Attractiveness of Aviation The Singapore Situation. Dr Michael Lim Director, Singapore Aviation Academy Civil Aviation Authority of Singapore

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1 Attractiveness of Aviation The Singapore Situation Dr Michael Lim Director, Singapore Aviation Academy Civil Aviation Authority of Singapore

2 Civil Aviation Authority of Singapore A Regulator Civil Aviation Policy Personnel licensing and airworthiness Airport Economics Regulation A Service Provider 2009 Best Air Navigation Service Provider (ANSP) by IATA Singapore Aviation Academy TRAINAIR Plus member A Facilitator Aviation industry development

3 Presentation Agenda Understanding the Challenges Grouping our Strategies Measuring the Benefits Singapore Aviation Our Reality

4 The Human Capital Crunch The Silver Tsunami Industry growth inconsistent with training Training cost Competing with other industries Brain drain Low unemployment < 2% The international picture Over 330,000 new pilots Over 450,000 new aircraft maintenance personnel Over 70,000 new air traffic controllers In the national context Ageing population Growing economy and war on talent Rising educational profile Already high labor force participation 66.6% 4

5 Presentation Agenda Understanding the Challenges Grouping our Strategies Measuring the Benefits Singapore Aviation Our Reality

6 A Customised Approach No one-size-fits-all solution E.g. airlines and MRO will need different strategies Need to customise to target audience: students or job seekers Beyond recruitment: NGAP vision must include helping those in the workforce realise their potential, and continue to retain them and their experience Target Audience Groups New Hires Existing Employees Older workers Starting salaries (monthly) Benefits Career progression Training opportunities Work environment Full salary package Work environment Relationship with bosses and colleagues Career progression Training opportunities Relationship with bosses and colleagues Respect Work environment (including convenience)

7 Manpower Attraction Singapore s pre-employment educational (PET) system is robust and provides sufficient potential supply Challenge: Leakage is significant Mismatch in job expectations eg. MRO vs. design Overall pay packages are competitive Challenge: Lower starting salaries for aerospace apprentices Total cash packages are high, but variable components form a large portion 7

8 Curriculum Gaps Singapore pre-employment educational (PET) system has higher weightage on academic training Practical (hands-on) training facilities and training resources limited Access to operating aircraft in a SAR 147 approved environment Specialised trainer requirements Challenge: PET system needs to balance objectives Increasing practical training within PET involves transferring more cost of training to PET system (govtsubsidised) PET system could be overtraining PET grads may not join aviation industry System may not be sustainable given leakage rate VS 8

9 Manpower Development and Retention Structured career progression must reflect employee s contribution and be commensurate with compensation Challenge: Some jobs are by nature high turnover positions with limited career progression, e.g. service staff Sensitive union issues on equal treatment Training for continued relevancy and competence Challenge: Employers may be reluctant to train existing employees as it increases their job mobility Who bears the cost of re-training? Eg. course fees, absentee payroll

10 Presentation Agenda Understanding the Challenges Grouping our Strategies Measuring the Benefits Singapore Aviation Our Reality

11 Changing how we Regulate Ensuring Training Efficacy Reaching out to the Next Generation

12 Pro-Enterprise Regulation Changing how we Regulate Introduced framework for industry consultations on policies and regulations Close industry engagement Regular industry briefings to update on changes to regulations Industry - regulator dialogues and feedback sessions Targeted engagement with IHLs and private institutions e.g SAR 147 consultation with schools for recognition of training 12

13 Competency-Based Training Ensuring Training Efficacy Singapore s national competency-based framework: Singapore Workforce Skills Qualifications have been developed for aerospace MRO noncertifying staff In effect since 2007, widening industry acceptance Industry HR systems adjusting to changing CBT style of training delivery and assessment Singapore s experience with CBT: Requires radical change in instructional tools and delivery Requires significant support and advisory Needs to be regularly updated in line with industry changes Assessment is as key to its success as training First fruits: MPL implementation in SG Multi-Crew Pilot Licence ST Aviation Training Academy granted ATO approval in Oct 2009 Partnership with airline to conduct MPL trial 6 cadets completed training and assessment and currently flying Full regulations and requirements for MPL developed in

14 How they learn Understanding the Generations Books and manuals CDs, videos PowerPoint Simulators Wikis, blogs, podcasts e-learning Collaborative tools Games Virtual reality Ensuring Training Efficacy Classrooms and lectures Learning through play Social media Mobile learning Baby Boomers Gen X Gen Y Gen Z Age Year of Birth 1946 to 1964 Age Year of Birth 1965 to 1976 Age Year of Birth 1977 to 1994 Age 0 18 Year of Birth 1995 onwards 14

15 A Dynamic Model: - Configurations for varying needs Ensuring Training Efficacy Training methodologies e-learning Mobile learning Virtual classroom Social media tools Games Learning management system Constant upgrading of simulators Engage and Enrich Trainees Competency-based Framework Empower Instructors Instructor Development Framework 15

16 Youth Outreach Reaching out Recruitment Grow Interest Build Awareness What is Aviation? What is the contribution of Aviation? What jobs are available? What is interesting about Aviation? What are the career paths? What specialisation to choose? Vocational Institutions Polytechnics Primary Schools Secondary Schools Junior Colleges Universities Ages 7-12 Ages Ages Ages

17 Youth Outreach Strategies Reaching out Awareness Understanding Entrenching Lvl 1: Education and Awareness: - Industry guides, career information - Website information - Mass media eg. Social media platforms, TV, newspapers Lvl 2: Engagement and Touch Time : - Mass outreach activities such as Open Houses, Career Fairs - Regular school activities eg. Aviation Learning Journeys and site visits Lvl 3: Entrenching Interest: - Aviation Student Clubs - Aviation Student Ambassadors - Aviation Student Challenges - Seminars for industry and aviation students to network - Supporting industry internships 17

18 18 Reaching out

19 AVIATION LEARNING JOURNEYS Launched in Jan 2011 Over 2,000 students from secondary schools have experienced the ALJ 95% indicate they have learnt more about the industry and its opportunities 100% satisfaction rate amongst National Education teachers so far Reaching out

20 Aviation Discovery Camps Reaching out

21 Establishing long-term partnerships Reaching out 5-year partnership with the Singapore Scout Association (SSA) to expand Air Scouts programme and other aviation related activities For a start, SSA has rolled out 2 initiatives, namely the (i) 2-day Young Aviators Badge programme and (ii) Establishment of Aviation/Air Scout clubs in schools

22 Incentives to spur NGOs and industry to drive more youth outreach Reaching out Aviation Youth Outreach Seed Fund Aims to support aviation-related youth outreach events and initiatives lasting up to 2 years Supports the creation of sustainable outreach and engagement platforms to promote aviation and its many careers Eligibility: any industry association, company, school, society or student group involved in aviation-related activities

23 Presentation Agenda Understanding the Challenges Grouping our Strategies Measuring the Benefits Singapore Aviation Our Reality

24 Positive Change in our Stakeholders Closer and more consultative relationship with schools Govt Industry partnership to support industry growth through regular consultation CAAS feedback sought on school curriculum Greater industry take-up of civil aviation management programmes Students are engaged by industry earlier in their formative years and retain a lasting impression Greater interest in competency based training to improve training relevancy 24

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