LEVERAGING OUR BEST ASSET/BIGGEST SECRET

Size: px

Start display at page:

Download "LEVERAGING OUR BEST ASSET/BIGGEST SECRET"

Leon Jordan
6 years ago
Views:

1 LEVERAGING OUR BEST ASSET/BIGGEST SECRET YOUR TRAINING CENTER IS A VALUABLE MARKETING TOOL IF USED PROPERLY AND PRESENTED TO CANDIDATES, CUSTOMERS, AND THE COMMUNITY WE CAN T AFFORD TO KEEP IT A SECRET ANY LONGER! 1

2 WHAT ELSE IS GOING ON? Other industries stealing available help Construction Industry does not look forward it only reacts Lot of people left industry when we hit rock bottom and won t come back Lost a lot of experience when retirements and economy tanked at the same time Loss of supervisors of all types along with the skill set needed to run work JATC s stopped recruiting because we did not need the help Industry has grown.but we haven t WHAT REALLY HAPPENED? At peak in construction industry employed 7.7 million people Years following construction industry lost 2.3 million jobs or about 29.8% Prevailing view is that about 15% of those left construction industry forever there were 1.9 million immigrants construction workers in USA and now about 1.3 million, for a loss of 600,000 could certainly be getting worse under new Administration % of new hires were between ages By 2013 that rate dropped to 13%, with less going into construction Estimated that 1.1 million experienced construction workers will retire in next 10 years WHAT S COMING UP IN THE CONSTRUCTION MARKET VALUE OF NON-RESIDENTIAL CONSTRUCTION - PUT IN PLACE (MILLIONS OF DOLLARS) 1,400,000 What info can we put here to show the increase from say 10 years ago to now in 1,208,721 1,164,471 construction spending as well what are we looking at in the next 5 years give or take?? 1,200,000 1,077,350 1,005,628 1,000, , , , , , ,000 1,112,433 1,252, , , , Projected Projected 2

3 SO IS THERE A REAL PROBLEM? We think there is The press thinks there is Google Construction Labor Shortage 2017 you will get over 12 million articles Industry thinks there is Contractors think there is Our customers think there is So there is a real problem. But wait THERE IS MORE!! THE PERFECT STORM RECRUITING IN AN EVER INCREASING COMPETITIVE ENVIRONMENT The construction workforce in America is under pressure from multiple angles Baby Boomer generation retirements are draining the ranks of skilled tradespeople Millennials are largely unattracted to traditional jobs in manufacturing and construction Educators biased view of college bound versus vocational/technical bound students Systemic absence of any industrial arts and building trades courses in Jr./Sr. High Schools Lack of any pro-active succession planning and recruiting in the construction industry WHAT A FANTASTIC OPPORTUNITY! What a time to build our brand What a time to be the solution to our country's problem What a time to start telling the world about us What a time to introduce IBEW/NECA to our community leaders-political leaders-our community as a whole-our neighbors-anyone we can talk to What a time to recruit! 3

4 Total Active Apprentices (Total: 26,920) 40,000 35,000 30,000 25,000 30,944 34,042 34,919 31,654 27,294 26,076 22,575 22,426 26,131 26,920 20,000 18,633 15,000 10,000 5, WHO WOULD WE RECRUIT? Apprentices Different levels of classifications if you are using them Mid level Journeymen from our competition All Journeymen from every where People for all of our various programs SPOTLIGHT ON RECRUITING Focus on vocational/technical schools, high schools, military installations Coordinate with other building trades for annual training centers tour for HS counselors, and/or students Host or attend High School career fairs Establish relationship with nearby military service active and reserve units (VEEP) Use of local news media, social media for opportunity messaging Consider using apprentices as Ambassadors 4

5 AMBASSADORS PROGRAM Select one or two apprentices from each class to participate in recruiting and outreach Millennials will relate more closely with other millennials Eliminates stigmas, myths, or negative views of trade apprenticeships Highlight advanced technical aspects of our trade- PLC s, Instrumentation, Automation Develops leaders of the future for both Labor and Management Emphasize career path development of the electrical industry Hold industry nights at your training center for recruiting open shop electricians IT AIN T BRAGGIN IF IT S TRUE -MUHAMMAD ALI Market the value of completing a five year program with no residual related DEBT Emphasis on EARN as you LEARN $$$ Does your training center reflect the image of a first class, high functioning, state of the art facility? Would you be proud and eager to showcase your facility to candidates? If the answer is NO, then what needs to change? ALLIANCE INITIATIVES Website with links to all trades Targets Millennials Marty Riesberg IBEW interim credential program Website based information Includes video on 1 st year curriculum Targeting vocational and high schools Mirrors VEEP initiative in school setting Bill Ball 5

NLMCC MEDIA TOOLKIT Broadcast Quality video sound bites of interview footage with Inside and Line apprentices Stations can use their own on-screen graphics format Broadcast Quality B-roll workplace

6 NLMCC MEDIA TOOLKIT Broadcast Quality video sound bites of interview footage with Inside and Line apprentices Stations can use their own on-screen graphics format Broadcast Quality B-roll workplace video footage of Inside and Line projects Stations may use this footage with or without a visual credit to NECA-IBEW Easily editable for getting into and out of Media print kit and collateral materials Editable template documents for local content insertion Guest commentary piece- edit and to your local paper Response letters to the editor- 120 words or less, refer to original article on infrastructure or worker shortage Send news tips to TV outlet website contact us about a story Q&A talking points to prep for a press interview CONTRACTOR- OWNER- UNION -ROUNDTABLE (COUR) MEETINGS Quarterly meetings of members of NECA and IBEW held at the training center to showcase the program to valued customers (sponsored by the LMCC) Demonstrates the investment in training and the value of the customers dollars spent Showcases the spirit of cooperation between labor and management Stimulates interest and dialogue about training and other relevant customer issues Provides for more frequent discussions and better relations between all parties Tri-partite format 6

COMMUNITY OUTREACH AND ENGAGEMENT Hold board meetings for local non-profit organizations the local union is engaged with at the training center (sponsored by the LMCC) Invite other business groups to

7 COMMUNITY OUTREACH AND ENGAGEMENT Hold board meetings for local non-profit organizations the local union is engaged with at the training center (sponsored by the LMCC) Invite other business groups to convene their meetings too- Rotary, Chamber of Commerce, Red Cross, Salvation Army, United Way, etc. Hold advertised community events on a regular basis such as: annual smoke detector give-aways, winter coat drives, 4-H events, scouting events, Habitat for Humanity, etc. Host open house events for politicians and other decision makers (friend AND foe alike) WE RE FROM THE I.O. AND WE RE HERE TO HELP! 7

IBEW Business Development

IBEW Business Development 2018 NTI C Group Presentation Ray Kasmark IBEW Director Business Development John Bzdawka IBEW International Representative for Business Development The Perfect Storm Recruiting