Perceived Ease of Use

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1 Examining the Influential on Acceptance of IT among Accountants 1 Morteza Ramazani, 2 Akbar Allahyari, 3 Abbas Ghanbari 1 Management and Department, Zanjan Branch, Islamic Azad University, Zanjan, Iran, 2 Faculty Member, Department of Management and, Payame Noor University, P.O BOX Tehran, Iran 3 Management Department, Hidaj Branh, Islamic Azad University, Hidaj, Iran ABSTRACT The researcher tends to summarize the results of his previous studies about the acceptance of IT in accounting profession here, which had put the individual, social and organizational influential factors into investigation and testing, in three separate and detailed papers. It should be noted that one of those essays (about the organizational influential factors) has been published in a valid journal in. Thus, the authors of the current paper are qualified to present the summary of the essays for the related readers. Keywords: Perceived Usefulness, Perceived Ease of Use, Organization, Individual, Social, Profession. 1. INTRODUCTION Today is the age of rapid change of business world, uppermost origins being the globalization of IT, increasing investment on IT, and its combination with R&D expenses (Frishamar, 2002). As a profession in business world and an academic field in university, accounting is very interconnected with IT. Firms and organizations have grown, they own more financial accounting data load, traditional systems are not responsive anymore, and firms have to apply up-to-date IT tools so that they can maintain their status in the competitive atmosphere and create competitive advantages. Accountants, as human factors, play a crucial role in application of IT by organizations and their high perception of IT will lead to the functional improvement of organizations. Acceptance of IT by users and establishment of an efficient relationship between users and IT tools is of great importance in application and usefulness of IT (Venkatesh and Davis (2000); Legris and et al (2003)). This essay reviews the past papers of the authors about the following topics: acceptance of IT in accounting profession (Allahyari and Ramazani (), Ramazani and et al () and Allahyari and et al ()); investigating the impact of individual, social and organizational factors on the acceptance of IT by accountants from perceived usefulness and perceived ease of use dimensions. In the three above-mentioned essays, the following conceptual model (first designed by Kim et al, for internal audit profession) has been used: Organization Perceived Usefulness Individual Perceived Ease of Use System Usage Social Fig 1: Technology acceptance model for internal auditors, Source: Kim et al, (2009) 77

2 The following table has been devised to examine the auditing cycle and the applicable information technology and usage of each. Five stages of Table 1: Cycle of Activities auditing cycle, from entering the data to analyzing the financial function, definition of each cycle, examples of accounting and softwares used for each cycle are included in the table. Major accounting activities 1. Entering data 2. Data recovery 3. Data processing 4. Reporting 5. Analyzing financial function Definition Entering the data into computer system Searching the inserted data for edition or deletion Classifying and summarizing the data Getting report from system Calculating ratio financial Example in accounting profession Entering data of product sale into database The inserted data on X/X/X is not valid and needs to be edited Recording in journal, calculating stock items Providing profit and loss statement Calculating current ratio Software used for the activity MS-Excel Table1 plus a questionnaire in two parts (appendix I) was sent to accountants to carry out the survey (the first part related to individual, social and organizational factors, and the second part related to perceived usefulness and perceived ease of use and their views and observations was used as a base for analyzing and conclusion. The methodology was of descriptivesurvey type and Pearson Correlation test was used to test the hypotheses. The population consisted of accountants. You can find the title of the three papers and the journals publishing the results in Table2. Table 2: Title of the papers publishing the results Paper Title Studying Impact of Organizational in Information Technology Acceptance in Occupation by Use of TAM Model (Iranian Case (Study Examine the Effect of Social on Information Technology Acceptance in Profession by Using TAM Model Studying Impact of Individual in Information Technology Acceptance (in Occupation by Use of TAM Model (Iranian Case Study Journal ARPN Journal of Systems and Software Global Journal of Management and Business Research Global Journal of Management and Business Research Year Three essential and influential individual, social and organizational factors have undergone examination in these papers. Below you can see the factors in brief and a comparison between our results and those of similar studies. 1.1 Organizational Organizational factors include internal support, internal training and management support. According to Igbaria et al., 1997, organizational factors have a positive effect on the acceptance of IT through perceived usefulness and perceived ease of use. Although in our study, organizational factors had no effect on perceived ease of use but on perceive usefulness. So it was not in line with Igbaria in case of perceived ease. The following table includes the definition of the organizational factors variables. Organization Internal Support Internal Training Management Support Table 3 Definition of The technical support by individuals (or group) with computer knowledge who were internal to the small firm (Igbaria et al., 1997, 288). The amount of training provided other computer users or computer specialists in the company (Igbaria et al., 1997, 288). The perceived level of general support offered by top management in small firms (Igbaria et al., 1997, 289). 78

