2017 Millennial Survey Sweden. January 2017

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1 2017 Millennial Survey January 2017

2 Background 302 interviews achieved in Gender Have children Job seniority / level 42% 35% 7% 7% 6% 4% Trainee / apprentice / graduate Junior level executive Mid-level executive 58% 65% 16% 60% Senior executive Head of department / division Senior management team / board Education level Organization size Organization type 20% 2nd Degree, Masters or PhD % % 37% 2% 2% 21% Listed / publicly owned business Privately owned business State owned or public sector organization Not for profit organization / charity University/College Degree 80% % % 38% Other C2. Please tell me your gender. S2. Which of the following best describes the highest level of education you completed? S3. Do you have children? S5. In total how many employees are there in your company/organization? S6. Which of the following best describes the ownership of the organization you work for? S8. Which of the following best describes your level of seniority where you work? Base: 302 2

3 Economic, Political, and Social Outlook 100% % expect the overall economic situation in their country to improve (next 12 months) % expect the overall social/political situation in their country to improve (next 12 months) 100% % balance expecting to be better off / happier than their parents 75% 50% 40% 42% 31% Western Europe 33% 41% 45% 40% 36% 32% 20% Western Europe 36% 75% 50% 0% - -50% -75% Financially better off 54% -6% 26% 32% Happier -1% 23% Western Europe 0% % Top 5 issues of greatest personal concern to Millennials in 54% Climate change / protecting the environment / natural disasters 26% Crime / personal safety 24% Wars / conflicts between countries 23% Terrorism 21% Healthcare / disease prevention Q5. Taking everything into account do you expect the overall economic situation in to improve, worsen or stay the same over the next 12 months? Q6. Taking everything into account do you expect the overall social/political situation in to improve, worsen or stay the same over the next 12 months? Q7. Thinking about the world in general how do you feel about the future? Compared to your parents do you think you will be Financially/materially better off/happier? Q8. Thinking about the 3 challenges facing societies around the world (including your own), which three of the following issues are you personally most concerned about? Base: : 302; 7900; Western Europe 2400

4 Role & Impact of Business % say businesses have a positive impact on the wider society in which they operate % who would approve political and business leaders thinking and speaking in the following ways 100% 75% 50% 74% 73% 73% 62% 60% 61% 76% 73% 67% Using plain, straight-talking language Providing opinions with passion 51% 52% 43% 42% 0% Western Europe Appealing to those who feel 'left out' or that their voice goes unheard 31% 36% % who feel businesses and governments have to solve the challenges of greatest concern to Millennials Focusing on local and national interests and rejecting the language and ideas of globalisation 23% Potential Made positive impact Determination Multinational companies 45% 72% 67% Taking controversial or divisive positions if it's what they truly believe 28% 35% Individual countries / national governments Local companies 51% 49% 63% 63% 77% 72% Aiming for radical transformation rather than gradual change 21% Business Leaders Politicians Q1. Thinking about businesses in general around the world, what impact do you think they are having on the wider society in which they operate? Q9. Thinking about the challenges of greatest concern to you, do you feel the following institutions / groups of people have (potential/determination/had a positive impact to solve these challenges? Q12. In general do you approve or disapprove of political leaders thinking and speaking in the following ways/would you approve or 4 disapprove if business leaders started to think and speak in the following ways? Base: : 302; 7900; Western Europe 2400

5 The ripple effect % have great deal/fair amount of accountability and influence upon the following: Accountability Influence 47% Client / customer satisfaction The working culture / atmosphere 35% 68% 75% 78% of Millennials in feel enabled to contribute to charities / good causes at work General processes / ways of working 67% 79% Overall reputation of the company 58% 69% Ethical behaviour / organisational integrity 55% 58% compared with 54% globally Q18. Has your organisation enabled you to support or contribute to charities/ good causes while at work? Q21. To what extent do you feel you have an influence on the following activities/issues? Q24. How much accountability do you take for the following? By accountability we mean the level of personal responsibility you feel you have for ensuring they happen to the highest possible standard. Base: : 302;

6 Stability and loyalty % who will stay with their current employer for % who would prefer full time vs freelance employment 8% 66% 65% 31% 31% 7% 38% 32% Up to Two Years Two to Five years Over Five Years of Millennials would prefer full time / permanent employment Don t Know 24% 29% 20% 31% of Millennials would prefer freelance / consultative employment Q4. If you had a choice how long would you stay with your current employer before leaving to join a new organization or do something different? Q35. If you had a choice and assuming that each would earn you a similar amount of money, which of the two options would you prefer? Base: 302;

7 Automation and flexibility % who feel automation / robotics / artificial intelligence will improve / worsen the following Improve 36% 28% 9% 62% 12% 53% 14% 50% Worsen Number of jobs available to people like you Overall productivity Economic growth Time people have to spend on creative / value-added activities % say that flexible working practices have had a positive impact upon the following (top 5 areas of positive impact in ) 52% 50% 50% 48% 47% Your wellbeing, health and happiness Engagement with your work Your productivity Your overall work-life balance Overal levels of morale / motivation Q27. What has been the impact of your organization adopting flexible working practices? Q32. Thinking about the future of the workplace (not just your organization but in general) what impact do you think automation/robotics/artificial intelligence will have on the following? Base: 302; Those with flexible working provision in 302; Those with high provision of flexible working in 302;

8 Generation Z % think those aged 18 or younger will have the following impact as their presence in the workplace increases 9% 3% 21% Positive 24% 44% Negative Neutral 15% 61% Don t Know 23% Q38. Thinking of those aged 18 or younger, as this generation increases its presence in the workplace what do you think their overall impact will be...? Base: 302;

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