Digital Communications Manager (Maternity cover) Candidate Job Pack

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1 Digital Communications Manager (Maternity cover) Candidate Job Pack

2 Digital Communications Manager (Maternity cover) Thank you for your interest in the post of Digital Communications Manager (Maternity cover) at PTA UK. Please find enclosed the following documents: PTA UK information Job description, person specification and terms and conditions of employment Dignity at Work statement Equal opportunities monitoring form The job description describes the main responsibilities of the post; the person specification relates directly to the job description and is a list of the skills and experience that we consider necessary for the post. Please read these documents carefully. The applicants who fit the person specification most closely will be shortlisted for interview so please make sure you tell us everything relevant to your application in your CV and covering letter. PTA UK is committed to a policy of equal opportunities and we ensure that all applicants are treated fairly and equally. We should be grateful if you would complete the enclosed monitoring form to help us check that we are carrying out our policy of equal opportunities for all people. The information will be kept confidential and will be separated from your application upon receipt. It will have no bearing on your application. PTA UK is committed to meeting the needs of applicants with disabilities. The refurbished building is fully accessible to all. Please send a copy of your CV and covering letter to: PTA UK 39 Shipbourne Road Tonbridge TN10 3DS Alternatively, please it to office@pta.org.uk The deadline for receipt of applications is on Monday 16 th January Unfortunately we are unable to consider any applications which are received after the deadline. Interviews will commence shortly after the closing date. Information provided by you as part of your application will be used in the recruitment process. Any data about you will be held securely with access restricted to those involved in dealing with your application and in the recruitment process. Once this process is completed the data relating to unsuccessful applicants will be stored for a maximum of 6 months and then destroyed. If you are the successful candidate, your application form will be retained and form the basis of your personnel record. Information provided by you on the Equal Opportunities Monitoring Form will be used to monitor the equal opportunities policy. By signing and submitting your completed application form you are giving your consent to your data being stored and processed for the

3 purposes of the recruitment process, equal opportunities monitoring and your personnel record if you are the successful candidate (Data Protection Act 1998) May we take this opportunity to thank you for your interest in PTA UK and for your time in considering applying to work with us.

4 Background and Further Information We know that having a PTA is a characteristic of a successful school. It demonstrates parental engagement and attitudes to learning which are fundamental to school success. A PTA can be a powerful way to engage parents, encouraging them to contribute to the way their child s school is run and to have a say in deciding how valuable resources are used for the benefit of their child s education. We want to make sure that every PTA reaches its potential and that every school has access to a PTA. As well as helping PTAs on the ground, we have an ambition to support parent participation more generally in schools and education. We are starting to engage directly with parents to inform them about things that matter so that we can give them a voice in education. Our strategic goals are to: SUPPORT parents and PTAs. We will be the go-to organisation for parents to get information and other resources on how to participate more in education and school life ENGAGE parents and PTAs so that more parents from all walks of life actively participate in education and school life CHAMPION the importance of parents and PTAs so that they have the opportunity to be consulted and heard, both locally and nationally. Here s what we currently do: Provide expert advice and guidance for PTAs on fundraising, governance, legal matters, insurance and volunteer engagement Support and training for new PTAs Set out a governance structure based on charity law by providing a model constitution for PTAs to adopt Guide and assist member organisations through the process of charity registration Recommend trusted suppliers and develop partnerships to significantly extend the benefits offered to PTA members Recognise the work and achievements of PTAs through awards, parent networks and PR Keep parents informed about the latest innovations and policy updates in education and charity fundraising through our website, social media, e-newsletters, magazine and helpline Give PTAs an online forum to ask questions and share good practice Represent PTAs and parents at a national level to strengthen children s education, working with teachers, governors, education authorities, central government and all other interested parties and bodies Encourage educators, government and policymakers to listen to the voice of parents; Signpost other places to go to for information on a wide range of education and parenting issues.

5 Here s what we are developing: New online resources for parents to help them participate positively in education and school life A framework for schools to support the work of the PTA and include it in their School Improvement Plan An Insight Group to develop the consultation work that we do with our parents, we ultimately want to develop a national Parent Panel to give parents a voice in education Developing strategic partnerships to increase parental participation in education Developing a 21 st century PTA model which incorporates broader parent engagement. Our ambition is to engage more parents in more schools in more ways doing more good for the education of children. Our values are: - To be experts in all we do - To act with integrity - To support schools and parents - To be innovative. You will be joining a team of 23 Head Office based staff (in Tonbridge) and 2 field-based staff, led by PTA UK's Executive Director, Emma Williams. This is an exciting time to be joining PTA UK as the Executive Director leads significant change moving forward. The organisation is currently working to a two year a strategic plan which leads all our activity moving forward. This is a very important post which will help shape the future of PTA UK.

