COURSE CODE:01BMBAD17261 CREDITS: 4

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1 COURSE TITLE: STRATEGIC MANAGEMENT COURSE CODE:01BMBAD17261 CREDITS: 4 Unit 1 Strategic Management: An introduction, meaning, need and process of strategic management; business policy. Corporate Planning and strategic management; single and multiple SBU organizations. Strategic decision making processes rational analytical, intuitive-emotional, political behavioral. Strategic Management; strategists at corporate level and at SBU level; interpersonal, informational and decision roles of a manager. Mission, business definition and objectives; need, formulation and changes; hierarchy of objectives, specificity of mission and objectives. Unit 2 Internal Analysis: SWOT analysis; resources, capabilities and competencies, distinctive competence and core competence of organizations; competitive advantage and sustainable competitive advantage. General, industry and international environmental factors; analysis of environment, diagnosis of environment factors influencing it; Environmental Threat and Opportunity Profile (ETOP); Strategic choice and analysis; managerial choice factors, choice processes strategic gap analysis, ETOP-SAP Matching, BCG product portfolio matrix, G.E. nine cell planning grid; contingency strategies; prescriptions for choice of business strategy; choosing international strategies. Unit 3 Strategy formulation; strategy formulation at business and corporate levels, diversification, strategic alliance and joint ventures; mergers & acquisitions; international business strategies. Strategy alternatives, grand strategies and their sub strategies; stability, expansion, retrenchment and combination; internal and external alternatives; related and unrelated alternatives, horizontal and vertical alternatives; active and passive alternatives. Unit 4 Strategy implementation, concept, barriers, implementation process; project &procedural implementation, resource allocation; structural implementation; plan and policy implementation; leadership implementation; behavioral implementation, implementing strategy in international setting. Cost Leadership and Corporate Politics. Strategy evaluations and control, control and evaluation process; motivation to evaluate; criteria for evaluation; measuring and feedback; evaluation and corrective action.

2 COURSE TITLE: MANAGEMENT INFORMATION SYSTEM COURSE CODE: 01BMBAD17262 CREDITS: 4 Unit 1 Foundations of Information System and Technology: System concepts, functions or components of system, Types of Information, Resources of Information System, IT as a Key Resource, Roles and Goals of IT.Activities of Information System, Roles of Information system in Business and Management. Types of Information System: Operation Support system, Management Support System, Managerial Challenges of Information Technology, IT Management issues.applications of IT in Business Systems, Challenges of IT careers, Critical Areas for IT Managers. Model for the study of IT Management, Porter s 3 framework for developing strategy for the Internet Age. Unit 2 Usage of IT for Strategic Advantage and Data Resource Management Managing Data Resources, Fundamental Concepts of organization of Information System. Types of Databases, Data Mining: Data mining tools Data Mart, Data Warehousing, Database Management Software and its uses, Database maintenance, Data Resource Management, Software Intellectual Interface: Application Software, System Software, Utility Software. Types of Database Access, Database Development, Data planning and database design, Major software components of DBMS. Building Business Intelligence, Strategic Information Systems: Usage of IT for Strategic Advantage, Strategic E-Business Systems, The strategic value of networks. Elements of IT Functional Strategy, E-business and Knowledge Management Strategies. Unit 3 Business Focus on Customer Relationship Management (CRM) and its future. Customer Relationship Management (CRM), Phases of CRM, Phases of relationship between business and customers, Benefits and Challenges of CRM.CRM Trends, Types of CRM, CRM Failures.Need for Information Filtering: Push, not Pull Technologies, Information Supplier Convergence, Steps towards Intellectual Computing: Automatic Speech Recognition, Decision Making, Virtual Reality. Telecommunication and Networks: Trends in Telecommunication, The Business value of Telecommunication networks and Internet, the revolution of Internet, Role of Intranet in Business, Extranets, Types of Telecommunication Networks, topologies, The OSI Model. Telecommunication Media, Wireless Technologies, Telecommunication Softwares, network management. Unit 4 Systems Development and IT Infrastructures: Business Driven Technology and Introduction to E-Business Systems. Phases of Systems Development Life Cycle, Knowledge workers and their roles in SDLC, Decision Support Systems: Trends, DSS components, usage of DSS, Executive Information Systems, Expert Systems: Components of Expert Systems and its applications, Value of Expert Systems: Benefits and limitations. Reasons for Systems failure, Outsourcing Process: Advantages and Disadvantages, Prototyping: Process, Advantages and Disadvantages. Enterprise Resource Planning: Benefits and Challenges, cost factor, causes of ERP failures, Trends in ERP, Supply Chain Management

3 (SCM): Roles of SCM, Trends, Benefits and challenges of SCM.Security issues: Protecting people and Information: Ethics, privacy, security, computer crime, recovery and interpretation, challenges of IT, Security Management of Information Technology. IT in business: Factors affecting the implementation of E-Business, Sub-systems: Marketing Systems, Manufacturing systems, Human Resource systems, Accounting Systems, Financial Management Systems.

