The IFC Way. Our Vision Our Core Corporate Values Our Purpose The Way We Work
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1 The IFC Way Defining Our Culture, Building Our Brand Our Vision Our Core Corporate Values Our Purpose The Way We Work
2 Each of us represents the brand every day through our interactions with each other, clients, partners, governments, journalists ourselves and anyone else who comes into contact with IFC. We are the brand. We build our brand from the inside out. The IFC Way helps us by defining our brand value proposition. It reflects who we are, first to ourselves and our colleagues, then to the clients and partners with whom we work to increase the private sector s role in development. Lars H. Thunell Executive Vice President and CEO
3 The IFC Way Corporate culture is central to any organization s ability to succeed. It serves as a foundation a source of strength. The private sector is critical to reducing poverty, in good times or bad. We are its long-term partner, extending its reach and widening its role. We have a strong capital base, prudent risk management practices, and a diverse and talented global staff. Now is the time to step up, taking our development impact to a new level. The IFC Way will help us get there. Four Elements of the IFC Way Our Vision Our Core Corporate Values Our Purpose The Way We Work The IFC Way is a way of being, defining and solidifying our culture and brand. It is also both an initiative proactive and managed and a process, engaging staff at all levels in all regions on carefully defined topics, producing results that inform management decision-making. It began in fiscal 2008 with the most extensive consultative process in IFC history 52 internal consultations in 31 countries, involving more than 1,400 staff. Now we are building on that momentum, infusing our culture into all IFC activities in ways that will help us be more client-focused and produce even stronger results. The IFC Way is about all of us about engaging ourselves more deeply than ever so we can make an even bigger difference, helping our clients in a changing world. We are CREATING OPPORTUNITY.
4 2 Our Vision
5 That people should have the opportunity to escape poverty and improve their lives. Defining Our Culture, Building Our Brand 3
6 Our Core Corporate Values Excellence A process of continuous improvement and learning, never resting on past achievements. Staying attuned to our clients needs and responding with innovative ideas, practical solutions, and a focus on results. Striving to attain the highest professional performance in the service of our clients. Taking considered risks and sometimes stepping into the unknown. Integrity Integrity is the foundation of our relationships with each other, our clients, our communities, and our stakeholders. We do what we say we will do, and we hold ourselves accountable. As individuals, we strive to be worthy of the trust of others, honest in our dealings, and ethical in our conduct. As an institution, we seek to be transparent in our operations and to be a model of good governance, setting high standards for ourselves as well as for our clients. Commitment Bringing compassion to our work and embracing the commitment of the World Bank Group to reducing global poverty by helping people improve their lives. Ensuring the environmental and social sustainability of our investments and advisory services by measuring their development impact and focusing on how IFC can make the most difference. Working for the well-being of our colleagues, our communities, and our clients. Valuing inclusiveness and seeking to empower our clients, stakeholders, and colleagues to achieve our common goals. Teamwork We recognize that cooperation and open communications are essential to fulfilling our vision and purpose and to serving our clients effectively. We participate fully as team members, whether we are working with colleagues, clients, or other development partners. We support and empower each other by sharing knowledge and leveraging skills and resources across all boundaries. We are people from all over the world who enjoy working in the unique and diverse environment that is IFC. 4
7 Defining Our Culture, Building Our Brand 5
8 6 Our Purpose
9 To create opportunity for people to escape poverty and improve their lives by Promoting open and competitive markets in developing countries Supporting companies and other private sector partners where there is a gap Helping to generate productive jobs and deliver essential services to the underserved In order to achieve its purpose, IFC offers development impact solutions through firm-level interventions (direct investments and advisory services), standard-setting, and business enabling environment work. Defining Our Culture, Building Our Brand 7
10 8 The Way We Work
11 These statements reflect the way we work and inspire us to continually improve. They emerged from the most extensive staff consultations in IFC s history. They provide direction and context for how we live our values every day. We help our clients succeed in a changing world. Good business is sustainable, and sustainability is good business. One IFC, one team, one goal. Diversity creates value. Creating opportunity requires partnership. Global knowledge, local know-how. Innovation is worth the risk. We learn from experience. Work smart and have fun. No frontier is too far or too difficult. Defining Our Culture, Building Our Brand 9
12 We Are Continuing the Dialogue The IFC Way is a process of exploration. The earlier staff consultations involved dialogue, exploration, and improvement. We learned a great deal from them. More important than what we learned was how we learned. We found that engaging each other on the most important issues was the best way to move ahead. Speaking openly about the things we have in common led to new insights and specific ideas for putting them into practice, which makes us stronger. This is The IFC Way a means of ongoing discovery, bringing us back to our essential points of reference and helping us go forward together, no matter how turbulent the conditions around us may be. This is why The IFC Way is being embedded into all aspects of our work. We are continuing the dialogue, focusing anew on the points of greatest relevance. 10
13 Seeking a commitment As the conversations continue, we encourage every staff member to commit to one action to make The IFC Way real. It is being embedded in everything we do. Departments are including sessions about The IFC Way in their retreats and strategy sessions, and making a public commitment to The IFC Way. Investment officers and advisory staff are working to integrate The IFC Way into their interactions with clients at all levels. Human Resources learning teams are incorporating aspects of our culture and The IFC Way into recruitment, induction, new staff briefings, and other onboarding activities, as well as personnel evaluation, career management, and leadership development. Corporate Relations is integrating The IFC Way into all its internal and external communications and branding activities. Business processes, strategic planning, and risk management are being brought into alignment with The IFC Way. Support functions are incorporating The IFC Way into their work, giving a higher priority to client-focused efforts. Defining Our Culture, Building Our Brand 11
14
15 A Call to Action WHAT WILL YOU DO?
16 ifc.org 2009 Cert no. SW-COC-00153
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