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1 Ambassador Training Jonathan Robb Presentation Name Presenter s Name

2 Goals for Today What is stakeholder relations Why does it matter (and what is in it for you) How to do it

3 Who are our Stakeholders Donors Funders Government Industry Partners (PACs) Prospective Students Current Students Alumni Immigrant Serving Organizations Ethnic communities Partner organizations

4 How do you fit in? How do you interact with stakeholders in your job?

5

6 What is an Ambassador? An ambassador culture acknowledges that all of us have a role in promoting the college Being a great ambassador doesn t start at 8:15 or end at 4:30, nor does it take a lunch break Being a great ambassador is not about big things, it s the combination of all the little things An ambassador culture reflects that our people are our strength Whether by accident or intent all of us are already ambassadors This is not just a social media thing 6

7 NorQuest Ambassadors Staff Students Donors Funders Board Members Volunteers Any member of the college community 7

8 Why is this important? Volume Influence Trust Recruitment

9 Volume: Our Presence (Staff) 2% 98% Program, Admin, Faculty, and Internal Staff Staff Externally Focused 9

10 Influence Companies report links shared by employees get clicked twice as much as those same links shared by branded social accounts 74% identify word-of-mouth as a key influencer in their purchasing decision Millennials & Baby Boomers rank word-of-mouth as #1 influencer in their purchasing decisions Ripple effect 10

11 Trust Influence Authority

12 Initial Interaction Friend of a Friend Friend of a Friend of a Friend

13 Recruitment Not Just Students, But Employees! Retention Quality Happier

14 Being a Great Ambassador Know the Organization Tell your Story Use the Right Tools Provide Feedback

15 Know the Organization Mission NorQuest College inspires lifelong learning and the achievement of career goals by offering relevant and accessible education.

16 Our Goal Double our impact to the Alberta Economy Workforce Relevance Enhanced Presence Unique Market Position

17 Mandate Brand Promise Maximizing Opportunities that others don t see Challenge Positive Inclusive Student-centered Relevant and Necessary Exciting Catalyzing Confident Progressive Professional

18 Telling your story Activity time! Think about your story. 30 seconds why you chose to work (or study) here what you love about working here One moment that inspires you when you think about it Be Authentic!

19 Using the Right Tools More Art than Science Still Requires skill and the right tools Tools: Strategy The Right Info Stakeholder Grid (Tracking) Social Media Need a tool? Ask!

20 Strategy Be deliberate, thoughtful, and strategic Government Relations Donor Relations Strategic Priorities One message

21 The Right Info

22 Tracking

23 Policies and Procedures Code of Conduct Communications Policy Media Relations IRCC Contribution Agreements

24 Social Media Remember you are always on Doesn t mean you can t have a life outside of work Be Transparent Be Accurate Be Respectful Be Careful Be Responsive Be Approved (if making formal or official statements)

25 How do you do it? Networking Events (Informal) Meetings (Formal) Recognizing Opportunity Maintaining the Relationship

26 Networking Events, Conferences, Regional/Sector Meetings Small Talk Business Cards Ask About Them Learn Have Fun Be innovative Collaborate

27 How to Win Friends and Influence People Six Ways to Make People Like You Become genuinely interested in other people. Smile. Remember that a person's name is, to that person, the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Talk in terms of the other person's interest. Make the other person feel important and do it sincerely.

28 Meetings Be Prepared Research What do they really want Be adaptable Check egos at the door Remember your Intercultural Training! Know your ask Make your ask Quiet is not your enemy

29 Recognizing Opportunities Every interaction is an opportunity Knowing your audience and your mandate Hear into what someone is saying

30 Maintaining the Relationship Tracking Keep in touch (Be deliberate) Be a connector Try and turn individual relationships into organizational relationships

31 Questions?

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