Prosci Change Management Webinar

Transcription

1 Prosci Change Management Webinar Stop Talking About "What You Do" and Start Talking About "What You Deliver" 1 Where to find today s slides with poll results Being Human Company Linked in Profile Follow us! Being Human Pty Ltd page - Like us! Slideshare.net/BeingHumanAustralia Slides and recording available Follow us for notifications on new posts For recorded Webinars, visit 2 Copyright 2014 Prosci. All rights reserved. 1

2 Don t Log in! 3 Prosci s Mission To help individuals and organizations build their own change management competencies through development and delivery of researchbased, holistic, and easy-to-use tools and methodologies.... Prosci... by the #s: Contact Prosci: % , ,000+ Longitudinal studies Years of research Fortune 100 companies Research participants Certified practitioners Community members Our Principles: Research-based Holistic Easy-to-use Telephone: webinar@prosci.com Website: Our Resources: Published products and tools Web-based tools and applications Face-to-face training Train-the-Trainer Tools or downloads referenced in this free webinar are for webinar educational purposes; reproduction or distribution of these tools in your organization will require additional steps on your part.... Prosci... Webinars Educational Thought provoking Insights into new development New ideas, phraseology, language, and frameworks Give you at least an hour per week to think about change management 4 Copyright 2014 Prosci. All rights reserved. 2

3 Agenda WHY we need to change what we talk about Based on: Simon Sinek s Golden Circle HOW to change what we talk about WHAT we can do to change our conversations 2013 Simon Sinek, Inc. 5 First, Definitions: Stakeholder Analysis Impact Assessments Change Management Strategy What you do Communications Plan Sponsor Roadmap Coaching Plan Training Plan Resistance Management Plan Feedback Collection Sustainment Activities 6 Copyright 2014 Prosci. All rights reserved. 3

4 First, Definitions: Drive benefit realization Ensure ROI What you deliver ( Why ) Enable results and outcomes through employee adoption and usage of change 7 What would you say you do here? I conduct readiness assessments, complete impact analyses, build strategies, create change management plans and support integration into project plans. I help us capture the portion of project benefits that depends on employee adoption and usage. 8 Copyright 2014 Prosci. All rights reserved. 4

5 People don't buy what you do, they buy why you do it. Simon Sinek 9 Stop Talking About "What You Do" and Start Talking About "What You Deliver" WHY Gain Commitment Address Misconceptions A&D Before K&A Improve Change Outcomes HOW Provide Context Solve Their Problems Speak Their Language Start with Why WHAT In the words you use elevator pitch value proposition work 10 Copyright 2014 Prosci. All rights reserved. 5

6 Stop Talking About "What You Do" and Start Talking About "What You Deliver" WHY Gain Commitment Address Misconceptions A&D Before K&A Improve Change Outcomes HOW Provide Context Solve Their Problems Speak Their Language Start with Why WHAT In the words you use elevator pitch value proposition work 11 WHY Gain Commitment Buy-in Mindshare Approach Resources 12 Copyright 2014 Prosci. All rights reserved. 6

7 The best laid schemes o' mice an' men Gang aft a-gley [without sponsor and leader commitment] Robert Burns 13 WHY Address Misperceptions Nice to have Just communication and training Optional LIFO-able That s the soft side of change 14 Copyright 2014 Prosci. All rights reserved. 7

8 15 Knowing what to do with a toon is easy. It's getting them to do it that's hard. Ender to Bean in Ender s Game, Orson Scott Card WHY A&D Before K&A Awareness & Desire Why? Why now? What if we don t? What s In It For Me? Knowledge & Ability What are we actually going to do? How will we do it? 2012 Prosci and Bill Cigliano A good portion of what we expect from this project depends on adoption and usage. If you want ROI, we need to drive adoption and usage. We need to: 1)apply a structured approach, 2) scale and customize our strategy, and 3) integrate CM plans and activities into the overall project plan. Prosci ADKAR Model 16 Copyright 2014 Prosci. All rights reserved. 8

9 WHY Improve Change Outcomes 0% 0% Percent of study participants who met or exceeded objectives 16% 46% 77% 96% Poor Fair Good Excellent (n=244) (n=653) (n=834) (n=165) Change Management Effectiveness Improve project results and outcomes Drive benefit realization and financial return Minimize risks Reduce re costs 17 Stop Talking About "What You Do" and Start Talking About "What You Deliver" WHY Gain Commitment Address Misconceptions A&D Before K&A Improve Change Outcomes HOW Provide Context Solve Their Problems Speak Their Language Start with Why WHAT In the words you use elevator pitch value proposition work 18 Copyright 2014 Prosci. All rights reserved. 9

