IMPLEMENTATION SCHEDULE

Size: px
Start display at page:

Download "IMPLEMENTATION SCHEDULE"

Transcription

1

2 GOAL 1: IMPROVE INTERNAL COMMUNICATIONS TO BETTER SERVE THE PUBLIC 1. Continue to proactively inform Council on management meeting outcomes and department highlights. Identify new tools and practices to facilitate this communication. CAO and Corporate Administration. IN EFFECT ACAO distributes weekly to Council. Page 2 Ongoing. As required. 2. Share correspondence received from the public with Council in a more timely manner. 3. Flag annual issues and announcement cycles in advance for Council, supported by new tools (Communications calendar and plan). Corporate Administration and CAO, Consultant and IMPROVED. Need to clarify process Re: correspondence log. IN PROGRESS. Needs further input. End of February. Quarterly. 4. Proactively inform Council on emerging developments and support communication with plain language messaging/speaking points, fact sheets, and more detailed backgrounders where necessary. Consultant and senior IN EFFECT. 5. Summarize and circulate Council meeting decisions to share internally after Council meeting ( Council Corner ). Corporate Administration. IN EFFECT. Ongoing, twice monthly. 6. Consider creating an internal e-news bulletin message from CAO highlighting Town priorities, initiatives, and seasonal information. CAO, staff and TBD. Perhaps monthly or quarterly. 7. Continue to hold tailgate meetings at satellite locations (public works and parks) staff, and regular team briefings. CAO, and senior IN EFFECT. Good response from

3 Page 3 8. Brief front-line staff on emerging developments and hot topic issues. Share press releases, fact sheets, Q+As, etc., in advance with Support with statements where needed. 9. Work with staff in creating an intranet site or other e- based tool with a moderating comments feature and area for general enquiries, frequently-asked questions, departmental pages, and info page. 10. Continue to have Chief Administrative Officer and Deputy Administrative Officer host casual speak easy coffee breaks at satellite work sites and Town Hall for a casual update to staff, to receive feedback, encourage idea-sharing and questions. Corporate Administration, senior staff and Senior staff, IT, and IT to identify cost implications. Check with Bring forward April Positive staff feedback received. Work in conjunction with modernization strategy. Fall CAO and senior As required. 11. Gather feedback on effectiveness and format of semiannual All-Staff dinner meetings. Consider identifying other opportunities for goals of: encouraging open discussion of ideas, gaining presentation skills and learning more about respective roles. Staff time and budget. In effect with varied participation. Review with staff input. Fall and spring. 12. Increase opportunities for cross-departmental collaboration for team-based projects and initiatives (e.g. green team ). Senior staff, consultant and staff time. Identify with staff input. As required. 13. Include staff suggestion e-boxes in lunch rooms for topic-based new ideas (e.g. efficiency, innovation, cost

4 savings, etc.) and share success stories. IMPLEMENTATION SCHEDULE 14. Collaborate with staff in the creation of a value-based visual identity for the organization, with departmental logos and consistency in design and graphic standards. 15. Carry out communication check-ins to monitor feedback, identify evaluation mechanisms, guide internal communication skills development, and pick up good ideas for communication tools and content for sharing. Consultant and staff time. Senior Staff, consultant, and identified. Inconsistent use of traditional suggestion boxes. Work with staff to identify topics. Incorporate as part of intranet or other electronic communication tools. Positive feedback and response from Incorporate in to report and letter templates and other communication materials. Introduced Fall Positive feedback and input from staff on content sharing. Page 4 Bring forward May Begin April Ongoing. 16. Increase the number of subject matter experts and spokespeople at Town Hall and provide media training and resources. 17. Establish standards for common communication products and hold workshops or lunch and learns on communication product writing. 18. Clarify the role of corporate communications within the organization and enhance the ability of this function to support the organization. CAO, Budget: $5,000. Staff and consultant time. Budget: $1,000. Graphic design and training. Consultant and senior Increased use of subject matter experts in Training recommended in spring Recognized need for standard templates. Dovetails with website and portal branding. Function introduced to organization mid Provide quarterly workplan updates to April May Ongoing

5 19. Identify annual communication needs, and targets for each area of the organization; fold in to annual reporting. Consultant and senior CAO and Council. Page 5 No performance measurement. Begin May Consider writing and publishing an annual report to identify performance goals across Town work areas and to communication accountability and transparency of the Town s work. 21. Foster leadership s understanding of the communications function. Consultant and senior Approved for drafting. Use Communities in Bloom template. Begin March CAO, senior staff and Improving. Ongoing. GOAL 2: ENHANCE STAKEHOLDER RELATIONSHIPS 22. Leverage stakeholder groups as part of Town s communication team distribution channel, solicit feedback, pulse-checking, help to identify key issues, etc.. Staff, consultant and resident s time. Topic-based, more opportunity for input. Consider holding a session in April. April Continue to participate in meetings of stakeholder groups as a vehicle to explain Town initiatives, especially in the broader context, and address issues. consultant time. IN EFFECT. 24. Identify community groups and opportunities to reach younger demographics as well as new residents, for inclusivity and diversity in municipal process. Consultant and senior Identify youth appointments to Select Committees, for example. April Boost understanding of media processes to staff (e.g. deadlines, formats for receiving information, aspects of common communication products, etc ) Consultant and Opportunity for staff training through workshop. April 2014.