3 1.2 Social Social factors are the mental norms and the images in users minds. Venkatesh and Morris (2000) have illustrated that mental norm has a large effect on the decision making of the IT users. In our paper, social factors had effect on both perceived ease of use and perceived usefulness and Venkatesha at al (2003) have verified social factors as the direct determinant of the intention to use IT. The definition of each variable of social factors are given in the following table. Social Internalization Image Table 4 Definition of When an individual accepts influence because the content of the induce behavior the ideas and actions of which it is composed is intrinsically rewarding. (Kelman, 1958, 53). The degree to which use of an innovation is perceived to enhance one s status in one's social system (Moore and Benbasat, 1991, 195). 1.3 Individual Individual factors consist of Job Relevance, Output Quality, Result Demonstration. These factors affect IT acceptance mostly through perceived usefulness (Venkatesh and Davis, 2000). Table 5: the results yield, it can be concluded that there is a hierarchical and preferential approach across the increase and improvement of using IT, in which individual factors are the first priority and organizational and social factors afterwards, respectively. Based on the results, we suggest that professionally relevant training for accountants should be considered as the top priority; awareness and perception level of the top managers about the advantages of using IT in accounting area should be boosted; some sort of parallelism and accompaniment with professional associations should be created for the development of professionally related information technology, so that state-of-the-art and up-to-date technologies can be identified and put into use more easily. The concept of IT satisfaction in a profession is in accordance with the upcoming changes and advances in hardwares and softwares in use. Therefore, IT alteration expenditures must be endured in order to rise the productivity of accountants at an organization. REFERENCES [1] Frishammar, J. (2002). Characteristics in information processing approaches. International Journal of Information Management, 22(2), [2] Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management science, 46(2), Individual Job Relevance Output Quality Result Demonstration Definition of Individual s perception regarding the degree to which the target system is applicable to his or her job (Venkatesh and Davis, 2000, 191). How well the system performs those tasks (Venkatesh and Davis, 2000, 191). Result tangibility of the results of using the innovation (Moore and Benbasat, 1991, 203). [3] Legris, P., Ingham, J., & Collerette, P. (2003). Why do people use information technology? A critical review of the technology acceptance model. Information & management, 40(3), [4] Ramazani, A., Ramazani, M., & Davirani, S. (). Studying Impact of Individual in Information Technology Acceptance in Occupation by Use of TAM Model (Iranian Case Study). Global Journal of Management and Business Research, 12(4). 2. FINDINGS AND SUGGESTIONS Organizational factors had no significant impact on perceived ease of use, which indicated a lack of management support in raising IT perception and unawareness of the manager from the advantages of IT in accounting field and also absence of instructions and relevant training for accounting staff. In social factors area, there is perceived usefulness and perceived ease of use among accountants which originates from the accentuation of professional associations on IT and existence of a special interest among accountants. In individual factors area, no impact on perceived usefulness and perceived ease of use has been observed, which suggests that accountants do not receive in-service IT training and there is no harmony and coordination among coworkers in using information technology. As [5] Allahyari, A., & Ramazani, M. (). Studying Impact of Organizational in Information Technology Acceptance in Occupation by Use of TAM Model (Iranian Case Study). ARPN Journal of Systems and Software, 2(1). [6] Allahyari, A., Gharabaghi, F., & Ramazani, M. (). Examine the Effect of Social on Information Technology Acceptance in profession by Using TAM Model. Global Journal of Management And Business Research, 12(11). [7] Kim, H. J., Mannino, M., & Nieschwietz, R. J. (2009). Information technology acceptance in the 79

4 internal audit profession: Impact of technology features and complexity. International Journal of Information Systems, 10(4), [8] Igbaria, M., Zinatelli, N., Cragg, P., & Cavaye, A. L. (1997). Personal computing acceptance factors in small firms: a structural equation model. MIS quarterly,21(3). [9] Kelman, H. C. (1958). Compliance, identification, and internalization: Three processes of attitude change. Journal of conflict resolution, innovation. Information systems research, 2(3), [11] Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management science, 46(2), [10] Moore, G. C., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology a. Questionnaire Row Question APPENDIX I Agree Somewhat Dis dis 1 Specialized instructions and trainings for accountingrelated IT is available. 2 The manager is aware of the resulting advantages of using IT in accounting. 3 The manager always supports and encourages using IT in the job. 4 I have received in-service IT training. 5 I use IT to keep aligned with my coworkers using related technologies. 6 Staffs who use IT, enjoy a higher prestige in the firm. 7 Staffs who use IT, are more knowledgeable. 8 Benefit from IT relevant to accounting profession forms the primary symbol of our organization. 9 In accounting profession, using IT is of more importance. 10 In accounting profession, using IT is an inseparable part of the profession. 11 We gain a high quality output data by using IT. 12 The outgrowth of using IT for accounting is so clear and indisputable for me. The following table has been planned to familiarize you with IT concepts to help you answer the question. Table 1: Cycle of Activities Major accounting activities 1. Entering data 2. Data recovery Definition Entering the data into computer system Searching the inserted data for edition or deletion Example in accounting profession Entering data of product sale into database The inserted data on X/X/X is not valid and needs to be edited Software used for the activity 80

5 3. Data processing Classifying and summarizing the data Recording in journal, calculating stock items 4. Reporting Getting report from system Providing profit and loss statement 5. Analyzing financial function Calculating financial ratio Calculating current ratio MS-Excel According to the above table, tick your level of ment below: Row Question Agree Somewhat Dis dis 1 I am involved with the above-mentioned activities in my organization. 2 I am involved with the above-mentioned activities for at least 4 hours a day. 3 Acquaintance with above-mentioned softwares helps me to improve my career function. 4 IT is useful in my career. 5 IT is easy to use for me. 6 Using IT in accounting activities facilitates tasks and rises the efficiency. 81

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