PERNOD RICARD EMPLOYER BRAND BOOK

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2 BUILDING THE PERNOD RICARD EMPLOYER BRAND WORLDWIDE WHY AN EMPLOYER BRAND BOOK? The Pernod Ricard Employer Brand Book has been designed as a practical guide to help you fine-tune your employer branding local communication efforts with key messages and high quality visuals and tools. We are all ambassadors of Pernod Ricard. By providing a shared content, look and feel, the Employer Brand Book will allow us to capitalize on the power of Pernod Ricard network. Together we will build a powerful and consistent image of Pernod Ricard as an employer of choice. BUILDING THE PERNOD RICARD EMPLOYER BRAND WORLDWIDE: A KEY STRATEGIC PRIORITY People are at the core of Pernod Ricard success. Our future performance depends on our ability to attract, retain and engage the right talent. To stand out in the war for talent we must build a strong Pernod Ricard Employer Brand, leveraging our unique strengths, defining a distinctive Employee Value Proposition and communicating it consistently internally and externally across the world. WHAT S AN EMPLOYEE VALUE PROPOSITION (EVP)? Our Employee Value Proposition is what makes Pernod Ricard different the kind of company you d want to work for, while giving your best. The Employee Value Proposition simply states why working for Pernod Ricard is a special and desirable experience. It is our promise as an employer.

3 PERNOD RICARD EVP WHAT IS SO SPECIAL ABOUT WORKING AT PERNOD RICARD? WE OFFER A UNIQUE COCKTAIL OF 5 INGREDIENTS: But we need a 6th to make it a premium blend: You! Successful premium brands People who are genuine, convivial & passionate A spirit of entrepreneur Local roots, global reach A great place to grow Your vital ingredient. We need your personal touch and individual qualities that will add a special something to make Pernod Ricard even better. «TOGETHER WE MAKE THE PERFECT BLEND.»

4 BRILLIANT, BELOVED BRANDS WORLDWIDE Our employees are proud to be ambassadors for our brands because, quite simply, they re great products. With its unique and rich portfolio, Pernod Ricard is known worldwide as makers of some of the most iconic and exceptional spirits and wines in the market and our strategies of premium quality and positioning help maintain that image. A HERITAGE TO BE PROUD OF The success of our brands rests upon authentic production traditions that have been preserved and passed down for generations. Our products are made with passion and craft, and we protect the know-how that gives them their quality and their premium character. We re proud to live by this heritage. CREATING EXCITEMENT We work in a cool, fun and trendy industry, where we have the opportunity to create and offer exciting experiences for our customers and consumers. That s why creativity and innovation are vital. And that s why at Pernod Ricard, the accent is on experimentation in many areas from advertising to events so we can re-invent conviviality and offer new encounters for the world through our brands. WE RE-INVENT CONVIVIALITY AND OFFER NEW ENCOUNTERS FOR THE WORLD THROUGH OUR BRANDS.

5 GENUINE PEOPLE TRUE RELATIONSHIPS CONVIVIALITY PROUD TO BELONG Be approachable, positive and confident without being arrogant! Pernod Ricard grows from day to day with the support of talented individuals, who, beyond their professional qualities, demonstrate a strong sense of ethics and are real people. There are no stereotypes or codes; what matters is what each of us brings, our own individual value. At Pernod Ricard, we aspire to relationships based on respect and mutual trust. We value the differences and support diversity. It s the natural result of a corporate culture that encourages openness, simplicity, collaboration and transparent communications. It all boils down to a work environment that s friendly and fun, honest and filled with conviviality a key factor in individual and collective commitment. We live the Pernod Ricard spirit every day, in everything we do. And it is also much more than that: Conviviality is our way of being. It is something unique you feel and experience when working at Pernod Ricard. It cements our corporate culture: it s even in our tagline Créateurs de Convivialité. It makes for a warm, welcoming and supportive work environment for all 18,000 of our employees, in all their interactions, internally and externally. THERE ARE NO STEREOTYPES OR CODES; WHAT MATTERS IS WHAT EACH OF US BRINGS, OUR OWN INDIVIDUAL VALUE. Our people have an outstanding level of engagement: 94% are proud to be part of Pernod Ricard. They are also far more engaged overall than those in similar organizations: 62% of respondents are even strongly committed to the Group, for an average of 39% in the field. In short, our employees are passionate about their work, dedicated to our culture and values, and proud to say so: 87% would recommend Pernod Ricard as a good place to work. (Source: I Say Survey 2013)

