THE DGNB BRAND ENVIRONMENT

Transcription

1 DGNB Auditors / Consultants THE DGNB BRAND ENVIRONMENT Our brand. Your success. Style Guide for DGNB Auditors / Consultants 2014 DGNB GmbH. All rights reserved.

2 Important information about this document THE DGNB BRAND ENVIRONMENT FOR DGNB AUDITORS / CONSULTANTS: ACT TOGETHER WITH SUCCESS The DGNB Certification System is one of the leading systems for comprehensively assessing buildings and urban districts worldwide. This Style Guide will help you successfully use the DGNB brand environment for your promotional material. Use brand values successfully As a DGNB Auditor / Consultant, you can use sub-components of the DGNB brand environment for your promotional material. These include the DGNB System logo, the DGNB Awards in bronze, silver and gold as well as the training level logos for becoming a DGNB Registered Professional, DGNB Consultant or DGNB Auditor. You thus benefit from an optimum service that will enable you to position yourself as an expert partner for sustainable construction in your market. Protecting brand values together In order to ensure a uniform, professional brand identity, it is essential that all parties concerned adhere to the guidelines in this Style Guide. After all, in addition to your and our expertise, the DGNB brand is our greatest asset. Protecting it is our joint task. Please contact the DGNB directly, if you have any questions about using the DGNB brand environment (contact details can be found on the last page).

3 CATEGORY Content Overview THE DGNB BRAND ENVIRONMENT A-01 DGNB BRAND ENVIRONMENT Communicate added value with a sustained impact B-01 DGNB SYSTEM Sustainable building with a systems approach B-02 DGNB AWARDS Comprehensive assessment of buildings and districts B-03 DGNB TRAINING LEVELS Expand and apply knowledge C-01 DGNB COUNCIL Company is a DGNB member ANNEX Style Guide management Imprint

4 CATEGORY Contents PAGE NUMBER A DEFINING THE DGNB BRAND ENVIRONMENT A-01 DGNB BRAND ENVIRONMENT COMMUNICATE ADDED VALUE WITH A SUSTAINED IMPACT A-01 The DGNB brand environment: two strong core brands with a comprehensive portfolio of measures and applications which offer partners, investors and developers sustained value added factors. 01. Brand hierarchy 01

5 DGNB BRAND ENVIRONMENT Communicate added value with a sustained impact A-01.

6 A-01. DGNB BRAND ENVIRONMENT 01. Brand hierarchy Page 01 COUNCIL PRODUCTS/SERVICES CORRECT USE OF THE DGNB BRAND ENVIRONMENT A sequential brand hierarchy has been developed in order to create a DGNB brand environment, which is simple and easy to use. This hierarchy categorises and relates the various levels provided by the individual sub-components in the DGNB brand environment. All DGNB Style Guides are based on this brand hierarchy. This enables partners, investors and developers to successfully use the sub-components for their promotional material.

7 CATEGORY Contents PAGE NUMBER B USING THE DGNB BRAND ENVIRONMENT B-02 DGNB SYSTEM SUSTAINABLE BUILDING WITH A SYSTEMS APPROACH B-02 The core values of the DGNB Certification System are reflected in the DGNB System logo. For investors, developers and users, it stands for comparability, transparency and security. 01. Logo 02. Official terminology 03. Brochures and presentations 04. Internet 05. Letters 06. signature 07. Don ts 08. DGNB graphics

8 DGNB SYSTEM Sustainable building with a systems approach B-01.

9 B-01. DGNB SYSTEM 01. Logo Page 01 The DGNB System logo may only be used as part of the DGNB Certification or DGNB Auditing / Consulting. The logo symbolises the DGNB Certification System. Basic WaveQuad shape The distinctive design of the DGNB System logo with a diagonal wavy line. System logotype The logotype forms a core component of the DGNB System logo. The position of the logotype may not be changed. LOGO STRUCTURE The System logo consists of three core elements: WaveQuad (blue with a diagonal wavy line) DGNB logotype (white) System logotype (green) This structure may not be changed. DGNB Auditors / Consultants may only use the DGNB System logo for promotional purposes in the following cases: Explaining the DGNB System Presenting Auditing / Consulting services It is not permitted to use it in any other context. Image size In all applications, the size of the DGNB System logo may be no larger than 80% of the size of the developer s logo, if this is depicted. DGNB logotype The logotype forms a core component of the DGNB System logo. The position of the logotype may not be changed.

