THE PRACTICAL MBA LEADERSHIP EDUCATION FROM THE MASTERS OF MANAGEMENT

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1 LEADERSHIP EDUCATION FROM THE MASTERS OF MANAGEMENT THE PRACTICAL MBA Complete a practical, workplace focused Master of Business Administration, Graduate Diploma in Management and Graduate Certificate in Management through AIM WA. The Practical MBA at aimwa.com or call A

2 Own Your Learning 02 How It Works 04 What s Required 05 Our MBA Program Guide 08 Academic Study Skills 08 Leading, Managing and Developing People 08 Managing Financial Resources 09 Managing Operational Improvement 09 Marketing for Managers 10 Business Research Methods 10 Economics for Managers 11 Business Decision Making and Analysis 11 Managing, Developing and Implementing Strategy 12 Strategic Organisational Change 12 Human Resource Management 13 Managing a Project Based Organisation 13 International Business 14 Corporate Strategy and Responsibility 14 The Learning Experience 16 Attributes of an MBA Graduate BC B The Practical MBA at aimwa.com or call

3 STAY COMPETITIVE WITH OUR MBA Welcome to the AIM Business School MBA Program at the Australian Institute of Management in Western Australia, a refreshing take on postgraduate education in an executive, professional environment for today s managers and leaders. The AIM Business School postgraduate programs provide a challenging, stimulating, and practical nested MBA, that allows you to study at your own pace. The knowledge you gain builds on itself, preparing you for a business environment where innovation, sustainability, ethics and challenging financial conditions are already a significant part of doing business. The facilitators at the Australian Institute of Management in Western Australia (AIM WA) are all highly qualified industry-based professional educators, who place an emphasis on studentcentred learning. They use a number of interactive and practical teaching methods that will assist in developing your critical thinking skills, broadening and adding depth to your knowledge, and allowing you to assess and solve real world issues and problems from multiple perspectives. In the small, interactive classes our students come from a broad range of industries and backgrounds. Applicants are accepted into our program based on their management experience and academic background, ensuring that the learning experience is well-rounded and enhanced with real-life situations. If you ve ever considered furthering your education, or building on the knowledge and experience you have gained in your career, I invite you to come along to one of our regular information sessions. Or if you prefer, book an appointment with me to discuss the options open to you. An MBA is an eye-opening, fulfilling experience that has the power to transform lives, professionally and personally. If you ve ever considered taking the journey - perhaps now is the time. Dr Shaun Ridley FAIM Deputy Chief Executive Officer, Australian Institute of Management Western Australia The Practical MBA at aimwa.com or call

4 OWN YOUR LEARNING We believe you haven t come this far in business to be lectured to. Why our MBA. Small class sizes Practical, work related content Faculty with professional work experience No exams Evening classes Fastrack four term year Exit options at Graduate Certificate and Graduate Diploma First-class learning Facilities We believe you should feel challenged and inspired. The AIM Business School postgraduate programs offered in conjunction with AIM WA promote innovative and critical thinking. We believe that in order to stay competitive you must be in touch with leading business practices. At AIM WA, we can prepare you for an ever-changing business environment. We know committing to an MBA can be a big decision. The AIM Business School MBA Program enables you to build your MBA step-by-step, starting with a Graduate Certificate or Graduate Diploma. We know facilitators are critical to the success of your learning. The facilitators at AIM WA are highly-qualified and have direct subject and industry experience. We know learning is enhanced through the sharing of knowledge. At AIM WA we connect you with other business professionals. We are in the business of producing exceptional managers and leaders. We do this through using innovative, tailored programs, and relevant, interactive case-studies. Assessment is based on undertaking realistic projects, applied to the student s organisation and industry contexts. You ll learn from and with other business professionals, sharing unique experiences and different perspectives. You also have the option of building your MBA step by step, starting with a Graduate Certificate. For further information, please phone AIM WA on or highered@aimwa.com. 02 The Practical MBA at aimwa.com or call

5 Completing the MBA at AIM WA in 2017 was a transformational experience. Not only was I able to learn from the experts and to apply emerging practices and theories directly to my industry, I shared the learning experience with talented students and mentors who inspired my journey and who are now part of my valued network. Lisa McCarthy General Manager, IRDI Legal MBA Graduate. The Practical MBA at aimwa.com or call

