The core values of True North are embodied within the principles of The Right Way.

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1 Values Charter

2 Values Charter

3 N FOREWORD The core values of True North are embodied within the principles of The Right Way. At True North, The Right Way goes beyond a simple expression of values It is rooted in the fabric of each of its members. NW The principles are dynamic, and find creative expression in the Values Charter that is detailed within.

4 The Right Way to build a business. THE RIGHT WAY The core principles of The Right Way find expression in the 3 primary values of True North: The Right Way to conduct business. The Right Way to partner in business.

5 THE RIGHT WAY TO BUILD A BUSINESS We partner with businesses for the long term. Backed by sound thinking and a solution-oriented approach, we pursue a long term vision guided by core values.

6 THE RIGHT WAY TO CONDUCT BUSINESS We believe that integrity and transparency are essential to the sustainability of an institution. At True North, there is a steadfast commitment to an ethical and fair way of doing business.

7 THE RIGHT WAY TO PARTNER IN BUSINESS A high level of involvement can take businesses to the next level. By working closely with our partners, we believe that wonderful things can be achieved.

8 TRUE NORTH VALUES CHART From the 3 primary values emerge a comprehensive values chart, outlining each function in detail. Purpose & focus Sharply define goals and give single-minded attention to achieving them. THE RIGHT WAY TO CONDUCT BUSINESS Transparent dealings & building relationships Make straightforward deals and develop long-term associations. Uncompromising integrity Uphold high standards of ethical behaviour and business conduct. Mindfulness of the environment & society Be sensitive to the environment and the communities in which we live. THE RIGHT WAY TO BUILD A BUSINESS Excellence Speed & simplicity Ensure a quick and smart delivery by leveraging best-in-class technology. Respect Treat all with consideration and regard. Commit to exceed the legitimate expectations of all stakeholders. Believe people are fair in their conduct Team work Collaborate extensively and constructively through mutual support and cooperation. Take each situation at face value, while assessing it astutely. THE RIGHT WAY TO PARTNER IN BUSINESS

9 A VALUES-CENTRIC SET OF GUIDELINES The True North Values Charter defines the tone, tenor and quality of day-to-day life in a True North company. These values build a work environment that fosters quality, transparency, trust and a spirit of continuous improvement. The Values Charter emphasises high performance standards that will enable True North companies to deliver superior products and services to its customers. True North companies are committed to being responsible corporate citizens and exceeding the expectations of all stakeholders. Such a commitment is guided by the following True North precepts: Business Philosophy People Philosophy

10 BUSINESS PHILOSOPHY Governing Principles Maintain a prudent and results-oriented approach to business that builds value for all stakeholders. Actively pursue positions of market leadership by exceeding customer expectations with cutting-edge products or services. Develop a lean and competitive business model that leverages best-in-class technology and empowers customers. Create robust, lean, effective and environment-conscious processes and strive for operational excellence. Always act responsibly, in good faith and within the framework of the law.

11 Key Elements Well-Defined Annual Business Plan: Appropriate financial and non-financial resources are budgeted in the Annual Business Plan to achieve business objectives, guiding managers to apply their energies efficiently. Robust Management Information Systems: Timely, relevant and accurate information will be available to all members to manage the various aspects of the business. Knowledge Leadership: Regular monitoring of trends in the marketplace and proactive formation of industry forums for knowledge sharing enables True North companies to think ahead of the curve. Holistic Evaluation: True North companies institute a 360 º evaluation of their business, its processes and perception amongst stakeholders, and continually refine their approach to business to sustain a competitive advantage. Best-in-Class Corporate Governance: True North companies are committed to transparency, fair dealings and the creation of value on competitive merit. They strongly believe that these pillars of governance optimise results in the long-term and balance the expectations of all stakeholders. Technology Excellence: True North companies strive to be at the forefront of digital innovation by adopting best-in-class technology and simple business models that empower customers. Standard Operating Practices: The standardisation of processes, procedures and policies will increase e iciency and reduce bias at the operating level. Standard Operating Practices at True North companies are environment-friendly and socially conscious. Reporting Transparency: Financial accounting and audit processes are conducted by competent professionals to include all the company s business transactions, and will reflect, at all times, a true and fair view of the affairs of the company.

12 PEOPLE PHILOSOPHY Governing Principles Form an organisational structure that realises the goals of the business by setting clearly de ined roles for each position. Develop systems for the recruitment of high quality and relevant management and staff. Develop systems for communicating tasks, performance management and employee development. Reward performance and commitment to the company. Recognise diversity in aptitude and potential; promote teamwork and team workers. Treat each employee fairly yet irmly, without fear or favour. Encourage clear and straight communication. Commit to knowledge-sharing as a structured process. Address issues and concerns, and manage con lict and divergence. Provide a safe and congenial work environment, weaving a fabric of fairness and respect for all employees. Provide appropriate assistance to employees in times of need, and invest in the well-being of all employees. Be regarded as the best place to work.

13 Key Elements Recruiting the Right Talent: True North companies strongly emphasise the enrolment of the Right talent by clearly de ining the organisational structure and roles for each position. They believe that people are the most valuable asset in the company and play an instrumental role in the overall value creation. Fair and Robust Appraisal Systems: True North companies actively manage, reward, and grow top talent through transparent appraisal systems and with an emphasis on pay-for-performance, creating a strong culture of excellence with commitment. Inspiring Mentorship Programs: True North members play a dual role of a supportive partner as well as an inspiring mentor to develop budding employees into top leaders that imbibe the Values Charter. Continuous Training: Regular, diverse and appropriate training programs for all levels of the organisation are instituted to enable employees to achieve personal ambitions and stay ahead of the curve. Open Communication Policy: Respectful, honest and transparent communication policies and processes, both internal and external, is a vital aspect of leadership that uni ies all activities of the company. Conflict Management: Con licts are inevitable, however, policies for dispute resolution respect divergence and achieve acceptable closure. True North members possess the skills and courage to recognise the rationale, emotions and motivations of those initiating change as well as those who resist it. Best-in-Class Safety Standards: Utmost precaution is taken to protect employees from injury or loss at the workplace. True North companies also supply products and services of the highest quality, testing them with the highest safety standards to ensure consumer welfare and an unblemished reputation in the market. Proactive Health Program: A comprehensive and preventive health and wellness program is implemented for all employees to promote universal welfare. Employees are also supported in times of personal distress, providing appropriate inancial and non- inancial support in case of exigencies. Equal Opportunity Employer: True North companies treat all employees uniformly and provide equal opportunities, without regard to race, caste, religion, ancestry, marital status, gender or age. Harmonious Work Environment: True North companies endeavour to build a fair and congenial workplace by streamlining their people philosophies and undertaking regular team building initiatives.

14 Please get in touch For Business: For Careers: Other: Mumbai: True North Managers LLP, Suite F9C, Grand Hyatt Plaza, Santacruz (East), Mumbai , Maharashtra, India. Tel: Fax: Bengaluru: True North Managers LLP, Rocklines House, Ground Floor, 9/2, Museum Road, Bengaluru , Karnataka, India. Tel: Fax:

15 truenorthco.in

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