Volunteering and Society in the 21st Century
|
|
- Horatio Henderson
- 6 years ago
- Views:
Transcription
1 Volunteering and Society in the 21st Century
2 This page intentionally left blank
3 Volunteering and Society in the 21st Century Colin Rochester Roehampton University, UK Angela Ellis Paine Institute for Volunteering Research, UK Steven Howlett Roehampton University, UK with Meta Zimmeck
4 Colin Rochester, Angela Ellis Paine and Steven Howlett 2010 Chapter 7 Meta Zimmeck 2010 Softcover reprint of the hardcover 1st edition All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act First published 2010 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number , of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin s Press LLC, 175 Fifth Avenue, New York, NY Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave and Macmillan are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN ISBN (ebook) DOI / This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress
5 Dedicated to the memory of Irene Rochester ( )
6 This page intentionally left blank
7 Contents List of Tables List of Figures Abbreviations Acknowledgements Notes on Contributors ix x xi xii xiii 1 Introduction 1 2 Making Sense of Volunteering: Perspectives, principles and definitions 9 3 Capturing the Diversity of Voluntary Action 24 4 Profiling Voluntary Action: Who does what? 38 5 UK Volunteering in International Perspective 53 6 A Changing Society 69 7 Government and Volunteering: Towards a history of policy and practice 84 8 The Changing Face of Volunteering: Current and future trends Motivation and Recruitment: Why and how do volunteers come? Rewards and Retention: Why do volunteers stay? Issues of Coordination and Management: How can the activities of volunteers be best organised? Measuring the Impact of Volunteering Changing the Image of Volunteering Making Volunteering Inclusive Maintaining the Independence of Voluntary Action 206 vii
8 viii Contents 16 Defending the Spirit of Volunteering from Formalisation Voluntary Action in the 21st Century 233 References 248 Index 267
9 Tables 3.1 Two models of volunteerism: classic and new Volunteering in England, by age Volunteering in England, by ethnicity Formal volunteering in England, by employment status Activities undertaken, by informal volunteers Volunteers as a percentage of the adult population in Europe in 1995, by sex Rate of volunteering reported from World Value Survey, by country Two models of managing volunteers A matrix for identifying the impacts of volunteering Reasons for not volunteering, among people who have not volunteered in the past year but would like to start helping out 194 ix
10 Figures 2.1 A three-perspective model of volunteering Non-profit sector regime types Structural model of the volunteer process Perceptions of volunteering Things that would make it easier to get involved in volunteering, as identified by people who had not been regular formal volunteers in past year 198 x
11 Abbreviations AVM BME CLG CSV HOOVI ICT IiV ILO IVR IYV LEAP LETS LLI LSE MS NGO PQASSO PSA U3A UN VE VFI VDS VIAT VIVA VSO WVS Association of Volunteer Managers Black and Minority Ethnic Communities and Local Government Community Service Volunteers Home Office Older Volunteers Initiative Information and Communications Technology Investing in Volunteers International Labour Organization Institute for Volunteering Research International Year of Volunteers Learning, Evaluation and Planning Local Exchange Trading Schemes Long-Term Limiting Illness London School of Economics and Political Science Muscular Dystrophy Non-Governmental Organisation Practical Quality Assurance System for Small Organisations Public Service Agreement University of the Third Age United Nations Volunteering England Volunteer Functions Index Volunteer Development Scotland Volunteering Impact Assessment Toolkit Volunteer Investment and Value Audit Voluntary Service Overseas World Value Survey xi
12 Acknowledgements This publication brings together the findings from our own research, but also that of many other researchers, to whom we are grateful. In particular, we have drawn heavily on the work of the Institute for Volunteering Research and our thanks go to all our colleagues that have contributed to the work of the team there over the years. We are equally grateful to all those respondents who have participated in our research. We hope we have done justice to all your ideas, experiences and reflections. We are grateful to our publishers, for their patience, support and guidance. Thanks must also go to our families who have supported us throughout. The authors and publishers would also like to thank the following for permission to reproduce copyright material: the Office of the Third Sector for Table 4.1 on page 43, Table 14.1 on page 194 and Figure 14.1 on page 198; The Indiana University Press for Table 5.2 on page 61; the International Society for Third Sector Research (ISTR) and Johns Hopkins University for Figure 5.1 on page 64; and John Wiley and Sons Ltd for Figure 13.1 on page 185. xii
