How To Engage Your Board In Fundraising

Transcription

1 **The webinar will start at 2 minutes after the hour.** How To Engage Your Board In Fundraising Presenter: Lori L. Jacobwith of Ignited Fundraising Slides for today s session can be found at this link: Case Sensitive Link Go To Webinar Housekeeping Your Participation Open and hide your control panel Join audio: Choose Mic & Speakers to use VoIP Choose Telephone an dial using the information provided Submit questions and comments via Questions panel Slides for today s session can be found at this link: 1

2 Lori Lori L. L. Jacobwith Jacobwith Ignited Fundraising Lori Master storyteller, fundraising trainer & coach 25+ years in social profit sector Since 2001 has helped organizations raise nearly $250 million from individual donors & counting Has changed the culture of more than 3000 organizations & their boards Check In Question What is the one thing you hope to learn during today s training? Type your answer in the Question box. Slides for today s session can be found at this link: 2

3 What We Will Cover 1. The difference between fundraising and development. 2. Who is responsible for development outcomes? 3. When should the fund development discussion begin with board members? 4. What are ways the board can be involved & NOT have to ask others for money? What We Will Cover AND 5. How to measure & share activity updates that will cause the board to be more engaged. 6. How to train the board to be an asset to your fundraising team. 7. Self Assessment: Pop Quiz! 3

4 What Are Your Biggest Challenges With Your Board? I. The Difference Between Fundraising and Development A. Fundraising B. Development C. Everyone is Busy D. Board Duties & Responsibilities 4

5 I. The Difference Between Fundraising and Development A. Fundraising The raising of assets and resources from various sources for the support of an organization or a specific project. ~ Source: AFP Fundraising Dictionary, (Association of Fundraising Professionals) I. The Difference Between Fundraising and Development B. Development The total process by which an organization increases public understanding of its mission and acquires financial support for its programs. ~ Source: AFP Fundraising Dictionary, (Association of Fundraising Professionals) 5

6 I. The Difference Between Fundraising and Development C. Everyone is Busy I. The Difference Between Fundraising and Development D. Board Duties & Responsibilities Determine the Organization or Foundation Mission & Purpose Engage in Strategic Thinking & Planning Approve & Monitor the Organization s Work Ensure Adequate Financial Resources Provide Effective Fiscal Oversight Ensure Sound Risk Management Policies CONTINUED on next slide 6

7 I. The Difference Between Fundraising and Development Board Duties & Responsibilities Select & Support the Chief Executive and Review Their Performance Enhance the Organization s Public Image Carefully Select and Orient New Board Members and Board Leaders Maintain Board Structure and Operations Organize & Participate on Committees & Task Forces II. Who is Responsible for Development Outcomes? A. Development is Everyone s Job B. The Secret to Creating An Effective Board C. Clear Bold Communication D. What People Want E. Board Communication 7

8 II. Who is Responsible for Development Outcomes? A. Development: Everyone s Job II. Who is Responsible for Development Outcomes? B. Secret to Creating An Effective Board Communication Communication Communication 8

9 II. Who is Responsible for Development Outcomes? C. Support of all Kinds Moves Toward Boldness & Clarity of Communication II. Who is Responsible for Development Outcomes? D. What People Want Notice me Like me Touch me Do what I say Miss me if I m gone ~ Seth Godin, Author & Marketing Guru 9

10 II. Who is Responsible for Development Outcomes? E. Board Communication 1. Includes listening. 2. It s personal. 3. Provides meaningful feedback both ways. 4. Provides them with information and messages they want to share with others. III. When Should the Fund Development Discussion Begin with Board Members 10

11 III. When Should The Fund Development Discussion Begin? A. Fundraising: Whose job is it? III. When Should The Fund Development Discussion Begin? B. How to Identify & Recruit Your Board Know what you are looking for Set expectations early 11

12 III. When Should The Fund Development Discussion Begin? C. Board & Volunteers Application III. When Should The Fund Development Discussion Begin? D. How To Use a Board Composition Matrix Ask these questions: 1. What are the 3 most important things for our board to accomplish this year? 2. Do we have the right people on the board to make that happen? Source: Blue Avocado 12

13 III. When Should The Fund Development Discussion Begin? E. What Exactly Do You Want From Board Members? Provide Clear Direction Ongoing Effectiveness 13

14 Ongoing Effectiveness 14

15 III. When Should The Fund Development Discussion Begin? F. How to Kick Fundraising Into High Gear Be clear about all duties & responsibilities, especially if they include helping with development activities. Reward them for helping! III. When Should The Fund Development Discussion Begin? G. Give Your Board Something to Talk About What does it cost, per person, per week, per?? to achieve that impact? 15

16 III. When Should The Fund Development Discussion Begin? H. Tell Stories of Your Impact to create unforgettable emotional connections. And Empathy. III. When Should The Fund Development Discussion Begin? I. Storytelling & Board Members 16

17 III. When Should The Fund Development Discussion Begin? J. Message Pyramid Understanding comes from the top down Why you exist: The need for your organization Your Money Story Program messages One person example Conversations come from the bottom up III. When Should The Fund Development Discussion Begin? Treat board members as insiders. Share timely news, both good and not as good. 17

18 III. When Should The Fund Development Discussion Begin? K. Identity What s Missing What might be missing in your communication with your board? Type your answer into question box. III. When Should The Fund Development Discussion Begin? L. Empower You Board Your Communication You have a rare opportunity to empower board members to feel like superheroes and cause a connection that deeply aligns with their highest ideals and values. 18

19 III. When Should The Fund Development Discussion Begin? M. What Does Success Look Like? Ask at your next Board meeting or Retreat: What would a successful and fully engaged board look like? III. When Should The Fund Development Discussion Begin? N. Best Practices Thank & Release Annual Elections Term Limits are Your Friend On The Board v. On Board 19

