POSITION DESCRIPTION Marketing and Communications Manager. Direct Reports: Date: February Waipuna Hospice, Te Puna Station Road

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1 POSITION DESCRIPTION Marketing and Communications Manager Direct Reports: Nil Date: February 2018 Reports to: Location: Director of Marketing and Fundraising Waipuna Hospice, Te Puna Station Road Position objective As a member of the Marketing and Fundraising(MKFR) team, the Marketing and Communications Manager increases the profile and visibility of Waipuna Hospice through managing the development and implementation of Waipuna Hospice s marketing, communication and PR activities. Increase Waipuna Hospice s visibility through targeted marketing, communications and PR, contributing to the development of new programme partnerships and funding opportunities. Develop, oversee and implement marketing and communications strategies for Waipuna Hospice s key supporters and funders using a range of reactive and strategically planned actions in print, media, events and online. Manage, oversight and coordination of communications activities and PR delivery, working closely with the MKFR team our retail teams across the region. Functional relationships Internal External CEO Director of Marketing & Fundraising Health and Safety Officer Retail Business Manager Shop staff, management and volunteers All Waipuna Hospice staff and volunteers General public Funders Vendors and contractors Media contacts Key Accountabilities Accountability Marketing and Communication strategies Work strategically across all Waipuna Hospice services Wide strategic communication Expected Results Develop and deliver creative marketing and communications strategies, in accordance with annual business priorities and plans with the focus to market and position Waipuna Hospice as the preferred charity. Work with MKFR team to plan and deliver strategies to target specific areas of Waipuna Hospice s services and its different audiences. Work closely with the Waipuna Hospice network and with Hospice NZ s networks to ensure Waipuna Hospice is included in national communications opportunities when appropriate (e.g. media campaigns, events and others) always identifying areas of good practice or potential joint working under direction of Director of Marketing & Fundraising.

2 Provide communication advice to the organisation Communication Plan Marketing, Communication and PR budget management Champion of Waipuna Hospice brand Customer Relationship Management System Media relations and press function lead Work alongside MKFR colleagues where required to develop outline communications plans, budgets and advise on appropriate communications outputs for appeals, events, campaigns and programmes at funding bid / application stage. Develop a communications plans at the inception of appeals, events, campaigns and programmes - alongside staff, ensuring the contract and funder requirements are met. Ensure all marketing, and PR activities are in line with budgetary priorities. Any non-budgetary activities must be approved prior by the Director of Marketing and Fundraising, CEO and Board. Champion the Waipuna Hospice brand, ensuring consistent and appropriate use of the agreed visual identity on all internal and external communication materials Effectively administrate and manage Waipuna Hospice Customer Relationship Management system. Ensure accuracy and integrity of the data. Analyse supporters data and make recommendations on appropriate marketing and communication activities. All activities must align with the organisational strategy, and Director of Marketing & Fundraising or Senior Leaders input obtained as required. Lead the development and maintenance of media relations and oversee the press function of Waipuna Hospice to deliver positive media coverage for the organisation and its campaigns, appeals, events and programmes. Produce compelling stories and gather newsworthy information about Waipuna Hospice s work for use across a range of mediums, including print, web, film and social media platforms. Internal and external communication Team and interpersonal relationships Management of the content and editing of Waipuna Hospice s website, all social media accounts and the online photography database. Establish and implement an internal communications strategy to keep staff and volunteers abreast of good news stories, achievements and development across the Waipuna Hospice Manage relationships with contractors and vendors. Inspire, motivate and support teams across Waipuna, working across multiple programmes and locations throughout Western Bay of Plenty, ensuring consistency in delivering high quality marketing and communication across the organisation. Engage with and provide support to staff members in the organisation that have responsibilities related to communications and PR activities ensuring consistency and consolidation of efforts Lead the delivery of communications inductions for new staff and volunteers and on any other internal communications training where appropriate and relevant. Treaty of Waitangi obligations Health & Safety Ensure the professional and political integrity of the Hospice by carrying out all functions in compliance of the Treaty of Waitangi and by demonstrating a serious commitment to keeping the treaty alive Show sensitivity to diversity and cultural complexity in the workforce and patient population Comply with all organisational health and safety policies, procedures and 2 P age

3 guidelines Familiarise self with identified work area hazards and the required controls Ensure accurate reporting of all work place hazards, near miss accidents and incidents. Be involved through participation and involvement with the organizations Health and Safety management systems. Professional Development Other duties Establish annual KPIs, performance targets and develop strategies to meet these and participate in annual performance appraisal Identify learning and development needs with Line Manager and evaluate training and development to demonstrate needs have been met. Share best practice and achievements, and actively seek opportunities to present outcomes and advocate best practice. Actively contribute in the organisation s sharing knowledge and skills both informally and formally by participating in the Waipuna Hospice s training and development programme. Any other reasonable and agreed duties as required by Director of Marketing and Fundraising in order to support a well-functioning team. This may include contribution to grant applications and accountability processes. Work with due regard for Waipuna Hospice s core values and objectives. Ensure the effective implementation and adherence to the Waipuna Hospice s Diversity, Equal Opportunities and Health and Safety policies and procedures. Contribute to and support business planning as required Meet employee responsibilities in accordance with Appendix 1. Person Specification Essential Desirable Experience At least 2 to 3 years experience in a comparable role, good track record of engaging wide, diverse range of audiences. Managing and operating databases and digital marketing systems. Excellent working knowledge of social media campaigns. Experience target setting, collating, and monitoring of statistical information for review and report purposes. High quality report writing. Developing and delivering effective marketing and communication strategy. Planning and delivering creative marketing campaigns. First rate copywriting skills and excellent proof reading ability. Ability to create and produce high quality marketing material and creative content. Ability to carry out public presentations and respond to questions from the floor. Experience in charity sector. Knowledge of and ability to manage and operate a WordPress (or similar) website. Knowledge of current charitable organisation policies and plans such as data protection policies, event legislations. Good working knowledge of the region s health care, voluntary, and funding sectors. Knowledge of The Treaty of Waitangi 3 P age