13 Contributors Colin Rochester has taught and conducted research on voluntary action at the London School of Economics and Political Science (LSE) and Roehampton University. His publications include Juggling on a Unicycle: A handbook for small voluntary agencies (LSE, 1999) and Voluntary Organisations and Social Policy: Perspectives on change and choice (with Margaret Harris; Palgrave, 2001). Angela Ellis Paine is director of the Institute for Volunteering Research, where she has spent the past nine years researching volunteering. She has authored numerous reports, including co-authoring Helping Out: A national survey of volunteering and charitable giving (Cabinet Office, 2008). Steven Howlett is a senior lecturer at Roehampton University leading the non-profit management master s degree. He has previously worked at the Institute for Volunteering Research. Meta Zimmeck is a visiting fellow of the Centre for the Study of Voluntary and Community Activity at Roehampton University, specialising in voluntary and community sector research. She was head of the Voluntary and Community Research Section in the Home Office for six years and was responsible for a complex portfolio of research and evaluation. xiii
14 This page intentionally left blank
Entrepreneurial Marketing for SMEs
Entrepreneurial Marketing for SMEs This page intentionally left blank Entrepreneurial Marketing for SMEs Luca Cacciolatti University of Westminster, UK and Soo Hee Lee University of Kent, UK Luca Cacciolatti
More informationSustainable Innovation Strategy
Sustainable Innovation Strategy This page intentionally left blank Sustainable Innovation Strategy Creating Value in a World of Finite Resources Christophe Sempels Associate Professor of Sustainable Development
More informationEXPLAINING AND FORECASTING THE US FEDERAL FUNDS RATE
EXPLAINING AND FORECASTING THE US FEDERAL FUNDS RATE This page intentionally left blank Explaining and Forecasting the US Federal Funds Rate A Monetary Policy Model for the US MATTHEW CLEMENTS Matthew
More informationPublic Sector Reformation
Public Sector Reformation This page intentionally left blank Public Sector Reformation Values-driven Solutions to Fiscal Constraint Ian Chaston Centrum Catolica, Peru; Moustraining Ltd, UK Ian Chaston
More informationSOCIAL CAPITAL IN DEVELOPMENT PLANNING
SOCIAL CAPITAL IN DEVELOPMENT PLANNING SOCIAL CAPITAL IN DEVELOPMENT PLANNING LINKING THE ACTORS Raffaella Y. Nanetti and Catalina Holguin SOCIAL CAPITAL IN DEVELOPMENT PLANNING Copyright Raffaella Y.
More informationDependent Self-Employment
Dependent Self-Employment This page intentionally left blank Dependent Self-Employment Workers on the Border Between Employment and Self-Employment Ulrike Muehlberger Vienna University of Economics and
More informationCredit Scoring, Response Modelling and Insurance Rating
Credit Scoring, Response Modelling and Insurance Rating Also by Steven Finlay THE MANAGEMENT OF CONSUMER CREDIT CONSUMER CREDIT FUNDAMENTALS Credit Scoring, Response Modelling and Insurance Rating A Practical
More informationOperations Strategy DAVID WALTERS
Operations Strategy Operations Strategy DAVID WALTERS David Walters 2002 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph
More informationAlso by Pierre Mevellec
Cost Systems Design Also by Pierre Mevellec Les Systèmes de coûts, objectifs, paramètres de conception et analyse comparée, Dunod et l Orde des Experts Comptables, Paris 2005 Le calcul de coût dans les
More informationKEY CONCEPTS IN MANAGEMENT
KEY CONCEPTS IN MANAGEMENT Palgrave Key Concepts Palgrave Key Concepts provide an accessible and comprehensive range of subject glossaries at undergraduate level. They are the ideal companion to a standard
More informationHeadquarters and Subsidiaries in Multinational Corporations
Headquarters and Subsidiaries in Multinational Corporations This page intentionally left blank Headquarters and Subsidiaries in Multinational Corporations Strategies, Tasks and Coordination Stewart Johnston
More informationThis page intentionally left blank
Electronic Markets This page intentionally left blank Electronic Markets Benefits, Costs and Risks Edited By Craig Standing Professor of Strategic Information Management, School of Management, Edith Cowan
More informationCompetitive Identity
Competitive Identity This page intentionally left blank COMPETITIVE IDENTITY The New Brand Management for Nations, Cities and Regions Simon Anholt Simon Anholt 2007 All rights reserved. No reproduction,
More informationENTERPRISE PROGRAMME MANAGEMENT
ENTERPRISE PROGRAMME MANAGEMENT This page intentionally left blank Enterprise Programme Management Delivering Value David Williams and Tim Parr David Williams and Tim Parr 2004 All rights reserved. No
More informationGlobal Mindset and Leadership Effectiveness
Global Mindset and Leadership Effectiveness This Page Intentionally Left Blank Global Mindset and Leadership Effectiveness Wim den Dekker Wim den Dekker 2013 Foreword Paul Jansen 2013 Softcover reprint
More informationThe Palgrave Macmillan IESE Business Collection is designed to provide authoritative insights and comprehensive advice on specific management topics.
