TELLING YOUR STORY: CREATING A CHAPTER STRATEGY MAP-LOGIC MODEL. NCA Leadership Conference June 2013

Transcription

1 TELLING YOUR STORY: CREATING A CHAPTER STRATEGY MAP-LOGIC MODEL NCA Leadership Conference June 2013

2 YOU SAY TOMATO Strategy Maps Matrix Maps Logic Models Dash Boards Balanced Scorecards

3 YOU SAY TOMATO All represent visual tools organizations can utilize to simply, clearly and graphically TELL THEIR STORY Logical framework used to demonstrate the connection between an organization s: Resources Activities Outputs Outcomes Impacts

4 YOU SAY TOMATO Commonly used to: Evaluate programs or an organization overall (internal and external) Communicate the priorities of an organization and how all the pieces fit together Assist in establishing realistic, meaningful, SHARED vision for the organization

5 YOU SAY TOMATO Commonly used to: Keep Staff, Volunteers, Membership on track about: What the organization does AND WHY How their respective roles fit into the bigger picture of achieving the MISSION Educate Funders about HOW and WHY the organization does what it does how the funders support can contribute to achieving the MISSION

6 YOU SAY TOMATO Commonly used to: Cultivate confidence among funders that the organization has a plan and is following a strategic path Provide prospective Board Members with early Ah Ha moments about the organization and how they might assist Re-Focus Board Members on the big picture and what their role is in the overall operation

7 YOU SAY TOMATO Regardless of What You Call It: Help to focus attention on mission and purpose, key factors, strategic approach Effective Tools for initiating creative dialogue around difficult, complex issues (Balance between needs and resources?? Transitioning from where we are to where we need to be ) May be more useful in raising good questions than in providing easy answers

8 STRATEGY MAPS Allows you to highlight Strategic Objectives Helps us to visualize relationships between the Chapter s various Priorities and Strategic Objectives

9 STRATEGY MAPS

10 STRATEGY MAP: ADVOCACY AND AWARENESS

11 STRATEGY MAPS - ASSESSING PRIORITIES; RESOURCE INVESTMENT

12 LOGIC MODELS Evaluation approach that provides a learning and management tool useful for variety of stakeholders: Staff Board Membership Funders Provides insight into what works AND WHY for purposes of developing, implementing and evaluating programs and services

13 LOGIC MODELS Exercise of developing and dissecting a Chapter s Logic Model can help to determine: DOES WHAT THE CHAPTER IS DOING MAKE SENSE IN LIGHT OF WHAT THE CHAPTER IS TRYING TO ACHIEVE? May illuminate need to back up and talk about: WHAT EXACTLY IS THE CHAPTER TRYING TO ACHIEVE?

14 LOGIC MODELS Systemic and visual way to present and share your understanding of the relationships among the resources you have to operate your Chapter, the activities you plan and the changes or results you hope to achieve Resources Outputs Outcomes Impact

15 READING A LOGIC MODEL When read from left to right Inputs Outputs Outcomes Impact (Resources) (Activities) (Goals, Objectives) (Vision) Describes basic operations over time from planning to results Requires a chain of reasoning that starts with IF

16 READING A LOGIC MODEL IF certain RESOURCES are available, (INPUTS) THEN certain ACTIVITIES can be conducted (OUTPUTS) IF ACTIVITIES are relevant and successful, THEN GOALS can be accomplished (OUTCOMES) IF GOALS are accomplished, THEN VISION can be realized (IMPACT)

17 SAMPLE CHAPTER LOGIC MODEL

18 WHEN TO USE LOGIC MODELS Program/Chapter Design and Planning - Test your ideas by working right to left Program/Chapter Implementation - Pushes you to focus on measurable outputs and outcomes Program/Chapter Evaluation and Strategic Programming -Allows you to hone in on where projects are struggling and where they are on track

19 LOGIC MODELS Provide a simple image and straightforward approach Reflect Group process and shared Understanding Like organizations and programs, Models should change over time

20 PRESENTER CONTACT INFORMATION Cathy Crabtree NCA Director of Chapter Development