CENTRAL TEXAS COLLEGE SYLLABUS BUSINESS 1301 BUSINESS PRINCIPLES Semester Hours Credit: 3. Instructor: Office Hours:
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1 CENTRAL TEXAS COLLEGE SYLLABUS BUSINESS 1301 BUSINESS PRINCIPLES Semester Hours Credit: 3 Instructor: Office Hours: I. COURSE DESCRIPTION This course provides a survey of economic systems, forms of business ownership, and considerations for running a business. Students will learn various aspects of business, management, and leadership functions; organizational considerations; and decisionmaking processes. Financial topics are introduced, including accounting, money and banking, and securities markets. Also included are discussions of business challenges in the legal and regulatory environment, business ethics, social responsibility, and international business. Emphasized is the dynamic role of business in everyday life. II. LEARNING OUTCOMES Upon successful completion of this course, Business Principles, the student will: 1. Identify major business functions of accounting, finance, information systems, management, and marketing. 2. Describe the relationships of social responsibility, ethics, and law in business. 3. Explain forms of ownership, including their advantages and disadvantages. 4. Identify and explain the domestic and international considerations for today s business environment: social, economic, legal, ethical, technological, competitive, and international. 5. Identify and explain the role and effect of government on business. 6. Describe the importance and effects of ethical practices in business and be able to analyze business situations to identify ethical dilemmas and ethical lapses. 7. Describe basic financial statements and show how they reflect the activity and financial condition of a business. 8. Explain the banking and financial systems, including the securities markets, business financing, and basic concepts of accounting. 9. Explain integrity, ethics, and social responsibility as they relate to leadership and management. 10. Explain the nature and functions of management. 11. Identify strengths, weaknesses, opportunities, and threats of information technology for businesses. 12. Demonstrate an understanding of the environments in which businesses operate today. III. INSTRUCTIONAL MATERIALS The instructional materials identified for this course are viewable through April
2 IV. IMPORTANT NOTE REGARDING FEEDBACK AND RESPONSIBILITY FOR LEARNING A. FEEDBACK: Feedback is the return of data/information about the result of a process and is an important part of the learning process. Feedback in the course will be provided via test scores, graded assignments, and/or instructor evaluation of the students' progress. You are encouraged to take advantage of the many avenues for feedback available to you. For example, office hours are established primarily to provide the student access to the instructor to discuss academic guidance. I am also generally available before and after class to meet with you. is another easily available medium to obtain feedback. Additional feedback may be provided at the discretion of the instructor or on your request. B. RESPONSIBILITY FOR LEARNING: 1. INSTRUCTOR: As your instructor I will organize and present the course material in a manner designed to facilitate the learning process. I will evaluate your progress periodically via writing assignments, and presentation, and exams and provide feedback on your performance via exam scores, exam critiques, and critique of your writing assignments, etc. I am also available before and after each class period and during office hours to discuss your performance and answer questions. 2. STUDENT: As the student you are ultimately responsible for what you learn and for your success in this course. It is your responsibility to attend class regularly, prepare for class by reading assigned text material, participate in class discussions, ask questions when required to improve your understanding, prepare for and complete exams, and complete all other assignments. V. COURSE REQUIREMENTS A. Attendance: (Refer to CTC Catalog for detailed policy). You are expected to attend each class period, be on time and stay the full class period or be counted absent. You are responsible for all course material missed due to absence. B. Reading Assignments: You are expected to have read the assigned readings prior to class. You should be prepared to discuss reading assignments in class. C. Current Event Article Reports (Two reports, each worth 50 points): In addition to text readings, each student will prepare two Business-Related current event article reports. Select an article from a current (within the past 30-days) publication (newspaper, news magazine, etc). Summarize the article in no more than three lines by briefly stating the main points in your own words. Note additional instructions under "Article Reports." The purpose of this requirement BUSI1301 2
3 is two-fold. First is to give you the opportunity to practice writing skills, including expressing the gist of an article in a few sentences. Second is to help keep you and me informed on current events related to business. Look for articles dealing with government regulations and social/political issues, all of which affect business in some way. Both written reports must be completed in order to pass the course. D. Oral Report: Each student will present one of the two written article reports orally to the class (lecture) OR D. Student Introduction (online) E. Discussion Boards: The discussion boards will be completed in Blackboard or in the classroom, depending on delivery mode and F. MyBizLab VI. EXAMINATIONS A. Syllabus Quiz: At the beginning of the class there will be a quiz on the content of this course syllabus. B. Major Exams: There will be four exams, each worth 150 points. C. Spot Quizzes: The instructor may administer pop or spot quizzes from time to time throughout the semester. VII. GRADE COMPUTATIONS Course grades will be determined by total points earned as follows: A* D* B* F C* ALL ASSIGNMENTS AND ALL EXAMS MUST BE COMPLETED TO RECEIVE A PASSING COURSE GRADE. BUSI1301 3