10 B-01. DGNB SYSTEM 02. Official terminology Page 02 OFFICIAL TERM EXPLANATION FOR BUILDINGS EXPLANATION FOR DISTRICTS To ensure a professional, uniform brand identity at the linguistic level, only the official DGNB terms may be used in texts (see table). GERMAN: DGNB System DGNB Zertifizierungssystem ENGLISH: DGNB Certification System The system is known as the DGNB System, DGNB Zertifizierungssystem or DGNB Certification System. DGNB Auditors and Consultants or their respective companies may translate the words System or Certification System into their own language. These official terms take into account both the German-speaking world as well as other languages. GERMAN: DGNB Vorzertifikat ENGLISH: DGNB Pre-Certificate A building that is still in the planning phase is awarded a DGNB Vorzertifikat or DGNB Pre-Certificate. DGNB Auditors and Consultants or their respective companies may also translate the word Pre-Certificate into their own language. A district that is still in the planning phase is awarded a DGNB Vorzertifikat or DGNB Pre-Certificate. DGNB Auditors and Consultants or their respective companies may also translate the word Pre-Certificate into their own language. GERMAN: DGNB Certificate ENGLISH: DGNB Certificate A completed building is awarded DGNB Zertifikat or DGNB Certificate. DGNB Auditors and Consultants or their respective companies may also translate the word Certificate into their own language. A DGNB Zertifikat Planung / Erschließung or a DGNB Certificate Infrastructure is awarded when 25% of the infrastructure for a district is completed. DGNB Auditors and Consultants or their respective companies may also translate the word Certificate Infrastructure into their own language. A completed district is certified as DGNB Zertifikat Quartier or DGNB District Certificate. DGNB Auditors and Consultants or their respective companies may also translate the word DGNB District Certificate into their own language.

11 B-01. DGNB SYSTEM 03. Brochures and presentations Page 03 The DGNB System logo may be used in digital and printed promotional material. For example in Brochures, concertina-folded leaflets and flyers (including as PDF files) Services / Slide presentations (including as PDF files) LOGO PLACEMENT Exclusively on inside pages It is not permitted to depict it on the title page Title page (company brochure) Inside pages (company brochure) SPECIAL NOTE FOR COMPANIES DGNB training is a service that is considered to be focussed on individuals rather than companies. Companies that employ trained staff members may use the DGNB System logo in their promotional material. However, the logo must always be depicted together with a personnel-related explanatory text (see left). A personnel-related explanatory text for companies in order to highlight the added value of their trained employees in their promotional material: Our staff advise investors and project developers on sustainable building and DGNB Certification. DGNB Auditors / Consultants may only use the DGNB System logo for promotional purposes in the following cases: Explaining the DGNB System Presenting Auditing / Consulting services It is not permitted to use it in any other context. Presentation (analogue/digital)

12 B-01. DGNB SYSTEM 04. Internet Page 04 Company website (homepage) Company website (sub-page) The DGNB System logo may be used on the company website. LOGO PLACEMENT Permitted on every single page (home and sub-pages) SPECIAL NOTE FOR COMPANIES DGNB training is a service that is considered to be focussed on individuals rather than companies. Companies that employ trained staff members may use the DGNB System logo in their promotional material. However, the logo must always be depicted together with a personnel-related explanatory text (see Category B-01, page 03). DGNB Auditors / Consultants may only use the DGNB System logo for promotional purposes in the following cases: Explaining the DGNB System Presenting Auditing / Consulting services It is not permitted to use it in any other context.