6 HOW IT WORKS MBA Program Structure Our programs allow you to build on your knowledge at your own pace. You can choose to start with the Graduate Certificate or Graduate Diploma and work your way through to the MBA step by step. Our timetables are structured to suit busy professionals; most people who are working full-time, prefer part-time study however there are options available if you wish to step up the pace GRADUATE CERTIFICATE IN MANAGEMENT GRADUATE DIPLOMA IN MANAGEMENT MASTER OF BUSINESS ADMINISTRATION Equivalent to 1 year part-time > Direct Entry Pathway: Equivalent to 2 years part-time > Direct Entry Pathway: Equivalent to 3 years part-time Progression Pathway: Progression Pathway: Equivalent to 1 year part-time Equivalent to 1 year part-time 04 The Practical MBA at aimwa.com or call

7 WHAT S REQUIRED Entry to the AIM Business School is dependent on your management experience, the professional development you have undertaken as well as any formal qualifications you may have gained in the past. Some combinations of experience and qualifications allow direct entry to the MBA program, other combinations require progression through the Graduate Certificate or Graduate Diploma. Articulation/Credit Transfer Students who can provide evidence of previous study at a graduate level may, on application, be provided with credit of up to 50% of the qualification. This will be assessed on an individual basis. For more information, please contact AIM WA on or highered@aimwa.com. Managerial Experience Education Qualification Graduate Certificate Graduate Diploma Master of Business Administration Two (2) years of middle management experience including financial and people responsibility Three (3) years of middle management experience including financial and people responsibility + Bachelor Degree > Post-Secondary Qualification e.g. Diploma or Advanced Diploma > Direct entry Direct entry Direct entry Direct entry Progression on satisfactory grade average + AIM Graduate Certificate > Direct entry Progression on satisfactory grade average AIM Graduate Diploma > Direct entry Five (5) years of middle management experience plus demonstrated potential to study + No formal post-secondary educational qualification > Direct entry Progression on satisfactory grade average The Practical MBA at aimwa.com or call

8 WHAT S REQUIRED CONTINUED GRADUATE CERTIFICATE IN MANAGEMENT 4 core units Core Unit Pre-requisite Contact Hours Total Hours* Page Leading, Managing and Developing People Managing Financial Resources Managing Operational Improvement Marketing for Managers *Total hours include class contact/directed hours and private study hours GRADUATE DIPLOMA IN MANAGEMENT 8 core units Core Unit Pre-requisite Contact Hours Total Hours* Page Leading, Managing and Developing People Managing Financial Resources Managing, Developing and Implementing Strategy Managing Operational Improvement Marketing for Managers Economics for Managers Business Decision Making and Analysis Business Research Methods All Grad Cert Units *Total hours include class contact/directed hours and private study hours 06 The Practical MBA at aimwa.com or call

9 MASTER OF BUSINESS ADMINISTRATION 9 core units and 3 elective units Core Unit Pre-requisite Contact Hours Total Hours* Page Leading, Managing and Developing People Managing Financial Resources Managing Operational Improvement Marketing for Managers Managing, Developing and Implementing Strategy Economics for Managers Business Decision Making and Analysis Business Research Methods All Grad Cert Units Corporate Strategy and Responsibility All Grad Dip Units Plus Elective Units Human Resource Management Leading, Managing and Developing People Managing a Project Based Organisation; or International Business Strategic Organisational Change *Total hours include class contact/directed hours and private study hours Leading, Managing and Developing People The Practical MBA at aimwa.com or call