4 COURSE TITLE: HUMAN RESOURCE MANAGEMENT COURSE CODE:01BMBAD17263 CREDITS: 04 Unit 1- Introduction to Human Resource Management Introduction: Conceptual foundations; human aspect of management, human relations; human resource management- concept, scope and importance. Human Resource Philosophy - Strategic human resource management - Using HRM to attain competitive advantage - Trends in HRM - Organisation of HR departments - Line and staff functions - Role of HR Managers. Changing role of HRM-Competencies of HR Manager: Employer branding and competency mapping; workforce diversity, technological change, restructuring and rightsizing, empowerment; TQM, Managing ethical. Unit 2- Human Resource Planning Human Resource Planning: HRP, Assessing human resource requirements; human resource forecasting; work load analysis ; job analysis; job description and specifications; job design; job characteristic approach to job design. Recruitment, Selection: Factors affecting recruitment; sources of recruitment (internal and external); basic selection model; psychological tests for selection; interviewing; placement and induction; job changes- transfers, promotions, and separations; an overview of training and development; emerging trends in recruitment, selection, and development. Orientation & Training: Orienting the employees, the training process, need analysis, Training techniques. Developing Managers : Management Development - On-the-job and off-the-job Development techniques using HR to build a responsive organization. Management Developments. Managing careers: Career planning and development - Managing promotions and transfers. Unit 3- Pay Plans: Pay plans: Basics of pay - factors determining pay rate - Current trends in Pay - Incentives- Practices in Indian organizations. Statutory benefits - non-statutory (voluntary) benefits - Insurance benefits and other welfare measures to build employee commitment. Compensation Management: Base Compensation and Supplementary Compensation; Innovations in compensation management- pay band system, role of compensation and rewards in the organization. Performance Appraisal- Concept, Objectives and Methods; Traditional and Modern Methods- MBO, 360 degree appraisal, behaviorally anchored rating scale, potential appraisal, human resource audit. Unit 4- International HRM Nature and scope of International Human Resource Management (IHRM)- approaches to HRMdifferences between domestic HRM and IHRM. Role of HR in Internationalization of Business - staffing global organizations - training and maintaining expatriates - implementing global HR system. Managing people in an international context- Japan -Europe- U.S.A. - Issues and challenges of IHRM. HRD Strategies for long term planning & growth productivity and Human Resources Management.

5 COURSE TITLE: PROJECT AND OPERATIONS MANAGEMENT COURSE CODE: 01BMBAD17264 CREDITS: 4 Unit - 1 Introduction of project: Definition, scope of Project, Programme and Portfolio Management, Difference between Project and Operations Management. Subsystems of project: Ten subsystems and brief introduction to all sub systems: Integration Management, Scope Management, Time Management, Cost Management, Procurement Management, Risk Management, Stakeholders Management and Communication management. Success and failure of project.introduction to project life cycle. Introduction to PERT/CPM & Problems and Cases. Unit 2 Resource Allocation: Resource Leveling, Scheduling with limited Resources. Work Breakdown Structure (WBS), Arranging activities as per precedence. Project team Management i.e. forming, storming, norming, performing and adjourning. QFD in Project Management. Unit 3 Production and material management: Definition, nature and Scope of Production and operations Management, Functions of Production and material management. Forecasting: Forecasting as a planning tool, forecasting types and methods, Exponential Smoothening. Facility planning: Facility layout planning: Layout and its objectives for manufacturing operations. Plant layout: Types of plant layouts product layout, process layout, fixed position layout, cellular manufacturing layouts, hybrid layouts, Factors influencing layout changes. Materials Management: Role of Materials Management Materials and profitability. Purchase functions, Procurement procedures, Vendor selection and development. Unit 4 Supply chain management: Definition, importance and nature of SCM. Role of Computer / IT in Supply Chain Management. Benchmarking: CRM Vs SCM, Benchmarking concept, Features and Implementation. Value Addition in SCM, concept of demand chain management. Inventory Management: Concepts of inventory, types, Classification, ABC, VED, FSN analysis. Concepts and problem on EOQ. Basic concepts of quality, dimensions of quality, Juran s quality trilogy. Quality management: Introduction; Quality characteristics of goods and services; Tools and techniques for quality improvement: check sheets, histogram, scatter diagram, cause and effect diagram, Pareto chart, process diagram, statistical process control charts; Quality assurance; Total quality management (TQM).

6 COURSE TITLE: BUSINESS COMMUNICATION SKILLS COURSE CODE:01BMBAD17271 CREDITS: 2 Unit 1 Introduction to Communication, meaning, definition, basic elements, Importance, objectives. Ten Commandments of good communication-impediments of effective communication and Guidelines for overcoming ineffective communication. 7C s of communication, persuasionmeaning and importance Introduction of Verb and related study. Unit 2 Organizational Communication-Meaning, types-downward Communication- Meaning and types, Upward communication- objectives, Horizontal communication- purpose-grapevine communication. Diagonal communication- purpose, Communication Networks. Formal Communication, importance and limitations. Informal communication-importance.preparation of Organisational Structure related to communication of one organization and types of chart. Unit 3 Oral Communication- meaning and merits, Interview-types and techniques, Gestures, Body language, public speaking, Speech relating to welcome and vote of thanks etc. Whats app, inception and importance, video conferencing- meaning and merits, communication through telephone, skype, and intonation effect- correct usage of prepositions. Written Communicationmeaning, importance and methods- , Commercial letters, Job applications and resume writing -Terms used in Latin language and taken in English. Unit 4 Introduction to Skills of Communication- Reading, Writing, Speaking and Listening. Listening- Meaning, principles, types, listening vs. hearing, anatomy of poor listening and tips for effective listening. Qualities of a good listener. Report Writing- Meaning, types, importance- Research reports and Sales reports and Preparation of Business Plan.

GRADUATION LEVEL Enterprise Management & Communication

GRADUATION LEVEL Enterprise Management & Communication SYLLABS 2016 ICMAP G2 - GRADATION LEVEL Enterprise & Weightage Part-B Part-A Part A : Enterprise 50% Part B Business 50% Syllabus Overview: This course comprises two parts, i.e., enterprise management