13 B-01. DGNB SYSTEM 05. Letters Page 05 The DGNB System logo may be used on letters. Letterhead LETTER STRUCTURE Letterhead Content area Complimentary closing area Footer area LOGO PLACEMENT Exclusively in the content and footer areas In the footer area, the logo must always be depicted together with a personnel-related explanatory text (see Category B-01, page 03) Other uses are not permitted Content area Kind regards John Smith IF THE COMPANY IS A DGNB MEMBER If a company employs DGNB Auditors / Consultants and is also a member of the DGNB, the DGNB council logo (loop) can be used in addition to the DGNB System logo. Its use is documented in Category C-01. Complimentary closing area Footer area DGNB Auditors / Consultants may use their training level logo in the complimentary closing area. Its use is documented in Category B-03, page 02. Our staff advise owners, investors and project developers on sustainable building and DGNB Certification. DGNB Auditors / Consultants may only use the DGNB System logo for promotional purposes in the following cases: Explaining the DGNB System Presenting Auditing / Consulting services It is not permitted to use it in any other context. Personnel-related explanatory text

14 B-01. DGNB SYSTEM 06. signature Page 06 The DGNB System logo may be used in s. STRUCTURE Content area Complimentary closing area Footer area (company-related signature) LOGO PLACEMENT Exclusively in the content area Other uses are not permitted The explanatory text referring to individual staff members may be used as an alternative to the logo in the footer area (see Category B-01, page 03) Content area Complimentary closing area Footer area Kind regards John Smith DGNB Auditors / Consultants may use their training level logo in the complimentary closing area. Its use is documented in Category B-03, page 03. Our staff advise owners, investors and project developers on sustainable building and DGNB Certification. IF THE COMPANY IS A DGNB MEMBER If a company employs DGNB Auditors / Consultants and is also a member of the DGNB, the DGNB council logo (loop) can be used in addition to the DGNB System logo. Its use is documented in Category C-01. DGNB Auditors / Consultants may only use the DGNB System logo for promotional purposes in the following cases: Explaining the DGNB System Presenting Auditing / Consulting services It is not permitted to use it in any other context. Personnel-related explanatory text

15 B-01. DGNB SYSTEM 07. Don ts Page 07 Tem facita volum ex et, occabore conse nectem harum quidell aborehenimin nullori reptias piendit adio cus et quam quamus escim. CORRECT USE OF THE DGNB SYSTEM LOGO The three values for which the DGNB product brand stands worldwide are comparability, transparency and security. It is important to ensure a uniform and consistent external presentation to ensure that all stakeholders benefit from this added value in the long term. We therefore request that DGNB Auditors / Consultants only use the DGNB System logo in the form documented in this Style Guide. Wrong proportions Use as watermark The core elements of the DGNB System logo (WaveQuad and logotypes) may never be used separately. Depiction against a dark background Combination to form a new logo

16 Environmental B-01. DGNB SYSTEM 08. DGNB graphics Page 08 The DGNB offers binding graphics for use in promotional material in conjunction with the DGNB Certification System. These may be used in printed material, presentations and on company websites on the Internet. Application of the Certification System CUSTOMISATION The graphics are based on the brand design used for the DGNB System. It is possible to visually adapt them to accord with the respective corporate design used by the DGNB Auditor / Consultant. Importance of the Pre-Certificate The company itself must adapt the graphics as required and then have them checked with the DGNB. Each graphic used must be furnished with a DGNB copyright symbol ( DGNB GmbH). quality 22.5% Economic quality 22.5% Sociocultural and functional quality 22.5% Technical quality 22.5% Process quality 10% Site quality DGNB Evaluation Matrix Weighting (ex for buildings) DGNB performance indices

17 CATEGORY Contents PAGE NUMBER B USING THE DGNB BRAND ENVIRONMENT B-02 DGNB AWARDS COMPREHENSIVE ASSESSMENT OF BUILDINGS AND DISTRICTS B-02 The DGNB Awards are used when conferring pre-certificates and certificates for individual construction projects. Buildings and districts are assessed using the three scores bronze, silver and gold. In addition, there is the DGNB Certificate (white) which is only conferred to existing buildings. The DGNB logo in blue is used for registered projects. 01. Logo for registered projects 02. Logos for (Pre-)Certificates 03. Documentation, flyers and brochures 04. Internet and digital presentations 05. Letters 06. signature 07. Don ts

18 DGNB AWARDS Comprehensive assessment of buildings and districts B-02.

19 B-02. DGNB AWARDS 01. Logo for registered projects Page 01 The DGNB logo in blue may be used for buildings and districts that have already been registered but have not yet been awarded a (Pre-)Certificate. Basic WaveQuad shape The distinctive design of the DGNB logo (blue) with a diagonal wavy line. LOGO STRUCTURE The DGNB logo consists of two core elements: WaveQuad (blue with a diagonal wavy line) DGNB logotype (white) This structure may not be changed. DGNB Auditors / Consultants may only use the DGNB logo in blue for promotional purposes in the following cases: Explaining the DGNB System Presenting a registered project It is not permitted to use it in any other context. Image size In all applications, the size of the DGNB Awards may be no larger than 80% of the size of the company logo if both are depicted together. DGNB logotype The logotype forms a core component of the DGNB logo. The position of the logotype may not be changed.