4 VIII. NOTES AN D ADDITIONAL INSTRUCTIONS FROM INSTRUCTOR A. Course Withdrawal: It is the student s responsibility to officially withdraw from a course if circumstances present attendance. Any student who desires to, or must, officially withdraw from a course after the first scheduled class meeting must file a Central Texas College Application for withdrawal (CTC Form 59.) The withdrawal form must be signed by the student. CTC Form 59 will be accepted at any time prior to Friday of the 12 th week of classes during the 16-week fall and spring semesters. The deadline for sessions of other lengths is as follows: 10-week session 8-week session 5-week session Friday of the 8 th week Friday of the 6 th week Friday of the 4 th week The equivalent date (75% of the semester) will be used for sessions of other durations. The specific last day to withdraw is published each semester in the Schedule Bulletin. Students who officially withdraw will be awarded the grade of W provided at the student s attendance and academic performance are satisfactory at the time of the official withdrawal. Students must file a withdrawal application with the College before they may be considered for withdrawal. A student may not withdraw from a class for which the instructor has previously issued the student a grade of F B. Voluntary Withdrawal: If you decide to withdraw from a course after the first scheduled meeting you must file an Application for Withdrawal/Refund at the Records Office. Your transcript will show a "W" grade which does not affect your GPA. If you merely fail to show up for the unit exams or the final exam you will receive an "FN". Check the current College Schedule Bulletin for the latest withdrawal date each semester. A student may not withdraw from a class for which the instructor has previously issued the student a grade of "F" or "FN" for nonattendance. BUSI1301 4
5 C. Administrative Withdrawal: The instructor may initiate an Administrative Withdrawal and assign a grade of "FN" ("F" for nonattendance) after five absences in a 16 week semester or four absences in a 10 week semester. D. Incomplete Grade: The College catalog states, "An incomplete grade (IP) may be given in those cases where the student has completed the majority of the course work but, because of personal illness, death in the immediate family, or military orders, the student is unable to complete the requirements for a course..." Prior approval from the instructor and a Not- Later-Than date for completion of the remaining course requirements are required before the grade of "IP" is recorded. A student who merely fails to show for the final examination may be given a zero for the final and an "F" for the course. Before awarding the grade of "IP", the instructor and the student will agree on a deadline for completing the remaining course requirements. It is the responsibility of the student to arrange with the instructor for the assignment of work necessary to complete the course and change the "IP" grade within the time specified. A student electing to repeat the course must register, pay full tuition and fees and repeat the entire course. E. Academic Dishonesty: PLEASE NOTE THE PENALTY FOR CHEATING IS ADMINISTRATIVE WITHDRAWAL WITH AN "F" FOR "SCHOLASTIC DISHONESTY." F. Cellular Phones and Beepers: COMMUNICATION DEVICES SUCH AS CELLULAR PHONES, BEEPERS, PAGERS, ETC ARE NOT PERMITTED TO BE ACTIVATED IN THE CLASSROOM. G. EAR PHONES ARE NOT PERMITTED IN CLASS H. CHILDREN ARE NOT PERMITTED IN THE CLASSROOM. I. American s with Disabilities Act (ADA): Disability Support Services provide services to students who have appropriate documentation of a disability. Students requiring accommodations for class are responsible for contacting the Office of Disability Support Services (DSS) located on the central campus. This service is available to all students, regardless of location. Explore the website at for further information. Reasonable accommodations will be given in accordance with the federal and state laws through the DSS office. J. Instructor Discretion: The instructor reserves the right of final decision in course requirements. BUSI1301 5
6 K. Civility: Individuals are expected to be cognizant of what constructive educational experience is and respectful of those participating in a learning environment. Failure to do so can result in disciplinary action up to and including explusion. IX. COURSE OUTLINE A. Unit One: The Contemporary Business World (Part 1) A. Define the nature of the of U.S. business, describe the external environments of business, and discuss how these environments affect the success or failure of organizations. B. Describe the different types of global economic systems according to the means by which they control the factors of production. C. Show how markets, demand, and supply affect resource distribution in the United States, identify the elements of private enterprise, and explain the various degrees of competition in the U.S. economic system. D. Explain the importance of the economic environment to business and identify the factors used to evaluate the performance of an economic system. E. Explain how individuals develop their personal codes of ethics and why ethics are important in the workplace. F. Distinguish social responsibility from ethics, identify organizational stakeholders, and characterize social consciousness today. G. Show how the concept of social responsibility applies both to environmental issues and to a firm's relationships with customers, employees, and investors. H. Identify four general approaches to social responsibility and note the role of social responsibility in small business. I. Explain the role of government in social responsibility in terms of how governments and businesses influence each other. BUSI1301 6
