Department of Strategy, Marketing and Economics (SME) - Modules Available for Study Abroad 2017/18

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1 Department of Strategy, Marketing and Economics (SME) - Modules Available for Study Abroad 2017/18 Level Modules Module Code Term Credits Brief Description 4 Marketing Foundations MKT Introduction to the principles of marketing 4 Professional Development BUS Provides students with essential business and academic skills 4 Business Foundations BUS Introduction to the principles of business 4 Contemporary HR for Managers MAN This module considers contemporary business issues and its impact on HR functions and business aims 4 The Professional Manager MAN This module supports development of critical awareness of management principles and practices that support organisational success. 4 Marketing Foundations MKT This module explores the process of creating value for a range of stakeholders through the application of marketing concepts and practices in a variety of ways in for-profit and not-for-profit organisations 4 Consumer Psychology MKT Introduction module to consumer behaviour 4 Introduction to Creative Concepts and Design MKT Exploration of principles of design and visual communications 4 Introduction to Digital Media BUS Introductory module to consumer behaviour

2 4 Introduction to Retail Marketing MKT Introductory module to digital media 4 Introduction to Integrated Marketing Communications MKT Introductory module to marketing communications 4 Business Environment BUS The module seeks to give you an understanding of the reality of organisational life and the role of particularly commercial organisations in the modern, global world 4 Business Analysis Methods and Techniques 4 Fundamentals of Business Enterprise Systems 4 Understanding Organisations and Organisational Behaviour BUS The module will introduce you to a range of methods, both quantitative and qualitative. You will learn how to access primary and secondary data sources and how to analyse data of various types (text, numeric or other). BUS The module provides the theory and practical skills and knowledge for the fundamental of business enterprise systems within public and private sector organisations. BUS This module that introduces you to the basic concepts of organisational structures and processes, individual employee behaviour and thier influence on organisational performance.

3 4 Finance for Managers FIN This module will provide a gentle introduction to the world of accounting and finance for business managers of the future and is designed for those new to accounting or those studying on non-accounting related degree programmes. 4 Operations Management MAN The aim of this module is to allow you to understand how Operations Management is involved in all disciplines, sectors and areas of business and its management not just the traditional view within supply chain management. 4 Introduction to Entrepreneurship MAN This module will define and evaluate the concept of entrepreneurship underpinned by current academic theory, concepts and models 4 Employee Engagement HRM A broad understanding of what is meant by employee engagement, including how it can be linked to and yet be distinguished from other related concepts like employee involvement and employee participation. L5

4 5 Business Operations and Logistics BUS This module will present students with a supply chain management view of operational organisations applicable to manufacturing, retailing, distribution and service enterprises. 5 Creative Problem Solving BUS This module will critically examine the subject of creativity and approaches that purport to encourage and develop creative thinking. 5 Marketing Research MKT Enables students to identify and evaluate how marketing research information may be obtained and used to support marketing decisionmaking 5 Channel Management MKT Examines the services and structures that constitute institutional marketing channels in the UK and globally and evaluates the value of each channel in relationship to the transfer of ownership from manufacturer to final consumer 5 Digital Communications MKT Enables students to understand and apply digital communication concepts and theories to any given scenario and design appropriate digital campaigns. 5 Developing the Manager MAN Skill required for professional development as a manager

5 5 The Complexity of Management MAN The module explores current issues in management practice, through the application of appropriate models, theories and concepts. 5 Legal Aspects of HR 1 15 Explores regulation relating to HR 5 Contemporary Issues in HRM 1 15 Contemporart Issues in HRM investigates the current issues impacting HRM 5 Contmeporary Business Issues BUS Contemporary Issues in Business investigates the current issues that impact upon business organisations. 5 The Business Entrepreneur BUS This module will investigate the factors, which underpin successful entrepreneurship activities for small and medium sized organisations. 5 Marketing, Advertising and Public Relations Practice Project MKT Practice based module which requires students to produce a portfolio of items in response to client brief 5 Retail Marketing MKT Enables students to understand and apply digital communication concepts and theories to any given scenario and design appropriate digital campaigns. 5 Organisational Improvement MAN Examines the principles/practice relating to organisational improvement