20 B-02. DGNB AWARDS 02. Logos for (Pre-)Certificates Page 02 Building and districts are presented with an award (Bronze, Silver or Gold) according to their scores. In addition, the award DGNB certified (white) is exclusively conferred to existing buildings with a total score between 35 and 49%. DGNB Certified (The evaluation level Certified only applies to existing buildings) DGNB Certificate in Bronze DGNB Certificate in Silver DGNB Certificate in Bronze LOGO STRUCTURE The DGNB Awards consist of two core elements: WaveQuad (with a diagonal wavy line and in the colour of the respective precious metal or white (for existing buildings only). DGNB logotype This structure may not be changed. DGNB Auditors / Consultants may only use the DGNB Awards for promotional purposes in the following cases: Explaining the DGNB System or the evaluation levels Presenting a (pre-)certified project Basic WaveQuad shape The distinctive shape of the DGNB Award with a diagonal wavy line and in the colour of the respective precious metal or in white. DGNB logotype The logotype forms a core component of the DGNB Award. The position of the logotype may not be changed. Image size In all applications, the size of the DGNB Awards may be no larger than 80% of the size of the company logo if both are depicted together. It is not permitted to use it in any other context.

21 B-02. DGNB AWARDS 03. Documentation, flyers and brochures Page 03 The DGNB Awards may be used in printed promotional material (including PDF files). For example in Project documentation Company and project brochures Concertina-folded leaflets and flyers LOGO PLACEMENT Exclusively on inside pages As a rule, it is not permitted to depict it on the title page Exception for depiction on title pages: brochures whose content relates solely to a (pre-)certified building / district Project documentation (inside pages) Flyer (project presentation) DGNB Auditors / Consultants may only use the DGNB Awards for promotional purposes in the following cases: Explaining the DGNB System or the evaluation levels Presenting a (pre-)certified project It is not permitted to use it in any other context. Title page (company brochure) Inside pages of a brochure (explanation of evaluation levels)

22 B-02. DGNB AWARDS 04. Internet and digital presentations Page 04 The DGNB Awards may be used in digital promotional material (including PDF files). For example on company websites in slide presentations LOGO PLACEMENT Exclusively on inside pages/sub-pages It is not permitted to depict it on title or home pages Exception for depiction on title or home pages: presentations whose content relates solely to a (pre-)certified building / district DGNB Auditors / Consultants may only use the DGNB Awards for promotional purposes in the following cases: Explaining the DGNB System or the evaluation levels Presenting a (pre-)certified project It is not permitted to use it in any other context. Company website (Sub page, explanation of the evaluation levels) Slide presentation (Project presentation including as a PDF version)

23 B-02. DGNB AWARDS 05. Letters Page 05 The DGNB Awards may be used on letters. Letterhead LETTER STRUCTURE Letterhead Content area Complimentary closing area Footer area LOGO PLACEMENT In the content area if the correspondence relates solely to the project Other uses are not permitted The explanatory text referring to individual staff members may be used as an alternative to the logo in the footer area (see Category B-01, page 03) Content area IF THE COMPANY IS A DGNB MEMBER If a company employs DGNB Auditors / Consultants and is also a member of the DGNB, the DGNB council brand (loop) can be used in addition to the DGNB Awards. Its use is documented in Category C-01. Complimentary closing area Footer area Explanatory text referring to individual staff members: (see Category B-01, page 03) Our staff advise owners, investors and project developers on sustainable building and DGNB Certification. DGNB Auditors / Consultants may only use the DGNB Awards for promotional purposes in the following cases: Explaining the DGNB System or the evaluation levels Presenting a (pre-)certified project It is not permitted to use it in any other context.

