Secrets of Successful Sourcing: Best Practices for Recruitment Professionals

Transcription

1 SAP Best Practice Run Simple Secrets of Successful Sourcing: Best Practices for Recruitment Professionals

2 2 SAP Best Practice Secrets of Successful Sourcing

3 In a talent landscape where competition intensifies every year, effective sourcing is a must. It s the way to create and develop robust talent pipelines with pools of vetted, highly qualified job seekers to draw on as requisitions are opened. So when role vacancies or company growth create a need, you don t find yourself in a mad, ineffective scramble for the right skill sets. Here are five hand-picked sourcing insights to help you pinpoint ideal candidates in less time while optimizing your recruiting spend.

4 SECRETS OF SUCCESSFUL SOURCING Secrets of Successful Sourcing GIVE PREFERENCE TO WHAT S ALREADY WORKED FOR YOU It s been famously said, I know I am wasting half of my advertising dollars, but I just don t know which half. To understand how wisely you re spending your sourcing budget, assess and analyze your historical data to find out which venues have served you best for various jobs. Where are you getting the greatest number of visits, qualified candidates, applies and quality hires? What is the cost per apply and per hire for each source? What was your time to fill, which sources resulted in the best, and worst, results? All of these metrics have value. Review the metrics that matter most to you and how you operate your recruiting and apply the historical behavior and outcomes to what you are looking to do for each role you need to fill. Keep a close eye on applicant flow trends, career page visits, number of applies, and what is resulting in highly qualified candidates. As you find incongruences, make changes early to improve efficiency and minimize any budgetary waste. RESEARCH YOUR STRATEGY UP FRONT, AND CONTINUALLY REFINE YOUR SEARCH STRINGS The more thought you give to the front end of a candidate search, the more relevant the strategy you can execute and the more quickly and efficiently you ll find the right applicants. More and more job searches are being conducted on Google, Bing, Baidu, and similar vehicles, which means you should refine your search engine optimization techniques and keywords. Google provides tools to help you identify the best terms based on prior search volume, and history. Sharpen your understanding of each job requisition to more astutely select the best titles, skills, technologies, and responsibilities to include in your keywords. Scan your search results to identify additional and alternative relevant titles, search terms, phrases, and companies. Incorporate these into your next search. IF AT FIRST YOU DO SUCCEED, SEARCH, SEARCH AGAIN Various segments of the talent universe have distinct web preferences and find positions in different ways. Millennials and members of Generation Z, for example, live on networks such as Facebook, Snapchat, and Google, as compared with more experienced applicants who spend more time on LinkedIn and job sites like Monster or Indeed. The universe of job sites is continually expanding and changing. Be alert for boards that are coming into vogue or have jumped the shark. As venues become cluttered, diffuse, and ad-heavy, candidates gravitate to newer and more focused alternatives that better align with their interests. Targeted, niche venues can often yield more quality candidates than large all-inclusive sites, especially for specialized skill positions. For example, say you post an ios developer position on a targeted job board or group on a social network, candidates see that you know are in tune with their interests and their inner circle, providing you with a level of credibility. This approach not only helps fill immediate needs, but can build ongoing respect and trust for your brand among these communities. A hidden truth on the path to sourcing enlightenment: Never think that you ve exhausted the full potential of any given resource. Almost always, good matches are left behind because your search strategy excluded them. Sharpen your thinking, refine your terms and approach... and search, search again. 4 SAP Best Practice Secrets of Successful Sourcing

5 SCHOOL YOURSELF IN UNIVERSITY SOURCING Higher education is a domain with its own distinct set of dynamics. Collegiate job boards are vast in number, highly distributed, and relatively untapped especially in faraway locales. In a global employment market where sought-after skill sets are increasingly scarce and/or highly desired, candidates in distant regions should not be overlooked. Comprehensive and integrated technology is a must-have for efficient and wide coverage of the academic landscape. A manual effort is far too inefficient to be practical. What it takes is a sourcing platform that can automate mass posting to thousands of college and university job boards across countries and geographies. DON T SETTLE FOR LESS THAN A UNIFIED RECRUITING SOLUTION At the end of the day, delivering a consistent, confidence-building candidate experience from career site to application, interview scheduling, and offer letter is critical. Even the best sourcing strategy can fail miserably with a poor candidate experience. With separate, piecemeal recruiting systems, however, you get exactly the opposite: a career site that s disconnected from the application process. Mobile that s disjointed from desktop. And so on from stage to successive stage. The experience is similarly fragmented for recruiters. Workflows and data don t carry over from one system to the next, burdening your staff with excessive manual effort and tool time distracting them from the all-important mission of identifying and pursuing promising candidates. In contrast, SAP SuccessFactors Recruiting provides a single integrated platform that takes you all the way from requisition and sourcing to offer and hire. Specifically, Recruiting Posting gives you the ability to post jobs to more than 3,000 sources, including niche and major job boards, colleges and universities, and social networks in more than 80 countries without tedious manual processes. In a single motion, coverage multiplies, efficiency soars, and positions get sourced in dramatically less time. MAKE THESE MOVES NOW To recap the guidance presented here: Focus on job venues that have already worked well for you Plan out and refine your SEO strategy to uncover hidden search gems Leverage niche job boards and communities for targeted candidates and building credability Build awareness with younger generations and school yourself in university recruiting Integrated candidate experience and recruiter experience leads to success for everyone involved Put these five steps in motion, and you ll be well on your way to achieving the most fruitful and efficient sourcing results. 5 SAP Best Practice Secrets of Successful Sourcing

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