6 ENTREPRENEURSHIP: OUR DNA & HISTORY FOSTERING INNOVATION LOCAL AUTONOMY & EMPOWERMENT ACTING RESPONSIBLY Entrepreneurship has been an integral part of our DNA ever since founders and pioneers Jean Hémard and Paul Ricard began their visionary start-up. The culture of entrepreneurship has permeated the way the Group operates and manages its business. At Pernod Ricard, all employees are entrepreneurs. You can sense that spirit in everything we do. Innovation is at the core of our business strategy and success. We know innovation is key to creating and maintaining the brands that people have come to expect. That s why we encourage creativity, personal initiative, boldness and risk-taking making a culture of inventive leadership. And it works: according to Forbes, Pernod Ricard is ranked as one of the top innovative companies. Pernod Ricard s flexible, decentralized organization, unique in its industry, has proven its ability to boost performance and individual motivation. That s because it puts the power where it counts. Thanks to a wholly owned distribution network, decision-making happens close to our customers and consumers at the local level, making our employees work more meaningful. IN PERNOD RICARD, ALL EMPLOYEES ARE ENTREPRENEURS. YOU CAN SENSE THAT SPIRIT IN EVERYTHING WE DO. Corporate Social Responsibility (CSR) has always been a serious commitment at Pernod Ricard. We believe there is no sustainable economic performance without social responsibility. Our CSR model is based on 5 engagements: Empower our employees, promote responsible drinking, protect our planet, develop our communities and engage our partners. We expect all our employees worldwide to respect and promote them, as well as act responsibly.

7 GLOBAL PRESENCE Global co-leader in the Wines & Spirits sector, Pernod Ricard is extremely well-established, with a balanced presence around the world. We have over 18,000 employees in 80 countries that range from emerging economies to mature markets. This gives us a competitive edge for future growth in a variety of regions. LOCAL ANCHORS Pernod Ricard is strong worldwide because we re strong at our local roots. The local dimension is at the heart of Pernod Ricard s organization. We are just like one big family, firmly attached to its origins. We strongly respect resident cultures and communities. Also, at our 96 production sites around the globe, we take actions to preserve native traditions, know-how and cultural heritages. INTERNATIONAL OPPORTUNITIES One of the perks of working at Pernod Ricard is the feeling of belonging to a worldwide work community. Employees benefit from international exposure and have the opportunity to grow in a multicultural working environment. Global career opportunities are vast and various, and publicly advertised to everyone in the Group. And we help you grow with world-class programs offered through Pernod Ricard University. THE FEELING OF BELONGING TO A WORLDWIDE WORK COMMUNITY. ALL CONNECTED Everyone s connected at Pernod Ricard! With digital tools like Pernod Ricard Chatter, our corporate social network, all employees can interact no matter where they are in the world. And staying connected is even easier with our original ways of working: functional and regional meetings, global and transversal projects, and international training, to name a few.

8 PERNOD RICARD EMPLOYER BRAND BOOK EMPOWERMENT OPPORTUNITIES TO MOVE LEARNING & DEVELOPMENT People are at the heart of our business. Pernod Ricard s decentralized structure creates jobs with real meaning and real responsibility, and an inspiring, motivating environment. We put the power in our employees hands and ask them to innovate, take risks, deliver results and be trustworthy. And it works: according to our internal I Say survey, 77% feel encouraged to go that extra mile. We believe you are the driver of your career. Want to move up laterally, locally or out of the country? We ll help you. We always encourage mobility in all its forms, with publicly-advertised jobs that give first priority to employees, and with dedicated HR teams, as well as solid, transparent HR processes and competitive expatriation conditions to support career advancement and talent management. We want our people to develop their talents and become tomorrow s leaders. That s why we have in place proactive HR policies for supporting professional growth for our employees. In this way, they can take advantage of many opportunities, from regional, local development initiatives to training programs, through best practices sharing and participation in cross functional projects, to develop their careers and keep on growing within Pernod Ricard. PERSONAL GROWTH & SATISFACTION We want every employee at Pernod Ricard to have room to grow, personally and professionally. We want to maintain an openminded and respectful atmosphere so everyone feels free to speak up, interact, network and share. Our people are very special to us, and we want to instill in them the desire to act as ambassadors for the Group and its brands. WE WANT OUR PEOPLE TO DEVELOP THEIR TALENTS AND BECOME TOMORROW S LEADERS.

9 And the 6TH INGREDIENT FOR THIS UNIQUE BLEND THE "VITAL INGREDIENT" IS WHAT YOU PUT IN, IT S YOUR PERSONAL TOUCH AND INDIVIDUAL QUALITIES THAT WILL ADD A SPECIAL SOMETHING TO MAKE PERNOD RICARD EVEN BETTER.

10 ALL AMBASSADORS OF PERNOD RICARD

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