GROW, COMPETE, THRIVE

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2 GROW, COMPETE, THRIVE Be independent, but don t go it alone. At Allinial Global, we understand and celebrate the entrepreneurial spirit embodied by the more than 100 independently owned accounting and consulting firms that we serve. Many of our members left big public accounting firms because they believed they could provide greater value to their clients by establishing their own independent practices. Still, they needed additional resources in order to grow, improve their services, and compete with larger firms on a global scale. The solution? Allinial Global, an accounting association all in to providing knowledge for independent firms from independent firms. Allinial Global offers a wealth of tools and resources specifically aligned with the needs of independent accounting and consulting firms. Beyond these on-demand tools and products, membership in Allinial Global connects like-minded professionals in member firms throughout the US, Canada, Mexico, the Caribbean, and worldwide. This exclusive membership includes staff support and at least 200 educational and networking opportunities each year covering the core impact areas of People, Client Service, Growth, and Firm Management. To apply for membership or learn more about Allinial Global, visit allinialglobal.com.

3 TRENDS Helping Independent Firms Grow, Compete, and Thrive! WHY JOIN ALLINIAL GLOBAL? Allinial Global is the accounting association all in to providing knowledge for independent firms from independent firms. Bringing the experience of over 100 member firms to bear, we have collectively been there and done that when it comes to issues facing today s accounting firms. TOOLS As a member of Allinial Global, you have access to specific tools that will allow you to manage operations, track progress, improve performance, and stimulate growth. RESOURCES Allinial Global members enjoy easy access to knowledge for accounting firms. EDUCATION Allinial Global provides training and education to develop your employees from hire to retire. NETWORKING Allinial Global s annual conferences and regularly scheduled meetings provide excellent opportunities to grow and learn from like-minded firms. DEVELOPMENT Allinial Global helps independent firms develop new business opportunities to better compete. SUCCESSFUL PEOPLE Allinial Global provides a team of over twenty professionals working as an extension of your firm.

4 I E N T S E R V I C E Technical Support Communities of Practice G R O W T H C L International Connections Human Resources Put Our Experience Behind Your Name Marketing Resources Information Technology E N T P E O P L E Learning & Development Practice Management M A N E M A G F I R M

5 ADD THESE SERVICES TO YOUR FIRM We provide a robust set of services for our independent accounting firms to help them grow, compete, and thrive. Composed of four quadrants and eight key service areas, our services and membership base provide a strong resource community for member firms. From training to international connections to marketing resources, Allinial Global provides these services so our independent firms can not only grow, but compete with larger firms on a global scale. To apply for membership or learn more about Allinial Global, visit allinialglobal.com.

6 PEOPLE HUMAN RESOURCES LEARNING & DEVELOPMENT Build your future by investing in your most valuable resources. Recruiting and retaining qualified employees are essential to the continuity and longevity of your business. Allinial Global offers a range of Human Resources tools to assist your firm in hiring and keeping talented individuals who will thrive in the specialized environment of professional services. One such tool is RETAIN: Retaining Employees Through Active Involvement Now. This assessment program helps firms uncover underlying issues and make valuable improvements in employee performance and communication. Member firms rely on our conferences to master the latest trends in human resources, recruiting, and workplace compliance. In addition, Allinial Global s collective strength allows us to offer rich insurance packages at discounted rates.

7 Another important factor in improving employee performance and retention is the availability of Learning and Development resources. Each year, Allinial Global offers innovative management and technical training to more than 10,000 individual members. In addition to offering NASBA-certified Continuing Professional Education (CPE) to accounting and audit professionals, Allinial Global has developed an unrivaled leadership curriculum that guides managers through six progressive levels of training to prepare them to lead your firm into the future. These leadership courses begin with the nuts and bolts of how to lead a client engagement and manage people. In addition, career-long offerings include personal and business development topics for experienced partners. In later sessions, senior leaders can benefit from Allinial Global s regular executive work groups where managing partners meet and share best practices, discuss the latest strategic firm management issues, and engage in confidential discussions about firm operations and strategic issues. Human Resources To apply for membership or learn more about Allinial Global, visit allinialglobal.com. Learning & Development

