KPIs and Assessment: Developing Measures to Achieve Goals and Support Accountability

Transcription

1 KPIs and Assessment: Developing Measures to Achieve Goals and Support Accountability Canadian Career Development Summit Kempenfelt Conference Centre April 12, 2017 Jan Basso Experiential Learning & Career Development Wilfrid Laurier University The Laurier Context The Ins1tu1on 19,000 students Mul1-campus environment Waterloo, Bran=ord, Kitchener, Toronto Facul1es Career Development Centre Centralized model Service delivery 3 Career Centres + Kitchener and Toronto 7,000 appointments and 600+ workshops/programs annually 1,700 employer organiza1ons; 5,300 job pos1ngs annually 1

2 The Laurier Context Staffing 20 FTEs 20 part-1me, volunteer, and field placement students Funding 50% funded by student fees, balance from ins1tu1on Revenue from Fairs (Career, Job, Further Educa1on) Donors (Building) Repor1ng Rela1onship Associate Vice-President: Teaching & Learning Provost & VP: Academic and VP: Student Affairs 2

3 Ra1onale for Assessment To assess achievement of strategic plan goals To be accountable to stakeholders To improve delivery of programs and services To contribute to establishment of annual objec1ves To benchmark with other ins1tu1ons To assist with professional development of staff Founda1onal Pillars of Assessment STRATEGIC PLAN ASSESSMENT STRATEGIES KEY PERFORMANCE INDICATORS 3

4 Strategic Plan Vision Our vision is for all students to be engaged in career development as an integral part of the Laurier experience. Mission Our mission is to inspire and involve students and alumni in their career development through: Integrated and engaged learning; The provision of career exper1se, resources, programs, and services; Facilita1on of connec1ons with employers and the broader community; and, Ensuring achievement of core learning outcomes. Strategic Plan Core Learning Outcomes Our graduates will: Know how to use the resources, programs and services available to support their career development. Understand that career development is a self-directed ongoing process. Understand the value of accumulated experiences inside and outside the classroom as a tool for career explora1on, self-discovery and job search. Understand the importance of networking and be able to use it to support their career explora1on and job search. Be able to effec1vely communicate their abili1es, interests and strengths. 4

5 Strategic Plan Goals 1. Learning Outcomes 2. Employer and Community Rela1ons 3. Student Engagement 4. Strategic Management Key Performance Indicators Student, alumni and employer engagement Number of workshops and events offered annually Recruitment ac1vity (jobs posted, applica1ons, interviews, employer recrui1ng sessions, marke1ng efforts, Career/Job Fairs) and other employer engagement Achievement of learning outcomes User sa1sfac1on Program collabora1on (career integrated learning) Electronic resources/messaging access Employment/further educa1on rates Fiscal accountability Contribu1on to career development profession in the Canadian post-secondary context 5

6 Assessment Strategies Strategic Plan Goal Sejng and Review User Sta1s1cs Service Evalua1ons Student Engagement Survey Focus Groups Graduate Surveys Anecdotal Feedback Advisory Commikee Performance Reviews Provincial and Na1onal Surveys Budget Reviews External Colleague Interac1on Strategic Plan Annual Objec1ves By Departmental Unit Objec1ves that align with each strategic plan goal Example related to Student Engagement Goal: Redevelop Career Centre website including introduc5on of new design, structure and review of content. By Individual Staff Member Objec1ves that align with each of the unit s goal Example related to above unit goal: Review websites at other ins5tu5ons, discuss poten5al Laurier content with career consultants and Recruitment Office staff, prepare dra? for review by Manager. Finalize content. Review 6 month and annual 6

7 User Sta1s1cs Annual Departmental Sta1s1cs Type of Client (e.g., student, alumni, employer, other) Degree Program, Year of Study Appointment Type Dis1nct Groups Service Category (in-person, , telephone/skype) Program Development Mee1ngs Employer Ac1vity Workshops/Events 7