4 Events and campaigns management Developing new and maintaining existing press and media contacts. Effectively brief and manage design and other creative agencies / contractors. Knowledge, skills and abilities Excellent interpersonal skills with ability to communicate effectively with a diverse range of individuals, organisations and agencies (internal and external) from telephone and communications through to hosting events and public presentations. Excellent communication skills including written skills. Proven ability to work as a team member and committed staff team. Able to work under pressure, reach targets, meet deadlines and respond to multiple priorities. Ability to work flexibly with colleagues and a wide range of partner organisations. A highly organised individual who is methodical and accurate and able to create systems and implement them across the organisation. Highly computer literate with ability to trouble shoot and problem solve. Excellent working knowledge of a range of Office software including presentation software and CRM system. Ability to manage and run a website and range of social media platforms. Able to work in a busy open plan office environment. Knowledgeable and literate in culturally diverse work practice. Personal qualities Degree in Marketing/ English lit/ humanities/ arts related field/other or equivalent. Advanced knowledge in design software skills. Advanced CRM database skills Self starter who can take a pro active, innovate approach to work, seizing tasks and responsibilities and taking initiative. Natural networker with strong contacts, the ability to make and manage new ones and an interest in reaching out to others. Helpful, friendly person who is keen to support colleagues, stakeholders and members of the public. Eagerness to learn and a commitment to own continued professional development. Empathetic and creative interested in helping others and making a difference in people life. Ability to initiate and manage change and to bring others with you. Demonstrated ability to work independently and as an effective member of the team Other requirements Ability to work outside normal working hours, to include evenings and weekends as necessary. Willingness to travel as demands of the position. This post will be subject to criminal record check, which we will administrate for the successful candidate. 4 P age

5 Appendix 1 General Responsibilities of an Employee of Waipuna Hospice. The following responsibilities are shared by all Waipuna Hospice staff. Please read this section carefully as it contains important information that applies to your role every day. General Responsibilities Accountability What s Expected of You Legislation, Regulations and Organisational Policies Professional Standards Seek to honour principles of The Treaty of Waitangi both in spirit and in the letter of the law relating to the Treaty Adhere to the Privacy Act 1993 and the Health Information Privacy Code 1994 and subsequent amendments in regard to the non-disclosure of information Promote the vision and mission of Waipuna Hospice in all dealings. Be familiar with and adhere to the provision of all relevant acts and regulations, organizational policies and relevant procedure manuals Maintain relevant qualifications, including registrations and practising certificates, required for legal and safe practice Keep yourself up to date on knowledge, best practices and legislation relating to your work Make a personal contribution towards effective and efficient working relationships with your team and other Waipuna Hospice Teams Ensure you carry out your work in a way that is customer focused and meets professional standards In conjunction with your manager, identify your own training needs and plan to meet these needs Manage your own time and prioritise your work effectively Comply with conditions and terms of your contract/agreement. Respect and maintain the confidentiality of information obtained, including but not limited to, electronic, written and verbal information. Health and Safety Carry out work in a healthy and safe manner encouraging and assisting others to work in the same way and reporting and rectifying any unsafe workplace conditions/practices by cooperating, supporting and promoting health and safety actions and initiatives in the workplace Co-operate with, support and promote health and safety actions and initiatives in the workplace Read and understand the health and safety processes and procedures Keep your knowledge of identified hazards up-to-date. Ensure the appropriate processes are followed for reporting accident, injuries or near misses (events) in a timely manner. Confidentiality Adhere to the Privacy Act 1993 and the Health Information Privacy Code 1994 and subsequent amendments in regard to the non-disclosure of information Strict confidentiality of patient, applicant and employee information is maintained at all times. Behaviours Ensure you carry out your work in a way that is customer focused and meets professional standards by acting with fairness, honesty, integrity and openness Respect the opinions of others and treat all with equality and dignity without regard to gender, race, political beliefs, religion, marital status, disability, age or sexual orientation. Provide safe and positive experiences for those receiving Waipuna Hospices services. 5 P age

6 Maintain professional relationships with colleagues, patients and family/whanau and adhere to the professional boundaries policy. Make every reasonable effort to ensure Waipuna Hospice does not raise community, supplier, or stakeholder expectations that cannot be fulfilled. Avoid commenting or offering any public criticism or statement detrimental to Waipuna Hospice s reputation. Behave and work in a responsible and ethical manner that is consistent with your profession Positive about what we can achieve, high standards and motivate others to achieve Open, flexible and accepting of challenges Treat others as you would like to be treated Honest with yourself and with others Resources are used thoughtfully and effectively Behave and work in a responsible and ethical manner that is consistent with your profession Understand that everyone has a voice and therefore you listen, acknowledge and respond appropriately Recognise that each individual brings unique qualities to contribute to the group. I confirm that I have read and understood this Position Description in full. If I have any questions as to its content or what is expected of me in future, I will seek guidance from my Manager. Employee Name (please print) Employee Signature Date of Signing 6 P age