Designing Adaptive Organizations 2. Managing Change 4. Leadership Skill 4. Motivating People 4. Managing Teams 2. Managing Quality and performance 2

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Postgraduate Diploma in Marketing Detailed Syllabus Stage 03 Graduate Diploma in Marketing Subject: Advanced Management Competencies (AMC) Release : January 2018 1.

1 Postgraduate Diploma in Marketing Detailed Syllabus Stage 03 Graduate Diploma in Marketing Subject: Advanced Management Competencies (AMC) Release : January Subject Descriptor: Embedding multiple competencies for marketing and organizational excellence. 2. Aim of the subject: The subject Advanced Management Competencies attempts to give the student a practical insight into some of the pertinent management skills that marketing personnel need to have in managing their marketing career. This subject does not attempt to harness skills of marketing products but the emphasis is on skills required by a marketer to manage his/her career and demanding work situations. Different areas of management competencies are covered in this subject 3. Learning outcomes: After completing this course the students should be able to: Evaluate different management skills of leadership, emotional intelligence, entrepreneurship, negotiations, change management, and creative decision making Apply integrated knowledge of management into marketing practices Manage strategically marketing decisions by demonstrating the understanding of different management skills Apply different management competencies to advanced management practices 4. Key Modules & Weighting This course unit consists of five key modules. Module Area Weight I Introduction to Management Thinking and Ethics 25% II Planning Skills 13% III Organizing Skills 15% IV Leading Skills 29% V Management Integration for Marketers 18% TOTAL 100% Sri Lanka Institute of Marketing Page 1

2 5. Syllabus Outline Module and Weightage Section Topic Total Number of Hours Section 01 Innovative Management Skills 4 Module 01 Introduction to Management Thinking and Ethics (25%) Section 02 Managerial Ethics for Social Responsible Behaviour 2 Section 03 Entrepreneurship 4 Module 02 Planning Skills (13%) Section 04 Managerial Planning 4 Section 05 Decision Making 2 Module 03 Organizing Skills (15%) Module 04 Leading Skills (29%) Module 04 Management Integration for Marketers (18%) Section 06 Section 07 Section 08 Section 09 Section 10 Section 11 Section 12 Section 13 Section 14 Designing Adaptive Organizations 2 Managing Change 4 Leadership Skill 4 Motivating People 4 Managing Organisational Communication 2 Managing Teams 2 Managing Quality and performance 2 Managing E-Business 2 Managing the Value Chain 2 100% Assessment Assessment Mode Marks (%) Weightage (Out of 100) Written Examination % Individual Assignment % Sri Lanka Institute of Marketing Page 2

3 7. Written Examination (70%) Part one A case study 40 marks x 1 = 40 marks Part three Three (03) out of six (06) essay type questions 20 marks x 3 = 60 marks 8. Assignment (30%) The type of assignment depends on the nature of the subject and the level. It may be a case review, a detailed essay, a short report, an article review, a field study based report, etc. You will be given clear instructions on the assignment question/s and on the expectations. If you do not give adequate attention to the assignment as per the nature of the requirement you may obtain low marks or no marks. This will have an impact on your final grade. Therefore, students are strongly advised and encouraged to give their attention to the assignments and to capitalise on the practical learning opportunities. 9. Grading (Overall) Grade Fail (F) Ordinary Pass (OP) Good Pass (GP) Merit Pass (MP) Marks Level Less than 50 marks 50 to 64 marks 65 to 74 marks 75 marks and above 10. Reference Reading Daft, L. R. (2014) New era of Management. 11th Edition: Cengage Learning, India (Specific Chapters: 1, 5, 6, 7, 9, 10, 11, 15, 16, 17, 18, 19, 20, 21) Sri Lanka Institute of Marketing Page 3

