & Connect with others by reviewing their professional backgrounds and business services Post Recommendations Offer tips on how you can help recruit star employees for their business or how to avoid lay offs Start or Join a Group of interest or similar industry to start networking Ask and Answer Questions in your network linking at its best!
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16 YouTube is the Top Video Posting Social Media Site Share videos and clips from your workforce events Post videos of meetings, workshops, or presentations to expose your work Share videos of your training programs to draw interest in newly trained job candidates Share a video of your lobby, orientation, or staff greeting to promote your brand and services Share success stories from your programs for others to view
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20 Additional Tips for Using Social Media DON T misuse or abuse social media Use good judgement & proper etiquette There are social norms for every situation learn them first Be cautious about the data YOU create and post in the first place Remember. Don t post or share anything you wouldn t sign your name to Once something is online, it s safe to assume that it will be there forever Be EXTRA cautious about what you write, post, tweet or forward
21 Kern, Inyo, Mon0 Website - Social Media Connections Recruitments & Events Like us on Blast Sign up today! Calendar Job Corner Website & TV 17 YouTube
22 Using Joomeo to Share TV Lobby Graphics
23 Get Started with a Social Media Presence Create a membership profile for your organization and join a social media site Connect with friends, family and business contacts Join special groups to connect with like minded people Start communicating with others - Post Tweet Share Link Tag / Hashtag# / Geotag Blog SHARE
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