6 Job Description Job Title Salary Hours Reports to Digital Communications Manager 30,000 depending on experience 35 hours per week Fixed term contract until 31 st March 2018 (maternity cover) Marketing and Communications Manager Main purpose and scope of the role The post holder is responsible for developing the organisation s digital communication capabilities and implementing the digital communications plan to support the charity s strategic objectives. The post-holder will be the main point of contact for internal teams for the day-to-day management of the website and development of new digital tools and platforms. This role requires an exceptional understanding of website management, marketing, data management and reporting. The post holder will be able to take a strategic view of best practice and innovation in technology to continually enhance PTA UK s digital presence. Please see department targets attached. Duties and key responsibilities: Digital Strategy Work with the Marketing and Communications Manager in the development of a digital strategy to achieve the charity s objectives. Support the delivery of the Policy and Communications strategy including the design and delivery of specific campaigns, and the accurate and informative evaluation of digital activities. Oversee the continuous development and improvement of the website and other digital communication channels. Support the business on special projects where appropriate to support the organisation. Provide relevant technical insight for strategic planning and operational delivery, identifying current best practice and maintaining oversight of ongoing innovations in digital communications technology. Website Manage the website front and back end. Devise and deliver a content plan in partnership with colleagues to ensure the website is up-to-date and of the highest quality. Work with our web agency to introduce new functionality and improve UX. o Plan, brief, test and deliver new functionality to support the user experience, strategic objectives and business needs of other departments.

7 Proactively review new digital opportunities to support target audiences. Maximise SEO opportunities. Provide support and training on internal tools and systems to staff. CRM system Salesforce Support the development and improvements to our new CRM including web integrations. Maintain all automatic s generated from website activity and/or workflow rules, report on their success and be proactive about recommending improvements. Ensure that any data from activities in Policy & Communications department is uploaded to Salesforce and available for reporting. Assist other Salesforce Admins with training other staff, making changes to Salesforce and creating reports. marketing Adopt best practise marketing techniques to support digital campaigns to segmented audiences. o Build, test and deploy campaigns. o Feed in to content plan identifying relevant content for newsletters. o Work with the Research and Policy officer to create surveys and feed insights into external communications. Social media Lead the Policy and Communications Team to build an active presence across a variety of social media platforms. Collaborate with multiple stakeholder groups and create an appropriate voice which positions PTA UK as a credible, authoritative brand. Develop plans to ensure PTA UK are up to date with any new technology Reporting Work with internal teams to develop a reporting structure which reflects and supports the organisations KPIs. General The post-holder will be required to do other duties as required, which may include being part of the press office rota and assisting with press office enquiries. Support the Policy and Communications team in delivery of integrated Marketing and Communications campaigns. Contribute to the ongoing development of the PTA UK brand and profile. Ensure knowledge of digital communications best practice remains up to date. Keep abreast of relevant educational policy and legislation relating to parents and schools.

8 Undertake any other duties related to the job purpose which may be necessary to the work of PTA UK, in particular to support the work of the Marketing Communications Manager, the Executive Team, and the Board of Trustees. Person Specification Job Title Digital Communications Manager Essential Experience A minimum of three years digital marketing experience Experience of planning, briefing, testing and delivering web enhancements and integrations Excellent copywriting skills Experienced user of CMS, Dotmailer, Google Analytics, web analytics and Google AdWords Experience of developing and implementing digital strategy to support KPIs and organisation objectives Good understanding of social media and how to optimise performance Desirable Experience of marketing to the parent and education sectors Membership marketing experience Genuine interest in digital marketing technology Experience of developing infographics Knowledge of digital survey and insight techniques and software Skills Excellent organisation skills and the ability to prioritise a varied workload Excellent attention to detail with a high degree of accuracy Excellent written and oral communication skills Basic knowledge of HTML Have strong analytical skills Be able to establish suitable reporting, interpret results and provide recommendations for improvement Personality Reliability and a commitment to the organisation and its goals Ability to take ownership and be accountable for projects Knowledge of Salesforce CRM system Creative copywriting skills and a design-led approach Good public relations and public affairs instincts

9 Strong team player with a positive attitude Friendly, confident and professional Qualifications Educated to degree level CIM Diploma qualified or part qualified Commitment to ongoing personal development Outline Conditions of Service Job Title Salary Hours Reports to Digital Communications Manager 30,000 depending on experience 35 hours per week (full time). Fixed term contract until 31 st March 2018 (maternity cover) Marketing and Communications Manager Digital Communications Manager Hours Working hours are 35 hours per week (9:00 17:00) with one hour unpaid lunch break per day. Holiday entitlement Annual holiday entitlement is 25 working days, plus statutory public holidays. The leave year begins on 1 January and ends on 31 December. All leave must be taken within this period. No more than two weeks holiday may be taken at one time apart from the period mid-july to the end of August, when the period must not exceed 3 weeks unless otherwise agreed by the Executive Director. Notice This appointment is subject to one months notice of termination of employment by either side, after successful completion of the probation period. Probation Appointment is subject to the successful completion of a three-month probationary period during which the following conditions apply: 1. two weeks notice of termination of employment by either side Pension Provision PTA UK operates a Stakeholder Pension Scheme which you are eligible to join when you commence employment. After three months in post you are entitled to receive an employer s contribution of 5% of your gross salary. Should the Pensions Act 2008 require contributions in excess of this amount PTA UK shall be required to deduct any additional amounts from your salary as employee contributions.