Management Ethics The Palgrave Macmillan IESE Business Collection is designed to provide authoritative insights and comprehensive advice on specific management topics. The books are based on rigorous research
More informationHUMAN RESOURCE MANAGEMENT AND DEVELOPMENT
HUMAN RESOURCE MANAGEMENT AND DEVELOPMENT Human Resource Management and Development Current Issues and Themes John Kempton MACMILLAN Business John Kempton 1995 Softcover reprint of the hardcover 1st edition
More informationInnovation and Dynamics in Japanese Retailing
Innovation and Dynamics in Japanese Retailing This page intentionally left blank Innovation and Dynamics in Japanese Retailing From Techniques to Formats to Systems Hendrik Meyer-Ohle Hendrik Meyer-Ohle
More informationServant Leader Human Resource Management
Servant Leader Human Resource Management This page intentionally left blank Servant Leader Human Resource Management A Moral and Spiritual Perspective Gary E. Roberts servant leader human resource management
More informationPublic Management and Administration
Public Management and Administration Also by Owen E. Hughes AUSTRALIAN POLITICS AUSTRALIAN POLITICS: Realities in Conflict (with Hugh I. Emy) INTERGOVERNMENTAL RELATIONS AND PUBLIC POLICY (editor with
More informationDevelopment of Environmental Policy in Japan and Asian Countries
Development of Environmental Policy in Japan and Asian Countries Other titles by IDE-JETRO Daisuke Hiratsuka (editor) EAST ASIA S DE FACTO ECONOMIC INTEGRATION Akifumi Kuchiki and Masatsugu Tsuji (editors)
More informationSraffa or An Alternative Economics
Sraffa or An Alternative Economics This page intentionally left blank Sraffa or An Alternative Economics Edited by Guglielmo Chiodi and Leonardo Ditta Selection and editorial matter Guglielmo Chiodi and
More informationLevels of Corporate Globalization
Levels of Corporate Globalization This page intentionally left blank Levels of Corporate Globalization Developing a Measurement Scale for Global Customer Management Petra Kuchinka Assistant Professor,
More informationManagement Accounting
Management Accounting MANAGEMENT ACCOUNTING A Review of Contemporary Developments Second Edition Robert W. Sea pens ~ MACMILLAN Robert W. Scapens 1985, 1991 All rights reserved. No reproduction, copy or
More informationThe Five Futures Glasses
The Five Futures Glasses This page intentionally left blank The Five Futures Glasses How to See and Understand More of the Future with the Eltville Model Pero Mićić CEO, FutureManagementGroup AG, Germany
More informationTEXTS IN OPERATIONAL RESEARCH
TEXTS IN OPERATIONAL RESEARCH Aimed at final year undergraduates and masters students, this is a new series of texts covering core subjects in Operational Research in an accessible student-friendly format.