10 OUR MBA PROGRAM GUIDE ACADEMIC STUDY SKILLS (COMPULSORY PRE-ENTRY TO GRADUATE PROGRAM) This small unit will develop skills in writing academic essays and reports. It will also go into some depth about the topic of plagiarism, and how students can avoid it. Importantly a significant amount of time will be spent on the use of referencing as a mechanism to increase the quality of a student s work. Students will additionally gain some understanding of how to approach study at the Masters level, and incorporate it into their busy schedule. Study techniques Study resources Group work Essay writing Report writing Reading skills Plagiarism Referencing Have a good understanding of what is expected at Masters level study Clarify the topic of the assignments Understand the framework of both essays and reports Identify and understand the issue of plagiarism Understand referencing, and how it strengthens academic performance. LEADING, MANAGING AND DEVELOPING PEOPLE People must be carefully managed, led and developed in order to enhance their competencies, motivation and subsequent performance. The approach taken in this unit will greatly assist the manager to understand the nature of people in our workplaces and assist individuals and teams to be more productive. Managing self Employing people Leading and managing people Developing and rewarding people Improving the effectiveness of people Instigate a self-development program Analyse and develop human resource requirements linked to business plans and objectives Recruit and select people with the required competencies Contribute to and communicate the vision and business objectives Plan and negotiate work with teams and individuals to achieve objectives Plan and distribute financial and non-financial rewards Determine performance gaps and identify development opportunities. Prior to undertaking a Graduate qualification AIM Business School s Academic Study Skills is compulsory as an induction to Post Graduate studies for all students who do not hold an undergraduate qualification, and strongly recommended for students who have not studied for some time. 08 The Practical MBA at aimwa.com or call

11 MANAGING FINANCIAL RESOURCES MANAGING OPERATIONAL IMPROVEMENT A manager responsible for the performance of a section within an organisation has an increasingly difficult task. Financial resources must be carefully managed in order to achieve maximum returns with minimum risk. The educational approach taken in this unit will greatly assist the manager to understand the financial questions, analyse them appropriately and respond to them effectively. Framework for managing financial resources Enhancing value through managing financial resources Operating drivers and breakeven analysis Investment drivers and project appraisal Financial drivers and capital structure Financial strategy and performance appraisal Interpret financial statements Use appropriate ratios to determine financial status Prepare and negotiate realistic budgets Monitor costs and control activities against budgets Plan to maximise return from financial resources Evaluate and represent investment proposals Analyse a company s financial position. The change imperative for Australian organisations is crystal-clear: they must accept the challenge to become world-competitive. This unit introduces participants to contemporary management theories that must be applied across organisations (public and private, manufacturing and service) to obtain the highest value outcomes for customers (stakeholders) at the lowest possible costs, while making the most of organisational resources. Global revolutions the context for change Customer focus and value creation Performance measurement and variation Business excellence and quality frameworks Organisational systems and processes Leading and managing change Building a learning organisation Identify and measure satisfaction levels of internal/ external customers Measure quality and efficiency of present operation processes Assess current organisational culture Interpret strategic goals to determine operational implications Develop operational plans to support strategic goals Create an organisational culture that is customer focused, team-based, seeks continuous improvement and supports innovation Develop and implement programs to improve the quality and efficiency of operations Monitor the effectiveness of change and improvements. The Practical MBA at aimwa.com or call

12 MARKETING FOR MANAGERS BUSINESS RESEARCH METHODS This unit introduces the theories and principles of marketing required for effective business practice to meet the needs of customers and achieve the organisation s objectives. Marketing function in the organisation Sustainability and competitiveness of current products/services Consumer/customer behaviour Brand management Development of a new product or service Managing services Pricing strategy Distribution strategy Communication strategy Analyse the marketing function within organisations and discuss the impact it has on achieving organisational goals and objectives Examine the sustainability of products and services with a changing business environment and the impact of market forces on consumer buying behaviour Evaluate product strategies incorporating considerations of brand, price, promotion and distribution Critically analyse the new product development process including market research, concept testing, commercialisation and distribution channels. The major approaches to business research design and conduct are under scrutiny in this unit. You will review the historical foundations and contemporary influences on the various ways in which research is utilised and understood. Exploring both the qualitative and quantitative research methodologies, this unit develops frameworks for the application of each to business problems. Introduction to research methodology Theoretical frameworks and research Literature review Phenomenological approaches Qualitative research design Positivist approaches Measurement of constructs & variables Survey design Selecting a research methodology Sample design Planning and writing the methodology, design and preparing a report Communicating the design to an audience On completion of this unit, you should be able to: Produce a written literature review document Access electronic database resources using various retrieval techniques Critically evaluate research-focused business literature Produce a research proposal that demonstrates: Understanding of the major approaches and strategies of business research and the methodological choices that are available within the alternative approaches Understanding of the various aspects of a research design Application of quantitative or qualitative methods of data gathering and analysis utilized in business research Identification and management of the ethical and political aspects of business research. 10 The Practical MBA at aimwa.com or call