6 26. Ensure that enquiries from media are given a high priority and responded to as quickly and efficiently as possible. Page 6 Consultant and Now more coordinated. 27. Follow through on outlining process and procedures for media relations and how media calls are received. Consultant and Now more coordinated, provide tips to 28. Continue to host briefing-style presentations and info sessions for media, particularly around annual planning (e.g., September media briefing). 29. Support major projects (especially technical information) with communication tools such as backgrounders, Q+As, resource lists, info graphics etc CAO, senior staff and Consultant and senior NOW IN EFFECT. Good feedback received, assisted in planning communications items, feature stories, coordination of information. NOW IN EFFECT. April Annually (September), and as required. 30. Continue to identify and promote interesting newsworthy stories to local, regional and national media and update targeted media lists. Consultant and input from IN EFFECT. Ongoing. 31. Maintain check-in calls with media to gather feedback. 32. Continue to use Facebook and Twitter as tools to share newsworthy information with media and residents (e.g. public notices), disruptive projects (e.g. roadworks), meeting reminders and news releases. Consultant. IN EFFECT. Ongoing. Consultant and staff, as identified. IN EFFECT and growing audience. Ongoing

7 33. Using communications calendar as a tool, identify biweekly posts, as well as special happenings or timesensitive updates. Consultant and IN EFFECT, good input received from front line 34. Share social media policy and guidelines for use. 35. Continue to host briefing-style presentations and info sessions for groups, particularly around annual planning (e.g. budget workshop). Consultant. CAO, senior staff and Drafted. To be reviewed by Corporate Administration. NOW IN EFFECT, positive feedback received. Bi-weekly. Page 7 March Annually (September) and as required. 36. Support major projects (especially technical information, or local government process explain the why behind decisions) with communication tools such as backgrounders, Q+As, resource lists, that groups can distribute to their members. Identifying and monitoring. 37. Participate in speaking engagements and public outreach opportunities, including youth outreach. Chart out annually, include in communications calendar. Ongoing, as identified. 38. Maintain a current electronic distribution list to key stakeholder groups and community partners, and interested parties. Senior Staff, and IN DEVELOPEMENT. Begin promoting in May Ensure effective coordination and distribution of information on regional projects that affect residents (e.g. water management, agricultural planning, policing, tourism, etc ) consultant as required. IN EFFECT. Good working relationship with communications managers in other jurisdictions. Informal meetings held every

8 second month. GOAL 3: ENCOURAGE AND ENRICH PARTICIPATION IN COMMUNITY ENGAGEMENT AND DIALOGUE 40. Boost the website as a main source for meeting schedules, announcements, materials; make Reading Room area easily accessible and more at the forefront. 41. Make sought-after material part of quick links on website or as a button to an info page (e.g. fire hall). Consultant and website redevelopment budget ( up to $2,000) Consultant and graphic designer. IN PROGRESS. Part of website redevelopment. Page 8 Finalize for May IN PROGRESS. Finalize for April Introduce a standard checklist for consultation activities and advertisement of community engagement events. Develop in consultation with Senior Staff. Begin June Go beyond statutory requirements for ads, consider a full-page advertisement that could incorporate public notices and promote engagement activities/address visibility of current advertisement. 44. Raise awareness about local government processes through actions identified in Goal 2 area and by promoting opportunities through activities in Local Government Awareness Week. 45. Take it out of Town Hall offer consultation opportunities where people like to gather or at places and times convenient to the public. (e.g. Ravensong pool). Consultant and $677 per page (a 50% discount on current column inch rate). Council, senior staff and Growing demand from public. Effective use of ad spend vs. Noteworthy. Growing demand from public. Make more information available on website, using plain language. Identify opportunities. Continue with community table at Farmers Market in summer months. Put in to effect for April May Begin June 2014.

9 46. Consider using more informal consultation techniques such as cafés. 47. Consider holding Town Hall meetings to give opportunities to the public to ask questions about Town priorities and initiatives. 48. Continue to encourage use of best practices in public engagement and provide training to staff on facilitation and engagement. Council, Director of Planning, senior staff and Council, senior staff and Effectively used during cultural planning process. Consider for Waterfront Master Planning Process. For Council and senior staff s consideration. This could be for OCP and other major Town planning initiatives. To be discussed with Planning Director and senior Fall 2014 Fall Fall 2014 Page Incorporate creative engagement strategies that will draw in a larger and diverse participation base. 50. Where appropriate, for hot button issues, consider using a neutral facilitator to offer more opportunities for staff to listen and participate, rather than mediate. Senior Staff and Facilitator Identify opportunities in consultation with Senior Staff. To be determined by Council and/or CAO. Fall As required. 51. Plan consultation activities well in advance to take advantage of promotion opportunities and to possibly link to other events. 52. Incorporate polling feature in website redevelopment. 53. Use Facebook for more informal feedback from public Senior Staff and Senior Staff, consultant and web designer. More coordination with senior staff and use of communication calendar. Quarterly. IN DEVELOPMENT. Finalize for May 2014.

10 on certain topics. IMPLEMENTATION SCHEDULE 54. Take advantage of programs such as Place Speak to promote and offer better access to participation in larger planning projects. 55. Explore costs associated with video streaming of Council and Committee of the Whole meetings, and incorporating hearing accessibility improvements to the Council Chamber. Consultant and staff, as required. Director of Planning. Various fee packages. Corporate Administration and budget. IN EFFECT. For consideration. Page 10 Ongoing. As identified. UNDER REVIEW. Finalize for June Summarize feedback received and share through communication channels (e.g. on website, in Council packages, social media, etc.). Consultant and Need for consistency in this process. 57. Review, and possibly improve, the acknowledgement card process. 58. Request regular input from the larger public on how they would prefer to receive information from the Town (social media, print advertisements, news stories, website, direct mail, Noteworthy newsletter, utility bill notices, etc..) CAO, Corporate administration and Consultant and staff time. NEW PROCESS IN EFFECT. Request feedback from residents as part of annual, ongoing communications monitoring. Integrate into public consultation and engagement channels, as well as new communication channels such as web polling and social media. Evaluate printing and ad spend. February Fall Ensure, in current website redevelopment process, that accessibility standards such as font size are met, along Senior Staff, consultant IN PROGRESS. Finalize for April 2014.

11 with ease of access to quick links from the home page and department iconography. and web designer. Page 11 GOAL 4: IMPROVE ISSUE READINESS AND TIMELY DISTRIBUTION OF INFORMATION 60. By furthering a culture of communication within the organization, better equipping staff to interact with key stakeholders, and respond to issues more effectively through training, to ensure constructive dialogue. Staff and training budget. Identify for training. Fall Outline procedures and protocol in advance for responding to issues, include various communication channels, and template tools to assist Council, senior staff and Begin July Consider reviewing status of issues and the organization s response; use collected feedback in evaluation and ways to improve going forward. Consultant s time. Consider annual review. Annually. 63. Identify in advance who the spokesperson is for responding to particular issues/topics. Council, senior staff and Improving. 64. Prep front line staff on how to respond to questions from the public, support with resources for the public. Senior Identify for training. 65. Identify in advance the desired outcome on issues and then work with staff and Council in developing key messages in advance. 66. Create an inventory list of local stakeholder groups and partners, and their interest areas, which can be viewed and updated by staff in order to broaden the understanding of where communication needs to be CAO, senior staff, and Consultant and staff time. Inconsistent. DRAFT started. Finalize for June 2014.