8 CLIENT SERVICES INTERNATIONAL CONNECTION TECHNICAL SUPPORT Galvanize client relationships with vast expertise and global vision. With Allinial Global, your firm will never again lose business due to a lack of experience or geographic reach. Not only can members access association resources around the clock through our Technical Support, they can also call upon the acumen and experience of their fellow members. This might mean posting a tax question in one of our online forums and getting an answer or phone call within twenty-four hours. It might take the form of participating in a roundtable where you and other members talk through new auditing standards. Or in the case of one Allinial Global firm, association membership meant quickly composing a team of professionals in six different countries to win international financial reporting and compliance work.

9 Whether trying to win new business abroad, help a client finalize a deal, or file tax returns overseas, Allinial Global has you covered. Our membership includes firms with advanced international tax and audit capabilities in key economic centers in North America and around the world. Our dedicated International Business Development staff sources qualified tax and accounting professionals that will seamlessly deliver results for you and your clients. If your firm is considering international expansion, our advisers will help you proactively advance into the countries best suited to your organization s goals. Technical Support International Connections

10 GROWTH COMMUNITIES OF PRACTICE MARKETING RESOURCES Learn from your peers, not your competition. The primary reason most members give for joining Allinial Global is the opportunity to learn from other independent CPA firm professionals who are not their competitors. We offer more than 200 educational programs each year consisting of monthly calls, webinars, and in-person conferences. Many of these meetings are designed for our Communities of Practice. These communities are organized in one of three ways: by expertise in certain industry segments, such as sports and entertainment and real estate development; by service offerings, such as fraud investigations and forensic accounting; or by function, such as firm administrators and business development. Allinial Global frequently polls its membership to identify and establish new Communities of Practice.

11 Content marketing has become a cost-effective way to demonstrate your firm s expertise, promote your capabilities, and educate your clients and prospects. However, it takes time to produce quality content for newsletters, blogs, and social media. Our Marketing Resources consist of turnkey solutions for your content marketing needs, including white papers, tax guides, and industry-specific articles. Allinial Global also connects your firm s marketing partner or marketing professional with counterparts at other member firms, so they can share best practices in accounting marketing and business development in a safe, noncompetitive environment. Communities of Practice Marketing Resources To apply for membership or learn more about Allinial Global, visit allinialglobal.com.

12 FIRM MANAGEMENT INFORMATION TECHNOLOGY PRACTICE MANAGEMENT Activate our cache of industry-focused administrative and technology resources. Measuring success isn t always easy for independent CPA firms. Do you know where your firm stands when compared to other professional service providers of the same size? Is it time for you to grow? Should you beef up your auditing department through new hires or consider M&A? Allinial Global starts the benchmarking activity in the first year of your membership with our Firm Management Review process. This is a comprehensive 2.5 day process in which members of our team and managing partners from two other Allinial Global firms review every aspect of your business governance, strategic planning, administration, client service operations, human resources, succession planning, new business and partner compensation, marketing and practice development, and information technology. This mandatory evaluation not only provides your owner group with a 360 view of your firm, it kicks off the relationship-building and knowledge-sharing component by introducing you to two managing partners at compatible firms.

13 The benchmarking continues with Allinial Global s annual Firm Financial Survey. Each year member firms provide nearly 500 data points about everything from financial activity and professional service hours to facilities metrics and practice-specific software. We group the responses by firm size, so members can easily see how their firm compares to its peers. This information guides conversations and spurs action during many of our in-person conferences for firm managers. Staying current with today s technology can be daunting, especially when dealing with sensitive client information and complicated tax and auditing software. Firm IT professionals rely on Allinial Global s Information Technology resources for the latest specs and reviews of software, hardware, mobile devices, and the cloud. More importantly, they can participate in regularly scheduled conference calls and webinars where top vendors and manufacturers answer questions and notify them of upcoming changes or upgrades. The sole IT professional or small IT staff becomes exponentially more powerful when they tap into the collective knowledge of their peers at other Allinial Global member firms. Information Technology Practice Management

14 CALL TODAY to discuss the opportunities Allinial Global can provide. VISIT US AT

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