13 ECONOMICS FOR MANAGERS BUSINESS DECISION MAKING AND ANALYSIS The unit aims to introduce underlying principles of micro and macro economics to the participant. It will enable the practicing manager to appreciate and understand how an economist thinks and will develop a framework for making choices and decisions using economic concepts. Economic concepts and thinking The nature and method of economic thinking Scarcity, demand and supply in a market economy Competition and monopoly Markets and governments Interest rates and the financial system Monetary policy, exchange rates, economic growth Economic issues Economic challenges for the private and public business sectors Economic impacts affecting personal and business decision making Describe and relate to their business environments the economic concepts of supply and demand, opportunity costs, marginal costs, trade offs, externalities, transaction costs, comparative advantage, price elasticity and inflation Explain market-exchange processes and discuss the impacts of monopoly and competition on market performance Demonstrate advanced understanding of monetary and fiscal policy in Australia and show how national and global interest and currency rates affect business decisions Demonstrate the use of economic concepts and policies to improve skills in thinking and business decision making Demonstrate a high order of skill in analysis, critical evaluation and professional application. This unit introduces and explores the underlying principles of strategic decision making. It aims to develop awareness and competency in making thorough, insightful, effective and creative strategic decisions in line with organisational resources and capabilities. The decision making environment Decision making approaches Decision making processes Probability, uncertainty and their influence on decision handling and outcomes Political, resource limitation, human bias and other decision modifiers Decision making activities Implementing decisions Persuasive communication of decision outcomes Managing the aftermath of decision making, enabling change or strengthening the status quo Describe the essential and critical phases of the decision making process Identify appropriate rational, quantitative, qualitative and intuitive approaches to creatively making decisions in a range of organisational circumstances Act independently or as a member of a decision making group in the tasks of making a management decision Apply a systems or holistic perspective to the creation and implementation of decisions within an organisation Demonstrate a high order of skill in analysis, critical evaluation and professional application. Pre-requisite All Grad Cert Units The Practical MBA at aimwa.com or call

14 MANAGING, DEVELOPING AND IMPLEMENTING STRATEGY STRATEGIC ORGANISATIONAL CHANGE While strategic management is crucial to an organisation s direction and growth, it is generally recognised as the most complex and challenging aspect of management. Although traditionally it has been seen as the responsibility of senior management and the company board, successful companies today recognise that all their employees need to practice strategic thinking. Analysing the internal and external environment Assessing business and unit performance Developing and evaluating strategic options Managing systems and processes Managing skills and resources Managing organisational structure and culture Preparing realistic business plans Analyse the internal and external environment Assess business and unit performance Develop and evaluate strategic options Manage the implementation of strategies Manage systems and processes while implementing business strategies Manage skills and resources while implementing business strategies Manage organisational structure while implementing business strategies Manage organisation culture while implementing business strategies Prepare realistic business plans to implement strategies. Leading and managing strategic change is a key responsibility of the senior management team. The process seems to suffer from one of two shortcomings; either the planning for change is inadequate or inappropriate or the execution of the change plan is faulty. This unit examines the nature of strategic change planning and concentrates on senior management team roles and functions to ensure effective execution of strategic change processes. The global context for contemporary organisations, principles of organisational performance management, competitive strategy and its influence on corporate structure and stability the Balanced Scorecard, measuring service and processes, internal change triggers, the change process (models of change process and change leadership), the role of the change agent, overcoming resistance to change, managing change in a cross-cultural circumstance, influencing change in a learning organisation. Following completion of this course the participants should be able to: Identify the role of the senior management team in initiating and implementing strategic organisational change Describe the criteria for defining and managing effective and sustainable organisational performance Identify environmental and industry triggers that precipitate the need for change Explain the principles and processes of the change process and how it is influenced by individual and group behaviour and organisational culture Utilise the principles and techniques of the Balanced Scorecard as a tool for designing and managing organisational change Evaluate methods of improving performance and methods of productivity improvement Influence and activate a systemic approach to enterprise performance management within a learning organisation context. Pre-requisite Leading, Managing and Developing People 12 The Practical MBA at aimwa.com or call