12 improved on specific issues. IMPLEMENTATION SCHEDULE 67. Create an internal neighbourhood notification checklist to ensure advance notification to the public of disruptive works projects. Directors of Planning, Engineering, staff and IN DEVELOPMENT. Identify improvement. More top of mind with senior 68. Enhance communication capacity of staff tasked with communication with ongoing professional development to stay current on issues management. Staff time and training. Skills assessment required. Annually. Page Integrate communications planning with public safety/emergency preparedness planning. 70. Identify where communication and issue-anticipation could be improved. Senior staff, Fire Department, and volunteers. Council, public, staff and TBD Begin Integrate with other public consultation and engagement activities.

City of Kawartha Lakes Communication Strategy

City of Kawartha Lakes Communication Strategy City of Kawartha Lakes Communication Strategy About the Strategy...3 Vision...4 Mission...4 Guiding Principles...4 Audiences...5 Inside...5 Outside...5 Goals...6 Goal One: Continuously improve the quality

More information

WASHINGTON COUNTY STRATEGIC COMMUNICATION PLAN

WASHINGTON COUNTY STRATEGIC COMMUNICATION PLAN WASHINGTON COUNTY STRATEGIC COMMUNICATION PLAN May 16, 2017 P a g e 1 Introduction and Rationale This plan has been developed based upon understanding that residents and other stakeholder groups have a

More information

Communication Plan 2014

Communication Plan 2014 This Communications Plan provides 5 broad goals to improve communications with staff and residents based on feedback gathered from staff, Council and the community. Communication Plan 2014 The City of

More information

PUBLIC PARTICIPATION PLAN STRATEGY. A general outline for how a community may organize its public participation plan

PUBLIC PARTICIPATION PLAN STRATEGY. A general outline for how a community may organize its public participation plan PUBLIC PARTICIPATION PLAN STRATEGY A general outline for how a community may organize its public participation plan INTRODUCTION A public participation plan (P³) is essential for outlining how the public

More information

D123 Communications Plan DISTRICT 123 COMMUNICATIONS PLAN. Prepared by: Ben Grey Director of Technology and Communications

D123 Communications Plan DISTRICT 123 COMMUNICATIONS PLAN. Prepared by: Ben Grey Director of Technology and Communications DISTRICT 123 COMMUNICATIONS PLAN Prepared by: Ben Grey Director of Technology and Communications Presented to the Board of Education December 13, 2010 1 PURPOSE D123 Communications Plan The purpose of

More information

14 Municipal Comprehensive Review, Regional Official Plan Update and Vision Consultation Plan

14 Municipal Comprehensive Review, Regional Official Plan Update and Vision Consultation Plan Clause 14 in Report No. 1 of Committee of the Whole was adopted, without amendment, by the Council of The Regional Municipality of York at its meeting held on January 25, 2018. 14 Municipal Comprehensive

More information

8 Week Workplan for a Successful May 1st!

8 Week Workplan for a Successful May 1st! [Pick the date] 8 Week Workplan for a Successful May 1st! An interactive workbook to help you create, plan and implement your 8 week Midlands Gives campaign Getting Started: Planning Planning is the most

More information

HANOVER HOUSING ASSOCIATION JOB DESCRIPTION

HANOVER HOUSING ASSOCIATION JOB DESCRIPTION HANOVER HOUSING ASSOCIATION JOB DESCRIPTION JOB TITLE: Communications Officer RESPONSIBLE TO: Internal Communications Manager LOCATION: Kings Cross based with some home-working JOB SUMMARY: To work with

More information

Monroe Downtown Development Authority. Communications Plan

Monroe Downtown Development Authority. Communications Plan Monroe Downtown Development Authority Communications Plan 2017-2018 aknowles 11/22/2017 BACKGROUND One of the most important things an organization can do is to tell its story and the stories of those

More information

Denyse Morrissey, CAO Service Delivery Review Corporate Communications. That Committee of the Whole recommend Council of the Municipality of Meaford:

Denyse Morrissey, CAO Service Delivery Review Corporate Communications. That Committee of the Whole recommend Council of the Municipality of Meaford: Date Monday, September 12, 2016 From Subject Report No. SDR-15 Denyse Morrissey, CAO Service Delivery Review Corporate Communications Roll No. N/A Recommendation That Committee of the Whole recommend Council

More information

SOCIAL MEDIA STRATEGY. Creating Culture Making Impact Digital Transformation Stakeholder Engagement

SOCIAL MEDIA STRATEGY. Creating Culture Making Impact Digital Transformation Stakeholder Engagement SOCIAL MEDIA STRATEGY Creating Culture Making Impact Digital Transformation Stakeholder Engagement HSE November 2017 Introduction The Digital Age has transformed communications as we know it. Marketing

More information

Public Participation Policies and Public Notification: A Guide for Municipalities

Public Participation Policies and Public Notification: A Guide for Municipalities Public Participation Policies and Public Notification: A Guide for Municipalities Table of Contents Part 1: Municipal Public Participation Policies... 2 Part 2: Public Participation Policy Template...

More information

Appendix E - Engagement & Communications

Appendix E - Engagement & Communications Appendix E - Engagement & Communications Updated public narrative The earlier public narrative has been updated and expanded to accompany the October checkpoint. The focus of this is on: The case for change

More information

Government of Alberta Communications Policy

Government of Alberta Communications Policy Government of Alberta Communications Policy As approved by the Chief of Staff to the Premier and Deputy Minister of Executive Council on Thursday, September 13, 2018 SEPTEMBER 2018 Ministry of Executive

More information

Health Happens in Libraries Communications Guide

Health Happens in Libraries Communications Guide Health Happens in Libraries Communications Guide 1 This project is made possible by the Institute of Museum and Library Services. Table of Contents INTRODUCTION HOW TO USE THIS GUIDE UNDERSTANDING YOUR

More information

Proud Heritage, Exciting Future. Communications &Engagement. Strategy. More Than Words: Listening, Understanding, and Delivering

Proud Heritage, Exciting Future. Communications &Engagement. Strategy. More Than Words: Listening, Understanding, and Delivering Proud Heritage, Exciting Future Communications &Engagement Strategy More Than Words: Listening, Understanding, and Delivering Table of Contents Introduction About the Strategy. 1 Strategic Vision, Mission,

More information

Getting started To meet media and other deadlines, you will need to start promoting your programs at least six weeks to two months in advance.