10 Group Income Protection Insurance PTA UK operates a Group Income Protection Insurance policy for employees up to the age of 65 or state pension age if later, and you will be added to this scheme after one year s continuous service. Subject to a successful claim and meeting the requirements of the sickness absence policy the Group Income Protection scheme provides a continuance of salary should you be absent due to sickness or injury. Full details of the policy will be made available when you join. Death in Service Benefit PTA UK operates a Group Death in Service policy, and you will be added to this scheme after 3 months of service. This policy provides for a lump sum benefit of four times your basic salary should you die whilst in employment.

11 Dignity at Work PTA UK is committed to valuing diversity and seeks to provide staff with the opportunity for career and personal development on the basis of ability, qualifications and suitability for the work as well as their potential to be developed into the job. We strongly believe that the working environment should be supportive of the dignity and respect of individuals. If a complaint of harassment is brought to our attention, it will be investigated promptly and appropriate action will be taken. In line with the Sex Discrimination, Race Relations and Disability Discrimination Acts we will not tolerate direct or indirect discrimination against any person on grounds of age, disability, gender, marriage / civil partnership, pregnancy / maternity, race, religion or belief, gender reassignment or sexual orientation whether in the field of recruitment, employment terms & conditions, career progression, training, transfer or dismissal. This applies to job applicants, employees, selfemployed people and contract workers alike. Our Dignity at Work Policy is applied throughout our Recruitment procedures as follows - Job descriptions and person specifications are regularly reviewed to ensure that they accurately reflect the responsibilities of the post and contain no indirect discrimination. The person specification provides the basis for the objective criteria for selection of candidates for short listing and appointment. Applicants receive a job description, person specification, and an equal opportunities form for details of sex, disability and race that will be used for monitoring purposes only. Interview panels will be kept to a minimum size and panel members will be briefed on the application of the policy and the inadmissibility of discriminatory questions. Candidates selected for interview will be asked the comparable questions. Candidates required to sit recruitment tests will be set the same tests. Senior Management fully supports this policy and everyone associated with the organisation should work to the same aims and hold the same values. We will not tolerate acts that breach this policy and all such breaches or alleged breaches will be taken seriously, be fully investigated and may be subject to disciplinary action where appropriate. 4. Grievances Anyone who believes that there has been any breach of the Dignity at Work policy or has a grievance in respect of any act of sexual or racial harassment or any other discrimination should raise the grievance in accordance with PTA UK s Grievance Procedure. Anyone who doesn t feel able to do this should raise it with the Executive Director or if that is inappropriate, the Chair. 5. Discipline An employee who harasses or discriminates against any other employee or recruitment candidate on grounds of race, ethnic or national origins, disability, marital status, gender, sex, sexual orientation, age or religious beliefs will be dealt with under PTA UK s Disciplinary Procedure. Such harassment or discrimination will normally be regarded as gross misconduct so that, on completion of the investigation and the relevant stage of the Disciplinary Procedure, the employee will be summarily dismissed.

12 PTA UK Equal Opportunities Monitoring Form To help PTA UK in the implementation of its Dignity at Work Policy, we should be grateful if you would complete and return this form. Once received, it will be separated from your application and the information you give will be kept confidential from the selection panel. It will not be taken into account in any way. The purpose of any future processing of this data will be to monitor the effectiveness of our Dignity at Work Policy, in a manner that maintains anonymity. 1. How did you learn of the vacancy? PTA UK website Jobs in Kent Agency (please specify) Word of Mouth Other (please specify) 2. What gender are you? Female Male 3. What is your ethnic group? NB these categories are recommended by the Commission for Racial Equality. Choose ONE section from A to E, then tick the appropriate box to indicate your background. A White British English Scottish Welsh Other (please write in) Irish Any other White background, please write in B Mixed White and Black Caribbean White and Black African White and Asian Any other mixed background, please write in C Asian Asian British, Asian English, Asian Scottish or Asian Welsh Indian Pakistani Bangladeshi Any other Asian background, please write in D E Black Black British, Black English, Black Scottish or Black Welsh Caribbean African Any other Black background, please write in Chinese Chinese British, Chinese English, Chinese Scottish, Chinese Welsh or any other ethnic group Chinese Any other background, please write in 4. What age group are you in? Do you have a disability? Yes No

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