Collaborative Mentoring Webinar Series

Transcription

1 Collaborative Mentoring Webinar Series [IMAGE] Leveraging National Mentoring Month November 21, 2013

2 2013 Collaborative Mentoring Webinar Series Planning Team Sarah Kremer, Friends for Youth Michael Garringer, Education Northwest Polly Roach, MP of Minnesota Meghan Ferns, Oregon Mentors Dana Gold, MP of SWPA Tammy Tai, MENTOR Molly Brenner, MENTOR

3 Good to Know After the webinar, All attendees receive an with a link to the Collaborative Mentoring Webinar Series webpage, where all slides, recordings, and resources are posted. Please help us out by answering survey questions at the end of the webinar.

4 Participate in Today s Webinar All attendees muted for best sound Type questions and comments in the question box Respond to polls Who is with us today?

5 Today s Webinar MPM s PR Toolkit - Mai-Anh Kapanke National Mentoring Month (NMM) campaign toolkit - Diane Quest NMM advocacy outreach Abbie Evans Applying tools in your program Kristan Allen Q & A throughout the presentation (use the Q & A panel)

6 Mai-Anh Kapanke Associate director Mentoring Partnership of Minnesota In her role with MPM, Mai-Anh Kapanke manages marketing and communications strategies, serves as the development director, and leads public policy and advocacy efforts. Before joining MPM, Kapanke worked for the YMCA Mentor Duluth program, where she managed all public relations and marketing efforts and co-directed the Mentor Duluth program, the largest mentoring program in Northeastern Minnesota. Prior to her work in the mentoring arena, Mai-Anh served as a television news reporter and weather anchor for six years.

7 Diane Quest Director of marketing & communications MENTOR: The National Mentoring Partnership Diane has an extensive background in strategic communications, crisis communications and journalism. She has managed communications for national advocacy campaigns at The Pew Charitable Trusts and at Planned Parenthood Federation of America. Diane also has experience working within the federal government and as a television journalist in Texas.

8 Abbie Evans Director of government relations MENTOR: The National Mentoring Partnership Abbie joined MENTOR in July after more than eleven years working on policy issues supporting kids and education professionals. She grew up in Pennsylvania and now lives in Washington, DC despite Congress. Feel free to contact her any time:

9 Kristan Allen Director of marketing and communications The Mentoring Partnership of Southwestern Pennsylvania (TMP) Kristan oversees all marketing strategy and publicity for TMP, as well as communications outreach initiatives. She also develops information and services, including branding/messaging strategies and volunteer recruitment support, for more than 140 mentoring programs in the Southwestern PA region. Prior to joining TMP, Kristan worked at Ketchum, one of the world's leading public relations agencies, as a media strategist in the global brand marketing practice.

10 MPM s PR Toolkit Section 1: Introduction to Media Relations The Importance of Public Relations Understanding the Media Section 2: Media Outreach Preparing for Media Outreach Writing Key Messages Building a Media List Interviewing Media Monitoring Repurposing Media Successes Section 3: Social Media Social Media and Public Relations Using Social Media Social Media in Practice Section 4: Tools & Templates PR Plan Press Release Pitch Byline/Editorial (Op-Ed) Article Fact Sheet Editorial Calendar Sample Social Media Posts

11 MPM s PR Toolkit TIP! Know who to target and try different angles with daily newspapers. EXAMPLE: MPM s State of Mentoring report findings were depicted in an infographic and infobites that were shared via its Facebook and Twitter accounts.

