Marketing Executive Job Description

Transcription

1 Marketing Executive Job Description Job Summary An exciting opportunity has arisen to start a career in marketing with St Giles International, one of the market leaders in the English as a Foreign Language (EFL) training field - a vibrant industry contributing 1.2 billion to the UK economy alone. As a Marketing Executive at the St Giles Head Office, you will be required to assist and drive the marketing activity for the English language products within the St Giles International group, including our UK, US and Canadian yearround centres and our junior summer centres. Welcome to St Giles International The first St Giles College was founded in central London in 1955 by Paul and Diana Lindsay as an English Language training centre. The St Giles Group now consists of eight medium-large year-round centres: Brighton, Eastbourne, London Central, London Highgate and Cambridge in the UK; New York and San Francisco in the USA; and Vancouver in Canada, along with several franchise schools in Brazil. We also run summer centres for junior students aged between 7-19 years: in 2016, we offered 13 centres across the UK, USA and Canada. We are proud to have become a very successful medium-sized business and currently employ an average of around 350 people and a maximum of around 450 during the summer. We are one of the best known, largest and most successful privately owned international English language training organisations founded in the UK - probably in the top five of the (roughly) 1,000 British organisations. Our full company profile is available to view here Our Team The St Giles Head Office forms a small, tightly knit but high-powered team based in our large building in London s West End. Our building is also home to our London Central school where currently approximately 500 students are studying (with the number rising to about 700 in the height of the summer). Approximately staff work in this school as a whole. There are ten members of staff currently working at the Head Office: the Managing Director, his P.A., the Group Sales & Marketing Director, her P.A., a Marketing Coordinator, the Sales and Marketing Support Officer, three Sales Executives and a Sales Coordinator. The successful applicant will be joining the Head Office team as its eleventh member. The team is split into the Sales Team and the Marketing Team. The successful applicant will be part of the Marketing Team and will report directly to the Group Sales & Marketing Director.

2 The Principals and staff of the individual centres play an important PR role in our promotions and are expected to fully co-operate with and support the marketing team. Our ethos We are proud to have a sociable, vibrant and multicultural working environment where there are regular opportunities to consult, report and partner with senior colleagues, including the founding family. We are a hardworking team who are happy to pitch in and help each other when needed. Type of Applicant Sought Essentials: At least 2 years experience in the field of marketing, preferably within the Language Travel Industry. A 2:1 degree Enthusiasm for the company and industry High standard of numeracy and literacy Ability to analyse and clearly present statistical material Excellent organisation skills meticulous and well-organised with a proven ability to multitask Excellent communication/presentation skills Great customer service skills Hardworking, with an ability to meet strict deadlines Good interpersonal skills with an outgoing personality Creative and imaginative Excellent work ethic and willingness to muck in Good ICT skills (familiar with Microsoft Office) Willingness to learn, able to take criticism and be self-critical Willingness to travel overseas on behalf of the organisation if needed for cover Native level spoken and written English Permission to work in the UK Knowledge of InDesign HTML skills Experience of website management Digital Marketing skills including SEO & PPC campaign management, social media coordination and marketing coordination Experience coordinating photoshoots Willingness to work overtime when required Leadership skills Desirables: Foreign languages Knowledge of foreign cultures Job Details Within the role, there will be a varied mixture of direct instruction, independent work, project work, supervised work and team work. The job demands good presentation and negotiation skills. You will be required to report to, update and consult the Group Sales and Marketing Director and Managing Director on a