8 Service Evalua1ons Appointments Career Centre Frontline Service Core Workshops Learning outcomes assessment Pre and post measurement Events Employer Services On-campus interviews, recrui1ng results Note: Administra5ve Ethics Approval 8

9 Student Engagement Survey Spring 2016 survey of all undergraduate students; approx responses; analyzed by year of study, Faculty and campus Findings 84% of respondents have accessed Career Centre services Value of career explora1on/planning: 95% reported important Job pos1ngs most important service (92%); employment workshops (88%); networking with employers (88%); individual appointments (87%); mentorship (72%) 23% of students know what they want to do and how to do it Marke1ng strategies learning management system (49%), (48%); frequency of Focus Groups Website Redesign Services for Students with Disabili1es Services for Aboriginal Students Strategic Plan Student Engagement Strategies 9

10 Graduate Surveys Laurier Annual Survey To report on outcomes of Laurier graduates within the first year aqer gradua1on 2015 Graduate Survey 84.6% response rate Examples of reports: Summary Report Academic program review Recruitment & Admissions Employers Laurier 2015 Annual Graduate Survey Total No. of ,286 Placement Rate: 96.5% Graduates: Survey Response Rate: 84.6% Unemployment Rate: 3.5% All Graduates - No. of Respondents: 3628; Response Rate: 84.6% Employed 61.7% (2,238) Further Educa1on 33.0% (1,196) Other 1.8% (67) Unemployed 3.5% (127) 10

11 Graduate Surveys Provincial Survey To report on outcomes of graduates with employment rates 6 months and 2 years aqer gradua1on Federal Survey Longitudinal survey Anecdotal Feedback Informal and Invited From all stakeholders such as students, alumni, employers, faculty partners Broad use including brochures, presenta1ons, newslekers, university publica1ons such as recruitment material 11

12 Advisory CommiUees Student, alumni, faculty, employer Discussions on: exis1ng programs and services proposed new programming marke1ng strategies Performance Reviews All staff annual with mid-year check-in review of past year s goals achievement of employee success factors goal sejng for upcoming year developmental opportuni1es 12

13 Provincial and Na1onal Surveys Brainstorm Student Career Interests Benchmarking Survey / Universum Career Test CERIC Survey by PSE Informa1on Systems; Career Centre Survey by Chris1ne Sjolander and CACEE Career Centre Facts & Figures Ontario Career Centre Directors NACE Career Services Benchmark Survey External Colleague Interac1on Professional Associa1ons CACEE, CERIC, MBACSEA, NACE, CAFCE, NCDA, HRPA Ontario Career Centre Directors Group Inter-Universi1es Conference (Ontario) Conferences, Professional Development Events Informal Networks policy development, new programming, benchmarking 13

14 Repor1ng Applica1ons Academic Departments Usage Sta1s1cs, Outcomes Data, Integra1on of Career Programming Discussions Strategic Mandate Agreement Current Donor/Funder Reports Internal results measurement to inform departmental decision-making To support requests for addi1onal resources Marke1ng for stakeholder engagement Annual Report to Campus To support other ins1tu1onal ini1a1ves: Student recruitment Development Career Centre by the Numbers ( ) 7,107 appointments 96.5% placement rate for 2015 grads $53,009 average star1ng salary for 2015 business grads 84.6% grad survey response rate 84% of undergraduates access Career Centre services 136 program partnerships 5,300+ job pos1ngs 618 workshops/events 100% of 2,380 workshop akendee survey respondents indicated learning employers who recruit 52.4% open rate on monthly student e-newsleker 98.8% of clients rate their individual appointments as useful or very useful Approx. 450,000 job pos1ng views 14,391 workshops/event akendees 18.5 FTE staff plus 20 student staff 14

15 Contact Informa1on Jan Basso AVP: Experien1al Learning & Career Development Wilfrid Laurier University 15