7 J. Discuss how businesses manage social responsibility in terms of both formal and informal dimensions and how organizations can evaluate their social responsibility. K. Define small business, discuss its importance to the U.S. economy, and explain popular areas of small business. L. Explain entrepreneurship and describe some key characteristics of entrepreneurial personalities and activities. M. Describe distinctive competence, the business plan, and the start-up decisions made by small businesses and identify sources of financial aid available to such enterprises. N. Discuss the trends in small business start-ups and identify the main reasons for success and failure among small businesses. O. Explain sole proprietorships, partnerships, and cooperatives and discuss the advantages and disadvantages of each. P. Describe corporations, discuss their advantages and disadvantages, and identify different kinds of corporations; explain the basic issues involved in managing a corporation and discuss special issues related to corporate ownership. 2. Learning Activities: 3. Lesson Outline: a. Unit Outline: Follow the sequence of unit learning outcomes. B. Unit Two: The Contemporary Business World (Part 2) & Legal Context of Business A. Discuss the rise of international business and describe the major world marketplaces, trade agreements, and alliances. B. Explain how differences in import-export balances, exchange rates, and foreign competition determine the ways in which countries and businesses respond to the international environment. BUSI1301 7
8 C. Discuss the factors involved in deciding to do business internationally and in selecting the appropriate levels of international involvement and international organizational structure. D. Explain the role and importance of the cultural environment in international business. E. Describe some of the ways in which economic, legal, and political differences among nations affect international business. 2. Learning Activities: 3. Lesson Outline: a. Unit Outline: Follow the sequence of unit learning outcomes. C. Unit Three: Business Management A. Describe the nature of management and identify the four basic functions that constitute the management process. B. Identify the different types of managers likely to be found in an organization by level and area. C. Describe the basic roles and skills required of managers. D. Explain the importance of strategic management and effective goal setting in organizational success. E. Discuss contingency planning and crisis management in today's business world. F. Describe the development and explain the importance of corporate culture. 2. Learning Activities: BUSI1301 8
9 3. Lesson Outline: a. Follow the sequence of unit learning outcomes. D. Unit Four: Organizing the Business & Employee Behavior and Motivation A. Discuss the factors that influence a firm's organizational structure. B. Explain specialization and departmentalization as two of the building blocks of organizational structure. C. Describe centralization and decentralization, delegation, and authority as the key ingredients in establishing the decision-making hierarchy. D. Explain the differences among functional, divisional, matrix, and international organizational structures and describe the most popular new forms of organizational design. E. Describe the informal organization and discuss intrapreneuring. F. Identify and discuss the basic forms of behaviors that employees exhibit in organizations. G. Describe the nature and importance of individual differences among employees. H. Explain the meaning and importance of psychological contracts and the person-job fit in the workplace. I. Identify and summarize the most important models and concepts of employee motivation. J. Describe some of the strategies and techniques used by organizations to improve employee motivation. 2. Learning Activities: 3. Lesson Outline: a. Follow the sequence of unit learning outcomes. BUSI1301 9
10 E. Unit Five: People in Organizations A. Define leadership and distinguish it from management. B. Summarize early approaches to the study of leadership. C. Discuss the concept of situational approaches to leadership. D. Describe transformational and charismatic perspectives on leadership. E. Identify and discuss leadership substitutes and neutralizers. F. Discuss leaders as coaches and examine gender and cross-cultural issues in leadership. G. Describe strategic leadership, ethical leadership, and virtual leadership. H. Relate leadership to decision making and discuss both rational and behavioral perspectives on decision making. I. Define human resource management, discuss its strategic significance, and explain how managers plan for their organization's human resource needs. J. Discuss the legal context of human resource management and identify contemporary legal issues. K. Identify the steps in staffing a company and discuss ways in which organizations recruit and select new employees. L. Describe the main components of a compensation and benefits system. M. Describe how managers develop the workforce in their organization through training and performance appraisal. N. Discuss workforce diversity, the management of knowledge workers, and the use of a contingent workforce as important changes in the contemporary workplace. O. Explain why workers organize into labor unions and describe the collective bargaining process. BUSI