24 B-02. DGNB AWARDS 06. signature Page 06 The DGNB Awards may be used in s. STRUCTURE Content area Complimentary closing area Footer area (company-related signature) Content area Complimentary closing area LOGO PLACEMENT In the content area if the relates solely to the project Other uses are not permitted The explanatory text referring to individual staff members may be used as an alternative to the logo in the footer area (see Category B-01, page 03) IF THE COMPANY IS A DGNB MEMBER If a company employs DGNB Auditors / Consultants and is also a member of the DGNB, the DGNB council brand (loop) can be used in addition to the DGNB Awards. Its use is documented in Category C-01. Footer area DGNB Auditors / Consultants may only use the DGNB Awards for promotional purposes in the following cases: Explanatory text referring to individual staff members in the footer area (signature): (see Category B-01, page 03) Our staff advise owners, investors and project developers on sustainable building and DGNB Certification. Explaining the DGNB System or the evaluation levels Presenting a (pre-)certified project It is not permitted to use it in any other context.

25 B-02. DGNB AWARDS 07. Don ts Page 07 Tem facita volum ex et, occabore conse nectem harum quidell aborehenimin nullori reptias piendit adio cus et quam quamus escim. CORRECT USE OF THE DGNB AWARDS Bronze, silver and gold three precious metals communicate the scores of sustainable construction projects and significantly enhance their attractiveness. It is important to ensure a uniform and consistent external presentation to ensure that all stakeholders benefit from this added value in the long term. We therefore request that DGNB Auditors / Consultants only use the DGNB Awards in the form documented in this Style Guide. Wrong proportions Use as watermark The core elements of the DGNB Awards (WaveQuad in the colour of the respective precious metal and the DGNB logotype) may never be used separately. Depiction against a dark background Combination to form a new logo

26 CATEGORY Contents PAGE NUMBER B USING THE DGNB BRAND ENVIRONMENT B-03 DGNB TRAINING LEVELS EXPAND AND APPLY KNOWLEDGE B-03 The DGNB training levels to become a DGNB Registered Professional, DGNB Consultant or DGNB Auditor impart sound basic knowledge on sustainable building, specific expertise on the DGNB Certification System and know-how on special topics. 01. Logos 02. Complimentary closing in letters 03. Complimentary closing in s 04. Business cards

27 DGNB TRAINING LEVELS Expand and apply knowledge B-03.

28 B-03. DGNB TRAINING LEVELS 01. Logos Page 01 The DGNB Academy offers top quality products and services. These include the training concept for becoming a DGNB Registered Professional, DGNB Consultant and DGNB Auditor. LOGO STRUCTURE Each training level has a so-called training level logo. These logos consist of two core elements: DGNB logotype (blue) Indication of the training level (green) This structure may not be changed. DGNB logotype The logotype (blue) forms a core component of the DGNB training level logos. The colour, shape and position may not be changed. Indication of the training level Each training level is identified with a corresponding designation (green). The colour, shape and position may not be changed. The training levels DGNB Registered Professional, DGNB Consultant or DGNB Auditor are always granted to individual persons they are never company-related.

29 B-03. DGNB TRAINING LEVELS 02. Complimentary closing in letters Page 02 The DGNB training level logos may be used on letters. Letterhead LETTER STRUCTURE Letterhead Content area Complimentary closing area Footer area LOGO PLACEMENT Exclusively in the complimentary closing area Directly under the personal complimentary closing used by the DGNB Auditor / Consultant Other uses are not permitted Content area Option A Kind regards John Smith FORMS OF DEPICTION A) As a logo B) As text (continuous text) The DGNB training level logos many only be used by accordingly trained staff. Option B Kind regards Complimentary closing area John Smith DGNB Auditor Footer area

30 B-03. DGNB TRAINING LEVELS 03. Complimentary closing in s Page 03 The DGNB training level logos may be used in s. STRUCTURE Content area Complimentary closing area Footer area (company-related signature) LOGO PLACEMENT Exclusively in the complimentary closing area Directly under the personal complimentary closing used by the DGNB Auditor / Consultant Other uses are not permitted Content area Option A FORMS OF DEPICTION A) As a logo B) As text (continuous text) Complimentary closing area Kind regards John Smith The DGNB training level logos many only be used by accordingly trained staff. Footer area Option B Kind regards John Smith DGNB Auditor