15 HUMAN RESOURCE MANAGEMENT MANAGING A PROJECT BASED ORGANISATION This unit introduces managers to the basic principles that underpin the human resource management function of an organisation. The aim of this course is to facilitate the learning of concepts and practices of human resource management (HRM) as a mechanism for translating business strategies into the operational aspects of human resource management. This aim is achieved by examining the links between business strategy and human resource management and some of the techniques used for workforce planning, strategic staffing, training and development, performance management, and evaluating the effectiveness of the HRM function. Strategy, vision, values and workforce planning Staffing strategies Strategies for managing and developing talent Strategic performance management, compensation and rewards Strategic human resources management plan Discuss the strategic significance and purpose of HRM in organisations, its links with strategic business planning processes and the influence of the environmental context Discuss current issues and emerging trends relevant to HRM and management issues, such as internationalisation and the growth of knowledge work Identify the strengths and weaknesses of HRM models and frameworks and be able to use them appropriately Identify and begin to use frameworks and tools that demonstrate added value from HRM Understand the ways in which the HRM function can impact on bottom-line performance Analyse an organisation s workforce profile and staffing strategies Analyse models for outsourcing and downsizing and the supporting change management strategies and processes Evaluate methods for the measurement of ROI of the HRM function Evaluate the HRM capability/effectiveness of an organisation by conducting an audit of the HRM function. The overall objective of this unit is to help participants become comfortable and competent in addressing major management issues and decisions in a project based organisation. Project management in organisations Project selection Project organisation Project planning Scheduling Resource allocation: monitoring and information systems Project control: project auditing Project termination Discuss the principles, skills and techniques required for the management of projects and the integration of a project management model within an organisational environment Discuss quality principles and how they relate to the management of projects Analyse the risk associated with projects and the development of contingency plans Evaluate the importance of teamwork, leadership and the practical application of skills in managing human resources within a project environment Develop detailed project plans including scoping and using computer based project management software Evaluate methods of monitoring and controlling projects in relation to costs, time and achieving required outcomes Discuss the issues relating to project closure and evaluation. Pre-requisite Leading, Managing and Developing People The Practical MBA at aimwa.com or call

16 INTERNATIONAL BUSINESS This unit aims to develop awareness of the scope and complexity in managing business endeavours which extend across international borders. It will familiarise participants as managers and leaders with a range of options and strategies available to compete effectively and profitably in today s global economy. Core issues in international business of globalisation Dealing with national differences in political economy Managing differences in culture The international trading arena Global trade and investment environment Dealing with the global monetary system Identifying influences on the strategy and structure of international business Demonstrate advanced knowledge of managing global operations Demonstrate an understanding of the differences between operating in domestic markets and global markets Show advanced knowledge of selecting appropriate policies and strategies for coping with the international business environment Describe issues in governing international trading and investing Apply principles that affect relationships with international trading partners, particularly those of a political and cultural perspective Develop strategic choices for global operations Determine entry mode choice Demonstrate a high order of skill in analysis, critical evaluation and professional application. CORPORATE STRATEGY AND RESPONSIBILITY (Formerly known as Leadership and General Management) A capstone for the MBA Program, this unit examines strategy formulation and implementation at the corporate level. It dissects the role of a business enterprise in society and connects this to its responsibilities as a social entity. It explores the role of corporate leaders in governing the organisation in a way that creates shareholder and stakeholder value and discusses emerging issues in corporate strategy such as corporate ethics, corporate environmentalism, sustainability and risk management. Levels of strategy, assessing stakeholder needs and establishing stakeholder salience Creating value at the corporate level, value based planning, enterprise wide integrated risk management, the firm/ natural environment relationship, concept of the green portfolio, managing shareholder goals Board/CEO relationship management, role of the Board, developing corporate governance structures Avoiding corporate level ethical dilemmas, corporate citizenship and corporate social responsibility, the sustainable corporation, social auditing Describe the constructs of corporate governance Explore the organisation s relationship with stakeholders Develop, implement and monitor strategy at the corporate level Develop competence to strategically manage the organisation s business portfolio Apply strategic risk management techniques, issues and remedies Develop competence to lead a successful, socially and environmentally sustainable organisation Demonstrate a high order of skill in analysis, critical evaluation and professional application. Pre-requisite All Grad Dip Units 14 The Practical MBA at aimwa.com or call