Getting started To meet media and other deadlines, you will need to start promoting your programs at least six weeks to two months in advance. Promotion guide To draw the audience you seek and create awareness about your exhibit and related programs, your organization needs to plan and implement an effective promotional campaign. The following

More information

Envision South Centre City

Envision South Centre City A. OVERVIEW Envision South Centre City Public Participation Plan Outreach for Phase 2 - August 15, 2017 - (Edited on September 1, 2017) The effort to develop a South Centre City Specific Plan, called Envision

More information

Communications Strategy. As adopted by Council on 21 September Adopted by Council on 21 Sep 2010, Item 425 Doc Code CD-CBS-SG-002

Communications Strategy. As adopted by Council on 21 September Adopted by Council on 21 Sep 2010, Item 425 Doc Code CD-CBS-SG-002 Communications Strategy As adopted by Council on 21 September 2010 Adopted by Council on 21 Sep 2010, Item 425 Doc Code CD-CBS-SG-002 Contents 1 Overview... 3 1.1 Vision... 4 1.2 Core Communication Values...

More information

A Toolkit for Celebrating What Makes Your City Great

A Toolkit for Celebrating What Makes Your City Great PORT ORANGE SEMINOLE FLORIDA CITY GOVERNMENT WEEK HELD ANNUALLY IN OCTOBER A Toolkit for Celebrating What Makes Your City Great During Florida City Government Week, held annually in October, cities across

More information

Three Bold Steps Toolkit: Capacity Framework

Three Bold Steps Toolkit: Capacity Framework Three Bold Steps Toolkit: Capacity Framework INTRODUCTION This framework was originally designed for Safe Schools/Healthy Students (SS/HS) communities to guide them as they took the Three Bold Steps: developing

More information

Update on the Diversity Action Plan (DAP)

Update on the Diversity Action Plan (DAP) Update on the Diversity Action Plan (DAP) Human Resources December 10, 2012 What makes a city great? Diversity. All who have chosen Markham as their home have contributed their skills, their business networks,

More information

Marketing Your University June 19, 2018

Marketing Your University June 19, 2018 Marketing Your University June 19, 2018 Robert Drouhard, Customer Success Manager Lisa Hannah, Marketing Strategist & Katherine Hall, Marketing Associate 6/28/18 1 YOU HAVE BUILT A UNIVERSITY, NOW WHAT?

More information

Proposal submissions should be ed to

Proposal submissions should be  ed to Request for Proposal for Content Creation Services Proposal Deadline: November 1, 2017, 5:00 PM Proposal submissions should be emailed to communityrelations@goshencity.com Background The Goshen Community

More information

Texas City Management Association

Texas City Management Association Texas City Management Association Ongoing Operational Plan This document represents the continuing and ongoing work being done by the Association as a result of updates to its Strategic Plan. The items

More information

Public Consultation in in 10 Easy Steps Planning for successful public engagement

Public Consultation in in 10 Easy Steps Planning for successful public engagement Fall 2009 Waste Minimization Forum Jan Enns,, MA Principal Jan Enns Communications janenns@shaw.ca Public Consultation in in 10 Easy Steps Planning for successful public engagement Welcome! Expectations

More information

CONFERENCE: APRIL 16-18, 2019 EXPO: APRIL 17-18, 2019 MANDALAY BAY LAS VEGAS, NV ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES.

CONFERENCE: APRIL 16-18, 2019 EXPO: APRIL 17-18, 2019 MANDALAY BAY LAS VEGAS, NV ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES. CONFERENCE: APRIL 16-18, 2019 ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES Produced by: We ll get attendees to the show, but how will you get them to your booth? You ve made an investment to be at

More information

CONFERENCE: APRIL 16-18, 2019 EXPO: APRIL 17-18, 2019 MANDALAY BAY LAS VEGAS, NV ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES.

CONFERENCE: APRIL 16-18, 2019 EXPO: APRIL 17-18, 2019 MANDALAY BAY LAS VEGAS, NV ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES. ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES Produced by: We ll get attendees to the show, but how will you get them to your booth? You ve made an investment to be at Medtrade Spring. Don t leave

More information

Community Engagement Strategy

Community Engagement Strategy Community Engagement Strategy Approved December 9, 2008 Halifax Regional Council Table of Contents Overview...3 PART I...7 Building the Strategy: Review of Community Engagement in HRM...7 Assessment of

More information

Department of Communications

Department of Communications Clayton County Public Schools Department of Communications Communications Plan 2013-2017 Mission, Vision, Belief Statements and Goals Clayton County Public Schools Vision Statement The vision of Clayton

More information

Information and Public Relations Strategy of the Assembly of Kosovo

Information and Public Relations Strategy of the Assembly of Kosovo Information and Public Relations Strategy of the Assembly of Kosovo The information and public relations strategy of the Assembly of Kosovo is based on the principle that information sharing is an important

More information

Our mission is to foster growth and community through information and creative experience. STRATEGIC PLAN. n Samantha Millsap, Director

Our mission is to foster growth and community through information and creative experience. STRATEGIC PLAN. n Samantha Millsap, Director Our mission is to foster growth and community through information and creative experience. STRATEGIC PLAN n Samantha Millsap, Director 2016 to 2019 Acknowledgements The Hodgkins Public Library wishes to

More information

Welcome> Page 3. Best Practices> Page 5 Community Outreach Media Outreach Media Advisory Press Release Social Media Spokesperson 101

Welcome> Page 3. Best Practices> Page 5 Community Outreach Media Outreach Media Advisory Press Release Social Media Spokesperson 101 PR Toolkit 2018 TABLE OF CONTENTS Welcome> Page 3 Best Practices> Page 5 Community Outreach Media Outreach Media Advisory Press Release Social Media Spokesperson 101 Checklists> Page 14 Pre-Event PR Checklist