31 B-03. DGNB TRAINING LEVELS 04. Business cards Page 04 The DGNB training level logos may be used on business cards. Example: business card (single-sided) Option A John Smith [Position in company] LOGO PLACEMENT The logo may only be used in direct reference to the business card holder It is not permitted to use the logo in reference to the company or for other purposes FORMS OF DEPICTION A) As a logo B) As text (continuous text) The DGNB training level logos many only be used by accordingly trained staff. Example: business card (double-sided, rear side) Option B John Smith [Position in company] DGNB Auditor

32 CATEGORY Contents PAGE NUMBER C USING THE DGNB BRAND ENVIRONMENT C-01 DGNB COUNCIL COMPANY IS A DGNB MEMBER C-01 Around 1,200 members from all areas of the planning, construction and real-estate sectors, as well as from local authorities, universities and organisations, are actively involved in promoting sustainable building under the DGNB umbrella. 01. Logo 02. Brochures and presentations 03. Internet 04. Letters 05. signature 06. Don ts

33 DGNB COUNCIL If a company employs DGNB Auditors / Consultants and is also a member of the DGNB C-01.

34 C-01. DGNB COUNCIL 01. Logo Page 01 Basic loop shape The distinctive design of the DGNB Council logo as an infinity symbol DGNB logotype The logotype forms a core component of the DGNB Council logo. The position of the logotype may not be changed. If a company employs DGNB Auditors / Consultants and is also a member of the DGNB, the DGNB Council logo (loop) can be used in addition to the DGNB System logo (WaveQuad with System logotype). Its use is documented on the following pages. LOGO STRUCTURE The logo consists of three core elements: Loop (blue-green, infinity symbol ) DGNB logotype (green) Bilingual sub-line (German / English) This structure may not be changed. SPECIAL STYLE GUIDE FOR MEMBERS For DGNB members there is another extensive Style Guide that comprehensively explains how to use the DGNB Council logo. Image size In all applications, the size of the DGNB Council logo may be no larger than 80% of the size of the company logo, if this is depicted. Sublines The full name of the Council written in German and English DGNB members may only use the DGNB Council logo for promotional purposes in the following cases: Depicting their membership Presenting their sustainability strategy It is not permitted to use it in any other context.

35 C-01. DGNB COUNCIL 02. Brochures and presentations Page 02 The DGNB Council logo may be used in digital and printed promotional material. For example in Brochures, concertina-folded leaflets and flyers (including as PDF files) Services / Slide presentations (including as PDF files) LOGO PLACEMENT Exclusively on inside pages It is not permitted to depict it on the title page Title page (company brochure) Inside pages (presentation of the membership) MEMBERSHIP IS COMPANY-RELATED The DGNB membership is always company-related. This must be made clear in all promotional material. The logo must always be depicted together with the official explanatory text (see left). Official text to indicate membership in the DGNB: [Company name] is a member of the DGNB. DGNB members may only use the DGNB Council logo for promotional purposes in the following cases: Depicting their membership Presenting their sustainability strategy It is not permitted to use it in any other context. Presentation of the sustainability strategy (slide presentation)

36 C-01. DGNB COUNCIL 03. Internet Page 03 Company website (homepage) Company website (sub-page) The DGNB Council logo may be used on the company website. LOGO PLACEMENT Permitted on every single page (home and sub-pages) HOMEPAGE: COMBINED USE OF THE DGNB SYSTEM AND COUNCIL LOGOS It is permitted to use both logos together on the homepage of the company website. However, the two logos may not be used arbitrarily but must be placed in their respective contexts. DGNB System logo Explanation of the DGNB Certification System, presentation of auditing / consulting services DGNB Council logo Information about the DGNB membership presentation of the sustainability strategy

37 C-01. DGNB COUNCIL 04. Letters Page 04 The DGNB Council logo may be used on letters. Letterhead LETTER STRUCTURE Letterhead Content area Complimentary closing area Footer area Content area Complimentary closing area Footer area [Company name] is a member of the DGNB or as an exception: If the logo is so small that the logotype can no longer be read, the loop may be shown alone. Communication of the membership (company-related, see also Category C-01, page 02): "[Company name] is a member of the DGNB" Communication of auditing / consulting services (refers to individuals, see also Category B-01, page 03): Our staff advise owners, investors and project developers on sustainable building and DGNB Certification. LOGO PLACEMENT Exclusively in the footer area; it must always be used together with the official explanatory text (see Category C-01, page 02) Other uses are not permitted IF A COMPANY EMPLOYS DGNB AUDITORS / CONSULTANTS If a company is a member of the DGNB and also employs DGNB Auditors / Consultants, the DGNB System logo (WaveQuad with System logotype) can also be used in addition to the DGNB Council logo. Its use is documented in Category B-01. DGNB members may only use the DGNB Council logo for promotional purposes in the following cases: Depicting their membership Presenting their sustainability strategy It is not permitted to use it in any other context.

