ROLE DESCRIPTION. VISION To make Sydney and NSW one of the world s most successful tourism and events destinations.

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1 ROLE DESCRIPTION Event Research Analyst Division: Corporate Services Location: Sydney, Australia Grade Equivalent:5/6 Kind of Employment: Permanent ANZSCO Code: Date of Approval: November 2014 Agency Website: 1. OVERVIEW Destination NSW is a Public Service Executive agency with responsibility for devising and implementing strategies to grow the visitor economy. Our particular focus is on driving tourism and acquiring and developing major sporting and cultural events for Sydney and Regional NSW. In addition, Destination NSW is the major investor in Business Events Sydney with the aim to secure more international conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and Regional NSW. Destination NSW is headquartered in Sydney, with offices and representatives in Singapore, Hong Kong, Shanghai, Chengdu, Beijing, London, Los Angeles, Auckland, Tokyo, Seoul and Mumbai. See for further details. VISION To make Sydney and NSW one of the world s most successful tourism and events destinations. MISSION To double overnight visitor expenditure by 2020 and maximise the benefits of the visitor economy for NSW. CORPORATE GOALS Position Sydney and New South Wales as Australia s premier tourism and major events destinations Attract and secure high value Major Events Maximise yield and dispersal from the Visitor Economy Build a sustainable Events Calendar for NSW Create and sustain a high performance organisation STRATEGIC OBJECTIVES 1. Achieve visitor economy 2020 targets and implement the Visitor Economy Action Plan. 2. Position Sydney & NSW as Australia s premier tourism and events destination. 3. Develop the strongest and most compelling events calendar in Australia. 4. Increase industry, stakeholder and customer engagement. 5. Deliver value in our partnership/co-op programs. 6. Attract and retain the best staff and build staff capacity and capabilities. Role Description - Event Research Analyst 1

2 2. PRIMARY PURPOSE OF ROLE - Conduct analysis of quantitative and qualitative data to undertake event evaluation on the visitor impact delivered by DNSW supported events. - Conduct analysis of quantitative data to evaluate Event KPIs as required. - Implementation of DNSW events research processes and programs, including development of online and face-to-face surveys, and crowd counting with the events research team, external research suppliers and other external stakeholders. - Analyse event research data to produce reports in an accurate and timely manner. - Conduct setup and procurement-to-pay activities as required for Event research. 3. KEY ACCOUNTABILITIES KEY RESULT AREA Event Performance. This predominantly includes: Event Research setups, Post event analysis, Meetings with Event Owners. % RESPONSIBILITY Role Specific KPI s 85 Develop quantitative and qualitative surveys and methodologies for various events to be used in the evaluation of a DNSW supported event. This includes online, face to face, and crowd counting methodologies. Directly liaise with event partners to coordinate research programs in order to evaluate events against KPIs as established in the contract between DNSW and event partners. This includes attending internally held contract deliverables meetings with Event Owners which are facilitated by the Events Development team. Directly liaise with the Events Research team and external stakeholders to facilitate the implementation of primary research programs as necessary to evaluate events and campaigns. Gather, clean and analyse event evaluation data, collected via quantitative and qualitative methodologies. Produce visitor impact reports and produce (in collaboration with other Events Research staff) performance KPI reports in a timely and accurate manner. Provide input and guidance (in collaboration with other Events Research staff) to event partners, external stakeholders and research service providers to ensure collection of representative data and continuous improvement of processes and methodology. Conduct set-up and procurement-to-pay activities as required for Event Research. Work under the guidance of the Senior Analyst for methods and research process and additionally with the manager re procedure and policy. Provide reports on specific event performance, measurement of contractual KPIs, survey results and data for media releases as requested. Participate in methodological development and review activities as required. Ensure both pre & post event research is conducted in a timely and accurate manner Provide event evaluation results within agreed timeline of receiving complete event data from the Event Owner via the Event Development team Produce a Performance against KPI s report for each allocated event where a KPI report is contractually required. Role Description - Event Research Analyst 2

