JAMAL INSTITUTE OF MANAGEMENT JAMAL MOHAMED COLLEGE (AUTONOMOUS) CHOICE BASED CREDIT SYSTEM M.PHIL PROGRAMME

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1 JAMAL INSTITUTE OF MANAGEMENT JAMAL MOHAMED COLLEGE (AUTONOMOUS) CHOICE BASED CREDIT SYSTEM M.PHIL PROGRAMME Semester Subject code Course Subject Title Hours/ Credit Marks Week 11MPMBA01 Core Course I Research Methodology 4* MPMBA02 Core course II Advanced Strategic Management 4* I 11MPMBA03 Core course III Research Topics in Management 4* MPMBA04 Core course IV Teaching Learning Process & Technology 4* TOTAL * One hour Library for each course II 11MPMBA05 Project Work (150+50) Grand Total

2 M.PHIL - MANAGEMENT 11MPMBA01- RESEARCH METHODOLOGY OBJECTIVE This course is intended to develop knowledge and skill to pursue business research, understanding the present information needs of business and to become an information provider to the business world. Orientation: Theoretical knowledge and problem solving skill UNIT -1 INTRODUCTION Research concept and characters - Types of research - sources and purposes of research- Research process - defining and formulating research problem -Theory - facts-areas of research in management - ethics in research. UNIT - II RESEARCH DESIGN AND DATA ORGANISING Research design - importance - types of research designs. Data - primary and secondary data - sources of data - and tools for data collection - Observation, Interview, questionnaire, schedule - Scaling techniques - Measuring attitudes UNIT - III STATISTICAL APPROACH FOR INVESTIGATION AND INTERPRETATION Sampling - meaning, importance, methods - statistical tools - correlation, regression, time series analysis - trend projection - hypothesis testing - Parametric - Non-parametric - Chisquare Test - Z test - T Test - F Test (Anova). UNIT - IV SOFTWARE APPLICATION FOR RESEARCH Use of SPSS software- tabulation, data analysis, ANOVA, Discriminant Analysis, Factor Analysis. UNIT - V Report writing - Basics of report writing - language and format - lay out and contents.

3 REFERENCES 1. Research Methods for Business, Uma Sekaran,John Wiley & sons Inc. 2. Research Methodology, C.R.Kothari, Wishva Prakashan. 3. Research Methodology in Management, Arya Yesh Pal, P.P., Deep & deep Publications 4. Research Methodology, Ranjit Kumar, Sage Publications. 5. Research Methodology in Social Science, Thakur D., Deep & Deep Publication (P) Ltd. 6. SPSS 17.0 Manual 7. Marketing Research, RajendraNargundkar, Tata McGrawHill * Practical Sessions on SPSS to be conducted every week for CIA Evaluation

4 11MPMBA02- ADVANCED STRATEGIC MANAGEMENT OBJECTIVE: This paper is meant for providing a foundation of advanced techniques in strategic management concept, to give a bird s eye view of various tools in financial management. Various strategies in marketing, various issues from Human Resource management and also service sector. UNIT - I STRATEGIC MANAGEMENT Meaning Scope Top Management Functions Chief Executive, Board of Directors Stake Holders Business Policy Concept of Strategy Strategic Decision Making Process Vision and Mission Strategic Choice Management Choice Factors UNIT - II FINANCIAL MANAGEMENT Objectives Scope Financial Statement Analysis and Interpretation - Tools for Financial Analysis Fund Flow and Cash Flow Statement - Capital Structure - Cost of Capital - Working Capital Management. UNIT - III MARKETING STRATEGY Scope Geography Strategy Entry Strategy Market Commitment Market Development Product Positioning Diversification Pricing Strategy Selling Process Customer Focused Competitive Marketing Strategy UNIT IV HUMAN RESOURCE MANAGEMENT H.R. Planning Objectives Types of HR Planning Managerial Issues in Planning Recruitment Selection Diversity HRD Performance Management, Career Planning Role Analysis Succession Planning Change Management -Training and Development. UNIT V SERVICE SECTOR Service Sector Strategy Position in the Economy Objectives and Scope Competitive Strategy Prevailing in Tele Communication Banking Insurance Education Tourism Hotel Health Hospitality - Pricing Service modes Utility values Global Competition. REFERENCES BOOKS: 1. Strategic Management An Integrated Approach. Sixth Edition. Indian Adaption. Charles W.H.Hill Gareth R. Jones. 2. Financial Management. IM Pandey Vikas Publishing House Pvt Limited. 3. Financial Management and Policy, James C. Van Horne, Prentice Hall of India. 4. Service Marketing, Vavarie A. Zeithcuml, Tata Mc Graw Hill. 5. Service Marketing, 2L Operation Management and Strategy Kenneth E-Clow David L Kurtz, Bizantra. 6. Principle of Marketing, Philip Kotler Fary Armstrong Prentice-Hall of India. 7. Human Resource Management, Gary Dessler Prentise Hall of India. 8. Human Resource Management, Fisher Schoenteldt, Show Houghton Mifflin. Company Boston Toronto Generva Illinois Palo Alto Princeton, New Jersy, All India Publisher & Distributions. 9. Financial Service M.Y. Khan, Tata Mc Graw Hill publishing company limited. 10. Financial Services, Dr S. Gurusamy, Vijay Nichole Imprints Private Limited.