6 5 Reflective practice and Organisation Development MAN This module explores the philosophy, principles and methods of reflection and how these can inform and enhance management practice and organisation development. 5 HRM Resourcing and Development 1 and 2 30 Examines issues around HR resourcing and development 5 Managing the Brand MKT5001 Both 30 Exploration of all aspects of brand management (products and services, their branding, pricing and communication) 5 Marketing Communication Planning MKT5007 Both 30 Provides the skills needed to critically analyse, assess and design a marketing communications campaign L6 6 Digital Marketing Strategy MKT Explores a diverse range of activities that comprise Digital Marketing Strategy management in order to enable students to appreciate the major differences between traditional and Digital Marketing activities in a strategic level. 6 Global Marketing MKT Explores the major differences between the role of the marketing manager in domestic and international marketing decision 6 Public Relations Planning MKT Explores areas of PR planning and applies them directly to real-life situations

7 6 Sustainable Marketing MKT Explores the marketing strategies and tactics specifically designed to secure a socially equitable, environmentally-friendly and economically fair and viable business for the benefit of current and future generations of customers, employees and society as a whole. 6 Making sense of organisations MAN Examines the relationships of various structures within organisation 6 Managing and leading Strategic Change MAN Explores the principles and concepts relating to managing and motivating through change 6 Managing Human Resources Function 1 15 Examines a range of HR functions 6 Relationship Marketing MKT Combines the conceptual underpinning of CRM and relationship marketing 6 Creative Industries Marketing MKT Focuses specifically on the application of marketing concepts to the creative industries sector. 6 International Marketing MKT Explores the major differences between the role of the marketing manager in domestic and international marketing decision 6 Social Marketing MKT Designed to familiarise students with the role, use and management of social marketing, by looking at contemporary marketing practice and behavioural change techniques

8 6 Contemporary Advertising MKT Allows students to create and pitch advertising campaigns for an organisation of their choice 6 Marketing Metrics MKT This final year module is designed to inform students about the complexities of evaluating marketing activity. 6 Globalisation STR The module aims to explores issues linked to the global business environment and the implications that these issues have on the operations and activities of organisations. 6 Business Operations and Systems BUS This module encourages students to develop an in depth understanding of the analysis and re-design of business operations and processes and the systems that support the contribution of these core processes to the core vision of the business. 6 The real world of Management MAN Explore comtemporary issues in management 6 International HRM 2 15 Examines concepts/theories relating to the management of HR at international level 6 Critical Management Perspective MAN and 2 30 Critiques conventional management, business and organisational theories 6 International Business Strategy STR and 2 30 Explores principles/practices supporting an international approach to busines

9 6 HRM Relations and Reward 1 and 2 30 Examines processes/principle relating to the fomulation and implementation of strategies/policies around employee relationship and reward 6 Developing and Demonstrating Employability HRM or 2 15 Explores practices relating to the development of employability skills and how these may be demonstrated 6 Business Start - Up Project STR6011 1&2 30 The business start-up project provides an opportunity for a students to consider all aspects of a new business start-up opportunity. 6 International Business Strategy STR6008 1&2 30 This module draws together all the core aspects of a business degree and contextualises the strategic decisions that organisations make within both rational and non-rational frameworks. 6 Marketing Strategy and Planning MKT6002 Both 30 Explores all aspects of strategic planning and the problems managers face in making strategic decisions 6 Marketing Consultancy MKT6004 Both 30 Designed to provide students with an opportunity for applying marketing theories to a real marketing situation in an external organisation and make recommendations for improvement in performance

10 PLEASE NOTE FOR THE MODULES RUNNING IN TERM 1 WHICH HAVE AN EXAM, THE EXAM WILL TAKE PLACE IN THE JANUARY (TERM 2)