JOB DESCRIPTION AND PERSON SPECIFICATION. Communications Division
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1 JOB DESCRIPTION AND PERSON SPECIFICATION Job Title: Social Media Assistant Division: Communications Division Job Grade: N Reports to: Web Manager General information The Commonwealth Secretariat provides guidance on policy making, technical assistance and advisory services to Commonwealth member countries. Our work promotes democracy, rule of law, human rights, good governance and social and economic development. We are a voice for small states and vulnerable and developing countries. We serve 52 countries and their 2.4 billion citizens. Communications Division The Communications Division is responsible for informing and inspiring key stakeholders and the general public about the Commonwealth s mission, mandate, work and values. It is also responsible for internal communication and knowledge management. The division works through all communication channels including mainstream media, social media, on-line platforms and publications. Among its roles are ensuring excellent relationships with reporters and broadcasters, maintaining an active presence on Twitter and Facebook and ensuring that its digital platforms engage visitors with the Commonwealth s programme. Job summary To produce content for, and drive traffic to, the Commonwealth Secretariat website and social media channels in order to market and enhance its reputation and brand. Main duties & responsibilities To assist in creating and maximising social media content and strategy To assist in researching and developing written content that will enhance the Secretariat s reputation and brand, with a priority on written content for social media To support the production of high quality film, photography, audio and digital content, including for social media
2 To operate the Secretariat s Digital Image Library To operate the Secretariat s television and radio studios To upload high quality digital content to the Secretariat s website To assist in the design creative graphic images to market and enhance the brand of the Commonwealth Secretariat and member states To proactively seek news stories, marketing opportunities and events that build the profile of key stakeholders To communicate key Secretariat messages internally and externally. To build professional relationships with key stakeholders To research and develop ideas and working practices which enable the Secretariat to remain innovative Adhere to the Gender Equality values of the Commonwealth as enshrined in the Carter and Secretariat s Gender Equality Policy Any other duties appropriate to the role, as required Person specification Education A bachelor s degree in broadcast journalism or media production, PR and/or marketing from a professionally accredited course or equivalent professional experience. Knowledge and Experience Essential Criteria: Ability to write compelling social media content Ability to operate digital cameras and/or DSLRs to film, producing broadcastquality results Experience of using digital editing equipment Experience of graphic design Experience of using content management systems to upload digital content Has used social media and content management systems to optimise traffic to a major website and get pick-up by external media Skills and Abilities Essential Criteria An excellent communicator who can liaise with clients, suggest ideas and deliver a first-class product A self-starter who uses his or her imagination, creativity and initiative to find stories and delivers from start to finish with little or no direction after being properly briefed Flexible and understands the needs of the Commonwealth s internal and external communications needs Ability to anticipate and satisfy clients needs Ability to remain calm under pressure and deliver to very tight and demanding deadlines
3 Ability to build relationships with internal and external stakeholders Ability to network, build contacts and look for opportunities to market and enhance the Secretariat s reputation and brand Personal Attributes and Qualities Essential Criteria: Excellent organisational and planning skills with the ability to prioritise and meet often tight and demanding deadlines Energetic and enthusiastic Driven to succeed Driven to improve the image of the Secretariat in international circles Driven to find better and more efficient ways of working Driven to learn, acquire new skills and self-improve Entrepreneurial attitude Professional, presentable and credible at all times Takes personal pride in his or her work Committed to equality and diversity in a diverse and multicultural environment.
4 Competencies Respect for Diversity Works effectively with people from all backgrounds. Treats all people with dignity and respect. Treats men and women equally. Shows respect and understanding of diverse points of view and demonstrates understanding in daily work and decision making. Examine own biases and behaviours to avoid stereotypical responses and does not discriminate against any individual or group. Identifies biases in systems & processes Working with Others Regularly shares information of value with colleagues Shows commitment to delivering on key agreements made to colleagues Makes an effort to view a situation from the other party s perspective as well Demonstrates awareness and sensitivity to colleagues pressures Utilises networks to ensure similar goals are achieved collaboratively Develops long term relationships across cultures and/or geographical boundaries Uses relationships to identify the best people to help in the completion of tasks Tactfully deals with difficult people to gain buy-in and manage their expectations Developing & Applying Expertise Takes advantage of opportunities to develop an area of expertise Takes learning from previous experience and applies them appropriately Demonstrates willingness to learn new skills and/or approaches Adapting & Innovating Recognises opportunities for improvement and proposes change with impact and effect Helps others evaluate and strengthen ideas Quickly grasps new concepts and how to apply them Demonstrates flexibility e.g. by working beyond own remit in order to achieve an objective inter alia
5 Will effectively reorganise activities when faced with changing contexts and demands Welcomes and adapts to new ideas and/or approaches Adapts personal style to meet the needs of others Accountability Takes ownership of assigned tasks, honours deadlines. Ensures timely delivery of outputs within defined cost and quality standard parameters. Takes ownership of assigned tasks, honours deadlines Ensures timely delivery of outputs
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