The Raiser s Edge comprehensive relationship management solution

Transcription

1 The Raiser s Edge comprehensive relationship management solution

2 Relationship Management for Nonprofit Organizations The nonprofit landscape changes daily. Is your strategic vision evolving with it? With the addition of hundreds of new nonprofits each day, a continuously-evolving contact base, and a growing demand for personalized communication, managing day-to-day challenges while building strong relationships can be more difficult than ever. The Raiser s Edge puts the power of change in your hands. Designed for nonprofits of all shapes and sizes, it s the trusted solution of more than 16,400 organizations worldwide. The Raiser s Edge works by giving you the tools you need to cultivate lifelong relationships with supporters, save time and money by streamlining your important daily processes, demonstrate increased accountability, and diversify your communication methods to stand apart from the rest. Think of an investment in The Raiser s Edge as insurance for your organization s future. The Raiser s Edge has helped us build and maintain strong relationships with our constituents. Being aware of every interaction with a constituent allows us to tailor the next interaction so that it is meaningful. Maintaining these ongoing relationships is vital to our organization! Table of Contents Cultivate Lifelong Relationships With Your Supporters... 1 Streamline Your Important Daily Processes... 1 Differentiate Your Organization Demonstrate Increased Accountability... 2 Invest in Your Future Major Features to Help Ensure Your Success... 3 Laurie Conkerton, Audubon Nature Institute, New Orleans, LA

3 introducing The Raiser s Edge : The Only Solution You ll Ever Need for Constituent Relationship Management Cultivate Lifelong Relationships With Your Supporters Nonprofits know that their long-term viability is contingent upon building solid relationships. Contributions begin with good communication and continue only when you maintain a genuine, focused interest in your supporters. To cultivate these relationships, you must value the information you collect as your greatest asset. The Raiser s Edge defines and streamlines the process of cultivating relationships by helping you manage and sustain an extensive interaction database, differentiating your organization from dozens more that are vying for the loyalty of your supporters. Enjoy a complete view of relationships and build an institutional memory by easily recording every interaction you have with prospects, contacts, members, and supporters. Recruit prospects and foster loyalty using tools that easily enable the most personalized, timely, and relevant communications. Automate repetitive tasks and organize specific actions to ensure timely follow-up and leave more time for personal interactions with supporters. Build upon supporter loyalty by applying pre-selected actions designed to move donors, advocates, and members up to the next level. Streamline Your Important Daily Processes In many ways, organizational success depends on top-notch technology. If technology does not allow for process automation and for your data to be managed centrally, you can expect more work in the long run. Inconsistencies and redundancies often result in costly mistakes. Integrated and user-friendly automation saves your organization time and money. with the raiser s edge, you can: The Raiser s Edge defines and streamlines the process of cultivating relationships by helping you manage and sustain an extensive interaction database, differentiating your organization from dozens more that are vying for the loyalty of your supporters. Automate tasks, no matter how large they are. Entering any amount of data into The Raiser s Edge is a snap with the batch feature a customizable spreadsheet-style entry screen built for speed. Accomplish more in less time by navigating the system from one central starting point The Raiser s Edge Home Page. Process and track any type of letter, including acknowledgement letters and membership renewals, with one click. Rely on the same database for online and offline interactions with supporters, preserving data integrity and saving time. 1

4 Differentiate Your Organization With increasingly sophisticated constituents and more nonprofit competition, you may now be challenged to find new ways to make your organization stand out from the crowd. Blackbaud NetCommunity lets you build and maintain a dynamic website with highly relevant, personalized content that makes newcomers feel welcomed and supporters feel valued. Blackbaud NetCommunity shares a database with The Raiser s Edge, providing a single constituent relationship system for online and offline contacts. This way, the data you keep in The Raiser s Edge is used to personalize content, messages, and communication vehicles to meet visitor needs and preferences. Your website becomes a valuable resource for your supporters, giving them convenient ways to strengthen their bonds with your organization. with the raiser s edge and blackbaud netcommunity, you can: Build loyalty by making individuals feel special and valued for their contributions, time, and support for your organization. We needed a system that would allow us to grow, and The Raiser s Edge does that. Best of all, because the system is easy for support staff and managers to use, people are recording information that previously was only stored in their heads. Traci Drake, Fred Hutchison Cancer Research Center, Seattle, WA Give visitors compelling reasons to become members of your community, such as easy access to information and benefits, personalized content, and self-service features. Easily manage membership sign-up, renewals, and upgrade opportunities. Offer exclusive content, web pages, and features for each login-protected membership level. Grow your contact base exponentially by making it fun and easy for your supporters to reach out to their network of friends and family. Launch an advocacy campaign where you use and your website to empower your donors, supporters, members, and community to take action on behalf of your organization to influence elected officials and the media. Demonstrate Increased Accountability Your supporters have many options regarding how to spend their time and money, so it is important for you to help them feel good about investing in your organization. Supporters need to feel that the organizations they a part of are faithful stewards of resources. Volunteers and advocates need to know that their contributions of time truly matter. Additionally, board members and senior executives expect to be kept well-informed. The Raiser s Edge not only gives you the tools to conveniently report information to relevant parties, but it also reduces administrative overhead. Your staff can save hundreds of hours by automating tasks and ensure data integrity by eliminating redundancies and mistakes. 2