20 III. When Should The Fund Development Discussion Begin? O. Necessary Ingredients for Holding People Accountable 1. Establishing clear expectations 2. Preparing people to meet those expectations with needed training and support 3. Monitoring performance (Responsibility) 4. Attaching consequences to the results Source: London, M., & London, M. (2007). First-time leaders of small groups: how to create high-performing committees, task forces, clubs, and boards. San Francisco: John Wiley & Sons 20

21 IV. Ways For The Board To Be Involved & Participate in Development Other Than Asking For Money IV. Ways to Participate in Development 1. Make a personal financial gift. 21

22 IV. Ways to Participate in Development 2. Invite others TO GIVE time or talent. And for some of you even $. IV. Ways to Participate in Development 3. Act as ambassador and advocate. Really. 22

23 IV. Ways to Participate in Development 4. Thank recent happy donors. IV. Ways to Participate in Development Thanking: Timing is critical 23

24 IV. Ways to Participate in Development Board Thank You Calls Source: Donor Centered Fundraising, Penelope Burk & Cygnus Research IV. Ways to Participate in Development 2 years later...70% retained Source: Donor Centered Fundraising, Penelope Burk & Cygnus Research 24

25 IV. Ways to Participate in Development Build A Relationship for Loyalty It s worth getting your board excited to make calls to raise more $$ & create more loyal donors. IV. Ways to Participate in Development 5a. Participate actively in some aspect of raising awareness Share a story that paints a clear picture. 25

26 IV. Ways to Participate in Development 5b. Raise awareness: Share updates about the campaign goal. Explain how a gift makes an impact. IV. Ways to Participate in Development 6. Hold each other accountable. 26

27 IV. Ways to Participate in Development RECAP 1. Make a personal financial gift 2. Invite others to give something. Time, talent, stuff or even financial gifts. 3. Invite people in to the organization. Act as an ambassador & advocate 4. Thank recent happy donors 5. Participate actively in some aspect of raising awareness (story) 6. Share funding gap - how money makes an impact 7. Hold each other accountable V. How To Measure & Share Activity Updates To Better Engage Your Board 27

28 IV. How to Measure & Share for Engagement Getting Your Board ON BOARD Jody IV. How to Measure & Share for Engagement Measuring Success Together: Clarify & commit to duties and responsibilities of staff, board & volunteers especially to support development. 28

29 IV. How to Measure & Share for Engagement Kicking Into Fundraising High Gear Measuring Success: What measures does your organization have for the board? 29

30 IV. How to Measure & Share for Engagement What Information Do You Share to Cause The Board To Take ACTION? Source: Blue Avocado A Nonprofit Dashboard & Signal Light for Boards IV. 30

31 IV. Know Your Donor Data IV. How to Measure & Share for Engagement Donor Data Updates 31

32 IV. How to Measure & Share for Engagement IV. How to Measure & Share for Engagement 32

33 IV. Better IV. Even Better 33

34 IV. Your Organization Name Here Governance Scorecard IV. How to Measure & Share for Engagement You Must Have Partners Who on the board is your partner to ensure expectations are met? 34

35 VI. How To Train Your Board to Be An Asset to Your Fundraising Team IV. How to Train Your Board to Be An Asset Rate Your Board Orientation 35

36 IV. How to Train Your Board to Be An Asset Board Orientation Checklist Key areas to focus on: One hour initial meeting Peer to Peer orientation Program location for orientation meeting Orientation packet Continued IV. How to Train Your Board to Be An Asset Board Orientation Checklist More: Infuse your mission into meetings. Personal phone call or meeting with a predetermined board buddy. Follow-up personal contact after first three months of board service. 36

37 IV. How to Train Your Board to Be An Asset Ongoing Training In addition to orientation, at least once a year, schedule and provide deeper training on one area of board governance. Today s Topic: Risk Management & Boards IV. How to Train Your Board to Be An Asset Board Training Topics How to tell our story powerfully. What is our money story & how to talk about it? What is risk management & why do we need to manage it? Reading financials so they make sense. What are good board recruitment tactics? What is governance? 37

38 IV. How to Train Your Board to Be An Asset The Best Way to Train: Use Recognition to Get Results David Novak, CEO Yum Brands Source: Fortune Magazine July 25, 2013 VII. Self-Assesment: Pop Quiz 38

39 VII. Self-Assesment 1. The full board signs an annual board agreement clearly spelling out participation expectations. YES or NO VII. Self-Assesment 2. All of our board members know they are expected to assist with fund development efforts in some way and DO. YES or NO 39

40 VII. Self-Assesment 3. I am certain our staff (if we have staff) provide good quality information, data and support to our board to cause them to powerfully assist with fund development. YES or NO VII. Self-Assesment % of our board members make an annual financial gift. YES or NO 40

41 VII. Self-Assesment 5. We regularly share with our board compelling stories about a single person impacted by our programs and our work. YES or NO What Will You Do Next? Slides for today s session can be found at this link: 41

42 How To Stay Connected E-news Community Monthly e-news, event notices, and monthly fundraising & communication coaching ignitedfundraising.com Weekly BLOG: WITHISMs Weekly BLOG: FROM LORI: Boldness, Fire Starters clarity and wisdom Boldness, for fundraising clarity and professionals wisdom for fundraising making professionals a difference Free ebook Question-&-Answers Connect with Us Via Social Media Facebook Q&A Twitter LinkedIn wto.com Google + The slides and bonus materials can be found at this link: 42

43 Please Take a Moment to Fill Out the Anonymous Survey To do: Complete Survey It s quick, easy and super helpful! Thank you for your feedback. It s quick, easy and super helpful! Thank you for your feedback. The slides and bonus materials can be found at this link: 43