3 KEY RESULT AREA Relationship Management % RESPONSIBILITY Role Specific KPI s 5 Participate in relationships with external research service providers to facilitate accurate and timely collection of data and to ensure both DNSW and its key event partners research and evaluation objectives are continually met. Engage with event partners to understand the event, establish relevant research programs and source information and data as required to measure contractual KPIs. Maintain strong ongoing relationships with all internal stakeholders to work towards Visitor Economy Taskforce objectives. All issues regarding internal and external relationships raised and resolved promptly in timely fashion and document as required. Ensure ongoing positive relationships with internal and external stakeholders are maintained and foster new relationships Operational and Financial Management (including Reporting) 5 Provide accurate and timely reports. Assist in the reporting of research results to event stakeholders, partners and internally. This includes checking the work of other team members. Provide a range of other ad hoc research, information and reports to support effective decision making, as required. Work with external research suppliers to ensure value for money for research services is provided. Continual input of ideas for new systems and processes to maximise efficiencies in analysis and delivery of results. Create and draft manuals and process documents for review relating to tasks undertaken by the Events Assessment and Reporting team. All internal and external reports accurate and delivered to deadline. Adherence to budget. No greater than up to 5% variance. Nil audit or compliance issues. Adhere to all Destination NSW Policies and Procedures. Appropriate storage of all files and documentation maintained. Ensure value for money achieved from research suppliers. All Half-Year and Yearly Performance reviews completed, reviewed and discussed the Manager, Event Assessment and Reporting; including training needs, areas for development, potential career opportunities and motivation; by January 31st and June 30th. All Performance issues addressed in a timely fashion and documented as required. Role Description - Event Research Analyst 3

4 KEY RESULT AREA Team work and collaboration % RESPONSIBILITY Role Specific KPI s 5 Foster a collaborative team spirit focused on service delivery to both internal and external clients. Proactively keep up to date with issues that may impact the Visitor Economy and actively participate as team member across Destination NSW, contributing to and undertaking special projects and activities, as required. Represent Destination NSW at industry, Government and public forums and on working parties and committees as requested. Promote teamwork and achievement of common purpose by sharing information and ideas. Undertake other duties as directed by the Manager, Director, General Manager or CEO. All issues regarding internal and external relationships raised and resolved promptly in timely fashion and documented as required. All issues regarding the team work addressed in a timely fashion and documented as required. Information and advice provided to other Destination NSW business units in a timely manner. Destination NSW represented in an appropriate manner. 4. KEY CHALLENGES Applying a high degree of analytical problem solving and creative reasoning skills to operate effectively in a rapidly changing environment and initiate and develop innovative ideas. Balancing a range of competing priorities and multiple projects in a constantly changing environment and working within very tight decision making deadlines imposed by Government and industry stakeholders. Being strongly customer-focused and frequently able to prioritise and manage multiple tasks/demands set by senior management including matters with critical turnaround times required by clients and Governments. Demonstrated ability to achieve timely and effective outcomes given the diverse nature of projects which can involve detailed research. Preparing comprehensive and detailed reports, briefs and information which will support decision making and organisational reporting requirements. Keeping abreast of relevant industry trends, programs and legislative requirements. 5. KEY RELATIONSHIPS REPORTS TO o Manager, Event Assessment & Reporting DIRECT REPORT/S o Nil INTERNAL o Manager, Event Assessment and Reporting o Event Assessment and Reporting team o Director, Program Performance and Assessment o General Manager, Corporate Services and CFO o Event Development Team o Regional Alliances and Events team o Legal, Marketing & Communications, Industry & Partnerships team Role Description - Event Research Analyst 4

5 o o o CEO & Senior Management Visitor Insights and Performance team Program Insights & Reporting team EXTERNAL o Research suppliers & consultants, Research Industry networks o Event owners or organisers o Ticketing agencies e.g. Ticketek o Government entities such as Sydney Harbour Foreshore Authority, NSW Department of Premier and Cabinet - Community Engagement and Events Division, NSW Treasury and NSW Department of Trade & Investment 6. ROLE DIMENSIONS DIRECT REPORTS: 0 BUDGET: N/A 7. DECISION MAKING AUTHORITY DELEGATIONS N/A INDIVIDUAL DECISION MAKING Exercises discretion in determining the approach to work and projects assigned and is responsible for interpretations and recommendations made. Works autonomously on a range of projects and initiatives and undertakes research and analyses information independently. Provides and seeks advice and information from DNSW colleagues, event partners, research suppliers and other external stakeholders on projects. Identifies key issues and resolves potential issues at an early stage Can work to set priorities with prescribed deadlines as determined by the timing of events and set by the Events Development team and the Manager, Events Assessment and Reporting. Co-ordinates the project either individually or participates within teams, sources information and provides advice on organisational aspects of work. IN CONSULTATION DECISION MAKING Consults with colleagues, event partners, research suppliers and other external stakeholders on complex issues and priorities. Receives advice and guidance from General Manager, Director, Manager Event Assessment & Reporting, Senior Research Analysts, Legal team and colleagues concerning policies and procedures. Works with colleagues, event partners, research suppliers and other external stakeholders to make recommendations for consideration and prepare recommendations as to how programs/projects may be best managed within DNSW, often with the involvement of Government agencies and industry stakeholders. Undertakes research and makes decisions in consultation with colleagues, event partners, research suppliers and other external stakeholders, relating to client needs, progress of projects and provision of advice. 8. ESSENTIAL REQUIREMENTS QUALIFICATIONS Tertiary qualification in a relevant field. Role Description - Event Research Analyst 5