5 with the raiser s edge, you can: Access and create detailed or summary reports for constituents, staff, and board members. Analyze data and tailor your reports to any audience. Review snapshots of every aspect of your organization with at-a-glance reports. Easily drill through to financial systems to identify where donor dollars were allocated with The Financial Edge integration. Invest in Your Future Imagine the momentum gained when your entire organization is working together, moving toward one common goal. That s the beauty of The Raiser s Edge. It is designed to integrate with your current processes to provide access across your organization. Empower your staff with the information to make smart decisions immediately without waiting for outdated reports or having to depend on inaccurate information from multiple databases. Backed by Blackbaud, the leading global provider of software and services designed specifically for nonprofit organizations, The Raiser s Edge is the one solution you can trust to manage your relationships and help you grow for years to come. Major Features to Help Ensure Your Success comprehensive relationship management Successfully grow your constituent base and cultivate major donors with Relationship Cultivation, Contact Management, and Moves Management tools. Gain a holistic view of your donors, members, and prospects. Blackbaud has proven that they not only wish to sell software to customers, but that they also wish to help them, support them, and make their jobs as easy as they can. Natasha Pickens, The First Tee St. Augustine, FL Build better relationships organize and store extensive donor information, allowing for additional entries about interests, activities, and more. Migrate prospects to donors, members, and advocates create actions, make notes, assign solicitors and dates, automatically allocate assignments, delegate letters and tasks, and send reminders. Eliminate over solicitation or missed opportunities keep track of all interactions with each individual and review and record all actions and appointments in your fully integrated Microsoft Outlook calendar. Send prompt, personalized letters and s at a moment s notice. Pre-addressed letters and s are launched from inside a donor s record in a single click. 3

6 advanced reporting and security Communicate organizational effectiveness and ensure that your data and transactions are secure with advanced reporting tools and security models. Articulate your success and use of funds with your choice of hundreds of summary and detailed reports. Standardize reporting design and save multiple variations of any report and easily export data to presentation software, including Crystal Reports. Eliminate time-consuming tasks and errors duplicate check automates the process. Each time I call Blackbaud, I am absolutely blown away by the extraordinary helpfulness, patience, professionalism, and friendliness of the staff. Monica Echeverri, Southwest Counseling and Development Services, Detroit, MI Control what users access to help refine staff responsibilities with an advanced security model, you can be confident that your information is secure. Enforce consistency Business Rules set guidelines for how data is entered and used. simplified reporting and communication Save time and increase staff productivity with Dashboard, Home Page, and Correspondence features. View up-to-the-minute results for campaigns, including graphical representations of performance measures. Access your most important tasks, reports, and analysis tools by using your personalized Raiser s Edge home page. Pull data from any field in The Raiser s Edge with simple, plain-english queries that can be saved and even modified later for use again and again. Perform complex mail merges create mailing labels, personalized envelopes, s, and phone-a-thon campaigns in just a couple of clicks. Communicate program results to executives, staff, and board members with The Raiser s Edge Dashboard. Take the pain out of board meetings with fast, accurate, one-click reports available any time you need them. 4

7 Implement with expert help every step of the way. Consulting Services Our expert consulting team leverages technology and nonprofit expertise to ensure your success. Services include business process improvement and technical consulting across product lines and within all industries. From assessment and planning to program deployment and operation, our consultants provide a smooth implementation process that enables you to receive maximum value from your technology investment. training and education Learn how to get the most out of The Raiser s Edge at every level of your organization. Once trained, your staff will have the skills necessary to successfully execute proven methods using the best-known solution in the nonprofit industry. Options for software training and continuing education are endless at Blackbaud. Training options include: Classroom training On-site training Regional training Instructor-led online training The elearning Library (24-hour online resource) Annual training pass Maintenance and Customer Support Our friendly, knowledgeable maintenance and support teams value lifelong relationships with our clients. Through education and support, we focus on empowering our customers to use our software in a manner that achieves the maximum benefit to their organizations. Participants in any one of our Blackbaud Advantage Maintenance Plans have access to a wide range of resources, including: Fast, reliable customer support, accessible User groups, web forums, and via web, phone, or regional conferences Unlimited, around-the-clock access to Embedded help files, user guides, self-service resources and weekly technical bulletins New software releases

8 Blackbaud, Inc Daniel Island Drive Charleston, SC About Blackbaud Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, In Touch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, the Netherlands, and the United Kingdom. For more information, visit August 2009, Blackbaud Inc. This material is for informational purposes only. The information contained in this document represents the current view of Blackbaud, Inc., on the items discussed as of the date of this publication, and could be subject to change.