11 2. Learning Activities: 3. Lesson Outline: a. Follow the sequence of unit learning outcomes. F. Unit Six: Principles of Marketing A. Explain the concept of marketing and identify the five forces that constitute the external marketing environment. B. Explain the purpose of a marketing plan and identify its main components. C. Explain market segmentation and how it is used in target marketing. D. Discuss the purpose of marketing research, and compare the four marketing research methods. E. Describe the consumer buying process and the key factors that influence that process. F. Discuss the four categories of organizational markets, and the characteristics of business-to-business (B2B) buying behavior. G. Discuss the marketing mix as it applies to small business. H. Explain the definition of a product as a value package and classify goods and services. I. Describe the new product development process. J. Describe the stages of product life cycle (PLC) and methods for extending a product's life. K. Identify the various pricing objectives that govern pricing decisions, and describe the price-setting tools used in making these decisions. L. Discuss pricing strategies that can be used for different competitive situations and identify the pricing tactics that can be used for setting prices. BUSI
12 M. Explain the meaning of distribution mix and identify the different channels of distribution. N. Describe the role of wholesalers and the functions performed by e- intermediaries. O. Describe the different types of retailing and explain how online retailers add value for consumers on the Internet. P. Define physical distribution and describe the major activities in the physical distribution process. Q. Identify the objectives of promotion and the considerations in selecting a promotional mix, and discuss the various kinds of advertising promotions. R. Outline the tasks involved in personal selling and describe the various types of sales promotions. 2. Learning Activities: 3. Lesson Outline: a. Follow the sequence of unit learning outcomes. G. Unit Seven: Managing Information A. Discuss the impacts information technology (IT) has had on the business world. B. Identify the IT resources businesses have at their disposal and how these resources are used. C. Describe the role of information systems, the different types of information systems, and how businesses use such systems. D. Identify the threats and risks information technology poses on businesses. E. Describe the ways in which businesses protect themselves from the threats and risks information technology poses. BUSI
13 F. Explain the role of accountants and distinguish among the kinds of work done by public accountants, private accountants, management accountants, and forensic accountants. G. Explain how the accounting equation is used. H. Describe the three basic financial statements and show how they reflect the activity and financial condition of a business. I. Explain the key standards and principles for reporting financial statements. J. Describe how computing financial ratios can help users get more information from financial statements to determine the financial strengths of a business. K. Discuss the role of ethics in accounting. L. Describe the purpose of the International Accounting Standards Board and explain why it exists. 2. Learning Activities: 3. Lesson Outline: a. Follow the sequence of unit learning outcomes. H. Unit Eight: Financial Issues & Risk Management A. Define money and identify the different forms that it takes in the nation's money supply. B. Describe the different kinds of financial institutions that compose the U.S. financial system and explain the services they offer. C. Explain how financial institutions create money and describe the means by which they are regulated. D. Discuss the functions of the Federal Reserve System and describe the tools that it uses to control the money supply. BUSI
14 E. Identify three important ways in which the money and banking systems are changing. F. Discuss some of the institutions and activities in international banking and finance. G. Explain the concept of the time value of money and the principle of compound growth, and discuss the characteristics of common stock. H. Identify reasons for investing and the investment opportunities offered by mutual funds and exchange-traded funds. I. Describe the role of securities markets and identify the major stock exchanges and stock markets. J. Describe the risk-return relationship and discuss the use of diversification and asset allocation for investments. K. Describe the various ways that firms raise capital and identify the pros and cons of each method. L. Identify the reasons a company might make an initial public offering of its stock, explain how stock value is determined, and discuss the significance of market capitalization. M. Explain how securities markets are regulated. 2. Learning Activities: 3. Lesson Outline: a. Follow the sequence of unit learning outcomes. BUSI
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