3 regular basis. You will be expected to compose your own correspondence on a daily basis, and we will encourage increased ownership of marketing projects as you progress with us. Career Progression Provided that the applicant is deemed to be making good progress with us and is considered a suitable candidate for a management post, the applicant will be offered the post of Marketing Manager after a year of their starting date with St Giles. This role will allow for more ownership and responsibility of the company s Marketing work as well as direct line management of the junior members of the Marketing team. Specific Duties To assist the Marketing Department in the performance of its functions, including some of the following list of items (which is not exhaustive): 1. To assist in the design and production of promotional materials including brochures, enrolment forms, newsletters, posters and the website this will include copy writing, proof reading, organising print runs, liaising with external design agencies, and some in-house design work as necessary. It is essential that the successful applicant is able to negotiate with external suppliers to obtain the best possible price for the given service/supplies. 2. To assist or coordinate in the in-house production and maintenance of information packs and fact sheets (e.g. accommodation fact sheets, sample timetables, show book, etc.), agent manuals, the student guidebooks and other such projects 3. To coordinate or assist in the procurement of promotional gifts/items 4. To assist in the design and production of advertisements in appropriate publications 5. To produce statistical data on students and agents of the company for monthly marketing meetings and on other occasions as required 6. To coordinate the distribution of mail shots (both posted and by ) including the quarterly e-newsletters for agents, students and staff 7. To help manage and co-ordinate various Familiarisation Trips for agents to the UK and North America (both adult and junior centres) 8. To provide essential administrative support for the Sales Team. This will include: a) dealing with correspondence whilst members of the Sales Team are travelling or on annual leave; b) assisting with group quotes for members of the Sales Team when they are travelling or on annual leave; c) covering agent visits to Head Office in the absence of the Sales Team; d) responding to reference requests for agents received from other organisations whilst members of the Sales Team are travelling e) issuing agent contracts and certificates for agent applications received online;

4 f) managing brochure/publicity material stocks and postings to agents; g) managing and ordering stationary supplies; h) supporting members of the Sales Team in preparation for business trips and workshops 9. To undertake Quality Management Project research every quarter (mystery shopper/direct booking analysis/agent questionnaires) and send results to various members of the management team 10. To liaise with website agencies to coordinate complex changes required on the website and to carry out simple website amends using our CMS. 11. To coordinate & develop strategies for our SEO work and to monitor SEO performance 12. To help coordinate the management and development of our Social Media accounts e.g. the blog, Facebook, Twitter and YouTube 13. To assist in the planning and management of photo shoots as and when required for promotional materials 14. To assist with the development of sales, customer service, and presentation uniformity across the group in line with brand and corporate values 15. To assist in the planning and production of special offers on Indesign 16. To manage the online counselling system (Skype) when the Marketing Support Officer is not in the office or requires support 17. To assist the Marketing Support Officer in responding to direct student enquiries that come through the website, by or Skype (not including those sent directly to the schools) when needed 18. To undertake the annual fees survey 19. To attend and deliver training sessions with the Sales Team and Marketing Team 20. To update the key survey when needed and assist in the creation of surveys if and when needed 21. To mentor less experienced Marketing staff when required and offer progress notes to the Group Sales and Marketing Director 22. To come up with marketing strategies and plans as and when required Terms 28,000 basic starting salary per annum 31,000 basic salary per annum in year two (subject to promotion to Marketing Manager) In year 2, the successful applicant will be eligible for the company Profit Related Pay scheme according to the current scheme in place. Salary reviewed on an annual basis

5 Holidays include 4 weeks/20 working days, not including statutory holidays, plus 1 extra day for every year of service, up to a maximum of 5 days. Probationary period of employment is 12 weeks, but this may be extended at the discretion of the Group Sales and Marketing Director Sick pay includes 4 weeks full pay + 4 weeks ½ pay in any one year Working hours include Monday to Friday (occasional evenings or weekends this is mostly whilst travelling on behalf of the organisation). Extra days holiday given in lieu of any days worked at the weekend Overtime with line-manager approval at approximately per hour (only paid for more than 30 minutes overtime in any one day) Applicants should expect to give at least three years service Additional Perks In year 2, the successful applicant will be eligible to receive an offer of 100% sponsorship towards external training, subject to terms and conditions. From year 2 onwards, you will be given opportunities for international travel, to visit our centres in the UK, USA and Canada and to attend student fairs abroad, if and when required. In year 3, you will become eligible for the company Pension Scheme. Each year, you will be invited to attend our Annual Management Conference which takes place over two days. It s a great chance to meet with other members of the company, to learn more about St Giles and also enjoy some great social activities. Starting Date Winter 2017