5 11MPMBA03- RESEARCH TOPICS IN MANAGEMENT OBJECTIVES: At the end of the course, M.Phil Scholar shall be able to learn and would be a stepping. Stepping stone to explore the new areas of research in the field of management. This paper will create an atmosphere for the selection of topics in the field of research in management. UNIT I GENERAL MANAGEMENT Operational Efficiency Case Study Corporate Governance Corporate Social Responsibility- Sustainable Management Comparative study between Private and Public Various forms of organizations Family owned cooperatives N Go o Self Help Groups Manufacturing Service Government Private, Public. UNIT II FINANCE Working Capital Management Financial Statement Analysis Operational Efficiency Ratio Analysis Mutual Funds Credit Cards Merchant Banking Risk Return Analysis Deposits and loan at.. Banks Capital Market Analysis Study on Non -Performing Assets Financial Performance Stock Market Trend (Volatility) Operational Efficiency of Different Financial Institutions Housing Finance Receivables Management Fund Management Micro Finance. UNIT III HUMAN RESOURCE HR Quality of work Life - Organizational climate - Organizational Effectiveness Training and Development and evaluation, Motivation. Labour welfare measure, Labour Turn over (Attrition) Emotional Intelligence, Employees Absenteeism, Performance Appraisal HRD Climate, Stress Management Time Management Talent Management Knowledge Management Work Life Balance Employer Branding Competence Mapping Learning Organization. UNIT IV MARKETING Services Marketing Research Advertising Research Sales Promotion Personal Selling Research on Branding Research on Consumer Behaviour Rural Marketing Logistics Management, Research in Health Care Business to Consumer Research Business to Business Research Strategic Marketing Social Marketing UNIT V PRODUCTION AND SYSTEM Knowledge Management Systems Management Management Information Systems Electronic commerce ERP Supply Chain Management TQM Six Sigma Manufacturing, Just in Time Lean Total Productive Maintenance Business Process Reengineering, Enterprise Wide Information System. Information Technology and Organizational Development Information Technology and Organizational Performance Measurement of ERP Implementation Information Technology and SCM Knowledge Sharing Practices Knowledge Management in Service Sectors KM and OP Integration of Information Technology in HR Functions Integration of Information Technology in Marketing Information System Integration of Information Technology in Knowledge Management. REFERENCES BOOKS: 1. Financial Management Theory and Practices, Prasanna Chandra, Tata Mc Graw Hill. 2. Case Studies in Finance, Robert E Brumer, Tata Mc Graw Hill. 3. Human Resource Management, Fisher Schoenteldt, All India Publisher & Distributions. 4. Human Resource Management, Gary Desser, Prentice Hall of India. 5. Human Resource Management, Lain Henderson, University Press Pvt. Limited. 6. The Professional and Trade series Practice of Advertising, Edited by Adiram R. Mackay, Butterworth Heinemann 7. The essential guide to knowledge management, Amrit tiwana, Pearson education. 8. Management Information Systems (Fourth Edition), James A. O Brien, Tata McGraw-Hill. 9. Electronic Commerce A Manager s Guide, Ravi Kalakota and Andrew B.Whinston, Addison Wesley Longman.

6 11MPMBA04 - TEACHING LEARNING PROCESS TECHNOLOGY OBJECTIVE : This paper intends to provide a strong foundation in enhancing communication skills learning the basic computer technology, acquainted with the teaching technology, know the intricacies of learning which is a continuous process and understand the fundamentals of educational psychology and students psychology. UNIT - I MANAGERIAL COMMUNICATION Communication Process Introduction Hearing objectives Interpersonal Communication Non-verbal Communication Effective Listening Conducting Effective Interviews Effective Oral Presentation Group Discussion Event Management UNIT - II COMPUTER SKILLS Basics of Computer MS Office Word Power Point Excel Spread Sheet Mail Merge Tables. MS Excel: Excel Basis Arranging Work Sheets Functions Creating Chart / Graphs Macros Data Filler, Sort Share Workbook Formatting Cells - Worksheet as Database- Excel Sheet Printing; MS Power Point: Creating a new slide Formatting text and slide- working with slide show Insert slides, textbox, sounds, chart and object Different slide views Using auto correct, auto format and Macros. * UNIT - III TEACHING TECHNOLOGY Instructional Technology Educational Technology Instructional Designs Objective Based Skill Based Competency Based Learning Style Based Model Based Teaching Large Groups and Small Groups. UNIT IV LEARNING Learning Meaning Learning Hierarchy Learning Events Outcome Individual Learning Mastery Learning Class Room Management Strategies Problems of Students in Colleges. UNIT V EDUCATIONAL PSYCHOLOGY Psychology and Education Educational Psychology Its Nature, Scope and Functions Growth and Development Motivating the Students for learning - Evaluation of Students progress REFERENCES BOOKS: 1. Business Communication, K.K. Shinha, Galgotia Publishing Company 2. Business Communication Today, Courtland L Bovee John V. Thrill 3. Teaching Technology for College Teachers, E.G Vedanayagam Sterling Publishers private limited. 4. MS office 2000 for every one, Sanjay Saxena, Vikas publishing house private limited. 5. Educational Psychology, S.B. Kakkar, Prentice Hall of India Private Limited 6. General Psychology, S.K. Mangov, Sterling Publishers Private Limited. * Computer Practical Sessions to be conducted every week for CIA evaluation.