FACULTY OF BUSINESS AND MANAGEMENT

Transcription

1 FACULTY OF BUSINESS AND MANAGEMENT MASTER OF BUSINESS ADMINISTRATION PROGRAMME HANDBOOK 2018 Updated: Aug P a g e

2 MBA PROGRAMME STRUCTURE CODE COURSE NAME CREDIT HOURS MBA601 Organizational Behaviour MBA602 Human Resource Management MBA60 Marketing Management MBA604 Business Informatics MBA606 Management and Cost Accounting MBA608 Financial Management MBA609 Global Business and Economy MBA6094 Business Research Method 4 MBA6104 Strategic Management 4 MBA68 Project Paper 8 Any 1 elective course GRAND TOTAL CREDIT HOURS 40 TOTAL CREDIT HOURS TO GRADUATE = 40 MBA621 MBA622 MBA62 MBA624 MBA625 MBA626 ELECTIVE COURSES (choose any 1) Small Business Management Change Management Project Management Decision Making Techniques Corporate Communications Strategic Financial Analysis CREDIT HOURS 2 P a g e

3 Course Information: Compulsory Courses Course Name Organisational Behaviour Course Code MBA 601 This subject seeks to expose students to elements and issues on how organizations behave and what causes them to behave as such. It focuses on theories research and practice of OB especially those on organizational dynamics related to culture, individual behaviour, social perception and attributes, motivation, performance, behaviour modifications and decision making. Course Name Human Resource Management Course Code MBA 602 This subject seeks to enhance students understanding of the concept, roles, functions and the practice of human resource management in organizations. It focuses on human resource environment and challenges faced by organization, managing work flows and job analysis, legal aspects of HR in Malaysia, human resource planning and recruitment, selection and testing process, training and development, managing organizational renewal, appraising and improving performance, managing compensation and incentives, occupational safety and health at workplace and employee relations. P a g e

4 Course Name Marketing Management Course Code MBA 60 Marketing management is an important subject due to the changes in the marketplace. Firms are increasingly recognizing the importance of developing intelligence and strategic insights regarding the markets and consumers. This subject focuses on formatting and implementing marketing management strategies and policies. This is a task undertaken in most companies at the strategic business unit level. Topics covered include corporate business strategies, marketing management process, SWOT analysis, consumer behaviour, developing strategic marketing programme, e-marketing and marketing communications. Course Name Business Informatics Course Code MBA 604 This course aims to provide students with a broader knowledge and management background on ICT for business organizations and the society. Topics are designed to assist students with a concrete knowledge foundation in ICT, state-of-the-art methods and supporting technologies as well as to demonstrate to learners the applicability of ICT in daily management activities. The course will also cover some concepts, framework on ICT management that is currently available in the industry. 4 P a g e

5 Course Name Management and Cost Accounting Course Code MBA 606 This subject will discuss various management and cost accounting techniques with emphasis on its relevance to management decision making functions. It includes discussions on significant development on the role of management accounting within an organization. The process of cost determination, analysis of costs behaviour and the application of activity-based costing will also be reviewed. Course Name Financial Management Course Code MBA 608 This subject seeks to expose students to the functions and principles of financial management and its application in managerial decisions. It focuses on the scope of corporate finance which include financial markets, financial statement analysis, financial planning and forecasting, profile of risk and return, time value of money, valuation of shares and bonds and capital budgeting. 5 P a g e

6 Course Name Financial Management Course Code MBA 608 This subject seeks to expose students to the functions and principles of financial management and its application in managerial decisions. It focuses on the scope of corporate finance which include financial markets, financial statement analysis, financial planning and forecasting, profile of risk and return, time value of money, valuation of shares and bonds and capital budgeting. Course Name Course Code Global Business and Economy MBA609 The course encompasses two areas pertinent to the understanding of global business: (1) economic theories and policies and (2) international business strategies and practices. The first part of the course introduces the underlying economic theories and policies that influence business decisions. It covers the micro and macro-level issues including the theory of the firm, supply and demand mechanism, market structure, determination of national income, business cycle, exchange rates determination, and fiscal and monetary policies. The second part of the course aims to expose students to the different factors that impact international business decisions. Among the topics covered are the impacts of culture, law, and economic system, government policies on international business, international trade and investment, international financial market, and managing international operations. 6 P a g e

7 Course Name Business Research Method Course Code MBA 6094 The course begins with a discussion of the knowledge-acquiring process where the creation of research knowledge is emphasized. Frames of reference, scientific ideals and the choice of perspectives are regarded as important bricks in the research process. This subject area will be followed by a thorough discussion regarding the choice of subject and the research question, where the importance of an extensive problem background is made clear. The chosen research question has methodological implications, and the possibilities and limitations of both quantitative and qualitative methods as well as the mixed mode method for the research question are discussed and exemplified. Different methods for sampling, gathering data and hands-on SPSS session are examined / practiced regarding the possibilities of accessing information. Course Name Strategic Management Course Code MBA 6104 Strategic management is examined in terms of contents, process and context. The subject covers issues of internal and external environment analysis and associates them with the notion of competitive advantage. Strategy is defined at three levels: corporate, business and functional. Nonetheless, it is thoroughly discussed at the business and functional level only. The roles and responsibilities of managers involved in the decision making process are also highlighted. Course Name Project Paper Course Code MBA 68 This project provides students the opportunity to select and pursue a research area of personal interest that is normally related to a business/management field. It seeks to expose students to the design and development of a project; and analysis of data and interpretation of findings, which requires certain level of creativity and knowledge of their chosen area. It does involve students in various steps of research that will help to sharpen their research, critical thinking, decision making, writing and presentation skills. 7 P a g e

8 Course Information: Elective Courses Course Name Small Business Management Course Code MBA 621 This module seeks to expose students to the concepts, principles and practice of developing, operating and managing a small business venture. Specific attention is given to understanding the uniqueness of the small business owner. It covers entrepreneurial vision, personality, marketing, accounting, financial, planning, legal and tax issues, franchising and management. Course Name Change Management Course Code MBA 622 In the midst of uncertainty in today s business environment, organizations must continuously implementing change that would yield benefits. Companies have to learn how to change and sustain change in their organizations as part of a continuous process of improvement, renewal and transformation. In recent years, many companies are introducing new initiatives in areas such as Total Quality, Business Process Re-engineering (BPR) and Continuous Improvement in bringing about change in order to provide product or service and business performance. Course Name Project Management Course Code MBA 62 This subject emphasizes on characteristics, problems, techniques and methods of Project Management and also of decision-making in organizations using Program Evaluation and Review Techniques ( PERT Method ( CPM ), etc. Software computer models and practices will be used to solve practical problems in an organization. Course Name Decision Making Techniques Course Code MBA 604 This subject is designed to express organizational problems in mathematical terms in order to provide logical information for management decisions. Topics discussed include linear programming, decision theory, network and logistics modeling, operations models, forecasting and multi-criteria models. 8 P a g e

9 Course Name Corporate Communication Course Code MBA 625 This subject discusses the overall variety of management functions related to an organization s internal and external communications. Corporate communication is a strategic tool that is leveraged to gain strategic advantage. In this subject, discussion will include how organizations use it to lead, motivate, persuade and inform both employees and outside stakeholders. Discussion will also include how organizations set objectives, define messages and reach their employees, extended audiences, the media and customers and how the company articulates its vision and bring its values to life. Course Name Strategic Financial Analysis Course Code MBA 626 This course is designed to allow students opportunities to master appropriate techniques to analyze performance and financial positions of firms based on public and published information, especially to support strategic management decisions. 9 P a g e