Marketing and Publications Manager

Transcription

1 Marketing and Publications Manager TITLE: Marketing and Publications Manager STATUS: Exempt. Full Time REPORTS: Director of Strategic Communications DATE: As of September 1, 2018 The Masters School ( is a premier coed day and boarding school that engages 5th 12th grade students with a challenging academic program in a welcoming learning environment. Located on 96 picturesque acres overlooking the Hudson River, The Masters School community takes advantage of both its access to the tristate area and its proximity to the rich cultural and educational magnet that is New York City. Students benefit from the resources, diversity and activities of Masters 7-day campus and accessible, talented faculty and staff. From our exceptional academics and outstanding visual and performing arts program to our championship athletic teams, the Masters learning experience prepares students for success in college, career and life. MISSION: The Masters School celebrates active participation, deep understanding, and meaningful connection. A community of diverse

2 individuals, we gather to learn, to strive, to dare, to do to be a power for good in the world. SUMMARY: The Marketing and Publications Manager is responsible for assisting in all efforts to design, drive, and implement marketing, advertising and public relations strategies to meet and/or exceed shortterm and long-term goals for The Masters School. Responsibilities include identifying opportunities for engagement, developing multi-platform content and strategies for communicating the school s distinctiveness through multiple channels, and assisting in crafting messaging to effectively communicate to diverse constituencies, including faculty, administrators, staff, current and prospective students, alumni, donors, local community and media entities. The Marketing and Publications Manager will be primarily responsible for assisting in the planning and implementation of a strategic, targeted annual marketing and advertising plan, as well as identifying, developing, designing and producing engaging content and marketing collateral for distribution in website, social media, e-newsletters and other channels. The Marketing and Publications Manager should be well-versed in Search Engine Optimization (SEO) and Social Media Marketing (SMO). In addition, the Marketing and Publications Manager will be responsible for leading the effort to produce the school magazines and other print

3 publications, proofreading and copy editing school content, and promoting and publicizing school events. The Marketing and Publications Manager must be a strong writer and possess initiative, strong interpersonal skills and a collaborative spirit to work effectively across faculty and administrative departments and motivate the members of the team to produce high-impact projects on time and on message. A successful candidate will also have experience in and be excited about furthering his/her skills in graphic design, photography, videography, SEO/SEM, and digital media. Proficiency in Adobe Photoshop, Illustrator and InDesign is a must. Proficiency in video editing is a plus. Bachelor s degree, or relevant experience, in Communications, Journalism, Public Relations or Marketing is required. Experience in independent schools, colleges/universities or non-profit organizations is a plus. Duties and Responsibilities: Works closely with the Directors of Strategic Communications, Admissions, and Advancement to create, manage and execute a marketing plan for our various constituencies Assists in creating, identifying and implementing engagement and brand exposure opportunities

4 Manages media and public relations Identifies, writes, and posts/distributes news stories that help promote the school, strengthen the brand, and increase visibility Writes and distributes school s, including the weekly enewsletter Acts as the primary copy editor and graphic designer for Communications, Advancement and Admission materials Creates and manages the advertising placement and strategies Maintains knowledge of marketing trends, developments and best practices Captures images and video for use in marketing/admission materials, website, social media, and other communications collaterals Available to work early mornings, evenings and weekends sporadically throughout the year Additional projects and responsibilities as assigned by the Director of Strategic Communication Minimum Requirements:

5 Bachelor s Degree in Marketing, Communications, Journalism, PR or related field Minimum 5-year work experience Strong writing, copyediting and proofreading skills Proficient in InDesign and Photoshop Ability to work flexible hours Strong interpersonal skills Collaborative spirit Interested in Education HOW TO APPLY: To apply, please submit a letter of interest explaining why you would succeed in this position, resume and 3 references via to careers@mastersny.org (Adobe PDF format preferred) and include Marketing and Publications Manager in the subject line. This position announcement is intended to describe the general nature and level of work being performed by employees assigned to this job title and the education and skills required. This is not intended to be a complete list of all responsibilities, duties, and skills that are required or may be required in the future. The Masters School conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act. The Masters School actively seeks to forward diversity through its students, faculty and programs.

6 It is the policy of The Masters School to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all schoolsponsored employee activities.