FINANCIAL MANAGEMENT

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1 FINANCIAL MANAGEMENT Unit I Unit II Course Objectives: The objective of this course is to familiarize the students with the concepts and techniques of financial management. Unit III Unit IV Concept, Scope and functions of financial management, relationship with other areas of management.objectives of financial management, profit maximization and wealth maximization.organization of finance function.role of financial manager.mathematics of finance. Short term and long term sources of funds, internal financing Capital structure-concepts and theories Net income approach, MM approach, traditional approach. Features of an adequate capital structure. Analysis of capital structure in practice.over capitalization and under capitalization Capital budgeting decisions need, importance and processes. Determination of relevant cash flow.capital budgeting techniques, traditional methods, payback period and accounting rate of return -net present value and internal rate of return Dividend decisions - meaning and significance, factors affecting dividend policy Stability of dividends, forms of dividends, legal, contractual and internal constraints and restrictions of dividend policy. Irrelevance of Dividends, MM hypothesis relevance of dividend - Walters and Gordens models Financ Course Code:- BB Credits:- 4 (L =5, P=0) Max Marks:- 100 Internal Examina Semester End Ex Practical = 0 Sug 1. Lasher W Management:P,Cengage Public 2. Eugenef, Financial Man Publications. 3. Panday I 4. Chandra Management T 3. Khan and Jai Text And Probl Concepts and nature of working capital. Determinants of working capital Estimating working capital needs and its computation. Deciding an appropriate working capital policy.working capital control and banking Policy

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3 Course Code:- BB MARKETING MANAGEMENT Course Objective The paper is designed to provide students insight into the emerging marketing concepts and also provide a conceptual framework in meeting the marketing challenges Market Unit I Unit II An overview of marketing, evolution of marketing concepts, Marketing environment, Customer Realtionship Marketing Significance in current scenario; Future challenges to marketing; Market segmentation concepts and rationale of market segmentation, Market segmentation strategies. Product line, product mix and product diversification, product life cycle stages and significance and strategies in different stages; Developing and managing product, Branding and packaging-concepts. Unit III Promotion mix, advertising - nature and significance, developing advertising campaign Publicity-kinds and uses. Personal selling process types of sales persons. Management of sales force- recruiting and selecting training. Compensating sales people and controlling of sales people Unit IV Pricing objectives, factors governing pricing decisions. Pricing methods and strategies. The structure and types of Marketing channel, Vertical Marketing System, Horizontal Marketing channel- Concepts, and Challenges Credits:- 4 (L =5, P=0) Max Marks:- 100 Internal Examina Semester End Ex Practical = 0 Sug 1. Kolter P Analysis Planning and contr 2. Stanton W McGraw HillNew Y 3. Victor P Marketing, McGra 4. Gandhi introduction Tata McGraw Hill, 5. SahafM A publishing House N 6.Warren.J. Management,PHI 7.J.S.Panwar :Mar Book 8.Douglas.J,Darym :Marketing Manag

4 Human Re Course Code:- BB Max Marks:- 100 Internal Examina Semester End Ex Practical = 0 Sug 1. Armstrong management. Koga 2. Aswathapa Tata Mcgrew Hill. 3. Cafcio W Tata Mcgrew Hill. 4. Deacons D Resource Managem Delhi. 5. L.M Prasa 6. Michael V of Human. Relation Credits:- 4 (L =5, P=0)

5 HUMAN RESOURCE MANAGEMENT Course Objective: The main purpose of this course is to help the students to acquire and develop decision making and problem solving skills in relation to managing men in the organizations. Unit I Basic concepts in Human Resource Management,Personnel Management,& Human Resource Development,Functions and Role of HRM,Changing role of personnel management environment in India and emerging trends in HRM.Human Resource Planning,Forecasting HRdemand and supply,human resource development systems Concept and need for HRD. Unit II Job analysis and job description issues, recruitment and selection, sources of recruitment, selection procedure. Staff training and development, concept principles and need for training and development. Process of training and stages of training. Unit III Performance appraisal monitoring, need for performance appraisal system and performance counseling.methods and sources of employee appraisal system. Errors of Appraisal System Unit IV Regulatory mechanisms guiding industrial relations.industrial disputes, causes consequences and machinery for the prevention and settlement of industrial disputes. Trades unions and participative management. Employee discipline and employee grievance handling procedure

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7 QUANTITATIVE TECHNIQUES Course Objective: To provide a systematic study of selective quantitative tools and techniques that could be used by management graduates for effective business decisions. Quantit Course Code:- BB Unit I: Nature, types and scope of quantitative techniques in management Significance and limitations of quantitative techniques, model building-steps. Decision-making, decision rules; Decision making under uncertainty. Decisions under risky situations, EMV and EOL criterion, expected value of perfect information, concept of decision tree & its application in risk analysis.game theory; concept & uses of games, two person zero-sum games various strategies, saddle points; solution methods. Credits:- 4 (L =5, P=0) Max Marks:- 100 Internal Examina Semester End Ex Practical = 0 Unit-II: Linear programming; concept and uses of linear programming; formulation of linear programming problem. Solution of LP problem, graphical method, simplex method. Unit-III: Transportation problems; methods of finding initial solution; degeneracy; methods of finding an optimal solution. Assignment problem; concept and applications. Unit-IV: Concept of PERT/CPM networks, estimating the activity time, determination of earliest expected and latest allowable times, determination of critical path Drawing network diagram, probability consideration in PERT networks PERT/CPM- cost analysis, applications of PERT/CPM. Simulation: meaning & uses; Monte Carlo method, random number generation, waiting line simulation model, Sug 1. Charles BoniniHausman Quantitative An 2. Kothari, Techniques" 3. Srivastay Techniques" 4. Vazseny Quantitative An 5. Vohra, N in Management"

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9 AGRI BUSINESS MANAGEMENT Course Objective: The paper is designed to provide students insight into the emerging marketing concepts and also provide a conceptual framework in meeting the marketing challenges. Unit I Introduction to Agri Business Management, Nature, Scope and role of Agri Business. Importance of Agri Business in present scenario, Challenges to Agri business in India Unit II Rural marketing-scope of rural marketing, concepts, components of rural markets, classification of rural markets, rural vs. urban markets. Rural marketing environment, Rural Consumerbehavior, Rural Marketing Strategies, Challenges to rural marketing in Indian markets Unit III Supply Chain Management of Agriculture Products, Procurement of Fruit & Vegetables for raw consumption, Procurement of Fruit & Vegetables for value addition, Procurement of cereals & spices, Procurement of milk, Procurement of meat & allied products, Procurement of processed food for Organized Retail. Unit IV Introduction to Agricultural Storage: Cold & Warehousing, Status in India, Utilization of facilities, opportunities & Issues. The Warehousing (Development And Regulation), Act 2007, Model APMC Act, Integrated food laws, Essential Commodities Act 1955 Amendments, Warehousing Development & Regulation Authority (WDRA) Case Studies Dabur, E-choupal, Mother dairy F & V, GCMMF, Pepsico, Adani Agrifresh, Wal-mart.