Sustainable Business Strategies

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1 The only thing we do learn is that it is good business. In this last recession we ve been growing 25% - 30% every year of the recession. obviously we are doing something different than the other companies in the industry because a lot of them are suffering. - Yvon Chouinard (Speaking about sustainable business) Sustainable Business Strategies

2 Solution To Multiple Issues It is always frustrating not to have access to well needed resources to solve an immediate and future problem. With the coming new generation, new global environmental objetives and regulations, and an ever growing demand for green products from socially responsible companies; neglecting to include these essential factors in a business strategie in the 21st century will ultimately translate into negative operational costs, high risk exposure, high employee turnover, lower employee efficiency and engagement as well as projecting an undesirable image to existing and potential customers. Five Steps Towards Sustainability

3 We Can Help You! Don t panic! We have the solution. Employee solutions Environmental solutions At Patagonia, making profit is not the goal because the Zen master would say profits happen when you do everything right. - Yvon Chouinard Operational costs reduction solutions Supply chain solutions Procurement solutions Improving brand image 7 Reasons for a Corporate Social Responsibility Plan Responsible investments solutions B-Coporation assessments Source: The New Sustainability Advantage (2012)

4 How Does It Work? It is easy to get overwhelmed by the task ahead. LeadingAhead assists organizations along the process that we have created to ease the creation and implementation. Source: The New Sustainability Advantage (2012) 1. Evaluation of organizational objectives 2. Prioritizing objetives 3. Designing action plan 4. Creating an implementation timeline 5. Performing implementation strategy 6. Project evaluation and follow-up

5 Why LeadingAhead? LeadingAhead is a young organization focusing on sustainable development in entreprises and institutions. Its goal? Assisting and easing the organizational transition towards a sustainable model meeting today s and tomorrow s market standards. We are working with established and growing companies: Genus Capital Management Floathouse Vancouver Tyco Integrated Fire & Security Ampco Manufacturers Inc. Our mission is to guide organizations towards the new corporate facts of life dominating today s sustainable business practices leaving this world in a better shape than we found it. We envision an economy where businesses and institutions provide sustainable solutions to issues not only within their community but also around the world. By providing innovative solutions and better business practices, we work proactively to promote innovative strategies, responsible investments and purpose in thriving enterprises transforming industries. LeadingAhead is a young, results driven company focused on the sustainability sector. Maxime has over 10 years of experience in the business field specializing in sales, marketing and sustainability. Following graduation in International Business at Telfer Business School in Ottawa, Maxime was struck by the vision that the 19th and 20th century business model could not be reliable for future generations. With a thirst to evolve the paradigm Maxime enrolled in the Sustainable Business Leadership program at the British Columbia Institute of Technology. This experience gave him the opportunity to work with numerous businesses on Corporate Social Responsibility reports, corporate policies, and the creation and implementation of advanced and profitable business strategies - all focused on environmental, social and governance (ESG) performance. Built on competencies developed from years of marketing and sales roles which provides Maxime the well needed tools to create strong relationships with clients through exemplary customer service, while managing multiple projects simultaneously. As continuing education is very important for him, Maxime was awarded The Natural Step certification as well as the New Model of Business from the University of Virginia.

6 Enjoy the Advantages While Avoiding the Risks Avoid risks and move forward with a corporation social responsibility plan. It is now obvious that business practices are changing towards better environmental, social and economic actions. The time to act is now, do not wait to be behind the competition and forced into it. Take the lead and get the most benefits from it. Numerous risks can be reduced by adopting such plan: Strategic Risks: Relate to the company s future business plans and strategies, including reputational risks associated with its markets and demand for its products and services, competitive threat, technology and product innovation risks arising from public policy. Operational Risks Relate to factors that threaten the effectiveness of the company s people, systems and processes, as well as external events that could affect the operation of its businesses and its bottom line. They include threats from supply chain and product life-cycle impacts. Compliance Risks Relate to the possibility that government regulatory actions will impose additional costs on the company or force it to change its business models or practices in order to be compliant. Financial Risks Relate to the company s ability to meet financial obligations and mitigate credit risk, liquidity risk, and exposure to financial market risks. Our Offer Many entrepreneur and business individuals have the false belief that taking a sustainable path is a big expense without any return on investment. This is a mainstream thinking since this is the message that most medias are distributing. In 2016, it is possible to reduce operational costs, increase efficiency as well as sales by adopting better business practices. There are many business cases to support this which we will gladly share with you upon requests.

7 Source: The New Sustainability Advantage (2012) We make the future sustainable when we invest in the poor, not when we insist on their suffering. Bill Gates Source: The New Sustainability Advantage (2012)

8 Our Packages Sprinter Package Includes: Initial one-on-one meeting Custom Sustainabiltiy RoadMap Power Improvement Plan B-Corporation Initial Assessment Marathoner Package Includes: Sprinter package Assistance in implementing The Sprinter Package Program kick-off Employee Focus Group Sustainable Policy Writing (TBD during the initial meeting) Responsible Investment (Depending on client s needs) Source: Ernst & Young Ultra-Marathoner Package: Custom packages for specific visions. This is the perfect package for close-loop strategies. Visit us at leadingahead.com for more info Source: The New Sustainability Advantage (2012)

9 Individuals buying our products because it s green counts for about 10% of our business. If you wait for the customer to tell you to green your company, you are already too late. - Yvon Chouinard Owner at Patagonia. Maxime Charron Sustainable Innovator maxcharron@leadingahead.com