17 I found the MBA at AIM WA a journey of learning, re-learning, and reflection. Importantly, the interactive format and the diverse perspectives of the MBA cohort reinforces the learning experience. Along the way others will notice a better you. You will too! Randal Wells Managing Director, Welldev Group MBA Graduate. The Practical MBA at aimwa.com or call

18 THE LEARNING EXPERIENCE The Campus at the Australian Institute of Management in Western Australia provides students with a professional and comfortable learning environment with bright, modern training rooms, and on site parking. 16 The Practical MBA at aimwa.com or call

19 Location The AIM WA Campus is located on Birkdale Street in Floreat, just 8 minutes from the central business district of Perth. It provides a professional and comfortable learning environment with bright, modern training rooms as well as on site parking. Delivery Modes All classes on the AIM WA Campus run in a seminar style, facilitating contribution and interaction. During class time participants often work in small teams to explore complex management problems and strategic leadership issues giving opportunities to analyse, question, test and integrate the knowledge, concepts, ideas and assumptions discovered in the subject content. Time Commitment We have four terms per year and each term is ten weeks in duration. Sessions are run once a week from 5.30pm to 8.30pm. On occasion some units may be offered on weekends. In addition to the formal contact hours, it is recommended that students complete eight to ten hours of self-directed study per week for each subject. Class Size Small class sizes are favoured allowing for personalised attention. Classes are never more than 25 students and are usually smaller than this for the specialised subjects. Courseware Emphasis is placed on up-to-date, relevant and interactive case studies. Students engage in course work that is entirely applicable to their work to ensure they receive immediate value from their learning experience. Assessment There are no exams in the AIM Business School MBA Program. Instead, assessment is based on undertaking realistic projects applied to students own organisational and industry contexts. Facilitators Our facilitators are highly qualified and experienced and will guide and support you throughout your learning experience. They are chosen based on the following selection criteria: Where appropriate have held a senior management position for a minimum of 5 years Hold an appropriate post graduate qualification Have a minimum of five years professional experience in the area in which they teach They can demonstrate the effective use of adult learning Show a commitment to keep abreast of development in their area of specialisation Online Learning Community To complement the learning process, we have an Online Learning Community where students and facilitators can manage course notes and communicate with each other. It provides a place to chat, discuss ideas and access the latest information in the management field. AIM WA Professional Membership All Students taking AIM Business School postgraduate programs offered in conjunction with AIM WA are given complimentary membership of the Australian Institute of Management in Western Australia for the duration of their studies. Investment The AIM Business School is structured on a term basis. There are four terms per year commencing January, April, July and October. Tuition fees are paid per unit, per term. Students receive a letter of advice and an invoice one month prior to the commencement of each unit. FEE-HELP FEE-HELP is a loan given to eligible fee-paying students to help pay part or all of their tuition fees. You can borrow up to the amount of the tuition fee charged by the AIM Business School for your unit of study. The Practical MBA at aimwa.com or call

20 ATTRIBUTES OF AN MBA GRADUATE As one of the most sought after degrees, the MBA attracts students with a range of management experience and industry backgrounds, with graduates sharing common qualities that contribute to their success. Effective problem solvers, innovative thinkers, strong communicators and team players have undertaken the learning journey with professional and personal success. An MBA graduate: > Strives for intellectual rigour > Understands the changing global context > Manages for success > Develops mastery of business and management disciplines > Strives to be a continuous adult learner. ABOUT AIM WA The Australian Institute of Management Western Australia (AIM WA) is a private, not-forprofit, membership-based organisation dedicated to building leadership and management capability through delivery of learning and development programs and services, by facilitating thought leadership, and through recognising excellence. AIM WA provides: An environment in which to reflect, absorb knowledge and extend personal and organisational boundaries A place to meet and network with people from the full spectrum of corporations, small business, government bodies and industry sectors An indispensable resource for every manager and aspiring manager and the organisations that employ them. TALK TO US For more information, speak with us on or highered@aimwa.com. ENROL TODAY Find and book programs at aimwa.com or call BECOME A MEMBER AIM WA membership opens doors. Lead yourself to aimwa.com to find out more. FOLLOW US Linkup with AIM WA, and follow and tweet with AIMinWA. 76 Birkdale St, Floreat WA 6014 aimwa@aimwa.com aimwa.com We strive for long term success with people and the environment National Provider No: 0058