More informationStrategic Management and Public Service Performance
Strategic Management and Public Service Performance This page intentionally left blank Strategic Management and Public Service Performance Rhys Andrews George A. Boyne Jennifer Law and Richard M. Walker
More informationThe New Global Marketing Reality
The New Global Marketing Reality This page intentionally left blank The New Global Marketing Reality Richard Brookes and Roger Palmer Richard Brookes and Roger Palmer 2004 Softcover reprint of the hardcover
More informationFamily Business Succession
Family Business Succession Family Business Publications are the combined efforts of the Family Business Consulting Group and Palgrave Macmillan. These books provide useful information on a broad range
More informationManagement, Valuation, and Risk for Human Capital and Human Assets
Management, Valuation, and Risk for Human Capital and Human Assets This page intentionally left blank Management, Valuation, and Risk for Human Capital and Human Assets Building the Foundation for a Multi-Disciplinary,
More informationRETAIL MARKETING MANAGEMENT
RETAIL MARKETING MANAGEMENT Also by David Walters STRATEGY IN RETAILING (with D. Knee) INTRODUCTION TO MARKETING (with M. Christopher and G. Wills) EFFECTIVE DISTRIBUTION MANAGEMENT (with M. Christopher
More informationFlexibility and Stability in Working Life
Flexibility and Stability in Working Life This page intentionally left blank Flexibility and Stability in Working Life Edited by Bengt Furåker Kristina Håkansson and Jan Ch. Karlsson Selection and editorial
More informationThis page intentionally left blank
Sensory Marketing This page intentionally left blank SENSORY MARKETING Bertil Hultén Niklas Broweus Marcus van Dijk Bertil Hultén, Niklas Broweus & Marcus van Dijk 2009 Softcover reprint of the hardcover
More informationCapabilities for strategic advantage
Capabilities for strategic advantage Capabilities for strategic advantage Leading through technological innovation David Birchall and George Tovstiga David Birchall and George Tovstiga 2005 Softcover
More informationLOCAL GOVERNMENT ECONOMICS
LOCAL GOVERNMENT ECONOMICS Also by Stephen J. Bailey PUBLIC SECTOR ECONOMICS: Theory, Policy and Practice Local Government Economics Principles and Practice STEPHEN J. BAILEY Professor of Public Sector
More informationTHE LIMITS OF ECONOMIC REFORM IN EL SALVADOR
THE LIMITS OF ECONOMIC REFORM IN EL SALVADOR Also by Wim Pelupessy PERSPECTIVES ON THE AGRO-EXPORT ECONOMY IN CENTRAL AMERICA (editor) ECONOMIC MALADJUSTMENT IN CENTRAL AMERICA (co-editor) EL MERCADO MUNDIAL
More informationManagement Finance Measurement
Construction 1 Management Finance Measurement A.V. Hore, I.G. Kehoe, R. McMullan and M.R. Penton palgrave macmillan A.V. Hore, J.G. Kehoe, R. McMullan and M.R. Penton 1997 All rights reserved. No reproduction,
More informationFINANCING EUROPEAN TRANSPORT INFRASTRUCTURE
FINANCING EUROPEAN TRANSPORT INFRASTRUCTURE Also by Sheila Farrell FINANCING TRANSPORT INFRASTRUCTURE (editor) Financing European Transport Infrastructure Policies and Practice in Western Europe Sheila
More informationBRICKWORK 3 AND ASSOCIATED STUDIES
BRICKWORK 3 AND ASSOCIATED STUDIES Related volumes Brickwork 1 and Associated Studies Brickwork 2 and Associated Studies ~ S Harold Bailey and David Hancock Other title of interest The SkillsofPlastering,
More informationPrevious Publications
Standing Room Only Previous Publications Standing Room Only: Strategies for Marketing the Performing Arts, coauthored with Philip Kotler, 1997. Arts Marketing Insights: The Dynamics of Building and Retaining
More informationThe New Managerialism and Public Service Professions
The New Managerialism and Public Service Professions The New Managerialism and Public Service Professions Change in Health, Social Services and Housing Ian Kirkpatrick, Stephen Ackroyd and Richard Walker
More informationBETTER BUSINESS BY PHONE