6 EXPERIENCE A minimum of two-three years quantitative research experience, including collection, analysis and reporting of data and comprehensive knowledge of quantitative and qualitative research methodologies. Demonstrated experience in executing market research projects, including working with external research suppliers, questionnaire development, research analysis and presentation. Demonstrated experience in working collaboratively with colleagues and building and maintaining effective relationships with research suppliers and other external stakeholders. SKILLS AND COMPETENCIES Project management skills with the ability to manage multiple projects and tasks. Knowledge of both quantitative and qualitative research methodologies. Advanced Excel including Pivot tables, Word and PowerPoint, SPSS (or other research package), and research survey software. Ability to meet tight research and reporting timeframes. Demonstrates initiative and problem solving capabilities. Strong research report writing and presentation skills. Strong work ethic with an emphasis on accuracy and attention to detail. A good understanding of statistical analysis. Intuitive and logical thinker with demonstrated ability to interpret research data and derive key insights and recommendations. Ability to communicate effectively both verbally and in writing to both internal and external stakeholders. Excellent customer service skills and negotiation skills. Ability to adhere to set priorities and can demonstrate accountability. Role Description - Event Research Analyst 6

7 9. CAPABILITIES FOR THE ROLE The NSW Public Sector Capability Framework applies to all NSW public sector employees. The Capability Framework is available at Below is the summary list of capabilities and the level required for this role. The capabilities in bold are the focus capabilities for this role. Refer to the next section for further information about the focus capabilities. NSW Public Sector Capability Framework Capability Group Capability Name Level Display Resilience and Courage Act with Integrity Manage Self Value Diversity Communicate Effectively Commit to Customer Service Work Collaboratively Influence and Negotiate Deliver Results Plan and Prioritise Think and Solve Problems Demonstrate Accountability Finance Technology Procurement and Contract Management Project Management Adept Adept Foundational Foundational Foundational Role Description - Event Research Analyst 7

8 Focus Capabilities- The focus capabilities for the role are those in which new occupant/s of the role must demonstrate immediate competence. NSW PUBLIC SECTOR CAPABILITY FRAMEWORK CAPABILITY GROUP AND NAME Personal Attributes Act with Integrity Relationships Commit to Customer Service Relationships Work Collaboratively Results Deliver Results Results Demonstrate Accountability Business Enablers Project Management LEVEL Adept BEHAVIOURAL INDICATORS Represent the organisation in an honest, ethical and professional way. Support a culture of integrity and professionalism. Understand and follow legislation, rules, policies, guidelines and codes of conduct. Help others to understand their obligations to comply with legislation, rules, policies, guidelines and codes of conduct. Recognise and report misconduct, illegal or inappropriate behaviour. Report and manage apparent conflicts of interest Take responsibility for delivering high quality customer-focused services. Understand customer perspectives and ensure responsiveness to their needs. Identify customer service needs and implement solutions. Find opportunities to co-operate with internal and external parties to improve outcomes for customers. Maintain relationships with key customers in area of expertise. Connect and collaborate with relevant stakeholders within the community. Build a supportive and co-operative team environment. Share information and learning across teams. Acknowledge outcomes which were achieved by effective collaboration. Engage other teams/units to share information and solve issues and problems jointly. Support others in challenging situations. Complete work tasks to agreed budgets, timeframes and standards. Take the initiative to progress and deliver own and team/unit work. Contribute to allocation of responsibilities and resources to ensure achievement of team/unit goals. Seek and apply specialist advice when required. Take responsibility and be accountable for own actions. Understand delegations and act within authority levels. Identify and follow safe work practices, and be vigilant about their application by self and others. Be alert to risks that might impact the completion of an activity and escalate these when identified. Use financial and other resources responsibly. Perform basic research and analysis which others will use to inform project directions. Understand project goals, steps to be undertaken and expected outcomes. Prepare accurate documentation to support cost or resource estimates. Participate and contribute to reviews of progress, outcomes and future improvements. Identify and escalate any possible variance from project plans. Role Description - Event Research Analyst 8