4 11. Detailed Syllabus Section Topic Referenc e Reading Module 1: Introduction to Management Thinking and Ethics (25%) 1 Innovative Management Skills 1.1 Definition of management 1.2 Four management functions and roles 1.3 Efficiency and effectiveness and Organizational Performance 1.4 Skills Conceptual, Human and Technical 1.5 Discuss how turbulent forces change managers job Managerial Ethics for Social Responsible Behaviour 3. Entrepreneurship 2.1 Defining ethics, ethical behavior, Ethics by law and free choice and how important in management. 2.2 Factors shape ethical decision making and moral development 2.3 Defining CSR and how to evaluate it along economical, legal and ethical dimensions. 2.4 Ethical Organizations through Ethical Leadership and Organizational structure and system 3.1 Entrepreneur and entrepreneurship 3.2 Personality characteristics of entrepreneur 3.3 Small business environment 3.4 Planning for entrepreneurship startup 3.5 Management function and entrepreneurial company Module 2: Planning Skills (13%) 4. Managerial Planning 4.1 Managerial planning 4.2 Vision and Mission 4.3 Types of organizational goals and strategy map 4.4 Characteristics of effective goals 4.5 Management by objectives 4.6 Benefits and limitations of planning 4.7 Importance of contingency planning 4.8 Planning in changing business environment Decision Making 5.1 Important of decision making in management 5.2 Programmed and Non Programmed Decisions 5.3 Decision making models and process 5.4 Steps used in decision making Sri Lanka Institute of Marketing Page 4

5 6. Designing Adaptive Organizations 7. Managing Change Module 3: Organizing Skills (15%) 6.1 Concepts of Work Specialization, chain of command, span of management, Centralization Vs Decentralization 6.2 Organization structures 6.3 Mechanism of achieving coordination across the department and hierarchical levels 7.1 Organizational change and forces driving innovation and change 7.2 Concepts of; value of creativity, idea incubator, horizontal linkages, open innovation, idea champions, new venture teams for innovation 7.3 Explain how people and culture affect change and organizational development (OD) with these change 7.4 Force field analysis and techniques to overcome resistance Module 4: Leading Skills (29%) Nature of leadership 8.2 Contemporary leadership 8.3 Leadership traits 8.4 Behavioral approaches to leadership - Ohio State studies, Michigan studies, The Leadership grid 8. Leadership Skill 8.5 Contingency approaches - Hersey and Blanchard s situational theory, Fiedler s contingency theory Matching leader style to the situation, Substitutes for leadership 8.6 Charismatic and Transformational leaderships 8.7 Followership 8.8 Power and influence 9. Motivating People 9.1 Motivation - intrinsic motivation and extrinsic motivation 9.2 Content theories and process theories of motivation 9.3 Social learning theory in motivation 9.4 Job Designing and influences for motivation 10. Managing Organisational Communication 9.5 Empowerment and motivation 10.1 Effective communication in management 10.2 Analyze communication process 10.3 Understand how gender difference, nonverbal communication and listening affect the communication 10.4 Formal and informal communication and their effectiveness 11. Managing Teams 11.1 A team and types of team in an organization 11.2 Roles and types of roles within a team 11.3 Stages of team development 11.4 Concepts of team cohesiveness, team norms and their relationship to team performance 11.5 Conflict management within teams Sri Lanka Institute of Marketing Page 5

6 11.6 Enhancement of effectiveness and team performance 12. Managing Quality and performance 13. Managing E- Business 14. Managing the Value Chain Module 5 : Management Integration for Marketers (18%) 12.1 Explain how management controls important in managing quality in organizational functions and discuss four steps in controlling 12.2 Balanced Score Card and usage 12.3 Hierarchical and decentralized approach in control 12.4 TQM (Total Quality Management) Six Sigma Principles, ISO and continuous improvement 12.5 Importance of contingency planning 12.6 Planning in changing business environment 13.1 Defining e-business 13.2 Market expansion and increasing efficiency 13.3 Limitations in e-business 14.1 Defining value chain 14.2 Value additions in service and manufacturing operation 14.3 Concept of Supply chain management in value chain Sri Lanka Institute of Marketing Page 6

Organizationa Behavior and Management

Organizationa Behavior and Management Ninth Edition John M. Ivancevich Hugli Roy and Lillie Cram Cullen Chair and Professor of Organizational Behavior and Management, C. T. Bauer College of Business, University