Senior Corporate Communication Management Conference Strategies that Transform the Organization

Transcription

1 The 2013 Senior Corporate Communication Management Conference Strategies that Transform the Organization December 11 12, 2013 Fordham University Lincoln Center Conference Center New York, NY Attend this conference and you will discover new ways to: Create a highly effective corporate communication strategy Prevent your social media strategy from becoming obsolete Track your progress using communication audits and surveys - Engage employees is new and different ways Communicate with the latest Web 2.0 strategies Sponsored by

2 During the 2013 Senior Corporate Communication Management Conference leading corporate communication and public relations will share the best practices that strengthen your company s position in today s competitive and convergent environment. Benefits of attending Capitalize on your corporate reputation Build a winning corporate communication strategy Gain new insights into social media and other social media tools Learn new ways to influence the workplace - Achieve improved corporate communication through measurement Adapt the organization for a changing marketplace Who should attend If you manage corporate communication, corporate affairs, public relations, human resources, employee communication, social media and your corporate reputation in your organization, this conference was designed for you. We will cover all the important elements of successful corporate communication strategy, implementation and measurement both on-line and off-line. Take our insights with you! BEST OF THE CONFERENCE BOARD DVD SERIES $99 Featuring insights from our experts and top business leaders View the catalogue and order at (The Best of DVD series does not include footage from this conference)

3 Wednesday, December 11, 2013 registration and continental breakfast 8 8:45 am welcome and introduction 8:45 9 am Lee Hornick, Conference Program Director, The Conference Board a 9 10 am Organizational Transformation in the Digital Era Rapid global change and product innovations are redefining the workplace and marketplace. Success comes from a commitment to long-term partnerships with all your stakeholders. During this session, a senior executive reveals how your organization can make the most of new opportunities in a changing marketplace, build a bold new vision for the future, and become a high-performance organization. Zenia Mucha, Executive Vice President, Chief Communications Officer The Walt Disney Company networking refreshment break 10 10:30 am b 10:30 11:15 am Strategic Corporate Communication and Execution: Delivering Value That Supports Your Organization A well-defined communication strategy is critical to the overall success of your efforts. With razor-sharp planning and precision execution you can achieve superior results. During this session, you will learn how to build credibility with your communication, reach your stakeholders with consistency, and formulate a new approach to communication management. Senior communication executives will cover: Creating and managing your communication strategy Gaining credibility with senior management New ways to communicate your corporate vision and goals c 11:15 am noon Employee Communication: Winning Support through Employee Engagement Your employees are your most important asset. Your technologies, products and structures can be copied by competitors. No one, however, can match your highly charged, motivated people who care. Employees are your firm s repository of knowledge and they are central to your company s competitive advantage. During this session, you will discover new ways to motivate and engage your employees. Paula Keve, Chief Communications Officer, Dow Jones networking luncheon noon 1 pm Call Customer Service at

4 d 1 1:45 pm Issues and Crisis Management: Emerging from Difficult Situations In today s world of increasing media exposure from every source, you must build credibility to improve understanding and shape your company s reputation. During this session, senior media relations executives discuss how to communicate using all your options. Topics to be covered include: Creating a media strategy that deliver results Extending the reach of your media strategy Effectively targeting diverse stakeholders Frances Resheske, Senior Vice President, Public Affairs, Consolidated Edison, Inc. e 1:45 2:30 pm Reputation Rules: Doing the Right Thing and Getting Credit for It Shaping your reputation has never been more difficult. External forces and intense competition requires a proactive approach to engaging the marketplace. During this session, top communication executives reveal how they influence behaviors and attitudes of their stakeholders. Topics to be covered: Shaping stakeholder beliefs Growing the value of the organization Linking your reputation to business success Peter Hirsch, Director, Reputation Risk, Ogilvy Public Relations networking refreshment break 2:30 2:45 pm f 2:45 3:30 pm Social Media Effectiveness: Preventing Your Social Media Strategy from Becoming Obsolete It is critical for companies embarking on social media initiatives to set targets, measure performance against those targets, and compare their performance against competitors. What is measured gets improved. Our featured speaker will discuss these key performance indicators: Share of social media conversations for the company/brand vis-à-vis competitors Positive and negative sentiment for the company/brand vis-à-vis competitors Monthly addition in number of social media follower Average time taken to respond to comments by social media users by type of comment (e.g. positive feedback, customer service issue) Andrew Bowins, Senior Vice President, External Communications, MasterCard Worldwide g 3:30 4:15 pm Tracking Your Progress: Audits, Surveys and Monitoring This session will cover simple, yet effective, research techniques that can ensure your communications will make a strategic difference in the success of your organization. Then you ll learn a variety of communication auditing approaches to track the impact of your messages and channels and quantify their contribution toward the business outcomes they were designed to affect. You will learn about:

5 Observational research techniques to monitor your communications on an ongoing basis. Qualitative audience research techniques to ensure your communications are correctly targeted. Examples of the types of questions to use on communication audit surveys to track the success of your communications and be able to demonstrate a return on investment. Angela Sinickas, Founder, Sinickas Communications Inc. h 4:15 5 pm Employee Alignment and Engagement: New Ways to Communicate to Employees Employee communication is not an end in itself. It is a critical management tool for accelerating alignment and improving engagement. In fact, several research studies have proven that there is a strong correlation between high-performing organizations and effective communication practices. During this session, you will learn how to unlock your employee communication to become more effective. Sherry Pudloski, Vice President, Worldwide Communications, Pfizer Inc. networking reception 5 6 pm Thursday, December 12, 2013 continental breakfast 8 9 am i 9 10 am Your New Corporate Communication Agenda: Relevant, Real-Time and Ready to Act Your communication strategy must undergo radical restructuring to keep up with a dramatically competitive marketplace. During this session, a panel of leading communication executives discusses innovative solutions for a changing workplace and marketplace. This interactive session is designed to give you an opportunity to actively participate in a panel discussion. Communicate your vision and values Integrate your strategic communication planning into a long-term commitment Build a healthy corporate culture Develop organizational trust and productivity through communication Use the Internet to improve your corporate reputation Align your communication strategy with a changing organization Reinforce the behavior and motivation to influence leadership Moderator Lee Hornick, Conference Program Director, The Conference Board Panelists Shannon Lapierre, Senior Vice President, Communications, The Hartford Anthony Piniella, Vice President, Corporate Communication, NCR Corporation Maril MacDonald, Founder, Gagen MacDonald Conference KeyNotes Registration includes this summary of conference highlights and a post-conference interactive webcast

6 networking refreshment break 10 10:15 am j 10:15 11 am Communicating Organizational Change: Opportunity and Sacrifice It is absolutely essential that employees understand how to contribute to the organization s success. If employee concerns are ignored or mismanaged at a time of major change, employees will feel vulnerable and uncertain. This, in turn, can lead to low staff morale, retention problems, poor customer service and low productivity. How you develop and implement your employee communication is critical to improved organizational performance. During this session, you will discover new ways to communicate organizational change. Daniel Sieger, Vice President, Communications, McGraw-Hill Education k 11 11:45 am Media Relations: Reaching Journalists and Bloggers Effectively Harness the tremendous power of the news media to enhance your company s reputation, increase product sales, launch services, build your brand, influence constituents, and help your community. During this session, you will discover new ways to: Developing a media relations strategy to achieve measurable goals Exploiting your competitive advantage engaging bloggers Leveraging your media campaign to launch a new product or new segment entry Robin Carey, Chief Executive Officer, Social Media Today LLC l 11:45 am 12:30 pm Building a High Performance Organization During this session you will learn how to build a top-notch communications function in any organization. The focus will be on hiring and developing an excellent multitalented team, creating laser-focused messaging and positioning, displaying results-oriented execution and delivering measurable, meaningful impact on the enterprise. Participants will come away from the session with a template for building a high-performance organization within budget and on time, using proven tools and techniques that make a positive difference to the C-suite. This session will cover: Developing a top team Creating breakthrough messaging Executing superbly Building reputational equity for the enterprise Thomas Noland, Senior Vice President, Corporate Communications, Humana Inc. Presentations Available online in advance of the conference

7 Registration Information Online Phone :30 am to 5:30 pm ET Monday through Friday The 2013 Senior Corporate Communication Management Conference Strategies that Transform the Organization Fordham University Lincoln Center Conference Center New York, NY Conference ( ) December 11 12, 2013 Associates $1,395 Non-associates $1,995 Hotel Accommodations Fees do not include hotel accommodations. For discounted reservations, contact the hotel directly no later than the cut-off date and mention The 2013 Senior Corporate Communication Management Conference. Conference Location Fordham University at Lincoln Center E. Gerald Corrigan Conference Center 113 West 60th Street New York, NY Tel Hotel Accommodations Hudson New York 356 West 58th Street (between 8th and 9th Avenues) New York, NY Tel Hotel reservations cut-off date: Wednesday, November 19, 2013 Cancellation Policy Full refund until three weeks before the meeting. $500 administration fee up to two weeks before the meeting. No refund after two weeks before the meeting. Confirmed registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. Team Discounts per person For a team of three or more registering from the same company at the same time, take $300 off each person s registration. One discount per registration. Multiple discounts may not be combined. Printed on New Leaf Insight (FSC ), which is made with 100 percent recycled fiber and 100 percent post-consumer waste, processed chlorine free, and designated Ancient Forest Friendly TM. Printed and bound by Sheridan Communications Inc., Alpha, NJ, an FSC -certified printer. No films or film-processing chemicals were used in the printing The Conference Board, Inc. All rights reserved. The Conference Board and the torch logo are registered trademarks of The Conference Board, Inc. Program subject to change. September 2013

8 The 2013 Senior Corporate Communication Management Conference Strategies that Transform the Organization December 11 12, 2013 Fordham University Lincoln Center Conference Center New York, NY The Conference Board 845 Third Avenue, New York, NY Promotion Code