38 C-01. DGNB COUNCIL 05. signature Page 05 The DGNB Council logo may be used in s. STRUCTURE Content area Complimentary closing area Footer area (company-related signature) [Company name] is a member of the DGNB or LOGO PLACEMENT Exclusively in the footer area; it must always be used together with the official explanatory text (see Category C-01, page 02) Other uses are not permitted Content area Complimentary closing area as an exception: If the logo is so small that the logotype can no longer be read, the loop may be shown alone. Communication of the membership (company-related, see also Category C-01, page 02): "[Company name] is a member of the DGNB" DGNB members may only use the DGNB Council logo for promotional purposes in the following cases: Depicting their membership Presenting their sustainability strategy It is not permitted to use it in any other context. Footer area Communication of auditing / consulting services (refers to individuals, see also Category B-01, page 03): Our staff advise owners, investors and project developers on sustainable building and DGNB Certification.

39 C-01. DGNB COUNCIL 06. Don ts Page 06 Wrong proportions Tem facita volum ex et, occabore conse nectem harum quidell aborehenimin nullori reptias piendit adio cus et quam quamus escim. Use as watermark CORRECT USE OF THE DGNB COUNCIL LOGO The three values for which the DGNB stands worldwide are inventiveness, commitment and innovation. It is important to ensure a uniform and consistent external presentation to ensure that all stakeholders benefit from this added value in the long term. We therefore request that all companies use the DGNB Council logo exclusively in the form documented in this Style Guide. The core elements of the DGNB Council logo (WaveQuad and DGNB logotype) may never be used separately. Depiction against a dark background Combination to form a new logo

40 STYLE GUIDE MANAGEMENT Implementation & release process

41 STYLE GUIDE MANAGEMENT Implementation & release process Appendix 1st stage Yes Logo, graphics and other elements available? No LEAN PROCESSES GUARANTEE MAXIMUM EFFICIENCY The sub-components of the DGNB brand environment can be used for various types of promotional material. Their detailed application is comprehensively documented in the relevant style guides. A uniform implementation and release process ensures a smooth process for producing promotional material. This ensures that promotional material can be deployed in a targeted manner and with maximum efficiency. 2nd stage Use the logo, graphics or other elements in the relevant medium in accordance with the DGNB Style Guides. Request data from the DGNB. The DGNB owns the copyright for all content (criteria, descriptions, brochures, handbooks, etc.). All rights reserved. The DGNB must be consulted before disseminating/publishing this content. 3rd stage The DGNB will be glad to help you if you have any questions about using the logo in your promotional material: marketing@dgnb.de The DGNB graphics and logos may be used without consulting the DGNB provided that the guidelines from the relevant Style Guides are adhered to. Each graphic used must be furnished with a DGNB copyright symbol ( DGNB GmbH). Do you need high-resolution data? Then simply request it at the following address: marketing@dgnb.de 4th stage The medium can be published.

42 IMPRINT / CONTACT Do you have questions regarding this Style Guide? Or would you like to use sub-components of the DGNB brand environment for an individual means of promotion that is not documented in this Style Guide? We would be delighted to help you. If you have any questions, please get in touch with us directly. CONTACT DETAILS DGNB GmbH Kronprinzstraße Stuttgart Germany Phone +49 (0) Fax +49 (0) marketing@dgnb.de Chief Executive Officer: Dr Christine Lemaitre Registered office: Stuttgart Registration court: Amtsgericht Stuttgart (Stuttgart District Court) HRB Sales tax identification number in accordance with 27 a of the Umsatzsteuergesetz (German Value Added Tax Act): DE DGNB GmbH. All rights reserved.