More information

BRIEFING PAPER. DoI Communications Strategy and Plan. Cathie Gough

BRIEFING PAPER. DoI Communications Strategy and Plan. Cathie Gough BRIEFING PAPER TITLE DoI Communications Strategy and Plan DATE May 2012 AUTHOR Cathie Gough This briefing paper documents the vision, audiences and channels of the DoI Communications Strategy, which details

More information

LYFE MARKETING:MEET THE PUBLISHER

LYFE MARKETING:MEET THE PUBLISHER The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital

More information

Service Business Plan

Service Business Plan Service Business Plan Service Name Communications Service Type Internal Service Owner Name Donna Kell Year 2017 Service Owner Title Service Description Manager of Communications An internal service to

More information

Improving Outcomes for Organizations and Their Stakeholders

Improving Outcomes for Organizations and Their Stakeholders Improving Outcomes for Organizations and Their Stakeholders FINAL REPORT STRATEGIC PLANNING RETREAT April 22 & 23, 2015 Virginia D.A.R.E. Association (VDA) Prepared by: Belinda H. Willis, CEO, Focusing

More information

Department Business Plan Progress Report. Communications. Reporting Period: Q2/2017

Department Business Plan Progress Report. Communications. Reporting Period: Q2/2017 2015-18 Department Business Plan Progress Report Communications Reporting Period: Q2/2017 Goal 1: Strathcona County meets the need for open, transparent and meaningful stakeholder* communication and engagement.

More information

Business Plan Addendum

Business Plan Addendum Business Plan Addendum 2017-2020 Table of Contents Introduction... 1 PILLAR ONE: INCREASE AWARENESS... 2 GOAL: INCREASE AWARENESS OF THE APPEALS COMMISSION WITHIN THE GOVERNMENT OF ALBERTA... 2 Performance

More information

Airport District Request for Proposals. Posting Date: January 2, 2019 Closing Date: February 15, 2019

Airport District Request for Proposals. Posting Date: January 2, 2019 Closing Date: February 15, 2019 Airport District Request for Proposals Posting Date: January 2, 2019 Closing Date: February 15, 2019 Hardy Bullock Director of Aviation & Community Services 10356 Truckee Airport Road Truckee CA, 96161

More information

Chicago BRT Initiative Branding Consultant Communications Consultant REQUEST FOR PROPOSAL

Chicago BRT Initiative Branding Consultant Communications Consultant REQUEST FOR PROPOSAL 111 E. Wacker Drive Suite 1400, Chicago, IL 60601 -- Tel: 312.616.8000 www.cct.org Chicago BRT Initiative Branding Consultant Communications Consultant REQUEST FOR PROPOSAL PROJECT BACKGROUND The City

More information

DIVERSITY & INCLUSION STRATEGIC PLAN,

DIVERSITY & INCLUSION STRATEGIC PLAN, DIVERSITY & INCLUSION STRATEGIC PLAN, 2018-2021 October 2018 CONTENTS Message from the Chair 1 Introduction 2 D&I Vision 2 D&I Objectives & Outcomes 3 D&I Strategies & Actions 4 D&I Timelines & Milestones

More information

Tennessee CASA Association, Inc Strategic Plan

Tennessee CASA Association, Inc Strategic Plan Tennessee CASA Association, Inc. 2015-2018 Strategic Plan GOAL # 1: Cultivate a Collaborative and Cohesive Network that mitigates distance and delivers effective training and retention at all levels. OF

More information

National Association of Women Law Enforcement Executives. Strategic Plan

National Association of Women Law Enforcement Executives. Strategic Plan National Association of Women Law Enforcement Executives Strategic Plan September 28, 2011 Table of Contents Introduction... 1 Membership... 3 Website... 9 Conference... 12 Operations... 15 Research and

More information

Facebook

Facebook Facebook Strategies Facebook www.facebook.com Facebook TIPS Idea #1: Share the School Calendar. Idea #2: Link to Positive Stories. Idea #3: Post Photos of Events. Idea #4: Congratulate Students and Staff

More information

QIAA Core Executive Job Descriptions

QIAA Core Executive Job Descriptions QIAA Core Executive Job Descriptions Queen s Interactive Crisis Simulation (QICSim) Co-Chair (2) Be responsible for the organization and execution of the Queen s Interactive Crisis Simulation Conference

More information

Marketing & Communications in the Digital Age

Marketing & Communications in the Digital Age Marketing & Communications in the Digital Age Giving Circle Connector Gathering October 27, 2016 Adrienne Peres Today s Topics Agenda Marketing 101 Paid vs. Earned Owned Content & Social Media Marketing

More information

WINCHESTER FREDERICK COUNTY (WIN-FRED) METROPOLITAN PLANNING ORGANIZATION (MPO) PUBLIC INVOLVEMENT PLAN (PIP)

WINCHESTER FREDERICK COUNTY (WIN-FRED) METROPOLITAN PLANNING ORGANIZATION (MPO) PUBLIC INVOLVEMENT PLAN (PIP) WINCHESTER FREDERICK COUNTY (WIN-FRED) METROPOLITAN PLANNING ORGANIZATION (MPO) PUBLIC INVOLVEMENT PLAN (PIP) Adopted June 28, 2005 PAGE INTENTIONALY LEFT BLANK 2 TABLE OF CONTENTS SECTION PAGE NO. Table

More information

old town commercial association intern handbook

old town commercial association intern handbook old town commercial association intern handbook introduction On behalf of the Old Town Commercial Association (OTCA), we are thrilled and honored to have you with us. As an intern at OTCA, you will be

More information

The Definitive Guide to Employee Advocate Marketing A SEVEN STEP GUIDE TO ENSURE SUCCESS

The Definitive Guide to Employee Advocate Marketing A SEVEN STEP GUIDE TO ENSURE SUCCESS The Definitive Guide to Employee Advocate Marketing A SEVEN STEP GUIDE TO ENSURE SUCCESS The Definitive Guide to Employee Advocate Marketing A 7 STEP GUIDE TO ENSURE SUCCESS Overview Step 1: Make Your