12 MPM s PR Toolkit TIP! An effective communications/recruitment plan must include some intentional social media effort don t take our word for it! EXAMPLE:

13 Power of Social Media

14 Power of Social Media

15 Power of Social Media

16 NMM Campaign Resources PR Toolkit NMM Toolkit Digital Materials PSAs Print Materials

17 NMM Campaign Toolkit 2014 Campaign Goals Position quality mentoring as a critical youth development strategy Generate public dialogue about the need to integrate mentoring as a component to youth and workforce development Engage new stakeholders in the private sector, education, government, juvenile justice and youth development Inspire people to volunteer as mentors and/or support local mentoring opportunities in other ways

18 NMM Campaign Toolkit 2014 Important Dates January 13, 2014: MENTOR Releases National Mentoring Report January 9, 2014: I Am a Mentor Day January 16, 2014: Thank Your Mentor Day January 20, 2014: Martin Luther King Jr. Day of Service January 30-31, 2014: National Mentoring Summit

19 NMM Campaign Toolkit Theme: Mentoring Works Messaging: Quality mentoring programs are a proven investment that leads to positive outcomes for our young people. Be someone who matters to someone who matters. Mentoring strengthens and unites communities

20 NMM Campaign Toolkit Toolkit resources: PSA pitch letter Template press release Social media calendar and guide Private sector outreach Public official outreach Tracking and evaluation

21 NMM Campaign Toolkit Toolkit Resources: Social Media Calendar January 1-5, 2014: Celebrate National Mentoring Month! January 6-12, 2014: Mentors Spread the Word! January 13-19, 2014: Who Mentored You? January 20-26, 2014: Why Mentoring Works! January 27-31, 2014: Ensuring Quality Mentoring #MentoringWorks #SomeoneWhoMatters

22 NMM Campaign Toolkit Website badge Facebook cover image

23 NMM Campaign Toolkit Digital thank you card Mentoring Works! logo

24 NMM Advocacy Engaging elected officials is easy but it takes some time and effort. Campaigns like NMM are a great time to reach out to elected officials: NMM is a PR campaign with a feel good component Mentoring Partnerships can make it easy for elected officials to participate

25 NMM Advocacy NMM Campaign Toolkit: Public Official Resources Sample NMM proclamation and press release Sample tweets and Facebook posts that you can share with elected officials

26 NMM Advocacy Use NMM to get elected officials to local mentoring programs! Invite your elected officials take lots of pictures if/when they show up! Thank elected officials on social media and share those pictures.

27 NMM Advocacy Invite elected officials to participate in Thank Your Mentor Day on January 16th Encourage their participation Share the appropriate hashtag(s) Highlight (retweet or like ) some of the better social media posts by elected officials

28 NMM Advocacy Finally, follow up! Send a thank you note and ask for a meeting Take advantage of their interest in the NMM campaign and turn it into interest in mentoring!

29 Adapting the NMM Toolkit for Your Program Start NOW If you fail to plan, you plan to fail. Know Your Audiences Who Am I and What s My Motivation?

30 Adapting the NMM Toolkit for Your Program Tailor Key Messages Know your elevator pitch Stat chat Bring your story to life Leverage Your Networks Create brand ambassadors Enlist your Board of Directors or volunteers

31 Additional Resources National Mentoring Month Resources Broadcast Quality PSAs MPM s PR toolkit

32 Remember After the webinar: Please help us out by answering survey questions at the end of the webinar. Everyone will get an with information on how to download the slides, recording, and resources on the CMWS webpage on the MENTOR website: opportunities/collaborative_mentoring_webinar_series/

33 Access CMWS Information All Collaborative Mentoring Webinar Series information for upcoming and past webinars is on the new CMWS webpage on the MENTOR website!

34 Receive Monthly CMWS News Sign up for the newsletter! Information about upcoming webinars Evaluation results from the previous webinar Links to resources and recordings from past webinars Sign up on the CMWS page on the MENTOR website.

35 2013 Collaborative Mentoring Webinar Series Thank you for participating today! Next Webinar: Dec. 19, :00-2:15p.m. EST Sarah Kremer, Friends for Youth Michael Garringer, Education Northwest Polly Roach, MP of Minnesota Meghan Ferns, Oregon Mentors Topic: Did it Work? Evaluating Youth Outcomes in Relationship-Based Programs Dana Gold, MP of SWPA Tammy Tai, MENTOR Molly Brenner, MENTOR Registration will open next week on the MENTOR website.