BETTER BUSINESS BY PHONE Better Business by Phone A guide to effective telebusiness management Valerie O'Dea ~ MACMILLAN Business Valerie O'Dea 1998 All rights reserved. No reproduction, copy or transmission
More informationStructural Adjustment and the Agricultural Sector in Latin America and the Caribbean
Structural Adjustment and the Agricultural Sector in Latin America and the Caribbean Edited by John Weeks Professor of Developm ent Economics and Director, Centre fo r Development Studies, School of Oriental
More informationTHE INDEX-NUMBER PROBLEM AND ITS SOLUTION
THE INDEX-NUMBER PROBLEM AND ITS SOLUTION By the same author THE EXCHANGE STABILITY PROBLEM SYSTEMS OF SOCIAL ACCOUNTS *NATIONAL ACCOUNTS ANALYSIS *Also published by Macmillan THE INDEX-NUMBER PROBLEM
More informationSTUDIES IN THE LABOUR PROCESS
STUDIES IN THE LABOUR PROCESS GENERAL EDITORS: DAVID KNIGHTS, Senior Lecturer in the Manchester School of Management at the University of Manchester Institute of Science and Technology; and HUGH WILLMOTT,
More informationBiotechnology Policy across National Boundaries
Biotechnology Policy across National Boundaries This page intentionally left blank Biotechnology Policy across National Boundaries The Science-Industrial Complex Darrell M. West BIOTECHNOLOGY POLICY ACROSS
More informationPraise for The Ambidextrous Organization
Praise for The Ambidextrous Organization Jens does a masterful job of defining the ambidextrous organization that can manage the paradoxes of individual competencies and organization capabilities, managing
More informationNew Public Management in Europe
New Public Management in Europe New Public Management in Europe Adaptation and Alternatives Edited by Christopher Pollitt, Sandra van Thiel and Vincent Homburg Christopher Pollitt, Sandra van Thiel and
More informationBuilding a Successful Family Business Board
Building a Successful Family Business Board Family Business Publications are the combined efforts of the Family Business Consulting Group and Palgrave Macmillan. These books provide useful information
More informationMACMILLAN Directory of UK BUSINESS INFORMATION SOURCES. Third Edition
MACMILLAN Directory of UK BUSINESS INFORMATION SOURCES Third Edition MACMILLAN Directory oi UK BUSINESS INFORMATION SOURCES Third Edition J AMES TUDOR M Macmillan Publishers Ltd, 1987, 1989, 1992 Softcover
More informationThis page intentionally left blank
The Human Factor This page intentionally left blank THE HUMAN FACTOR Management Culture in a Changing World Rolf W. Habbel Rolf W. Habbel 2002 Softcover reprint of the hardcover 1st edition 2002 978-1-4039-0195-8
More informationKnowledge Creation Processes
Knowledge Creation Processes This page intentionally left blank Knowledge Creation Processes Theory and Empirical Evidence from Knowledge-Intensive Firms Gregorio Martín de Castro, Pedro López Sáez, José
More informationGeographical Indications and International Agricultural Trade
Geographical Indications and International Agricultural Trade Also by Louis Augustin-Jean ASIAN ECONOMIC DYNAMISM IN THE AGE OF GLOBALIZATION ( co- edited with Edward K. Y. Chen and Anne Androuais) HONG
More informationDIGITAL STRATEGIES IN THE PHARMACEUTICAL INDUSTRY
DIGITAL STRATEGIES IN THE PHARMACEUTICAL INDUSTRY This page intentionally left blank Digital Strategies IN THE PHARMACEUTICAL INDUSTRY Leonard Lerer and Mike Piper Leonard Lerer and Mike Piper 2003 Softcover
More informationSUSTAINABLE AGRICULTURE IN CENTRAL AMERICA
SUSTAINABLE AGRICULTURE IN CENTRAL AMERICA This page intentionally left blank Sustainable Agriculture in Central America Edited by Jan P. de Groot Department of Development Economics Free University of
More informationThis page intentionally left blank
America at Work This page intentionally left blank America at Work Choices and Challenges Edited by Edward E. Lawler III and James O Toole AMERICA AT WORK Edward E. Lawler III and James O Toole, 2006.