10 HOW Provide Context Here is change management (in a vacuum) Here are the expected benefits from a change and the portion that depends on employees doing their jobs a new way (that is what I contribute) H O H H O H H O H 19 With change management Current Results and Outcomes Depend on Employee Adoption and Usage Transition Adoption and usage gets bumpy Adoption and usage takes longer Future Adoption and usage incomplete = X project benefits created Adoption and usage not as expected Without Current Transition Future <X 20 Copyright 2014 Prosci. All rights reserved. 10

11 Priority is a function of context Stephen Covey 21 HOW Solve Their Problems The leader s problem is not: The leader s problem is: I don t have change management on my change initiative I have a change on the table and I need to deliver the expected results and outcomes Your job: connect what you do to solving their problems 22 Copyright 2014 Prosci. All rights reserved. 11

12 People don t buy a quarter-inch drill bit, they buy a quarter-inch hole. You ve got to study the hole, not the drill. The drill is just the solution for it. Theodore Levitt (Leo McGinneva) 23 HOW Speak Their Language Executives speak three languages: finance, finance and finance. - Jeff Hiatt, Prosci Founder + Strategy execution + Competitive advantage + Core competency + Their own legacy Your job: express the value of CM in their language 24 Copyright 2014 Prosci. All rights reserved. 12

13 If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. Nelson Mandela 25 HOW Start with Why Simon Sinek s Golden Circle WRONG Simon Sinek, Inc. 26 Copyright 2014 Prosci. All rights reserved. 13

14 Stop Talking About "What You Do" and Start Talking About "What You Deliver" WHY Gain Commitment Address Misconceptions A&D Before K&A Improve Change Outcomes HOW Provide Context Solve Their Problems Speak Their Language Start with Why WHAT In the words you use elevator pitch value proposition work 27 WHAT In the Words You Use Communications Training Stakeholders Resistance Resilience Assessments Templates Return on Investment Benefit Realization Results Outcomes Objectives Sustainment 28 Copyright 2014 Prosci. All rights reserved. 14

15 WHAT In the Words You Use What is the ROI of change management? Nebulous Lacks context What portion of project benefits depend on employee adoption and usage? Focused With context 29 WHAT In Your Elevator Pitch You have 30 seconds to describe change management. Go! The goal is not: To be precise and complete The goal is: To get asked back!!! 30 Copyright 2014 Prosci. All rights reserved. 15

16 An ounce of context is worth a pound of isolated 31 WHAT In Your Value Proposition A positioning statement that describes for whom you do what uniquely well - Michael Skok Target buyer Their problem Your solution Better than the alternative Value proposition framework from Michael Skok, Startup Secrets: Building a Compelling Value Proposition, Used with permission. 32 Copyright 2014 Prosci. All rights reserved. 16

17 It s about the results we deliver, not the work that we do. Tim Creasey 33 WHAT In Your Work Research Making the case Risks, costs Effectiveness correlations Effectiveness factors How to drive employee adoption and usage Hardcopy and Web-based CMROI Calculator User feedback: The CM ROI is an important, dynamic tool that helps us to quantify the ROI value of investing in change adoption. It is a significant step to elevating the role of proper organizational change preparation, and weaving it into the fabric of projects Five Tenets of Change Management 1. We change for a reason. 2. Organizational change requires individual change. 3. Organizational outcomes are the collective result of individual change. 4. Change management is an enabling framework for managing the people side of change. 5. We apply change management to realize the benefits and desired outcomes of change. Business Case Template Professional and structured Tells your story, beginning to end Connects to results and outcomes Makes it real and familiar Template: tips, direction, examples Executive Summary Situational Assessment and Problem Statement Project Description Solution Description Cost-Benefit Analysis Implementation Timeline Critical Assumptions and Risk Assessment Conclusions and Recommendations Copyright 2014 Prosci. All rights reserved. 17

18 WHY HOW WHAT Stop Talking About "What You Do" and Start Talking About "What You Deliver" 35 Testimonial on the power of shifting the conversation In a recent webinar, Tim Creasey, Chief Development Officer at Prosci, suggested we shift the conversation. He suggests we ask instead what percent of project benefits and outcomes depend on employees adopting, embracing and utilizing the change? This question was a real "aha" moment for me. It was a revelation that I have embraced, adopted and utilized! It has opened doors. I have now asked this question of leaders on two separate projects. What percent of the project benefits and outcomes depend on employees adopting, embracing and utilizing the tool and process we are implementing? In both cases, eyes have widened and I see minds whirling. Out of their mouths I hear, voices shaking, %! I respond, So, what you are telling me is that we can develop the most amazing tool and process and if employees don t adopt, embrace and utilize it then we have wasted our time and money? Heads slowly nod. I reply, THAT S change management. 36 Copyright 2014 Prosci. All rights reserved. 18

19 Where to find today s slides with poll results Being Human Company Linked in Profile Follow us! Being Human Pty Ltd page - Like us! Slideshare.net/BeingHumanAustralia Slides and recording available Follow us for notifications on new posts For recorded Webinars, visit 37 Copyright 2014 Prosci. All rights reserved. 19