More information

How to Engage Employees. A Guide for Employees, Supervisors, Managers, & Executives

How to Engage Employees. A Guide for Employees, Supervisors, Managers, & Executives How to Engage Employees A Guide for Employees, Supervisors, Managers, & Executives 1 Introduction Employee Engagement is a good in and of itself. What is Employee Engagement? Employee engagement is the

More information

Building a Get Out the Vote Campaign. How-To Guide

Building a Get Out the Vote Campaign. How-To Guide Building a Get Out the Vote Campaign How-To Guide A MESSAGE FROM WMC, WISCONSIN'S CHAMBER OF COMMERCE All too often, employers shy away from talking about policy matters with their employees. That s the

More information

PUBLIC PARTICIPATION PLAN FOR REGIONAL PLANNING IN SOUTHEASTERN WISCONSIN

PUBLIC PARTICIPATION PLAN FOR REGIONAL PLANNING IN SOUTHEASTERN WISCONSIN PUBLIC PARTICIPATION PLAN FOR REGIONAL PLANNING IN SOUTHEASTERN WISCONSIN PLANNING FOR OUR REGION In Southeastern Wisconsin, regional planning for land use, transportation, and other elements of public

More information

Social Media Audit Customer Name

Social Media Audit Customer Name Social Media Audit Customer Name Month 2016 Good Fair Poor Current Social Media Presence Facebook page is created and vanity URL is claimed Twitter account is created and vanity URL is claimed Google+

More information

AES Corporation Stakeholder Management and Engagement Guidelines

AES Corporation Stakeholder Management and Engagement Guidelines AES Corporation Stakeholder Management and Engagement Guidelines I. Objective The objective of these guidelines is to provide tools for AES businesses to develop strong Stakeholder Engagements that are

More information

Member Poll: Internal Communications and Diversity and Inclusion. January 2015

Member Poll: Internal Communications and Diversity and Inclusion. January 2015 Member Poll: Internal Communications and Diversity and Inclusion January 2015 Published by Diversity Best Practices 2 Park Avenue, 10 th Floor New York, NY 10016 DiversityBestPractices.com Copyright 2015

More information

Northeast Lakeview College Institutional Effectiveness Plan Public Relations

Northeast Lakeview College Institutional Effectiveness Plan Public Relations Northeast Lakeview College Institutional Effectiveness Plan 2013-2014 Public Relations Unit Coordinator: Kathleen Labus Plan Completed Date: August 31, 2014 Preparer of Report if other than Coordinator:

More information

University of South Carolina Division of Communications

University of South Carolina Division of Communications University of South Carolina Division of Communications A. Executive Summary Vision Statement The Division of Communications is a member of a highly collaborative external relations team dedicated to enhancing

More information

Employee Engagement Certificate Program Certified Employee Engagement Specialist

Employee Engagement Certificate Program Certified Employee Engagement Specialist Certificate Program Outline This is an outline for the 40 hour Employee Engagement Specialist Certificate Program. The program is made up of ten 4-hour sessions delivered monthly. Each session will include

More information

SOLICITATION TEMPLATES 7 EXAMPLE 1: APPEAL BASED ON WORK OF ORGANIZATION 7 EXAMPLE 2: EVENT-BASED APPEAL 7 EXAMPLE 3: RECRUIT TEAM MEMBERS 7

SOLICITATION TEMPLATES 7 EXAMPLE 1: APPEAL BASED ON WORK OF ORGANIZATION 7 EXAMPLE 2: EVENT-BASED APPEAL 7 EXAMPLE 3: RECRUIT TEAM MEMBERS 7 Table of Contents RACE PREPARATION CHECKLIST 2 A GUIDE TO HELP WITH RACE PLANNING AND ORGANIZATION 2 JAN MAR: RACE PLANNING 2 MAR MAY: REGISTRATION AND OUTREACH 2 APR MAY: REPORTING AND CONTINUED OUTREACH

More information

AMERICAN COUNCIL OF ENGINEERING COMPANIES OF SOUTH DAKOTA

AMERICAN COUNCIL OF ENGINEERING COMPANIES OF SOUTH DAKOTA AMERICAN COUNCIL OF ENGINEERING COMPANIES OF SOUTH DAKOTA ABSTRACT The ACEC South Dakota Chapter developed a strategic plan to guide its projects and meetings, advocate for member organizations, provide

More information

Elements of a Successful Marketing Plan Part 2. Outbound Marketing Strategies

Elements of a Successful Marketing Plan Part 2. Outbound Marketing Strategies Elements of a Successful Marketing Plan Part 2 Outbound Marketing Strategies 4 Main Considerations 1. Identify your marketing strategy 2. Understand which tactics will help you achieve your marketing goals

More information

CONTENTS. Page Four (4): Executive Summary. Page Five (5): Key Result Areas Description. Page Six (6): Vision, Mission, Values

CONTENTS. Page Four (4): Executive Summary. Page Five (5): Key Result Areas Description. Page Six (6): Vision, Mission, Values Page 1 of 18 CONTENTS Page Three (3): Presidents Message Page Four (4): Executive Summary Page Five (5): Key Result Areas Description Page Six (6): Vision, Mission, Values Page Seven (7): Page Eight (8

More information

the council initiative on public engagement

the council initiative on public engagement public engagement at the city of edmonton share your voice shape our city the council initiative on public engagement new public engagement practice and implementation roadmap final report CITY OF EDMONTON

More information

digital diary P: E:

digital diary P: E: digital diary Bought to you by the fastest growing invitation-only, fee-based membership organization for Senior-Level Business Transformers in the United States. P: 212-256-9890 E: MARKETING@MILL-ALL.COM

More information

12 SOCIAL MEDIA TIPS TO SUCCESSFUL

12 SOCIAL MEDIA TIPS TO SUCCESSFUL 12 SOCIAL MEDIA TIPS TO SUCCESSFUL EVENTS #pf2016 @BizMapPtbo PEOPLE WON T REMEMBER WHAT YOUR DID OR WHAT YOU SAID.. THEY LL REMEMBER.. #pf2016 @BizMapPtbo PEOPLE WON T REMEMBER WHAT YOUR DID OR WHAT YOU