More informationStructural Masonry. Arnold W. Hendry BSc, PhD, DSc, FleE
STRUCTURAL MASONRY Other titles of interest to Civil Engineers An Introduction to Engineering Fluid Mechanics J. A. Fox Polymer Materials: An Introduction for Technologists and Scientists Christopher Hall
More informationMANAGING BRITAIN'S DEFENCE
MANAGING BRITAIN'S DEFENCE Also by Malcolm Mcintosh ARMS ACROSS THE PACIFIC JAPAN RE-ARMED Managing Britain's Defence Malcolm McIntosh M MACMILLAN Malcolm McIntosh 1990 Softcover reprint of the hardcover
More informationDeveloping Strategies for International Business
Developing Strategies for International Business Developing Strategies for International Business The WRAP Process J. Angus Gillon and Lynne Pearson J. Angus Gillon and Lynne Pearson 2004 Softcover reprint
More informationSTRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT Classic Edition H. Igor Ansoff Dorothy W. Ansoff, Trustee, Ansoff Family Trust 1979, 2007 Softcover reprint of the hardcover 1st edition 2007 978-0-230-52548-1
More informationSustainable Success with Stakeholders
Sustainable Success with Stakeholders The business model of the pharmaceutical industry is on the test. In the future, only corporations will be successful who are able to implement the strategic management
More informationState Sovereignty. Concept, Phenomenon and Ramifications. Ersun N. Kurtulus
State Sovereignty Concept, Phenomenon and Ramifications Ersun N. Kurtulus STATE SOVEREIGNTY Ersun N. Kurtulus, 2005. Softcover reprint of the hardcover 1st edition 2005 978-1-4039-6988-0 All rights reserved.
More informationAlso by Mike Rosser. Women and the Economy: A Comparative Study of Britain and the USA (with A. T. Mallier)
MICROECONOMICS Also by Mike Rosser Women and the Economy: A Comparative Study of Britain and the USA (with A. T. Mallier) MICROECONOMICS THE FIRM AND THE MARKET ECONOMY Mike Rosser Principal Lecturer,
More informationManaging an Age Diverse Workforce
Managing an Age Diverse Workforce Managing an Age Diverse Workforce Edited by Emma Parry and Shaun Tyson Selection and editorial content Emma Parry and Shaun Tyson 2011 Individual chapters the contributors
More informationCIVIL ENGINEERING CONTRACT ADMINISTRATION AND CONTROL
CIVIL ENGINEERING CONTRACT ADMINISTRATION AND CONTROL By the same author Civil Engineering Quantities, Third Edition Civil Engineering Specification, Second Edition Building Quantities Explained, Third
More informationFrom Stress to Wellbeing Volume 2
From Stress to Wellbeing Volume 2 Also by Cary Cooper WELLBEING: Productivity & Happiness at Work (with I. Robertson) WELLBEING AND WORK (with P. Dewe) From Stress to Wellbeing Volume 2 Stress Management
More informationThis page intentionally left blank
STRATEGY IN CRISIS This page intentionally left blank Strategy in Crisis Why business urgently needs a completely new approach Michael de Kare-Silver MACMILLAN Business Michael de Kare-Silver 1997 All
More informationEnergy Efficiency and Sustainable Consumption
Energy Efficiency and Sustainable Consumption Energy, Climate and the Environment Series Series Editor: David Elliott, Professor of Technology, Open University, UK Titles include: David Elliott (editor)
More informationThis page intentionally left blank
Brands need to be backed by accountable, reachable people inside businesses (not websites, and interminable electronic answering systems). The way to customer loyalty is not necessarily the brand, but
More informationBRAND MEDIA STRATEGY
BRAND MEDIA STRATEGY This page intentionally left blank. BRAND MEDIA STRATEGY INTEGRATED COMMUNICATIONS PLANNING IN THE DIGITAL ERA SECOND EDITION ANTONY YOUNG ISBN 978-1-349-28932-5 ISBN 978-1-137-44771-5
More informationT H E P OW E R O F T WO