More information

Principles, Goals And Guidelines, and Messages

Principles, Goals And Guidelines, and Messages Principles, Goals And Guidelines, and Messages Principles: Principles are the reason for and foundations surrounding a program. Find below some examples of Principles: Sample Principles: 1) Honest and

More information

MID-HUDSON CHILDREN S MUSEUM. Position Announcement Posting date: April 18, 2018

MID-HUDSON CHILDREN S MUSEUM. Position Announcement Posting date: April 18, 2018 MID-HUDSON CHILDREN S MUSEUM Position Announcement Posting date: April 18, 2018 Director of Campaign Communications and Marketing. Mid-Hudson Children s Museum, in Poughkeepsie, NY, seeks an individual

More information

Trade show Public Relations

Trade show Public Relations A guide to maximising your investment Prepared by Storm Communications for exhibitors at the Aircraft Interiors Expo (AIX) 2019 A go-to resource for information regarding FREE promotional and marketing

More information

Simple Steps To A Healthier Life

Simple Steps To A Healthier Life Simple Steps To A Healthier Life Step-By-Step Guide For A Successful Program Launch Version 2.4 Your Life. Live It Well. Table Of Contents I. Introduction p1 II.Overview of Promotional Materials III. Communications

More information

United Way of Southeast Alaska. United Way of Southeast Alaska 2006 Marketing Plan

United Way of Southeast Alaska. United Way of Southeast Alaska 2006 Marketing Plan United Way of Southeast Alaska what matters. United Way of Southeast Alaska 2006 Marketing Plan Purpose: The 2006-2007 Marketing Plan for United Way of Southeast Alaska is designed to outline strategies

More information

Promoting Existing Comprehensive Cancer Control Successes

Promoting Existing Comprehensive Cancer Control Successes Promoting Existing Comprehensive Cancer Control Successes A Communications Framework for Comprehensive Cancer Control Programs TABLE OF CONTENTS Purpose of the Guide / Acknowledgements 3 Introduction 4

More information

Session 8 Balanced Scorecard and Communication Protocol

Session 8 Balanced Scorecard and Communication Protocol Session 8 Balanced Scorecard and Communication Protocol How to Create a Successful Balanced Scorecard What is a Balanced Scorecard The balanced scorecard is a concept and tool first conceived by by Robert

More information

Appendix 6 to Item No: B1. Kent and Medway Fire and Rescue Authority. Engagement Strategy

Appendix 6 to Item No: B1. Kent and Medway Fire and Rescue Authority. Engagement Strategy Appendix 6 to Item No: B1 Kent and Medway Fire and Rescue Authority Engagement Strategy 2018-22 Contents Contents... 2 Introduction... 3 Audiences... 4 External engagement... 5 Our brand and key messages...

More information

Communications Policy STONEHOUSE TOWN COUNCIL

Communications Policy STONEHOUSE TOWN COUNCIL Communications Policy STONEHOUSE TOWN COUNCIL 1. Introduction Stonehouse Town Council has a duty to engage effectively with its residents, partners, employees and stakeholders and has therefore developed

More information

Commercial Zoning Update

Commercial Zoning Update Project Summary Applicant: Type of Amendment: Location and Size of Area: Current Land Use and Zoning: Neighborhood Council Area: Staff Recommendation: Planning Scope and and Development Assessment Services

More information

2018 AAPA COMMUNICATIONS AWARDS PROGRAM

2018 AAPA COMMUNICATIONS AWARDS PROGRAM 2018 AAPA COMMUNICATIONS AWARDS PROGRAM Classification: 5. Community/ Education Outreach Port Category: 3 Submission: Port of San Diego: Port Master Plan Update Submitted May 1, 2018 1 Table of Contents

More information

CBI SKILLS FRAMEWORK. Interpersonal The ability to interact with others positively and constructively to support completion of work

CBI SKILLS FRAMEWORK. Interpersonal The ability to interact with others positively and constructively to support completion of work CBI SKILLS FRAMEWORK Managing & leading others The ability to manage and lead others collaboratively, inclusively and inspirationally to create a high-performance culture within the CBI Planning & organisation

More information

Collaboration Assessment Guide and Tool

Collaboration Assessment Guide and Tool Source: Kellerman, M. (2007). Collaboration assessment guide and tool. United Way of Canada - Centraide Canada. Related documents on worktogether.ca Collaboration Assessment Guide and Tool May 2007 e:

More information

Garden State Council. Marketing Your Unit

Garden State Council. Marketing Your Unit Marketing Your Unit Index Cover Page 1 Index 2 Definitions & FAQ 3 Scope & Mission 4 Media Contact 5 How to get Started 6 Which Media? 8-10 Social Media Tips 11-15 Negative Publicity 16 Other Ways 16 Sample

More information

Sponsorship Opportunity 2017

Sponsorship Opportunity 2017 Sponsorship Opportunity 2017 OBJECTIVE Increase awareness and understanding among targeted nationwide consumer audience of their role in the chain of prevention in food safety, and simple actions they

More information

December 15, AHC PR Town Hall. PR team Office of Communications, Academic Health Center. z.umn.edu/ahcpr

December 15, AHC PR Town Hall. PR team Office of Communications, Academic Health Center. z.umn.edu/ahcpr December 15, 2015 AHC PR Town Hall PR team Office of Communications, Academic Health Center z.umn.edu/ahcpr ahcmedia@umn.edu Goal of our Town Halls Share about AHC PR team s work and how we can work together

More information

European Year of Cultural Heritage. Visual Identity TOOLKIT. Draft version updated in November 2017

European Year of Cultural Heritage. Visual Identity TOOLKIT. Draft version updated in November 2017 Visual Identity TOOLKIT Draft version updated in November 2017 Table of Contents 1. INTRODUCTION 4 1.1. Objectives of the campaign 4 1.2. Important information about the (EYCH) 4 2. CAMPAIGN VISUALS AND

More information

Illinois State Board of Education

Illinois State Board of Education Illinois State Board of Education February 2010 Guidance Document 10-01 Illinois Induction Program Continuum This document is intended to provide non-regulatory guidance on the subject matter listed above.