THE POWER OF TWO This page intentionally left blank THE POWER OF TWO How Smart Companies Create Win Win Customer Supplier Partnerships that Outperform the Competition Carlos Cordón and Thomas E. Vollmann
More informationRESTRUCTURING THE MALAYSIAN ECONOMY
RESTRUCTURING THE MALAYSIAN ECONOMY Restructuring the Malaysian Economy Development and Human Resources Robert E. B. Lucas Professor of Economics Boston University and Donald Verry Lecturer University
More informationEnvironmental Science in Building
Environmental Science in Building Macmillan Building and Surveying Series Series Editor: Ivor H. Seeley Emeritus Professor, Trent Polytechnic Advanced Building Measurement, second edition Ivor H. Seeley
More informationEffective Systems Design and Requirements Analysis
Effective Systems Design and Requirements Analysis Information Systems Series Series Editor: Professor I. O. Angell Computer Security Within Organizations Adrian R. Warman Developing Information Systems
More informationThis page intentionally left blank
TAKING DOWN GOLIATH This page intentionally left blank TAKING DOWN GOLIATH DIGITAL MARKETING STRATEGIES FOR BEATING COMPETITORS WITH 100 TIMES YOUR SPENDING POWER KEVIN M. RYAN AND ROB SPIDER GRAHAM TAKING
More informationConsumer Culture in Latin America
Consumer Culture in Latin America Consumer Culture in Latin America Edited by John Sinclair and Anna Cristina Pertierra CONSUMER CULTURE IN LATIN AMERICA Copyright John Sinclair and Anna Cristina Pertierra,
More informationWhen Family Businesses are Best
When Family Businesses are Best This page intentionally left blank When Family Businesses are Best The Parallel Planning Process for Family Harmony and Business Success Randel S. Carlock Berghmans Lhoist
More informationMARKETING IN EVOLUTION
MARKETING IN EVOLUTION Professor Michael J. Baker Marketing in Evolution Essays in Honour of Michael J. Baker Edited by Susan A. Shaw and Neil Hood palgrave macmillan * Selection, editorial matter and
More informationInternational Marketing and Purchasing
International Marketing and Purchasing International Marketing and Purchasing A Survey among Marketing and Purchasing Executives in Five European Countries Edited by Peter W. Turnbull and Malcolm T. Cunningham
More informationFundamental Structural Analysis
Fundamental Structural Analysis By the same author Microcomputer Applications in Structural Engineering (with W. H. Mosley) Other Macmillan titles of related interest An Introduction to Engineering Fluid
More informationThe Historical Consumer
The Historical Consumer The Historical Consumer Consumption and Everyday Life in Japan, 1850 2000 Edited by Penelope Francks Honorary Lecturer in Japanese Studies, University of Leeds, UK and Janet Hunter
More informationINDUSTRIALIZATION AND CHINA'S RURAL MODERNIZATION
INDUSTRIALIZATION AND CHINA'S RURAL MODERNIZATION STUDIES ON THE CHINESE ECONOMY General Editors: Peter Nolan, Lecturer in Economics and Politics, University of Cambridge, and Fellow and Director of Studies
More informationIndustrial Relations in Practice is a new series intended for personnel
MANAGING RELOCATION INDUSTRIAL RELATIONS IN PRACTICE General Editor: Jim Matthewman Industrial Relations in Practice is a new series intended for personnel managers, union negotiators, employees, welfare
More informationAnalysing Organizational Behaviour
Analysing Organizational Behaviour Analysing Organizational Behaviour Edited by Mike Smith M MACMILLAN Selection, editorial matter, Chapters 1,3,4,10 and 12 Mike Smith 1991 Other individual chapters (in
More informationAlso by Jeremy Leaman
The Bundesbank Myth Also by Jeremy Leaman RACISM, ETHNICITY AND POLITICS IN CONTEMPORARY EUROPE (with A. G. Hargreaves) THE POLITICAL ECONOMY OF WEST GERMANY, 1945-1985 TOWARDS SUSTAINABILITY: Challenges
More informationENERGY FOR SUBSISTENCE