More information

QUALITY MANUAL PLASSEY CAMPUS CENTRE. Quality Manual Rev. 1

QUALITY MANUAL PLASSEY CAMPUS CENTRE. Quality Manual Rev. 1 QUALITY MANUAL PLASSEY CAMPUS CENTRE Quality Manual Rev. 1 Table of Contents 1. INTRODUCTION... 1 1.1 Brief Outline of the Division... 1 1.2 Our Commitment to Quality... 1 1.3 Quality Policy... 1 2. CUSTOMER

More information

INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement

INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement Session Goals Discuss Social Media Strategies and Best Practices Dialogue to exchange ideas to help position your (organization, institution,

More information

KEY TOOLS FOR SMALL CHARITY FUNDRAISING

KEY TOOLS FOR SMALL CHARITY FUNDRAISING KEY TOOLS FOR SMALL CHARITY FUNDRAISING What you need for success KEY TOOLS FOR FUNDRAISING Today s presentation will look at: 1. Case for Support 2. Fundraising Strategy 3. Constituency Model 4. Stewardship

More information

ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES CONFERENCE OCTOBER 15-17, 2018 EXPO OCTOBER 16-17, 2018 GEORGIA WORLD CONGRESS CENTER ATLANTA, GA

ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES CONFERENCE OCTOBER 15-17, 2018 EXPO OCTOBER 16-17, 2018 GEORGIA WORLD CONGRESS CENTER ATLANTA, GA S ADVERTISING, MARKETING & SPONSORSHIP OPPORTUNITIES Produced by: We ll get attendees to the show, but how will you get them to your booth? You ve made an investment to be at Medtrade. Don t leave it to

More information

RECOGNITION REFRESH TOOL

RECOGNITION REFRESH TOOL RECOGNITION REFRESH TOOL BUILDING A CULTURE OF RECOGNITION A LITTLE RECOGNITION GOES A LONG WAY ucalgary.ca/recognition 2018 CONTENTS 1. INVENTORY... 3 2. ALIGNMENT WITH GOALS... 4 3. GAPS AND OVERLAPS...

More information

Employee Campaign Coordinator CAMPAIGN IN A BOX

Employee Campaign Coordinator CAMPAIGN IN A BOX Employee Campaign Coordinator CAMPAIGN IN A BOX 323 North Third Street, Hamilton, Ohio 45011 513.863.0800 513.863.3467 fax www.bc-unitedway.org liveunitd@bc-unitedway.org THANK YOU You were selected to

More information

Communications Plan

Communications Plan Communications Plan 2016-2019 TABLE OF CONTENTS Background... 2 Guiding Principles... 3 Target Audiences... 3 Desired Outcomes... 6 Key Messages... 7 Goals and Strategies... 7 Implementation... 9 Evaluation...

More information

Multi-Channel Marketing: Best Practices for Building Financial Education into your 2019 Strategy

Multi-Channel Marketing: Best Practices for Building Financial Education into your 2019 Strategy Multi-Channel Marketing: Best Practices for Building Financial Education into your 2019 Strategy November 2018 1 Introductions + Overview 2 Building a Marketing Strategy Agenda 3 Optimizing Your Channels

More information

2019 Chapter Management Awards. CMA Manual

2019 Chapter Management Awards. CMA Manual 2019 Chapter Management Awards CMA Manual Contents Contents... 2 About the awards... 3 IABC1720 Strategic Framework... 4 CMAs at a glance... 4 About Chapter of the Year Award... 5 How to Enter... 5 Work

More information

Business Plan

Business Plan Business Plan 2016-2018 Community Focused Table of Contents 3 Message from the Chair of the Police Services Board 4 Message from the Chief of Orangeville Police 5 About the Orangeville Police Service 6

More information

OUTREACH STRATEGY FOR THE CARTAGENA PROTOCOL ON BIOSAFETY ( ) Note by the Executive Secretary

OUTREACH STRATEGY FOR THE CARTAGENA PROTOCOL ON BIOSAFETY ( ) Note by the Executive Secretary CBD Distr. GENERAL UNEP/CBD/BS/COP-MOP/4/INF/18 17 April 2008 CONFERENCE OF THE PARTIES TO THE CONVENTION ON BIOLOGICAL DIVERSITY SERVING AS THE MEETING OF THE PARTIES TO THE CARTAGENA PROTOCOL ON BIOSAFETY

More information

Position: Manager of Marketing & Public Relations Reports to: General Manager Works with: Staff, Members, Contractors, Vendors Updated: June 2018

Position: Manager of Marketing & Public Relations Reports to: General Manager Works with: Staff, Members, Contractors, Vendors Updated: June 2018 Position: Reports to: General Manager Works with: Staff, Members, Contractors, Vendors Updated: June 2018 I. POSITION SUMMARY The is an executive role that is responsible for developing, implementing,

More information

VILLAGE OF FOX LAKE STRATEGIC PLAN - AN OVERVIEW

VILLAGE OF FOX LAKE STRATEGIC PLAN - AN OVERVIEW - AN OVERVIEW 2017-2022 1 THE The Village of Fox Lake (population 10,700) is located 55 miles northwest of downtown Chicago and 20 miles west of Waukegan, Illinois. Fox Lake is a non-home rule community

More information

2018 LAKE CHAMPLAIN REGIONAL CHAMBER OF COMMERCE MEDIA KIT. Exposure. Connections. Reach.

2018 LAKE CHAMPLAIN REGIONAL CHAMBER OF COMMERCE MEDIA KIT. Exposure. Connections. Reach. 2018 LAKE CHAMPLAIN REGIONAL CHAMBER OF COMMERCE MEDIA KIT Exposure. Connections. Reach. LET US CONNECT YOU WITH THE RIGHT PEOPLE. Sometimes it s who you know that matters the most. Let us connect you

More information

Communicating During a Crisis. Tools and templates for effective communications during a crisis situation

Communicating During a Crisis. Tools and templates for effective communications during a crisis situation Communicating During a Crisis Tools and templates for effective communications during a crisis situation Table of Contents Contact List.. 2 Checklist.... 3 Key Messages.... 4 Tool Templates.... 5 Incident

More information

Demographics - Updated 11/10/11

Demographics - Updated 11/10/11 Demographics - Updated 11/10/11 AuntMinnie.com is the preferred online destination for radiologists and diagnostic imaging professionals everywhere. Our carefully targeted member base gives advertisers

More information