ENERGY FOR SUBSISTENCE Also by Margaret Haswell ECONOMICS OF AGRICULTURE IN A SAVANNAH VILLAGE ECONOMICS OF DEVELOPMENT IN VILLAGE INDIA NORTHEAST THAILAND: 'Farm Gate' Surveys of Organisational and Financial
More informationQuality Assurance Management
Quality Assurance Management Michael J. Fox Associate Consultant University of Paisley Quality Centre Associate Tutor Durham University Business School SPRINGER-SCIENCE+BUSINESS MEDIA, B.V. First edition
More informationTHE INTERNATIONAL DIFFUSION OF PHARMACEUTICALS
THE INTERNATIONAL DIFFUSION OF PHARMACEUTICALS This book studies the factors that influence the rate at which pharmaceuticals spread around the world. A sample of 192 drugs and 18 countries is used over
More informationEQUALITY, DIVERSITY AND DISADVANTAGE IN EMPLOYMENT
EQUALITY, DIVERSITY AND DISADVANTAGE IN EMPLOYMENT Also by Mike Noon THE REALITIES OF WORK (with Paul Blyton) Equality, Diversity and Disadvantage in Employment Edited by Mike Noon and Emmanuel Ogbonna
More informationREINFORCED CONCRETE DESIGN
REINFORCED CONCRETE DESIGN Other Macmillan titles of related interest Microcomputer Applications in Structural Engineering W. H. Mosley and W. J. Spencer Reinforced Concrete Design by Computer R. Hulse
More informationRELIABILITY AND MAINTAINABILITY IN PERSPECTIVE
RELIABILITY AND MAINTAINABILITY IN PERSPECTIVE Also by the same author Reliability Engineering, Pitman, 1972 Maintainability Engineering, Pitman, 1973 (with A. H. Babb) Statistics Workshop, Technis, 1974
More informationThis page intentionally left blank
MARKETING REVEALED This page intentionally left blank MARKETING REVEALED Challenging the Myths Willem Burgers Willem Burgers 2008 Softcover reprint of the hardcover 1st edition 2008 978-0-230-53714-9 All
More informationThe Changing Role of Government
The Changing Role of Government The Role of Government in Adjusting Economies General Editor: Professor Richard Batley, International Development Department, School of Public Policy, The University of
More informationPROJECT APPRAISAL AND VALUATION OF THE ENVIRONMENT
PROJECT APPRAISAL AND VALUATION OF THE ENVIRONMENT Also by Peter Abelson COST-BENEFIT ANALYSIS AND ENVIRONMENTAL PROBLEMS PRIVATISATION: An Australian Perspective (editor) THE ECONOMIC EVALUATION OF ROADS
More informationMANAGING CORPORATE SOCIAL RESPONSIBILITY
MANAGING CORPORATE SOCIAL RESPONSIBILITY W. TIMOTHY COOMBS & SHERRY J. HOLLADAY MANAGING CORPORATE SOCIAL RESPONSIBILITY A Communication Approach A John Wiley & Sons, Ltd., Publication This edition first
More informationTransition Strategies
Transition Strategies i REGULATION THEORY: THE STATE OF ART (co-editor with Yves Saillard) JAPANESE CAPITALISM IN CRISIS (co-editor with T. Yamada) BETWEEN IMITATION AND INNOVATION. THE TRANSFER AND HYBRIDIZATION
More informationMarketing Communications in Tourism and Hospitality
Marketing Communications in Tourism and Hospitality This page intentionally left blank Marketing Communications in Tourism and Hospitality Concepts, Strategies and Cases Scott McCabe AMSTERDAM BOSTON HEIDELBERG
More informationEFFECTIVE MARKETING LOGISTICS
EFFECTIVE MARKETING LOGISTICS EFFECTIVE MARKETING LOGISTICS The Analysis, Planning and Control of Distribution Operations Graham Buxton M Graham Buxton 1975 Softcover reprint of the hardcover 1st edition
More informationFundamental Structural Analysis
Fundamental Structural Analysis w. J. Spencer Fundamental Structural Analysis Springer Science+Business Media, LLC W. J. Spencer 1988 Originally published by Springer-Verlag New York Inc. in 1998 Softcover
More informationSoftware Engineering. Ian Sommerville
Global edition Software Engineering TENTH edition Ian Sommerville Editorial Director: Marcia Horton Editor in Chief: Michael Hirsch Acquisitions Editor: Matt Goldstein Editorial Assistant: Chelsea Bell
More information